Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Having Twitter, a YouTube account, a Website and a Facebook page will help promote Green Day’s new music activities. Whether it is a new music video, new song or new album, these websites advertise what the band has new to offer their fans. These constant reminders on different sites will be seen by many different people and this will encourage them to listen to the band. Therefore giving them a wider audience.

Extension of income The benefits for the band from all the advertising, is more money. The more albums, merchandise and concert tickets they make the more they’ll get. The wider the audience, the more they’re music will sell. With them being well known will help them be more exclusive.

Extension of outlets To look at Green Day’s videos you can go to, YouTube and Music Channels. You can buy their

http://www.greenday.com/

Music Video Purposes Analysis

music in Music Stores and iTunes. To purchase their merchandise, music and concert tickets you can use their website.

Synergy Green Day have been signed to,*Epitaph Records*Reprise Records*Lookout! Records*Adeline Records, and* Skene! Records.The people they have stayed longer with are: Lookout! (1988-1993) Reprise (1993-present)The merchandise sold can be bought on Fan websites. This includes things such as; CDs, T-shirts and wrist bands. The merchandise has names of the “S.T.Jimmy” character and pictures. This helps advertise the song as well as the band itself. The merchandise helps advertise the band themselves and the label they are signed with.

http://www.geekstinkbreath.net/greenday/article/reprise-records/

http://greenday.shop.bravadousa.com/Product.aspx?pc=BGCTGD18

Music Video Purposes Analysis

Music Video Purposes Analysis

Producers strategies To make sure the band is successful, having a strategy or plan will really help. To begin the career the band would have possibly used their own money to buy equipment, hire places to rehears and pay to perform in places. This will make it all worth it, as it has been proven for Green Day. After being signed, the key is to shoot a music video so that this can been shown online and on Music channels. After this has been seen they can create an audience demographic and they can create their music around them. Touring will be very important to advertise bands. From there they can use Facebook, Twitter and Blogs to brandish the bands activities. The video to Jesus Of Suburbia adds depth in the band and makes people want to know more about this character in the song. People will listen to it more to understand the story. Also, they will be questioning if this “S.T.Jimmy” is Billy-Joe (lead singer) himself.