Green Certificate – Putting in Practice the Green Philosophy
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Transcript of Green Certificate – Putting in Practice the Green Philosophy
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Agnese Jakoviča
Latvian Country Tourism Association “Lauku ceļotājs”
Green CertificateGreen Certificate – Putting in – Putting in Practice the Green PhilosophyPractice the Green Philosophy
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Project Project “Development of the criteria for the
Green CertificateGreen Certificate, implementation and control in rural areas and small towns of Latvia”
Implementing authority: Latvian Country Tourism Association
Project co-financers: EC LIFE Environment programmeLatvian Environment Protection FundLatvian Country Tourism Association
Project partner: Ministry of Environment of Latvia
Project duration: 01.10.2001 - 30.09.2004
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Project GoalsProject Goals
Development of environmentally friendly tourism in Latvia’s rural areas, ensuring:
• Protection of ecosystems and biological diversity
• Preservation of natural landscapes, cultural and historical heritage
• Rational use of natural resources
• Monitoring and preventing pollution
• Improvement of the life quality of local communities
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What is the Green Certificate?What is the Green Certificate?
Eco-label assigned to: Country houses
Vacation cottages
Guest houses
Camping
in the countryside and small towns of Latvia.
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Target AudienceTarget Audience
Providers Tourists
Public Sector
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Awarding the Green CertificateAwarding the Green Certificate
Providers
• 3 categories of criteria
• Inspections by “Lauku ceļotājs”
• Decision by National Eco-labelling Commission
• Period of validity: 18 months
• Environmental plan within 1 year
• Currently 53 Green Certificates assigned
www.eco.traveller.lv
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Demonstration SitesDemonstration Sites
Providers • 4 different types of accommodations
• Samples of the project, examples for other providers
• Opening ceremonies – with the Minister of Environment
• Great reflection in mass media
• Training film
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TrainingTraining
Providers • Newsletter
• Seminars
• 5 training materials
• Training film
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Green Certificate BenefitsGreen Certificate Benefits
Providers
Recognition Economy of
resources
Training Support
Sustainability
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Green Holidays Green Holidays BBrandrand
• Clean rural environment
• Traditional farms, natural materials
• Activities in nature
• Ecologically clean, local food
• Information about things to see
• Celebration of traditional holidays
• Play areas and pets for the children
• High-quality tourism services
Tourists
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Green Holidays in PublicationsGreen Holidays in Publications
Tourists
Annual catalogue
“Country Holidays”
Guidebook“Countryside Bounty” 2003
Map “Worth Seeing”
2002, 2003
Active tourism guide 2004
Coming soon!
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Green Holidays on the InternetGreen Holidays on the Internet
Touristswww.traveller.lv
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Green Holidays at the FacilitiesGreen Holidays at the Facilities
Tourists
• Information stands
• Drawings
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International RecognitionInternational Recognition
Public Sector• Joining the European initiative of eco-labels VISIT
• Following the EC eco-labelling activities
• Organizing national and international conferences
• Recognition of the organization
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Sustainability oSustainability off Results Results
Reliable system for officials
“Best of the best” group for providers
Recognized brand for tourists
Green Certificate