Green Data Center Services

VISIT 2010 – Fujitsu Forum Europe 0

Virtualization & Automation – Room 13a

Shapingtomorrowwith you.

Green Data Center Serviceswith you.

Martin ProvoostDirector, Data Centers and Networks,Fujitsu UK & Ireland

14:00 h14:00 h

VISIT 2010 – Fujitsu Forum Europe

GREEN DATA CENTRE SERVICES

Martin ProvoostDirector Data Centres and Networks UK & IrelandDirector, Data Centres and Networks, UK & Ireland

November 2010

COMMERCIAL IN CONFIDENCE © Copyright 2010 Fujitsu Services

What today is about

Making it real:Making it real: Practical ways to reduce data centre energy costs

COMMERCIAL IN CONFIDENCE

centre energy costs

4

Agenda

1. Pressures to make data centres energy efficientgy

2 The costs of running a data centre2. The costs of running a data centre

3. What we should be doing in our data centres

4. Summaryy

5 Questions and Discussion

5 COMMERCIAL IN CONFIDENCE

5. Questions and Discussion

5

Pressures to make data centres efficient

Energy costs have become significantOctober 2008 energy prices were increased by 220% on the previous year’s priceprevious year s priceOver 3 years the total energy costs exceed the IT capital costs

Increase in IT loadGrowth in data storage requirementsMove towards thin-client solutions: Driving compute back into the data centre

Legislation and policies expected for data centre CO2 Kyoto Protocol (Global)EU Code of Conduct for data centres (EU)EU Code of Conduct for data centres (EU)Integrated Energy and Climate Programme (GER)Carbon Reduction Commitment Energy Efficiency Scheme (UK)

Climate change: a board room issueChampioned by the media & pressure groups Impacts all public facing corporations


pacts a pub c ac g co po at o sLeague Tables

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Legislation: Doing Nothing Is Not An OptionKEY MESSAGE: Expect impactful change and it’s going to cost

Carbon Reduction Commitment Energy Efficiency Scheme (UK):

€13 6 per tonne of CO2

Carbon Reduction Commitment Energy Efficiency Scheme (UK):

€13 6 per tonne of CO2

Integrated Energy and Climate Programme (GER):

Reduce greenhouse %

Integrated Energy and Climate Programme (GER):

Reduce greenhouse % €13.6 per tonne of CO2,

equates to €1.7m for Fujitsu (minimum)

Covers all organisations i th 6 000MWh

€13.6 per tonne of CO2, equates to €1.7m for Fujitsu (minimum)

Covers all organisations i th 6 000MWh

gases by 40%

EU Energy Performance of Buildings Directive (EPBD)

gases by 40%

EU Energy Performance of Buildings Directive (EPBD) using more than 6,000MWh

per year of electricity Reporting started Apr 2010,

Payment starts Apr 2012

using more than 6,000MWh per year of electricity

Reporting started Apr 2010, Payment starts Apr 2012

(EPBD):Recent changes now

require setting energy performance standards for data centres

(EPBD):Recent changes now

require setting energy performance standards for data centresdata centresdata centres

Energy Act 2005 (FR):A quartering of CO2 emissions by 2050Average reduction of final energy intensity of at least

2% per year from 2015 and of 2.5% from 2015 to 2030 P d ti f 10% f d f bl

Energy Act 2005 (FR):A quartering of CO2 emissions by 2050Average reduction of final energy intensity of at least

2% per year from 2015 and of 2.5% from 2015 to 2030 P d ti f 10% f d f bl


2030 Production of 10% of energy needs from renewable energy sources by 20102030 Production of 10% of energy needs from renewable energy sources by 2010

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A holistic approach to energy efficiency


Green buildings

Managing our buildings in a sustainable way:y

Aim to minimise the environmental impact of our buildings as much as possibleg p

Needs to take place in all buildings whether office estatesbuildings whether office estates or our data centres

In the data centre space:In the data centre space:Improve current data centre’s

energy efficiency Consolidate into efficient

data centresDesigning new green


data centres

Data centres: Energy consumption and waste

SOURCES OF ENERGY WASTE

Poor airflow management:

HOW ENERGY IS CONSUMED

Poor airflow management:

Cable openings

Room leakage, etc…

Unnecessary over-cooling

Unnecessary humidification

controlcontrol

Blending air (hot & cold)

Excess fan energy

Unused Servers

10 COMMERCIAL IN CONFIDENCE10

What we should be doing in our data centres

STRATEGICTACTICAL

Implement asset and capacity toolsetsMeasure energy efficiency (PUE) Implement asset and capacity toolsets

Install cold aisle containment

Measure energy efficiency (PUE)

Calculate cooling capacity and utilisation

Retrofit variable speed fans to CRACs

Undertake CFD study

Install blanking plates & floor grommets

Fit baffles & curtains for hot/cold aisles

Relax temperature & humidity bands

Enable power management features

Optimise air grilles

Turn off excess AC capacity Enable power management features

Review M&E replacement lifecycle

Turn-off excess AC capacity

Increase CRAC temperature set-points

Undertake consolidation & virtualisation

Build modular: low PUE data centres

Widen humidity controls

Server decommission incentives (kW4€)


( )

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Tactical initiatives and examplesAirflow management Temp & humidity changes Decommission incentives (kW4€)

€150 Per metre

€ 65

€2,000

€300 per 200

P i l E S i 5% P i l E S i 5% Potential Capacity freed: 5%

€10,000+

Potential Energy Savings: 5%Payback: 3-6 months


Potential Capacity freed: 5%Potential Energy Savings: 10%Payback: 6-12 months

* All costs based on a typical data centre size (3MW)1212

Energy Efficiency TipsAirflow Management Temp & Humidity Changes Decommission incentives (kW4€)

€150 Per metre

€ 65

€2,000

€300 per 200

P i l E S i 5% P i l E S i 5% Potential Capacity freed: 5%

€10,000+



Potential Capacity freed: 5%Potential Energy Savings: 10%Payback: 6-12 months

* All costs based on a typical data centre size (3MW)1313

Kilowatts for Cash (kW4€)

A leading information

The aim of the scheme: To reward employees for identifying obsolete internal use IT equipment in data centres which is then

b tl f ll d i i d

MAKING IT REAL

gintelligence and media organisation predicts that the scheme will

subsequently successfully decommissioned.

