Green IT Activities in Japan IT Activities in Japan...Asia Pacific Sustainability Leadership...

Green IT Activities in Japan- Building a Global Alliance -

October 27, 2011

Masaki FUKUIChairman, Policy Committee, GIPC

(Senior Vice President, NEC Corporation)

4. Best Practices/Green IT Awards 2011

2. Energy-Saving Surveys in Asia

3. International Coordination TowardEnergy- Saving in Data Centers

1. Global-Scale Promotion of Green IT

Contents

1. Global-Scale Promotion of Green IT

All Rights Reserved, Copyright GIPC 2011

Asia Green IT Forum Portal Site

In the Asia Green IT Forum, we created a joint statement as attached.Now, to discover further each other’s activities as noted in the statement, we have built a portal site for the Asia Green IT Forum within the GIPC Japan website.

In the Asia Green IT Forum, we created a joint statement as attached.Now, to discover further each other’s activities as noted in the statement, we have built a portal site for the Asia Green IT Forum within the GIPC Japan website.


Promotion of Green IT at WEF - Las Vegas

The international activities of the GIPC were outlined, along with the direction the GIPC plans for its future international partnership.Other countries were encouraged to pursue green IT.

17th World Electronics Forum (WEF) January 10, 2011 Las Vegas

The WEF is held annually as an occasion for the heads of industrial associations around the world to exchange information on issues of mutual interest, deepen ties between their associations, and work together to deal with shared problems.

＊ The meeting drew around 70 participants from 22 countries.


Promotion of Green IT in APEC - San Francisco

Sub-Committee on Standards and ConformanceConference on Aligning Energy Efficiency Regulations for ICT Products

APEC Senior Officials Meeting (SOM) and related meetingsSeptember 12-26, 2011 San Francisco, CA

The presentation outlined government-private sector cooperation among Japan, the US and Europe toward establishing the Data Center Performance Per Energy(DPPE) metric as an international standard.

September 12, 2011 - San Francisco, CA

“Aligning Energy Efficiency Metrics of Data Center” Nomura Research Institute


Examples of leading-edge Japanese ‘Green of IT’ and ‘Green by IT’ models were outlined.

Workshop on Best Practices Transfer of Green ICT for Sustainable Growth

APEC Telecommunication and Information Working GroupICT Development Steering Group: DSG

September 22-23, 2011 In APECTEL44, Kuala Lumpur, Malaysia

“Green of ICT & Green by ICT” Yokogawa Electric Corporation“Energy Efficient Data Center/Data Center Maturity Model” NEC Corporation

Promotion of Green IT in APEC - Malaysia


Annual Meeting of Taiwan-Japan Business Dialogue

“Echonet: Current Status and Development Prospects”TOSHIBA LIGHTING & TECHNOLOGY CORPORATION

“Industrial Energy Management Using Cloud Computing” FUJITSU LIMITED

This dialogue has been held annually since 2009 to encourage business matching between Japan and Taiwan in areas such as e-commerce, green IT and digital contentto promote partnership between Japanese and Taiwanese IT business. The event attracts a wide range of participants from both countries’ IT industry and research Institutes and other key figures.

This dialogue has been held annually since 2009 to encourage business matching between Japan and Taiwan in areas such as e-commerce, green IT and digital contentto promote partnership between Japanese and Taiwanese IT business. The event attracts a wide range of participants from both countries’ IT industry and research Institutes and other key figures.

Third Dialogue: October 19-21, 2011 Taiwan

1st November 11, 2009 Taiwan

2nd December 21, 2010 Japan


Sending Speakers to Conferences

・Conference on sustainability in the Asia-Pacific region・Yamatake Corporation participates as a speaker in the Global Green Enablers andTechnologists Roundtable session

Asia Pacific Sustainability Leadership ConferenceOctober 17, 2011 - Singapore

To provide business stakeholders (including CEOs, CFOs, and CIOs) with a unique opportunity to learn about key strategies, best practices and solutions for developing Green ICT strategies that drive cost savings and operational efficiencies across the organization.

