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Green Packaging

Kavitha Reddy Gurrala*

Packaging can be defined as a

coordinated system of confining aproduct for storage, transportation,

distribution and sale. Green Packaging

aims at using recyclable, biodegradable

and re-usable material for preparing a

product for shipment. Heaps and heaps

of solid aste resulting from

conventional packaging has left us ith

no alternative but to go green in order to

save the !other nature for "uture

generations to come.

#ot only organi$ations but the current

consumer markets are also looking

forard for Green %olutions. %o,

&rgani$ations are trying to grab such

market opportunities by providing

Green Packing solutions as Packaging is

the most visible green solutions that

organi$ations can offer. 's aareness

toards going green is groing among

consumers, Green Packaging can serve

as a means of retaining old customersalong ith grabbing ne customers.

&rgani$ations are trying to offer Green

Packaging solutions using the belo

green practices-

Remove:(ork toards elimination of

non-value added packaging.

Reduce: (ork toards reducing the

amount of natural resources used for the

purpose of packaging.

Reuse: (ork toards solutions for

using reusable packaging materials like-glass, )ute etc.

Recycle:(ork toards using recyclable

material for packaging needs.

Biodegradable: (ork toards using

io-degradable materials +orn, %ugar

ane %itch Grass etc. for

packaging

Technology: (ork toards solutions

for improving the efficiency in

Packaging.

+io-degradable container made from corn

Green Packaging solutions offered using

the above practices not only drive

sustainability but also drive toards cost

reductions in !aterials. Green

Packaging also offers indirect cost

reductions in /ransportation costs as

Packages ith reduced eight and

volume not only enable fuel efficiency

but also reduce emissions andtransportation costs.

*'ssistant Professor-&perations, %iva %ivani 0nstitute of !anagement, Kompally. 1mail2

kavithareddy3ssim.ac.in4

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+Reusable container made from palm leaves

Going Green on Packaging is the talk ofthe ton as-

0t serves individuals and

consumers in a healthy and safe

fashion throughout its life cycle.

0t aids in meeting marketing

re5uirements of attraction and

cost.

0t optimi$es the use of reneable

and reusable materials.

0t is designed to optimi$ematerials and energy

0t can aid in offering closed loop

cycles as it is reusable.

usinesses are going a step ahead

and including %ustainable Packaging

as one of the performance metric to

evaluate the eco-friendly practices of

their supply chain partners. 'lsoorgani$ations are coming up ith

packaging designs for multipurpose

usage.

+' Packaging design for multipurposeusage

onclusions2 Packaging accounts for

a considerable percentage of theproduct costs, so orking toards

green solutions in packaging not

only aids in reducing the amount of

solid aste generated but also aid in

reduction of direct and indirect

costs. %o, &rgani$ations should take

up green packaging as one of the

means to save clean the planet

earth.

*'ssistant Professor-&perations, %iva %ivani 0nstitute of !anagement, Kompally. 1mail2

kavithareddy3ssim.ac.in6

http://packagaesdesign.com/wp-content/uploads/2012/02/Sustainable-Packaging-Design.jpg