GREENMARKETING

BY:-PRIYANKA

GREEN MARKETING All activities designed to generate and

facilitate any exchanges intend to satisfy human needs or wants, such that satisfaction of these needs &wants occurs with minimal detrimental impact on the natural environment.

OR It is the marketing of products that are

presumed to be environmentally safe.

WHY IT IS IMPORTANT? Limited resources to satisfy world’s

unlimited wants.

It is important for firm to utilize the limited resources satisfying the consumer needs as well as organizations selling objectives.

4 P’s OF GREEN MARKETING PRODUCT PRICE PLACE PROMOTION

Why firms are adopting it? Organizations perceive environmental

marketing to be an opportunity that can be used to achieve its objectives.

Organizations believe that have a moral obligation to be more socially responsible.

Governmental bodies are forcing firms to become more responsible.

Competitor's environmental activities pressure firms to change their environmental marketing activities.

Cost factors associated with waste disposal or reductions in material usage forces firms to modify their behavior.

Example Macdonald’s have stopped packing their

hamburgers etc in polystyrene containers and now use cardboards which comes from a renewal resoure and is biodegradable or recyclable.

What government do? Government regulations relating to

environmental marketing are designed to protect consumers in several ways:-

Reduce production of harmful goods or by products.

Modify consumer and industry’s use and/or consumption of harmful goods.

Ensure that all types of consumers have the ability to evaluate the environmental composition of goods.

Benefits of green marketing Opportunities Social responsibility Differentiating products Effective utilization of resources

Do this… Less use of polythene Less use of mobile phone Crush plastic bottle after use Use disposable items Save water Save fuel avoid smoking