Green ICT Conference & ExhibitionNovember 3, 2011 - Jakarta, Indonesia


Training Program on Green IT for Asiaー Training in Japan ー

Trainees from eight Asian countries were invited to Japan to learn about green IT initiatives and cases here. Trainees from eight Asian countries were invited to Japan to learn about green IT initiatives and cases here.

October 7-14, 2011 Tokyo, Japan

Invitations were extended to 30 green IT professionals from industry, business and government in China, Singapore, Vietnam, Malaysia, Thailand, India, Indonesia and the Philippines.


Training Program on Green IT for Asiaー Expert Dispatch to Malaysia ー

An expert from Japan was sent over to conduct training in Malaysia, Presenting an overview of green IT in Japan and some specific cases.An expert from Japan was sent over to conduct training in Malaysia, Presenting an overview of green IT in Japan and some specific cases.

◆ Period1） 28 Nov.-2 Dec. 2011, KL, Malaysia2） End of January 2012, KL, Malaysia

◆ Counterpart in MalaysiaMalaysia Green Technology Corporation

◆Training ・Japan’s green IT policies, GIPC efforts・Measuring and predicting the energy-savingeffect of green IT・Specific green IT cases（data centers, plants, buildings）

12

Green IT Global Alliance MapUS EU

The Green Grid（May 2008）

Climate Savers Computing Initiative （May 2008）

Digital Energy Solution Campaign（June 2009）

ICT4EE Forum （Europe）

（MOU to be concluded by end of 2011）

BITKOM （German）（July 2010）

Asia Green IT Forum（Date of MOU conclusion in brackets)

Japan

Members of Asia Green IT Forum （1st Forum on October 5, 2010）

Korea （National IT Industry Promotion Agency ・Korea Green Business IT Association）（January 2009）

Singapore (Singapore Infocomm Technology Federation (SITF) )

China （Ministry of Industry and Information Technology (MIIT) ・ China Electronic Chamber of Commerce (CECC))

Thailand (Ministry of Industry ・The Electrical and Electronics Institute of Thailand (EEI))Vietnam （Ministry of Information and Communications (MIC) ・ Vietnam Electronic Industries Association (VEIA))Malaysia (Ministry of Energy, Green Technology and Water

（KeTTHA) ・Malaysia Administrative Modernisation and Management Planning Unit (MAMPU))

Taiwan (Industrial Technology Research Institute (ITRI) ・ Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA))

Indonesia (Ministry of Communication and Information Technology (KEMKOMINFO) ・ Indonesian Telematic Software Association (ASPILUKI))

Philippines (Philippine Congressional Commission of Science, Technology and Engineering ・ Semiconductor and Electronics Industries in the Philippines Inc. (SEIPI))

India (Manufacturers Association of Information Technology (MAIT))（December 2010）

BCS, The Chartered Institute for IT（UK）（December 2010）


2. Energy-Saving Surveys in Asia

Survey on Energy Saving “by IT” in Asia

Dissemination of Best Practicescollections

Green IT seminars

Dispatch of green IT energy-saving survey missions

Green IT workshops, training for surveyed companies


The government of Japan arranges surveys on energy saving “by IT” which utilize advanced Japanese energy saving/control technologies in Asian countries.

The government of Japan arranges surveys on energy saving “by IT” which utilize advanced Japanese energy saving/control technologies in Asian countries.

GIPC member companies conduct surveys in the following facilities.


