Green Star Marketing and Style Guide - gbca-web.s3 ... · Green Star Marketing and Style Guide....
Transcript of Green Star Marketing and Style Guide - gbca-web.s3 ... · Green Star Marketing and Style Guide....
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Green Star Marketing and Style GuideAchieved a certified Green Star rating?
Shout it from the rooftops!
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Congratulations, your project is now the proud bearer of a Green Star certified rating!
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Why celebrate your certified Green Star rating?
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What can you do to spread the word about your certified Green Star rating?
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What to expect from the GBCA in recognition of your certified Green Star project:
• Certificate
• Green Star certification trade mark logo
• Green Star plaque
• Project directory
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Green Star certificate
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Green Star certification trade mark logo
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Green Star plaque
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Communicating your certified Green Star rating via the GBCA’s networks:• Social media
• Media release
• Internal communication
• Digital marketing collateral
• Living Green Star
• Other
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What can you do to help promote your certified Green Star project?• Imagery
• GBCA Site Tours
• International exposure
• Case studies
• Other
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Green Star Certified trade mark logo rules
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When can I use the Green Star certification trade mark logo?
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Green Star logo
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Examples of Green Star certification announcement on a website and using the Green Star certification trade mark logo
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Other approaches to Green Star certification• Marketing a Green Star Design Review rating
• Marketing the Volume approach to certification
• Marketing the Portfolio approach to certification
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Describing your Green Star certified rating in text• The number of Green Stars
• Non-numerical equivalent
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Unpacking your certifiedGreen Star rating - Rating tool by rating tool
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Green Star – CommunitiesPrecinct planning and development
Green Star rating scale:4 Star – Australian Best Practice5 Star – Australian Excellence6 Star – World Leadership
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Green Star – Design & As BuiltBuilding design and construction
Green Star rating scale:4 Star – Australian Best Practice5 Star – Australian Excellence6 Star – World Leadership
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Green Star – InteriorsFitout design and construction
Green Star rating scale:4 Star – Australian Best Practice5 Star – Australian Excellence6 Star – World Leadership
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Green Star – PerformanceBuilding operations and maintenance
Green Star rating scale:0 Star – Assessed1 Star – Minimum Practice2 Star – Average Practice3 Star – Good Practice4 Star – Australian Best Practice5 Star – Australian Excellence6 Star – World Leadership
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