Green Globes, GPC Green Building Initiative GRAPHIC ... · 12/29/2014 · logo) can also be used...

WWW.THEGBI.ORG | 503.274.0448 | [email protected]

Green Globes, GPC +Green Building Initiative

GRAPHICSTANDARDSGUIDELast Updated: December 29, 2014

Green Globes, GPC + GBI | Graphic Standards Guide page 2

CONTENTS1.0 Introduction 3

1.1 Our Mission 3

1.2 Registered Trade Mark® and Abbreviations 3

2.0 Official Logos 4

2.1 Logo Applications 6

2.2 Tagline Usage 7

2.3 Logo Clearspace 8

2.4 Incorrect Logo Usage 9

3.0 Color Palette 10

4.0 Corporate Fonts 10

5.0 Project Profile Template Guidelines 11

6.0 Organizational Marks & Usage Rules 12

6.1 Green Building Initiative 12

6.2 Green Globes 13

6.3 Green Globes Professional Certification 15

6.4 Guiding Principles Compliance 16

6.5 Guiding Principles Compliance Personnel Certification 17

7.0 Organizational Word Uses & Spellings 19

7.1 Hyphens 19

7.2 Capitalization 19

7.3 Terminology 20

1.0 Introduction

The Green Building Initiative® (GBI) is a nonprofit organization dedicated to the design and

management of sustainable facilities. The Graphics Standards (this “Document”) shall be used as a

reference for marketing and communications materials. This Document shall ensure that the means

in which the Green Building Initiative programs and services are communicated are consistent for all

users. The consistent use of the Green Globes® and GBI marks is crucial to maintaining their value and

strength. Thank you for helping us in protecting their display.

1.1 Our Mission

The Green Building Initiative (GBI) is a nonprofit organization whose mission is to

accelerate the adoption of building practices that result in energy-efficient, healthier

and environmentally sustainable buildings by promoting credible and practical

green building approaches for commercial construction.

1.2 Registered Trade Mark® and Abbreviations

REGISTERED TRADE MARK ® USAGE - The Registered Trade Mark ® is always to be used with Green

Globes and GBI logos.

When the words “Green Globes®” and “Green Buidling Initiative®” are being written, the ® should be

used in the first instance. Any additional written instances of either word within a document do not

require the ®. Please use the “superscript” version of the ® when used along side the name.

USE OF ABBREVIATIONS - The first written instance of the “Green Building Initiative” should always be

followed by the GBI acronym. For example: The Green Building Initiative® (GBI).

Any subsequent written instances can just use the GBI acronym.

The word Green Globes is never to be abbreviated under any circumstance.

The professional certifications for:

Green Globes ProfessionalTM, Green Globes AssessorTM and Guiding Principles Compliance ProfessionalTM

can be abbreviated to GGP, GGA and GPCP only when using the logo or on the second written instance

of the certification title. When they are being written out, the TM should be used in the first instance.

Green Globes, GPC + GBI | Graphic Standards Guide

2.0 Official Logos

The official logos are below:

• GBI LOGO (white background)

• GBI LOGO - MONOTONE (colored background)

• GREEN GLOBES LOGO

The Green Globes logo is the primary brand identity and should have more visual emphasis, with the GBI logo having a secondary, support role.

The Green Globes logo should always appear on a white background.

• CO-BRANDED LOGO LOCKUP

This version of the logos can be used in special situations where both logos are required within a constrained space.(ie. sponsorship advertising, email signature, etc.)

• GREEN GLOBES

CERTIFICATION LOGOS

One - Four Green Globes


• GBI Logo - The GBI has two logos. The first is the standard logo used on a white background. The second (monotone version) is in white letters, and screens of white, and intended for use on a dark or colored background.

• GUIDING PRINCIPLES

COMPLIANCE CERTIFICATION

LOGOS

• GUIDING PRINCIPLES

COMPLIANCE LOGO

>> With the exception of the Personnel Certification logos, high resolution logos are available for download from the GBI website. Green Globes Personnel Certification logos are available to individuals who earn certification.