Field Surveying company Country Outline of surveys

DataCenter

IDC FRONTIER INC. Viet Nam- Air-conditioning operation- Design and construction of data center from a viewpoint of

energy efficiencyNTT DATA

INTELLILINKCORPORATION

Singapore- Power supply, air-conditioning operation, etc.- Countermeasure to power supply losses based on PUE (Power

Usage Effectiveness)

Public Facilities

MITSUBISHI ELECTRIC CORPORATION China

- Facilities of university (power supply, IT equipment, lighting）- Possibility of improving energy efficiency by solutions for visualizing and analyzing energy saving

NEC CORPORATION China

- Facilities of office (power supply, IT equipment, lighting, air-conditioning)

- Possibility of improving energy efficiency by solutions for visualizing and reducing power consumption of PCs

PANASONIC CORPORATION India - Possibility of improving energy efficiency by visualizing

power consumption by measuring and monitoring system

YAMATAKE CORPORATION Singapore - Possibility of BEMS (building energy management system) for

office building

Plant, Factory

HITACHI, LTD. Viet Nam - Accessories for utilities (fan, pump, compressor etc.) - Estimation of energy saving by controlling rotation, etc.

YOKOGAWA ELECTRIC CORPORATION China - Plant for production of which energy consumption is considerable

- Estimation of energy saving by simulation of most effective control

Survey on Energy Saving “by IT” in Asia (2010)

Asia Green IT Seminar 2011

Greeting: Mr. Ling Keok TongDeputy Director, Technology and Planning Group, IDA

Singapore February 21, 2011

Speakers：METI, Singapore Business Federation,Yokogawa Electric Corp, NTT Data Intellilink Corp, Panasonic Corp, YAMATAKE Corp, HITACHI Corp, NTT Data Corp, Fujitsu Corp

Speakers：METI, MIIT, CECC,Yokogawa Electric Corp, IDC FRONTIER Corp, MITSUBISHI ELECTRIC Corp, NEC Corp, SHARP Corp

Greeting: Mr. Wang NingExecutive Vice President, China Electronic Chamber of Commerce (CECC) Minister extraordinary and plenipotentiary

Beijing February 23, 2011

<Date> February 21, 2011<Venue> M Pacific Hotel Singapore<Attendance> 130 persons

<Date> February 23 2011<Venue> HOTEL NEW OTANI CHANG FU GONG<Attendance> 170 persons



Field Surveying company Country Outline of surveys

DataCenter

IDC FRONTIER INC. Viet Nam

<Consortium with NEC>- Know-how to construct environment-responsive energy saving data centers - Optimization of air-conditioning by outdoor air-conditioning system- Implementation of DPPE-based measurement

NTT DATA INTELLILINKCORPORATION Singapore

- Data center facilities (power supply, air-conditioning, lighting) -Countermeasures for power supply losses - Proposal of High Voltage Direct Current(HVDC) Power Supply system- Implementation of DPPE-based measurement

Public Facilities

MITSUBISHI ELECTRIC CORPORATION China

- Facilities of municipalities (power supply, IT equipment, lighting） against a background of creation of guidelines for energy monitoring systems for state institution office buildings - Possibility of improving energy efficiency by solutions for visualizing and analyzingenergy saving

NEC CORPORATION China<Consortium with IDC FRONTIER>-Possibility of improving energy efficiency by autonomous control of "EnePal PC Pack“ for visualizing and reducing power consumption of PCs in office in data center

PANASONIC CORPORATION Viet Nam - Possibility of “replacement of equipment” and “introduction of energy management”

etc. by analyzing and visualizing power consumption

YAMATAKE CORPORATION Singapore

- Possibility of replacement of equipment and introduction of BEMS (building energymanagement system) for office building by visualizing power consumption for heat source, air-condition equipment, lighting etc.

Plant, Factory

HITACHI, LTD. China<Consortium with YOKOGAWA ELECTRIC> -Accessories for utilities (fan, pump, compressor etc.) - Estimation of energy saving by controlling rotation, etc.

