Green datacenter jeff lam 2008

The Green Initiative

Chase your Blues by

embracing Green.

"Today's corporate leaders are already very conscious of using green practices when considering new facilities, and they expect green building to have an increasing impact in the future”

Source: Siemens Building Technologies


Make the world a better place

� Catalysing an energy revolution

� Defending our oceans

� Protecting the world’s remaining ancient forests

� Working for disarmament & peace

� Creating a toxic free future

� Supporting sustainable agriculture


Chase your blues by embracing green.

� Technology developments

� Standards developments

� Regulatory / Govt

developments

� Material management

techniques


Trends and Drivers

� Environmental & Social Responsibility

– Reduce pollution to the environment

– Conserve natural resources;

� Economical / Financial Benefits

– Use resources more efficiently (water, energy, land)

– Rising energy costs

� Technology innovation

� Legislative / Regulatory Requirements

– new standards

– incentives


Technology developments

•Thermal Management

•Lights out Datacenter

•Virtualisation

"Only after the last tree has been cut down…the last river has

been poisoned…the last fish caught, only then will you find

that money cannot be eaten."

Cree Indian Prophesy


Energy Efficiency

Moore's Law the processing power of a CPU doubles every 18 months

>>Number of transistors in a chip doubles every 18 months


Intel

� INTEL PENRYN processors

� Named after PHYTORMEDIATION

� eliminated lead-tin based solders.

� eliminate halogen in 2008.

� 15 percent reduction in our global warming emissions.

� 40 percent faster with improved energy-efficiency compared to previous-generations.


Energy Efficiency


Increased Density Driving Data Center Design

Changes

Increased density exposes DC design flaws

� Significant increase in power required per rack

– DC power doubled 1998 to 2003

� Thermal management is unavoidable

– One watt of power consumed = one watt of heat

� Power & Cooling issues

– Cool the equipment NOT the room

� Good cable management is critical


Cooling design

� Hot aisles / cold aisles design

�EIA/TIA 942 Telecommunications Infrastructure. Standard for Data Centers

�ANSI/ASHRAE TC9.9 – Mission Critical Facilities, Technology, Spaces and Electronic Equipment


Cooling Design

Hot Aisle Hot Aisle

Cold Aisle Cold Aisle

� Hot aisles / cold aisles design

� Place CRAC perpendicular to the aisles

� Eliminate mixing of hot and cold air.

� Use cabinet blanking panels.

� Seal cable cutouts.

� Manage underfloor airflow obstructions


Lights out Data Center

� No lights, No people, No one knows where it is

� Objectives

– Minimise human error

– Energy savings

– Security

� Remote management & monitoring

– CREMS (Computer Room Environmental Monitoring System)

– IP KVM

– IP security

– Intelligent Infrastructure Management Systems

– Network Management Systems

– Remote server management (IPMI, DRAC, iLO, ALOM etc)


Out of Band Management

IPMIIPMI iLoiLo RSARSA ALOMALOM DRACDRAC


Virtualisation

� Separate the hardware from the software

� Create virtual systems from pool of servers & storage.

� Deploy underutilised equipment for other applications

� Example

– Eg, single server in small remote office runs multiple applications: monitors network traffic, serve as central storage, act as master controller for access control.


Virtualisation

� Benefits

– Flexibility: multiple OS on one server

– Availability: transfer apps to other computer

– Scalability: easy to add computer to cluster

– Utilisation: maximise existing resources

– Smaller footprint: lower energy / real estate costs.

� Disadvantages

– Decreased performance due to overhead

– Higher staffing costs

– Greater network traffic


Datacenter Consolidation

� Benefits– Economies of scale thru reducing number DC

�Real estate

�Software licenses

�Cooling costs

– Compliances

�Assure security and accuracy of information

– Facilitate virtualization

� Challenges– Increase network traffic, esp WAN links.

– Redundancy becomes critical

– Processes need to be re-engineered


Standards developments

•10GBase-T short Reach Mode

•Energy Efficient Ethernet

Don't blow it - good planets are hard to find. ~Quoted in Time


802.3an 10GBase-T TimelineEIA/TIA 568b.2-10 Category 6A standard

IEEE 802.3an 10GBase-T standard

Ratified Sep 2006

Ratified Feb 2008


Cat 6A & 10GBase-T

What Makes 10G over UTP possible?

– Useable bandwidth extended to 500MHz

– New multi-level 10G transmission coding scheme

– Eliminating the negative effects of Alien Crosstalk

� How do we achieve this ?– New cabling category = Cat 6A

– Either 10G or 1G! No “in-between”

– NIC Cards already available

� From SolarFlare & Tehuti Networks


IEEE 802.3an Short Reach Mode

� Reduce power consumption of PHY (< 3.5 watts)

� In short reach mode, the PHY powers down components

� TX voltage lowered

� Canceller & equalizer operation relaxed

� Short Reach Mode operates at lengths of 30 meters or less using Category 6A/ISO Class EA

� Category 6/Class E cannot take

advantage of Short Reach Mode


Energy Efficient Ethernet

� Undertaken by IEEE P802.3az task force

� Higher speeds = higher energy consumed

� A 1Gbps port uses 2W more than a 100 Mbps port

� Switch port + NIC card = 4W

� Expected to save USD450 milion energy costs a year for US alone

– excluding cooling savings


Energy Efficient Ethernet

� 2 concepts

� Adaptive Link Rate : mechanism to throttle down to lower speeds based on data transmitted

� Low power idle: NIC cards to go to hibernate during no traffic periods

� Fiber option also proposed based on low power idle.