• PROFESSIONAL

CERTIFICATION LOGOS:

Green Globes AssessorTM

Green Globes ProfessionalTM

Guiding Principles Compliance

Professional


TM

2.1 Logo Applications

BELOW ARE EXAMPLES OF THE GREEN GLOBES AND GBI LOGOS IN APPLICATION.

A more dynamic “notched” version of the Green Globes logo (which can protrude from its white

background) can be used on various applications. A curved shape (derived from the Green Globes

logo) can also be used to frame photos or to house the Green Globes logo. Applications of the

monotone GBI logo can also be seen below.

>> “Notched” logo on a straight white background.

>> “Notched” logo on a curved white background. Monotone GBI logo (on blue).

>> Trade Show Banner using “Notched” logo and curved shape to house logo. Monotone GBI logo (on red).

>> Prject Pro�le Template using “Notched” logo and curved shape to frame photos.


2.2 Tagline Usage

The Green Globes specific tagline “A Smarter Alternative to LEED®” can be used in some applications

with the Green Globes logo. Both a horizontal and vertically stacked option are available. The

“Support Application” of the tagline can also be used on it’s own, but should still appear in close

visual connection to the Green Globes logo.

Additionally, an all upper-case “Hero Application” of the tagline can be used where the tagline

statement will be the key focal point. (example: the tradeshow banner)

A SmarterAlternative

• STACKED/VERTICAL APPLICATION

• HERO APPLICATION• SUPPORT APPLICATIONBelow is an example of the “Support Application”tagline in use.

• HORIZONTAL APPLICATION

A SmarterAlternative to LEED®

A SmarterAlternative to LEED

®

A SMARTERALTERNATIVETO LEED

®

page 7Green Globes, GPC + GBI | Graphic Standards Guide

A SmarterAlternative to LEED®

GREEN GLOBESMINIMUM SPACEUse half of the

logo-icon as a

space guideline.

GBIMINIMUM SPACEUse the box-icon as

a space guideline


2.3 Logo Clearspace

To ensure their integrity and visibility, the Green Globes and GBI logos should be kept clear of

competing text, images and graphics. Both logos must be surrounded on all sides by adequate

clearspace.

A special exception to this rule can be applied to the “Notched” version of the Green Globes logo,

where the logo is intended to overlap an image (as used in the Project Profiles).

The examples below outline the minimum clearspace needed for each logo.


2.4 Incorrect Logo Usage

In order to maintain consistency and brand integrity, there are only several acceptable versions of the

Green Globes logo. On this page are examples of unacceptable logo usage. These are examples only

and do not necessarily represent all of the unacceptable uses. The same rules apply to the GBI logo.

GREENGLOBES®

DO NOT interchange or alter the colors of the logo.

DO NOT reposition the logo-icon with the work mark.

DO NOT outline any part of the logo. DO NOT alter the size of the logo-icon in relation to the word mark.

DO NOT compress, stretch, skew or adjust the proportions of the logo.

DO NOT use the logo without the logo-icon.

DO NOT add a drop shadow, glow or other effects to the logo.

DO NOT place the logo onto unspecified colors, busy images or backgrounds.

DO NOT change the font or recreate the logo. DO NOT convert the logo to solid white on branded color backgrounds.

COLOR SWATCH PANTONE CMYK (4 color) RGB (3 color)

Dark Blue 541 U 100 / 57 / 0 / 38

Light Blue 543 U 41 / 11 / 0 / 0

Dark Green 576 U 49 / 0 / 100 / 39

Medium Green 577 U 24 / 0 / 46 / 10

Light Green 579 U 17 / 0 / 34 / 3

0 / 70 / 127

143 / 195 / 234

92 / 135 / 39

180 / 204 / 149

206 / 224 / 179

3.0 Color Palette

Consistent color usage across all touchpoints is vital to the integrity of our brand. Below are approved

color formula variations for print and digital formats. No other color specifications should be used

unless dictated by special circumstances.

