Pravda Awards

AGL GREEN DAY

Nomination “Creative solution within the PR-campaign”

Client: Atlantic Group

Agency: Talan Group (Talan Communication, Pleon Talan)

Announcement

A2 posters around the office

Set of boxes for recycling paper

near office printers

with stickers which announced the date

Logo of the Event and further movement

“

B

e

s

t

T

r

a

s

h

-

C

h

was announced 2 weeks in advance to all agencies

19 trash-trees were hand-made

142 Green Day guests voted for the best

tree

820 UAH were collected by Christmas

trees auction

−the money are spent on AGL new green

initiatives implementation

−all trees were taken to AGL companies’

offices

PR Coverage Examples

Marketing and Advertising, Jan 2011Russian Marketing Edition, 01/11/2011

www.uaport.net 12/18/2011

Sostav.ua, 01/12/2011

Plan of activities to build Green Office

In plan for 2011-2012

Purchasing plastic bags made of recycled materials

Purchasing the paper made of recycling materials

Navigation for staircase to stimulate use it instead of elevators (save

on energy, stimulate healthy style of life)

Organization of ECO Days/Events for clients

Introduction of ECO-patrol which controls ECO initiatives on monthly

basis

Making clients not to produce plastic bags for their events (to replace

with paper ones)

Planned but unfortunately impossible to fulfill

Bike-parking – the building does not guarantee security

Solar battery on the roof – building owners are not ready to invest

Split of garbage for collection – Grinko appeared to be single but not

responsible supplier

Thank you for attention!

Join the movement!

Contacts:•Elena Runets, PR-manager•orunets@agl-media.com, (050) 442 6386