YOKOGAWA ELECTRIC CORPORATION China

<Consortium with HITACHI> - Plant with no integrated management of equipment and operation- Estimation of energy saving by IT solutions without significant replacement of facility

Survey on Energy Saving “by IT” in Asia (2011)

Asia Green IT Seminars in 2012 (Scheduled)

◆ February 13, 2012 Hanoi, Vietnam◆ February 15, 2012 Beijing, China

＊ At a 2011 seminar（February 23, 2011 Beijing ）

Presentation of results of the energy-saving surveys undertaken in 2011in three countries (Vietnam, Singapore, China).Presentation of results of the energy-saving surveys undertaken in 2011in three countries (Vietnam, Singapore, China).

＊Corner set aside for business talks at the seminar venue（February 21, 2011 Singapore ）


3. International Coordination Toward Energy-Saving in Data Centers

Potential Energy-Saving in Data Centers Through Green IT

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Datacenter Energy Flow and Boundary of Metrics

We are working toward establishing DPPE as a world standard in consultation with governments and organizations in Japan, the US and Europe.We are working toward establishing DPPE as a world standard in consultation with governments and organizations in Japan, the US and Europe.


Power Plant

Solar, Wind. etc

Local GreenPower

Grid Power Data Center Environment

Air conditioners

Power supply

Lightings, etc.

Hardware

ITEEPUE ITEUGEC

Data Center

Efficiency of Energy Procurement Efficiency of Facility Efficiency of

Hardware

Efficiency ofSoftware and Operation

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IT Equipment

DPPE

Gas, FuelsOther Energy

※DPPE ( Data Center Performance Per Energy )


Project overview・ Duration: August 2011 onward (currently underway)・ Target: 28 data centers・ Businesses: 21

＊Energy consumption will also be measured at one data center inVietnam and one in Singapore.

Sponsor: Ministry of Economy, Trade and Industry (METI)Organizer: Japan Electronics & Information Technology Industries Association (JEITA)Secretariat: Mitsubishi Research Institute, Inc.Cooperation: Green IT Promotion Council (GIPC), Japan Data Center Council,

Japan Information Technology Services Industry Association (JISA)

Overview of DPPE Measurement Project

Energy consumption at domestic data centers is being measured to testthe practicality of DPPE as an energy-saving metric and ascertain theactual state of energy consumption in data centers.

Energy consumption at domestic data centers is being measured to testthe practicality of DPPE as an energy-saving metric and ascertain theactual state of energy consumption in data centers.


Overview of DPPE Measurement Project

Analysis undertaken by IDC FRONTIER INC.

Item Details

Facility measured Data center business (Vietnam)

Date August-November 2010

Details of facilityThe data center measured is a subsidiary of Vietnam’s largest IT service company, and is located in Ho Chi Minh City.

PUE 1.77

DPPE 0.19

Ho Chi Minh City

Case:Data center in Ho Chi Minh City, Vietnam

◆ Discussions on DPPE

◆MembersJAPAN: METI, GIPC, JEITAUS: DOE, EPA, TGGEU: EC, BCS


International Coordination on Metrics (Japan-US-EU International Workshops)

GIPC and US and EU organizations (both private and public sector) have helda succession of Japan-US-EU workshops toward the global harmonization of metrics for data center energy efficiency. GIPC has proposed the DPPE metric at the workshops.

GIPC and US and EU organizations (both private and public sector) have helda succession of Japan-US-EU workshops toward the global harmonization of metrics for data center energy efficiency. GIPC has proposed the DPPE metric at the workshops.

1st WS March 2009 Washington DCIntroduction of DPPE outline

2nd WS Feb. 2010 San JoseIntroduction of DPPE calculation procedure

3rd WS Oct. 2010 MilanIntroduction of DPPE measurement guidelines and trial measurement resultsAgreement on PUE measurement

4th WS Feb. 2011 Tokyo (Scheduled)DPPE feedback (TGG, EU, DOE, EPA) and discussionFinal PUE calculations

5th WS Oct. 2011 Washington DCAgreement on GEC measurement method, consideration of ITEE and ITEU

4. Best PracticesGreen IT Awards 2011

Example of green IT product information


Best Practices

A number of best practices were collected into a handbook to provide Information to those offshore about Japan’s green IT products and examplesof green IT in use. This is the third year that a handbook has been created.