4.0 Corporate Fonts

Typography plays an important role in defining our brand identity. Together with the logo and colors,

typography helps to establish the consistency of the identity on website, tradeshows, case studies,

publications, presentations, etc.

Gotham and Avenir are the official font families for Green Globes and GBI. These typefaces are to be

used by designers, inhouse designers, agencies, vendors and suppliers to create identity materials,

such as stationery, brochures, tradeshows, etc. That said, it is not necessary that all internal employees

have these fonts, as they are not required in corporate emails or Word documents.

GOTHAM - (in various weights) is used for headlines, subheads and body copy in various marketing

materials, tradeshow banners, project profiles, etc. (Gotham has been used in this document.)

Gotham Light / Gotham Roman / Gotham Medium / Gotham Black

AVENIR - (in various weights) has been used for GPC Certification logos, etc. It is not to be used for

any other applications.

Avenir Light / Avenir Roman / Avenir Medium / Avenir Black

ARIAL can be used as a substitute default font for for Word and Powerpoint documents, etc.

(Internal & external use.)

Arial Regular / Arial Italic / Arial Bold / Arial Bold Italic


4.1 Green Globes Product Icons

In order to maintain consistency and brand integrity, below are the colors that are identified with each

individual GBI Product.

GREEN GLOBES EXISTING BUILDINGS GREEN GLOBES NEW CONSTRUCTION

GREEN GLOBES SUSTAINABLE INTERIORS GREEN GLOBES CORE & SHELL

GUIDING PRCINCIPLES COMPLIANCEEXISTING BUILDINGS

GUIDING PRCINCIPLES COMPLIANCENEW CONSTRUCTION

C= 39.68M= 5.33Y= 96.15K= 0

C= 1.86M= 33.82Y= 100K= 0

C= 0M= 67.28Y= 100K= 0

C= 75.03M= 26.05Y= 96.91K= 10.69

C= 91.52M= 55.39Y= 31.55K= 9.67

C= 76.72M= 14.99Y= 17.94K= 0


5.0 Project Profile Template Guidelines

The Green Globes (and GPC) Project Profiles shall follow the template layout as seen below. The

Adobe Illustrator (Ai.) template is available upon request through The GBI.

Some slight adjustment to image height is acceptable to conform to image orientation and extra

written content. (Some basic guidelines when creating new project profiles include):

• Word Count: 550-600 approx. in total

• 2 call-out quotes (additional quotes can be used, but not highlighted)

• 3 project images (high-res to med-res)

• 4 call-out special features of the building

• Level of certification


6.0 Organizational Marks & Usage Rules

6.1 Green Building Initiative

OFFICIAL NAME – the name of the national organization is the Green Building Initiative and GBI is

the official acronym. The name of the organization must be accompanied with a trademark™ symbol

the first time that it is used in copy. Subsequent references to the name may use either the full name

or the acronym and do not require the trademark symbol.

WRITTEN COMMUNICATIONS - communications pieces (i.e. press releases, fact sheets, collateral,

brochures etc.) that reference the Green Building Initiative in the copy of the communiqué should

include the following boiler plate reference at the bottom of the page:

Long Version

About the Green Building Initiative

The GBI is a nonprofit organization and American National Standards Institute

(ANSI) Standards Development Organization dedicated to accelerating the

adoption of green building practices. Founded in 2004, the organization is the sole

U.S. provider of the Green Globes® and federal Guiding Principles Compliance

green building certification programs. For further information, contact Shaina

Sullivan ([email protected]), or visit www.thegbi.org.

Short Version

About the Green Building Initiative

The GBI is a nonprofit organization founded in 2004. The organization is the sole

U.S. provider of the Green Globes® and federal Guiding Principles Compliance

green building certification programs.

