I have my project page.

Now what?

Welcome to the Green Challenge

You have to raise $4,000 from 50 donors. Ready? Go.

We want to run the race with you

Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community

organizations

But don’t just have them donateOld Fundraising

Development Director

Email to 100 donors asking for $10 each

Organization receives $1,000

Get your network to spread the word

Crowdfunding

Development Director

Emails 100 donors asking for $10 each and to tell 100 of

their friends.

100x100x$10 = $100,000

Same effort, but better result.

Everyone has different strengths Tell your supporters all the

ways they can help Donate Spread the word Host a fundraiser Offer matching funds Feature your project on

their blog or social network

Provide creative ideas to get donors energized

Pre-Challenge Warm UpGetting Ready for the Challenge

Send emails, host an event, make phone calls

Feature the Challenge on your organization’s homepage

Prepare an “elevator pitch” Spread the word on social

networks like Facebook and Twitter

Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving

CommunicateSuggested Communications Plan

1 day before Challenge: kick-off reminder

2 weeks: Tell supporters how you’re doing and how they can still help

3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now

After the Challenge: Thank everyone who helped you and let them know the results of their efforts.

Homework 3 Reasons the Future of Your Nonprofit Depends on Social

Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html

Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/

Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/

8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/

Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html

The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html