A number of best practices were collected into a handbook to provide Information to those offshore about Japan’s green IT products and examplesof green IT in use. This is the third year that a handbook has been created.

Introduction of the latest green IT technologies and products from member companies through the GIPC website

http://greenit-bestpractice.jp/en/

Introduction of the latest green IT technologies and products from member companies through the GIPC website

http://greenit-bestpractice.jp/en/


Best Practices（Website）

Green IT Awards 2011: ‘Of IT’ Winners


METI Minister’s Awards NTT DATA CORPORATION Private cloud system “Lindacloud®”

METI Commerce andInformation Policy,Director-General’s Awards

Alps Green Devices Co., Ltd. LiqualloyTM power inductor “GLMC Series”

Green IT Promotion CouncilChairman’s Awards

NEC Corporation

Power-saving platform products with a maximum operating temperature of 40°C for saving electricity in offices, shops and data centers

Green IT Awards Judging Committee Special Awards

IDC Frontier Inc. Environment-friendly Next-Generation Data Center

Sony Corporation,Sony EMCS Corporation Blu-ray Disc Recorder

Green IT Awards 2011: ‘By IT’ Winners


METI Minister’s Awards Panasonic Group,SANYO Electric Co., Ltd.

Energy-saving efforts through cooperative control of energy-creation, energy-storage, and energy-saving devices utilizing IT– Large-scale demonstration tests in Kasai Green Energy Park–

METI Commerce andInformation Policy,Director-General’s Awards

Ubiteq, Inc.

UBITEQ GREEN SERVICE, an energy-saving solution that uses IT to reduce power consumption by more than 40%, well over the required target of 15%

Green IT Promotion CouncilChairman’s Awards

Sumitomo Mitsui BankingCorporation ATM journal electronic archive system

Green IT Awards Judging Committee Special Awards

Fujitsu Limited

Development of a Web tool for estimatingenvironmental contributions and promoting itcompany-wide to create an energy-efficient society

Fuji Xerox Co., Ltd.Energy Conservation in a Building usingEneEyes, a Self-Analysis System for Visualizing Energy Consumption

Green IT Awards 2011‐METI Minister’s Awards (“Of IT”）


Private cloud system “Lindacloud®”NTT DATA CORPORATION

This system is designed with consideration for customers’ convenience and planned from the viewpoint of a system integrator. It is attracting attention from industry and is highly regarded. The focus on private cloud computing using a simple design instead of extravagant specifications as well as the improved energy consumption thanks to the redesigned heat radiation will be extremely valuable.

Green IT Awards 2011‐METI Minister’s Awards (“By IT”）‐


These efforts are considered outstanding since they use many existing energy-saving technologies such as LEDs and brightness sensors.Though the Kasai Green Energy Park is currently undergoing demonstration tests and has not yet been evaluated as a plant, it has been running for one year since it was set up last October.This example is expected to provide many insights into how to combine energy creation and energy storage in the future.

Panasonic Group, SANYO Electric Co., Ltd.

Energy-saving efforts through cooperative control of energy-creation,energy-storage, and energy-saving devices utilizing IT

‒ Large-scale demonstration tests in Kasai Green Energy Park ‒

SANYO Electric is making various efforts to reduce CO2 emissions, including energy creation by photovoltaic modules, energy storage using a large-scale storage battery system, and energy utilization through visualization technology based on IT.

Green IT Pavilion at CEATEC JAPAN 2011

Date： October 4-8, 2011Venue： Makuhari Messe


Sponsor companies

http://www.greenit-pc.jp

Thank you

As in 2010, Japan will take the opportunity of the October 2012 CEATEC to hold a Green IT International Symposium, and warmly welcomes the participation of Asia Green IT Forum members to join Japan in advertising to participants from the United States, Europe and elsewhere the progress which green IT has made in Asia.

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