>> High resolution GBI logos are available for download from the GBI website (www.thegbi.org)


®

®

®

6.2 Green Globes

The Green Building Initiative owns the U.S. rights to the use of the Green Globes environmental

assessment and rating system.

CERTIFICATION GUIDELINES - Green Globes users and building owners are strictly prohibited from

featuring the Green Globes logo and/or subsequent rating logos as well as claiming their development

of a Green Globes rated building, unless their actions are pre-approved by the Green Building Initiative.

Buildings with a complete and fully paid GBI Green Globes third-party verification (review of

documentation and on-site assessment) may be identified as Green Globes rated buildings at their

specific achievement level. Certification rating levels are One Globe, Two Globes, Three Globes, or Four

Globes. Plaques are also available for purchase through the GBI.

GREEN GLOBES RATINGS - Once an assessment is verified by a third party, properties

achieving a score of 35% or more receive a Green Globes rating based on the percentage of

total points (up to 1000) achieved.

>> High resolution Green Globes certification logos are available for download from the GBI website.

85-100% (FOUR GREEN GLOBES)

Demonstrates national leadership and

excellence in the practice of energy, water,

and environmental efficiency to reduce

environmental impacts.

70-84% (THREE GREEN GLOBES)

Demonstrates leadership in applying best

practices regarding energy, water, and

environmental efficiency.

55-69% (TWO GREEN GLOBES)

Demonstrates excellent progress in the

reduction of environmental impacts and use

of environmental efficiency practices.

35-54% (ONE GREEN GLOBE)

Demonstrates a commitment to

environmental efficiency practices.


WRITTEN COMMUNICATIONS - Users and owners are permitted to reference their Green Globes rated

building in their communications (press releases, website, brochures) but must adhere to the following

guidelines. For any first reference, the following phrase must be featured: “[building name] achieved

[number] Green Globes® based on the Green Globes environmental assessment and rating system.

The Green Globes rating system is developed on a one to four Globe scale to assess the environmental

performance of commercial buildings.”

WRITTEN COMMUNICATIONS - communications pieces (i.e. press releases, fact sheets, collateral,

brochures etc.) that reference Green Globes in the copy of the communiqué should include the

following boiler plate reference at the bottom of the page:

About Green Globes®

Green Globes is a web-based program for green building guidance and certification

that includes an onsite assessment by a third party. Backed by outstanding

customer support, Green Globes offers a streamlined and affordable alternative, as

a way to advance the overall environmental performance and sustainability of

commercial buildings.

The program has modules supporting new construction and major renovations

(Green Globes for New Construction, a.k.a “NC”), existing buildings (Green Globes

for Continual Improvement of Existing Buildings, a.k.a “CIEB”), tenant

improvements (Green Globes for Sustainable Interiors) and Healthcare buildings

(Green Globes CIEB for Healthcare). It is suitable for a wide range of buildings from

offices, multi-family residences, hospitals and institutional buildings such as

courthouses, schools, and universities.


USE OF THE GREEN GLOBES LOGO - Users who have participated in the development of a new

building or that are involved with the management of an existing building that has been Green Globes

rated (including third-party certification) may include a Green Globes logo in appropriate marketing

materials (brochures, print ads, etc.). You may use this official logo or one that represents the specific

number of Globes that your building received. (See page 4)

6.3 Green Globes Professional Certification

PROFESSIONAL CERTIFICATIONS- The Green Building Initiative has created a national professional

certification program to support the adoption and growth of Green Globes.

Personnel credentials distinguish those who are formally trained in promoting, managing, consulting or

certifying Green Globes projects. Green Globes Professionals (GGP) are expert users of the program;

Green Globes Assessors (GGA) are authorized by the GBI to perform third-party assessments for both

Green Globes and Guiding Principles Compliance that lead to a building certification.

