Sri Lanka’s First Natural Green Tea Extracted Energy Drink

PRESENTED BY

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Energy drinks were first appear in Europe and Asia in 1960s, in response to the consumer demand.

Beverages companies were intent on expanding existing product lines and developing altogether new products.

Energy drinks were marketed in European countries for about 25 years and safely consumed and enjoyed by consumers worldwide.

BACKGROUND

COMPETITION1. Red bull

Leading global player in the competitive and creative marketing.

2. Elephant This is the product from Sri Lanka's leading

manufacturing and marketing company, widely available throughout the country because of Elephant House's broad supply chain.

3. Monster An American energy drink famous in Sri Lanka .

GREEN BOOST Green Boost is Sri Lanka’s first natural energy drink made of 100% natural green tea extracts .

None of the energy drinks in the current market are 100% natural and we fulfill the need of a healthier and need of an energetic drink .

The product is able to:Provide consumer with more energy.

Enhance their performanceEx:-mentally/physically.

Improve cognitive performance. Increase alertness. Increase upper body muscle endurance.

PRODUCT OBJECTIVES

The product is to be launched at University Of Colombo. In the food courts and in vending machines it is launched, making it easily available. The target customers were students and young person, that’s why it was best to launch in the University.

LAUNCHED

Why Green Boost ?• High Demand

There is a blooming demand for energy drinks in Sri Lanka with the creative and eye catching promotions of the current players in the market such as “Red bull” & “Wild Elephant” . • Healthier

We are ready to produce the best and the 100 percent natural energy drink with the green tea extracts.

• Why SpecialBasically the main differentiation of our product is it

is a natural tea extract based energy drink. The basic energy boosting pigment in any energy drink is caffeine, in our product the caffeine base is a natural source & since we will be using Ceylon tea extract for the product & the main raw material can be sourced in a very reasonable price.

• Flavors We plan to offer our product in two natural flavors using

100% natural food flavors which are Lemon & Cinnamon.

• Low price The cost factor is going down this is why we can offer our

product as the lowest priced energy drink product in Sri Lankan market.

CONSUMERS Energy drinks are mostly famous among the young male crowd in the society and we target our product for both male and females of age 15 – 30 and for anybody interested on energy drinks as green tea extracts helps to circulate your metabolism .

PROMOTIONDigital and social media provides direct and relevant line of communication with Falco's core youth audience. These channels of communication make word-of-mouth strategies more efficient and effective. We represent our product on the Instagram, Facebook, YouTube, Twitter, Google++ and Television Adds so that people can easily exchange information about our Energy Drink.

THANK YOU…….