Bugatti Veyron $1,700,000 407.47km/h


Regulatory/Govt developments

•Green Buildings

•Hazardous Materials

"The supreme reality of our time is ...the vulnerability of our planet."

-John F. Kennedy


Standards and Leading Organizations

Standards, Laws & Directives– Leadership in Energy and

Environment Design (LEED)

– Waste from Electrical and Electronic Equipment (WEEE)

– Restriction of Hazardous Materials (RoHS)

– Eco-design of Energy-using Equipment (EUP)

– Integrated Product Policy (IPP)

– Law for the Promotion of Effective Utilization of Resources (LPEUR)

– Green Purchasing Law (GPL)

– ISO TR 14062

– Electronic Product Environmental Assessment Tool (EPEAT)

Organizations– U.S. Green Building Council

– Energy Star

– Alliance to Save Energy

– The Green Grid

– ISO

– . . . and more


BCA green Mark Scheme

� Administered by Building Construction Authority

� launched in January 2005

� promote sustainability in the built environment

� raise environmental awareness among developers, designers and builders

� Focus on both project conceptualization design as well as during construction.

� No financial incentives

� Modelled after the LEED program


LEED Definition

� GREEN building – increase the efficiency with which buildings use resources – reduce building impacts on human health & environment

– construction and operation phase

� LEED™ (Leadership in Energy and Environmental Design):– Administered by U.S. Green Building Council (USGBC)– Voluntary, consensus-based, market-driven building rating system – Products CANNOT be certified under LEED

� Benefits of LEED-certified buildings:– Lower operating costs and increased asset value– Reduce waste sent to landfills– Conserve energy and water– Healthier and safer for occupants– Reduce harmful greenhouse gas emissions– Tax incentives


LEED vs Green Mark

Materials Selection

InnovationInnovation & Design Process

Good Indoor Environmental Quality & Environmental ProtectionIndoor Environmental Quality

Energy EfficiencyEnergy Efficiency

Water EfficiencyWater Savings

Site/Project Development & MgtSustainable Site Development

Criteria

–Platinum Level–Platinum Level

–GoldPLUS Level–Gold Level

–Gold Level–Silver Level

–Certified Level–Certified Level

Levels

BCA Green Mark LEED


Hazardous Materials Reduction

� Regulations.

– European Directive 2002/95/EC - Restriction on the use of Hazardous Substances

– China’s Ministry of Information Industry Order #39 -Management Methods for Controlling Pollution Caused by Electronic Information Products Regulation”

– South Korea’s Act for Resource Recycling of Electrical and Electronic Equipment and Vehicles on April 2, 2007

� Objectives

– Equipment performs to its required function

– Equipment avoids damage to human health

– Equipment minimize environmental pollution during disposal


Hazardous Materials Reduction

� Restrict hazardous substances in new electronic & electrical equipment.

–Lead–Mercury–Cadmium–Hexavalent Chromium–Polybrominated Biphenyls–Polybrominated Diphenylether

�What is used in typical fiber termnation?

–Cleaning alcohol–Epoxy = ???–Hardener = ???


Material Management techniques

We never know the worth of water till the well is dry. ~Thomas Fuller,

Gnomologia, 1732


The Traditional Approach: Feed the Job

� Stage all materials in Anixter warehouse

� Deliver orders of "bulk" material as directed

– Racks, cabinets, cable, cameras, ladder rack, etc.

� Standard shipments/standard packaging to the job site

� Customer manages material at job site/production facility

– Receiving, storing, moving, installing


The READY Approach….

�Maps our Supply Chain Services to the customer’s construction or production process

�Off site pre-fabrication to minmise errors on site.

�Deliver what is needed to be install that day

� Installers need to focus on site install

�Benefits – Lower overall material management costs

– Eliminate stock-outs and product delays

– Minimize construction waste at the job site

– Minimise material holding space on site

– Encourages better planning


Where Can Anixter Help?

� Anixter’s READY! Services can acquire LEED points related to:

–Sections 2.1& 2.2 for Construction Waste Mgt.

�Divert waste from the job site and landfills

�Measure diverted waste according to the LEED-approved conversion factors

�Recycle packaging material

�Provide LEED-approved reports & compliance proof from recycling partner


Other READY! Deployment Services Offers

One faceplate +Four color jacks +

Identification +Accessories =

One unique part number


Global Mission-Critical Solutions Provider


Anixter’s Green Offering

� Products

– Provide RoHS compliant products

– Help specify energy-efficient solutions

� Technical Expertise

– Advice on implementation & deployment

– Standards knowledge

– Anixter University / Data Center College

� Services

– READY!SM Deployment ServicesAnixter’s Energy Savings

� Alsip warehouse 25% savings

� Reno warehouse 33% savings


Any questions?

Jeffrey Lam RCDD

[email protected]

+65 97849870

Green datacenter jeff lam 2008

Technology

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