Green sustainability team venture labs creativity assignment 3 chewing gum may 12 2013
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Transcript of Green sustainability team venture labs creativity assignment 3 chewing gum may 12 2013
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Venture Labs – Crash Course on CreativityProfessor Tina Seelig, Stanford UniversityChewing Gum Exercise Assignment 3May 12, 2013
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Presented by:Creators of a better greener more sustainable world team
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What is chewing gum?
Comes in all shapes, sizes, colors and flavors
and uses!
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How can we add more “value” to gum?
Current problems with gum:
• Flavor doesn’t last• It’s wasteful – the wrappers, packaging, and properly disposing of the gum?
(some forms of gum are prohibited in Singapore)• High sugar content, not necessarily nutritious
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Idea #1 – Medicinal / Delivery System
Current Property of Chewing Gum: Flavor / Taste. Use one of chewing gum’s inherent properties something you put in your mouth, chewing, tasting and swallowing.
Value Add:Add in medicinal properties to the gum to add value. Can be created with pharmaceutical medicines. • Stress / pain relief – not only is the gum already a stress reliever but also
add in medicine that acts on pain (advil, aspirin, etc) • Vitamins – for children, etc (make the gum ok to swallow, or have it
dissolve over time)• Prescribed drug delivery system
• Thinking / creative gum – can have nicotine, caffeine, • Diabetes patients can chew to get insulin instead of shots• LSD, THC other drug delivery systems for patients, etc• Help patients with phobias, etc.
• Skip a meal? Chew gum - add in all the vital proteins, vitamins and minerals. Make the gum dissolve or safe to swallow.
• Toothpaste – gum has antiseptic properties, cleans teeth and gums
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Idea #2 – Energy Source
Current Property of Chewing Gum: Chewing gum involves using your mouth muscles. Let’s adapt this physical work to create added value.
Value Add:Reframed, it’s not really gum but a device that you can chew like gum and in chewing it, you create energy (electricity) that can be then reused. • Charge a battery, chew it for awhile, take it out and hook it up to a
battery, device, usb charging station, etc.• Create music• Light source
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Idea #3 – Sustainability
Current Property of Chewing Gum: Chewing gum is often wasteful with plastic packaging, and disposal of the gum itself can also be a problem.
Value Add:Create a 100% sustainable gum that is biodegradable• Wrappers made of recycled paper• Gum is dissolves over time or stickiness decreases over time• Can be disposed of in trash, used for compost