GREEN GLOBES PERSONNEL CERTIFICATION LOGOS AND MARKS - Certified Green Globes

Professionals or Green Globes Assessors may use the acronym GGP or GGA behind their names or as

initials on business cards. Green Globes Professional or Green Globes Assessor logos can be used on

collateral materials (such as brochures), letterhead or on a website. In the event that an individual’s

certification expires or is terminated, logos and other designations may no longer be used.

GGP AND GGA INITIALS - GGP and GGA initials may be used in lieu of the official certification

logos. The official font style of the initials is Avenir in Dark Blue caps:

GREEN GLOBES PROFESSIONAL AND GREEN GLOBES ASSESSOR LOGOS

>> High resolution Green Globes Professional and Green Globes Assessor logos are available to individuals who earn certification.

>> A high resolution Green Globes logo is available for download from the GBI website. (www.thegbi.org)


ASSESSOR REPORTS - It is mandatory that third-party assessment reports provided to the GBI and/or

clients use the following: the Assessor’s personal or business letterhead with placement of the Green

Globes Assessor logo where appropriate and use of the Green Globes Assessor initials below his/

her signed name. Green Globes Assessors are certified to assess both Green Globes and Guiding

Principles Compliance certification projects.

WEBSITES - If you wish to post the Green Globes Professional or Green Globes Assessor logo on your

website, use the official logo provided to you post certification and include a link back to the Green

Building Initiative’s Green Globes Web page (http://www.thegbi.org/green-globes/).

6.4 Guiding Principles Compliance

The Guiding Principles Compliance Assessment Program, offered by the Green Building Initiative, is

the first third-party assessment and rating program designed specifically for federal agencies to assess

compliance with the Guiding Principles, which is required by presidential Executive Order 13514.

CERTIFICATION GUIDELINES – Guiding Principles Compliance program users and building owners are

strictly prohibited from featuring the Guiding Principles Compliance program logo and/or subsequent

rating logos, as well as claiming their development of a Guiding Principles Compliance rated building,

unless their actions are pre-approved by the Green Building Initiative.

Buildings with a complete and fully paid GBI Guiding Principles Compliance third-party verification

(review of documentation and on-site assessment) may be identified as Guiding Principles

Compliance rated buildings at their specific achievement level. Certification rating levels may be two

through five GPC. Buildings that are assessed but cannot be certified receive a rating of “Assessed”.

page 17

>> GPC plaques are available for purchase from GBI.

>> High resolution Guiding Principles Compliance certification logos are available for download from the GBI website.


>> A high resolution Guiding Principles Compliance logo is available for download from the GBI website.

page 18

WRITTEN COMMUNICATIONS - Users and owners are permitted to reference their Guiding Principles

Compliance program rated building in their communications (press releases, website, brochures)

but must adhere to the following guidelines.

• For any first reference, you must feature the following phrase: “[building name] achieved [number]

GPC based on the GPC assessment and rating system that measures the environmental performance of

federal buildings.

• Any communications pieces (i.e., press releases, fact sheets, collateral, and brochures etc.) that

reference Guiding Principles Compliance in the copy of the communiqué should include the following

boiler plate reference at the bottom of the page.

About Guiding Principles Compliance

GBI is a well-established provider of Green Globes sustainability assessment and

certification services within the federal sector. The GBI also created a scoring

protocol and assessment methodology to assess and rate compliance with the

Guiding Principles. GBI’s Guiding Principles Compliance Assessment Program is

designed to meet the needs of federal government agencies that build, own, lease,

or operate buildings.

GUIDING PRINCIPLES COMPLIANCE LOGO - Users who have participated in the development of a new

building or are involved with the management of an existing building that has been Guiding

Principles Compliance rated (including third-party verification) may include a GPC logo in appropriate

communications materials (brochures, print ads, etc.). You may use this official logo or one that

represents the specific number of GPC that your building received.

6.5 Guiding Principles Compliance Professional Certification

PROFESSIONAL CERTIFICATION - The Green Building Initiative has created a national, professional

accreditation program to support the adoption and growth of the Guiding Principles Compliance

program within the federal government.