How it works:Rewards are issued as a percentage of the savings that the scheme will

yield almost

€1m Global

Rewards are issued as a percentage of the savings made from decommissioning dead systems

Why we should be doing it:More than 5% of a data centre's servers may be €1m Global

Energy Savingalone in the first year

More than 5% of a data centre s servers may be unused and identifying and turning off even a fraction of them can have significant benefits

For each unused server that we power down the alone in the first year from implementing the scheme

For each unused server that we power down, the company benefits from reduced:

Licensing costsEnergy consumptionHeat output

Updating/patching requirementsMaintenance


MaintenanceSpace

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Plant Replacement

Data centre M&E technology is changing rapidly – providing opportunities for cost and energy savings through investment

Approach

Replace two 8 year old 1.4MW chillers

Not due for replacement for another 7 yearsNot due for replacement for another 7 years

Replacement Cost €500k

Work undertaken in autumn to reduce risk

Benefits

Annual saving of €175k in energy

Annual maintenance reduced by €100k

Improved reliability and resilienceImproved reliability and resilience

1500 tonnes of carbon saved per annum

Payback < 2 years

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Build Modular: Low PUE Data Centres

Fujitsu’s next generation data centre will conform to a true modular build. On-demand, scalable infrastructure to support on-demand, scalable business servicesbusiness servicesEfficiency & Effectiveness

PUE of 1.2: Reduced carbon footprint

Reduction in OPEX and CAPEX

Scalable and high-density (up to 30kW/rack)

99.9% fresh air coolingg

TUI Tier III certified

Wider Business BenefitsWider Business Benefits

Cost-Effective data centre solution

Higher flexibility for our customers

Multi-tiered system

Scalable to meet dynamic business demands

Faster time to market

Modular builds provide an affordable low PUE data centre for the market (from 250kW up)

16

The DC Future: Strategic Fujitsu Technology

Multipoint Temperature Measurement

It’s a technology of interior real-time temperature

SMART Networks Technology

It’s a technology based on Fujitsu's Ad-Hoc

measurement of data centre, using optical fibre

The technology enables precise visibility of

routing technology which can form a large-

scale network autonomously to gather real-time

information about objects and locations temperature distribution inside of data centres

at over 10,000 points on a single strand of

optical fibre

j

This technology enables an enormous cross-

section of conditions, situations and

In use at Fujitsu Tatebayashi data centrecircumstances to be monitored by collecting

and analysing information from each sensor


These are technologies that will drive us towards the autonomous data centre

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The Data Centre Energy Efficiency Service

Best practice surveysDATA CENTRE OPTIMISATION

ACTIVITIESAPPROACH

Best practice surveys

Site temperature surveys and TACS toolset to be adopted by site

DATA CENTRE OPTIMISATION

Communication programmes

Air grille optimisation

Baffle construction / deployment

Blanking plates / floor grommetBlanking plates / floor grommet

Hot & cold rows

CRAC reduction exercise

Temperature set point rises / humidity set


point review

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Making It Real

Efficiency Service implemented across Fujitsu’s data centres:

Chillers replaced early in lifecycle – improve reliability and efficiency

Lighting control system installed

CRAC set-points raised by 3°C but maximum inlet temps. lower from 30°C to 24°C

30+ CRACs turned off without affecting N+1 resilience

Up to 15% improvement in PUEp p

€250,000 and 2000+ tonnes of carbon per annum

€430,000 and 3900 tonnes of carbon saved to date,

Efficiency Service being implemented at UK government organisation:

Aiming for 10% improvement in PUE across a 4 data centre estateAiming for 10% improvement in PUE across a 4 data centre estate

Investment < €20,000

Targeting savings of €100 000 and 1000+ tonnes of carbon per annum


Targeting savings of €100,000 and 1000+ tonnes of carbon per annum

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IT Matters: Energy Efficient IT

It’s all very well having a great energy efficient data centre but the IT needs to be as well

DC Optimisation Service

Transition

Standardisation

Automation

Virtualisation

P i t & P bli Cl d tiPrivate & Public Cloud computing

Thin client

H dHardware

Zero-watt technology

L


Low-energy servers

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In summary

There are pressures to make data centres energy efficient:There are pressures to make data centres energy efficient:

Expect impactful change and it’s going to costExpect impactful change and it’s going to cost

Doing nothing is not an optionDoing nothing is not an option

Provided real examples of what we should be doing in our data centresProvided real examples of what we should be doing in our data centres

Tactical

Strategic

Tactical

Strategic

It’s wider than the data centre: it i l d IT llIt’s wider than the data centre: it i l d IT ll


includes IT as wellincludes IT as well

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Closing

You’re not alone

Fujitsu’s got the vision and

iexperience

We can help


Green Data Center Services

Technology

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