Green Party Crowdfunding Different types of crowdfunding History: What is crowdfunding? Community...

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    Green Party Crowdfunding

  • | 2

    Different types of crowdfunding

    History: What is crowdfunding?

    Community shares

    RewardsDonations Lending Equity

  • | 3

    Different types of crowdfunding

    History: What is crowdfunding?

    Community shares

    RewardsDonations Lending Equity

  • | 4

    Different types of crowdfunding

    History: What is crowdfunding?

    Community shares

    RewardsDonations Lending Equity

    Referrals

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    Crowdfunder exists to

    tackle society’s challenges

    by making ideas happen

    Our purpose

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    Numbers

    Who are Crowdfunder?

    £62,081,812 Total raised through the platform unlocking millions

    more from our partners

    124,789 Total projects added to date

    50,000 Visits daily

    200 Projects added daily

    U p

    t o

    Since our launch in 2013, our funding

    has grown >100% each year

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    https://www.youtube.com/watch?v=LhgVt2HBuPA https://www.youtube.com/watch?v=LhgVt2HBuPA

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    Health and wellbeing Case studies

    Stoneham Bakehouse

    Community Bakery in brighton supporting groups

    suffering anxiety and depression having seen the

    therapeutic and positive effects baking can have.

    £23,445 from 273 supporters including

    £10,000 +Extra funding from Santander Changemaker

    Cycling without age

    As seen on Amazing Humans - this project takes elderly

    residents out of Care Homes for cycle rides! We need

    funds to purchase more Trishaws!

    £43,492 from 378 supporters including

    £20,000 +Extra funding from Santander Changemaker

    https://www.crowdfunder.co.uk/cycling-without-age-scotland https://www.crowdfunder.co.uk/cycling-without-age-scotland

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    Environment & sustainability Case studies

    Bristol Seabin

    Raise enough money to get Bristol’s first Seabin for the

    Harbourside. Help the fight in cleaning up the water and

    removing rubbish!

    £3,925 raised so far from 256 supporters

    130% overfunding

    Snact’s Delicious protest

    More taste and less waste! Help us stop 1.4m bananas

    going to waste every day by turning them into awesome

    food waste-fighting banana bars.

    £11,190 from 305 supporters

    112% overfunded

    https://www.crowdfunder.co.uk/get-a-sea-bin-for-bristol-harbour-side https://www.crowdfunder.co.uk/get-a-sea-bin-for-bristol-harbour-side https://www.crowdfunder.co.uk/deliciousprotest https://www.crowdfunder.co.uk/deliciousprotest

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    Community & citizenship Case studies

    More United

    To help elect a new generation of MPs on June 8 to fight

    for a more united, less divided Britain.

    £230,220 from 3876 supporters

    460% overfunded

    Let’s fact check the

    election!

    Full Fact is the UK’s independent, non-partisan, fact

    checking charity and with your help we're going to fact

    check the election.

    £100,263 from 1920 supporters including

    £40,000 +Extra funding from The Nuffield Foundation

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    Skills & employment Case studies

    Luminary Bakery

    Help us build our social enterprise bakery - this will double

    the number of women we can empower from vulnerable

    backgrounds!

    £16,387 from 263 supporters

    109% overfunded

    Change Please

    Change Please effects transformative effects on the lives

    of homeless people by training and employing them as

    Baristas on coffee carts.

    £20,350 from 23 supporters including

    £10,000 +Extra funding from Santander Changemaker

    https://www.crowdfunder.co.uk/luminary-bakery https://www.crowdfunder.co.uk/luminary-bakery

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    £750,000+ raised

    378 projects

    18000 donations

    £41 average donation

    Key Numbers

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    How it works

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    How crowdfunding works

    You have a really nice idea...

    ...which magically gets funded!

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    How crowdfunding really works

    You plan!

    What is your idea, Who will want to

    back it and how do I reach them?

    You work!

    Put you project together, make a

    video, start speaking to people

    You launch

    You push for an intensive period to

    ensure everyone sees the project

    and funds it!

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    Coaching & support

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    Relevant projectsCrowdfunder Support

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    Three steps to crowdfunding success

    1. Planning your project

    2. Creating your

    project

    3. Running your

    project

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    Planning your project

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    Your project description should tell potential supporters the following:

    1. What you want to achieve

    2. Why this is important

    3. How much do you need

    4. How you will use the funds raised

    Your story

    Creating your project

    Talk about….

    A. National Issues B. Local Issues C. People

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    You need to map out who is likely to back your project before launch.

    1. Who are existing donors 2. Who else do we want to reach 3. What ways do we have to reach

    them? 4. Who else can help us spread the

    work

    Your Audience & Network

    Creating your project

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    Supporters canvas

    3. Your

    partners

    2. Your

    socials

    4. The

    unknowns

    1. Your

    data

    Supporters

    Your team

    Emails

    Large

    donors

    Facebook

    Twitter

    Linkedin

    National

    Local

    SuppliersThe Crowd

    Papers,

    TV, Radio

    Supporters

    networks

    Notes Notes

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    Now we know who we want to reach - how do we reach them.

    1. What channels do we have ( email, social media etc )?

    2. What message do we want to put out?

    Your Marketing Plan

    Creating your project

  • Build a team - have roles and a clear

    idea of who is doing what...

    Check the project with your team and

    crowdfunder before launch

    Warm up emails - set the date - tell

    everyone it is coming...

    Have a launch event - invite everyone

    along - don’t let them leave without

    giving.

    Give everyone something to share on

    facebook - ask them directly to

    share...

    Line up partners to share on specific

    dates - chase them…..

    Have some large donations setup

    before launch Have and action for each day and

    keep updating backers.

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    Creating your project

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    Relevant projects

    Start from the middle

    and work your way out

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    Get in touch

    phil@crowdfunder.co.uk

    Crowdfunder

    CrowdfunderUK

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    +Extra funds from over 50 partners

    We have over £4m of +Extra

    funding from the public and private

    sector, charities and funding bodies.

    We put this +Extra funding into

    our projects

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    Private

    Charities and grant givers

    Local authorities

    Some of our fund partners

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    Activity 1 : Your idea

    What do you want to achieve ?

    Why is this important ?

    How will you use the funds raised ?

    Activity 2 who is interested in your idea Activity 4 : What rewards could you offer?

    1.

    2.

    3.

    Crowdfunder canvas

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    Activity 3: Supporters canvas

    3. Your

    partners

    2. Your

    socials

    4. The

    unknowns

    1. Your

    data

    Supporters

    Your team

    Emails

    Large

    donors

    Facebook

    Twitter

    Linkedin

    National

    Local

    SuppliersThe Crowd

    Papers,

    TV, Radio

    Supporters

    networks

    Notes Notes