A Guiding Principles Compliance Professional (GPCP) is a consultant or federal facilities staff member

qualified to offer and provide project management and technical support to federal agencies

undergoing the GBI’s GPC assessment and certification process.


TM

TM

GUIDING PRINCIPLES COMPLIANCE PROFESSIONAL CERTIFICATION LOGOS AND MARKS - Certified

Guiding Principles Compliance Professionals may use the acronym GPCP behind their names or as

initials on business cards. Guiding Principles Compliance Professional logos can be used on business

cards, collateral materials (such as brochures), letterhead or on a website. In the event that an

individual’s certification expires or is terminated, logos and other designations may not be used.

GPCP INITIALS - GPCP initials may be used in lieu of the official certification logo. The official font style

of the initials is Avenir in Dark Blue caps:

GUIDING PRINCIPLES COMPLIANCE PROFESSIONAL LOGO

>> High resolution Guiding Principles Compliance Professional logos are available to individuals who earn certification.

ASSESSOR REPORTS - It is mandatory that third-party assessment reports provided to the GBI and/or

clients use the following: the Assessor’s personal or business letterhead with placement of the Green

Globes Assessor logo where appropriate and use of the Green Globes Assessor initials below his/her

signed name. Green Globes Assessors are certified to assess both Green Globes and Guiding Principles

Compliance certification projects.

WEBSITES - If you wish to post the Guiding Principles Compliance Professional logo on your website,

use the logo provided to you upon certification and include a link back to the Green Building Initiative’s

Guiding Principles Compliance Web page (http://www.thegbi.org/guiding-principles-compliance/).

If you have any general questions about using the GBI logos or marks please contact the GBI at

[email protected] or call 503.274.0448.



7.1 Usage of Hyphens

The below commonly used words within Green Globes Certification will always use a hyphen and never be

one word:

Always hyphenate:

• third-party

• self-evaluation

• post-construction

• cloud-based

• pre-design

No hyphen is ever used for:

• online

• login

• onsite

• website

• ToolTips

• Prerequisites

• cloud computing

*Note. Login and Log In have two different meanings and should not be confused.

7.2 Usage of Capitalization

When used in a sentence or on their own - these words are not capitalized:

• client

• user

• assessor

• auditor

• assessment

• survey

• subscription

• third-party

• self-evaluation

• onsite

Unless you are using the word directly following Green Globes or GBI, making it a proper noun.

Examples:

• Green Globes Assessor

• Green Globes Auditor

• GBI Account

7.3 Organizational Terminology

ONLINE ACCESS

The “GBI Account” is the online account available through the GBI website that a client uses to access

their building projects, personnel certifications, and any other information restricted from the general

public. The GBI Account is a central portal from which the user can access other systems, such as Green

Globes and CourseSites.

Incorrect uses:

• Green Globes User Account

• Green Globes Account

• GBI User Account

GREEN GLOBES SURVEYS

We no longer have subscriptions, we have project registration.

ANALOGY: Green Globes Project Dashboard is the book title and the surveys are the chapters.

•When referring to the “book” (previously evaluation) that contains the series of NC survey’s - we now

refer to it as the “Dashboard”

Since the survey’s are named documents, they should always be italicized when written.

Correct usage:

•“It costs $1000 to register your Green Globes NC project.”

•“The Green Globes Project Dashboard contains the following three surveys: Pre-Design, Schematic

Design, and Post-Construction."

DESIGN CONSTRUCTION PHASES

When referring to design construction phases they are correctly written as:

pre-design and post-construction

All buildings and assets are referred to as “projects” to customers. Multiple buildings on a campus or for

the same company in multiple cities are called a “project portfolio” and each individual building is referred

to as XYZ project.

If you are using these words in reference to a document, then it becomes the title of a document and

should be capitalized and italicized.

Correct usage example:

“The Green Globes Project Dashboard contains the following three surveys: Pre-Design, Schematic Design,

and Post-Construction."


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