Green & Healthy Hawaii: Identifying & Introducing Alternative
Green Alternative to Air Conditioners
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A green alternative to air conditioning..…
Sumaya HMX Systems Ltd.
Bangalore 560 058November 2006
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Objective� About HMX – introduce company / product
� Background
� Product - Ambiator
� Market
� Product Positioning
� Market details
� Carbon Advantages
� Business this far
� Performance
� Infrastructure available
� Promoters
� The way forward
� Growth plans
� Strategy
� Financials
� Funding Sought
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About HMX
� HMX has developed an innovative product Ambiator to the Indian market, and successfully commercialized the same.
� Ambiator is an energy efficient and eco friendly alternative to air conditioner
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Background
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Ambiator
� Products working on similar principles are called IDEC systems or Two stage evaporative cooling systems
� Identified as Zero ODP and Zero GWP systems
� Contemporary research references available from leading institutions
� DOE – USA
� Lawrence Berkeley lab
� California Energy Commission
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Ambiator - features
� Provides 100% fresh air
� Filtered fresh cool air
� Ambiator Cools air to sensible levels without CFC’s, as it does not have a compressor
� Typically consumes about 35% power compared to Air conditioning
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What is new in Ambiator?
� Ambiators represent a new technology
� These incorporate a Wet plate, Cross flow heat exchanger, where based on Indirect Evaporative Cooling, sensible cooling is achieved.
� This forms the core technology of Ambiator.
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Product positioning
� Our positioning to market is as under:
Thermal Comfort 1 3 6 8 10
///_______////__________////_______////____________
Fan Air Ambiator Air
(Ventilation) Cooler Conditioning
� Product positioning validated by repeat orders from leading customers
� Large Institutional projects such as DNA, IMTMA
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Product Evaluation
� Product endorsed by TERI, GTZ n EMC (GOI)
� Report reference DCS –001
� Report confirms
� Energy saving potential of Ambiators
� Quantifies Carbon emission reduction
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Carbon advantages..
� Ambiator is Eco friendly and Energy efficient thus offers Carbon Emission Reduction (CER)
� Ambiator offers CER, thus offers huge financial advantages – 0.00085 per CFM/ Hour
� TERI report quantifies CER advantages
� Ratification of Kyoto Protocol will further the markets for products that offer CER
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Market Acceptance of the product
� Early development phase was challenging, but have been able to make an impact.
� Customers include :
� Software: Wipro, HP, PCS,Polaris
� Engineering:Bosch, ABB, Ford
� Pharma: Sunpharma, Glenmark pharma
� Others: IMTMA, Taj Hotels, DNA
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HVAC Market in India
� Total Market USD 1.6 billion
� Air conditioners
� 0.9 billion $
� Air Coolers
� 0.35 billion $
� Ventilation
� 0.35 billion $
� Growing at 30% p.a
HVAC Market in india
Air conditioners
Air Cooliers
Ventilation
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Market by Volume..
� Total Market 1.5 Billion CFM
� A.C – 450 M.CFM
� Air cooling –470 M.CFM
� Ventilation – 510 M.CfM
Market - Million CFM
Air conditioning
31%
Air cooling
33%
Ventilation
36% Air conditioning
Air cooling
Ventilation
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Comparison
8 to 1025 to 50n.aBtu/wattsEER
2020NoneMicronsFiltration
5100100%Fresh air
45 to 5555 to 65>75%Rh
22 to 2523 to 2730 to 35Deg.CIndoor temp
454545Deg.COutdoor temp
A.CAmbiatorAir coolerUnitsDescription
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Infrastructure available
� Owns Manufacturing unit at Bangalore
� 8000 sft of factory
� 1600 sft of office
� Designs and standardization of models complete
� Vendors and associates developed
� Networked office and factory
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Personnel
� HMX has its core team of skilled technicians, operators
� HMX to focus on building its team of Engineers and executives
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Promoters
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Promoters
� A.Vaidyanathan – B.E., MBA ( IIM B)
� Over 2 decades techno commercial experience in Industry
� H. Indushekar – B.E
� Over 2 decades of experience in Capital equipment manufacture
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The way forward…
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Consolidate on good start..
� HMX believes it has reached an inflection point
� HMX has got Ambiator and its positioning accepted in the market
� Funds required to leverage its position and accelerate its growth
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Growth Plan
� HMX plans to consolidate its presence and grow to a Rs.1700 Million (about $ 38 million) company in 5 years time� HMX has a comprehensive business plan and strategy.
� The key elements required for acceleration in place
� Product Acceptance – various segments
� Product Standardization & Coinage
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Key drivers for market….
� Changing Demographic profile
� Higher expectations of Workers & Employees
� Changing User requirement
� Seeking World class facilities
� Clean and Quality production facility
� Key sectors driving growth
� Services – Software, Finance, Telecom
� Manufacturing – Automobiles, Components
� Exports – Textiles, Gems and Jewellery
� Indian GDP growing at over 8% p.a
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Important external factors
� Global factors � Wellness awareness
� Fresh air vs. Re-circulated air� SARS
� Bird Flu
� Green Compulsions
� Newer standards – adaptive models
� India perspective� Tropical realities
� Energy costs
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Innovation / technology lead
� HMX plans to stay at the leading edge of technology by integrating appropriate developments - relevant to add value proposition to customers
� HMX has lined up two other products to retain the edge� Hybrid air conditioners
� Economizers
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Market and Marketing related
� Distinct positioning as an innovative company
� Excellent set of referral customers and repeat orders from them
� Awareness among opinion makers
� Leading consultants
� Architects
� Institutions including Air conditioning companies
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Funding sought
� Funding sought
� Equity of Rs.45 Million ($ 1 Million) during year1
� Debt of Rs.60 Million ($1.2 Million) during Year 2
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Projections and profitability
Current Year Year Year Year Year
PARTICULARS Year 1 2 3 4 5
A SALES & PROFIT
1 Net sales 78.05 174.22 372.95 707.15 1189.53 1709.34
2 Operating profit 9.83 27.78 90.98 224.20 434.10 636.48
3 EBIDTA 15.10 34.62 111.66 253.96 469.71 680.05
4 PBT 10.38 23.38 86.73 220.20 430.10 632.48
5 PAT 6.54 14.73 54.64 138.73 270.96 398.46
B PROFITABILITY RATIOS
6 EBIDTA / Net Sales 19.35% 19.87% 29.94% 35.91% 39.49% 39.78%
7 PBT/ Net sales % 13.30% 13.42% 23.25% 31.14% 36.16% 37.00%
8 Net Profit / Sales 8.38% 8.45% 14.65% 19.62% 22.78% 23.31%
Rupees Millions
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Sumaya HMX Systems Ltd.,A 422 Peenya Industrial Estate
Bangalore 560 058
Ph : +91.80.23721065 Fax: +91.80.23722326