GREEN HALLOWEEN®

Retail Partner Opportunities 2012

WHAT  IS  GREEN  HALLOWEEN®? •  A thriving non-profit, grassroots program to create healthier and more Earth-friendly holidays, starting with Halloween. •  Reaches 1+ million families at in person events during September and October annually. •  $2.5 million in media impressions from 2010 to 2011. •  Inspires families to make healthy and sustainable holiday choices (while keeping all the fun). •  An educational initiative reaching people via retailers, community events, print materials, a high traffic website, and media/PR (print, radio, television, web).

•  Supports healthy “green” brands by creating greater demand for healthy & sustainable consumables, décor, costumes, accessories and more.

{Inspiring families to think outside the candy box™}

2007 - Inaugural year, pilot launches in Seattle, WA and captures interest beyond our wildest dreams. Partners include Whole Foods Market, and brands from across the country start reaching out to partner with us.

2008 - The Green Halloween program grows to include major events in San Francisco, Los Angeles & Phoenix. Eco-Diva Sophie Uliano announces on Access Hollywood, “Greening Halloween has become a huge trend – it’s enormous.” Clif Bar and ChicoBag launch Co-Branded “Green Halloween®” products and completely sell out.

2009 - The revolution grows even larger with the addition of more cities, including NYC (in partnership

with Dr. Oz’s HealthCorps), more press and more enthusiasm from parents, teachers and communities, cost to coast.

2010 – Green Halloween becomes a program of EcoMom Alliance®, launches partnership with the

Association of Zoos and Aquariums in North America and expands network of cities,

including Chicago. One million units of healthier treats distributed. Launch of National Costume Swap Day™ meets an explosion of enthusiasm in U.S. and Canada, with feature on Good Morning America.

2011 – Official Green Halloween events in 70+ cities across America, and over 180+ costume swaps, expanded social media campaign and new brand and non-profit partners including Goodwill International, Honest Tea, Nature’s Path and Endangered Species Chocolate.

Over 1 million healthier treats valued at $650,000+ distributed at KEY INFLUENCER touch points!

THE  GREEN  HALLOWEEN®  EXPLOSION:  A  History

WHY  BECOME  A  GREEN  HALLOWEEN®  RETAILER? •  Your store/s at the forefront of the green holiday revolution.

•  Increased prominence to nab your chunk of the $4.75 billion customers spend during the Halloween season.

•  Greater chance of local and national PR as part of the Green Halloween

® platform and story.

•  Increased sales with Green Halloween® Merchandising,

Endcaps, signage etc.

•  Meet increasing customer demand for healthier products.

•  New vendor introductions •  Drive traffic and sales with Green Halloween

®

events such as in-store Trick or Treating.

•  New and stronger Vendor Relationships

•  Co-branded Green Halloween® products.

•  and……………

•  $2.5 million in media impressions in 2011

• 1 million+ Key Influencer in-person touch points for sampling and distribution

•  Event signage & print materials

• Features on TV & in radio news segments

•  Prominent web presence & social media buzz

•  Participation in live and virtual events

•  Logos/links featured in national Newsletter e-blasts

……..EXPOSURE  and  TRAFFIC

The Top 2 Questions Parents Ask about Green Halloween:

“What should I buy?” “Where should I buy it?”

GREEN  HALLOWEEN®  IN  YOUR  STORE

•  Green Halloween® Corner and/or Endcaps with healthy and/or eco-friendly food and non-food products in a range of prices.

•  Co-Branded Green Halloween promotional items such as customized

reusable bags, door signs and t-shirts. •  Signage: [Your store’s name]: YOUR GREEN HALLOWEEN

HEADQUARTERS •  Advertising Green Halloween in store flyers, e-blasts and newsletters. •  Green Halloween events throughout the month of October such as

cooking classes, activities, and in-store tables. •  In-store Trick-Or-Treating and Costume Swap events

Over the last three seasons, Green Halloween has generated widespread media interest in the United States and Canada.

Here is just a fraction* of the coverage:

* For more “Boo Buzz” visit our press page.

INTERNATIONAL  MEDIA  EXPOSURE  

MEET  SOME  OF  OUR  KEY  PARTNERS Working together to expand Green Halloween & driving consumer interest for your products

Halloween is a $6.9 billion dollar industry celebrated by millions of Americans and even more worldwide.

The Green Halloween® revolution has created unprecedented opportunities for brands to showcase their products as ideal holiday goodies. Demand for healthy products continues into the holidays.

We Support and Propel Brands Kids will love … and Parents can feel good about.

•  Over 70% of people give goodies to trick-or-treaters

•  Approximately 598 million pounds of candy is sold during the Halloween season, ~ $1.52 billion in sales

•  During the back-to-school season, more than 41% of those surveyed said they seek out "green" products

•  65% of U.S. consumers report they read nutritional

information on food packaging more often than they did two years ago

•  Moms control 85% of the household purchasing decisions

THE  CONSUMER’S  PERSPECTIVE

EcoMom Alliance is a non-profit 501.c.3 organization nurturing, connecting and

empowering mothers to create a healthy and sustainable world.

We are a a global network of mothers - Community Leaders and Key Influencers - 10,000+

strong, each reaching between 10 and 300 additional members around the world.

Working together, our programs reach over a million families annually, informing and inspiring

healthier living in communities like yours.

Green Halloween is a Premier Program of the Alliance.

Our Momfluentials… •  30,000+ members, followers, and fans

•  Average age: 35.8 years •  44% $100,000+ annual household income •  56% are employed •  Average number of children in household: 2

A  NOTE  ABOUT  ECOMOM®  ALLIANCE

One generation plants the trees; another gets the shade. -Chinese Proverb

We look forward to growing the Green Halloween® revolution with you in 2012 and beyond.

For information about creating a

Custom Sponsorship for You and Your Brand please contact:

Corey Colwell Lipson Green Halloween® Founder and Program Director

Corey@greenhalloween.org

Green Halloween® is a program of EcoMom® Alliance.

www.GreenHalloween.org or www.EcoMomAlliance.org

CONTACT