y o u r b i z 2 b i z r e s o u r c e f o r g r o w i n g c o m p a n i e s

[media kit]

reach [business decision-makers] where they work

focusing on the [marketplace]

The Charlotte Region is the Epicenterof Economic Growth in the Carolinas Make the most of your opportunities in this dynamic marketplace...

At the geographic center of North and South Carolina, the greater Charlotte region is the largest commercial marketplace in the

Carolinas. Roughly the size of the state of Massachusetts, the region encompasses 16 counties across 2 states–12 counties in North Carolina and 4 in South Carolina. It is home to the world headquarters of nine Fortune 500 companies, and since 1990 new and expanding businesses have invested more than $18 billion here, creating more than 170,000 new jobs. With a

population of 2.2 million people, the region is growing rapidly at

a forecasted rate of roughly 20% in the next 10 years.

Diversified and interdependent, the greater Charlotte business community is vibrant and booming. It supports NFL, NBA, WNBA, and AAA baseball teams, as well as hosts NASCAR and PGA events. It is home to the U.S. National Whitewater Center and the celebrated NASCAR Hall of Fame.

providing [substance]

Real Stories About Real People Running Real BusinessesBusiness owners, managers and entrepreneurs rely on Greater Charlotte Biz...

Greater Charlotte Biz magazine was created to deliver real stories about real

people running real businesses in the Charlotte region. We help business

people learn about each other and about the abundance of business

resources available in this marketplace. We assist area business people in

creating wealth, growing, succeeding and celebrating business activity.

Published monthly, Greater Charlotte Biz is a business-to-business magazine

mailed directly to Charlotte’s business community, its owners, managers,

executives and business strategists. Greater Charlotte Biz takes readers inside

area business enterprises and provides insight into the business decision-

makers who lead those businesses to success.

Greater Charlotte Biz provides advertisers with a colorful, attractive,

informative, educational and entertaining vehicle for achieving

maximum branding and advertising impact with influential business

executives. Reaching an exclusive, bright and powerful group of owners,

managers and entrepreneurs, Greater Charlotte Biz is a consistently reliable

and dependable monthly publication connecting business talent, wisdom and

experience for mutual growth and gain.

Greater Charlotte Biz provides an excellent vehicle for building greater brand awareness

in this rapidly expanding marketplace.

Our faces are seen in all the right places, from the auto repair shop, to the accountant’s office, to the furniture showroom, to the steel fabrication plant, to the logistics warehouse. We’re there. Come get to know us!

targeting [executives]

Get in front of busy decision-makers from a broad base of growing enterprises.Greater Charlotte Biz reaches business leaders in 16 counties–12 in North Carolina and 4 in South Carolina...

With over 100,000 readers each and every month, Greater Charlotte Biz reaches business decision-makers at nearly every business location with more than seven employees in the 16-county region. Each issue is mailed directly to the desks of more than 20,000 business owners, managers and executives every month. Inside each business location, business decision-makers make Greater Charlotte Biz magazine a must-read for those who challenge themselves every day to stay innovative and

profitable in the highly competitive marketplace that is the greater Charlotte region.

Readership (5.2 readers/copy) 104,000Distribution 20,000

MOVERS & SHAKERS & DECISION-MAKERS

Owners, Principals, PartnersCEOs, Presidents, COOs, General ManagersSenior ExecutivesCFOs, Financial ExecutivesCIOs, Data Management ExecutivesHR ExecutivesSales and Marketing ExecutivesManufacturing ExecutivesDoctors, DentistsLawyers, AccountantsArchitects, Engineers

INDUSTRY SATURATION

Manufacturing 8%Wholesale 12%Retail 11%Transportation, Communications, Utilities 5%Financial, Real Estate, Insurance 14%Contractors, Construction, 14%Services, Legal, Accounting, Technology 22%Health, Medical, Fitness 10%Agriculture, Forestry, Fishing, Mining 4%

connecting [buyers + sellers]

Connect with an exclusive audience of talented business executives and upscale consumers. Greater Charlotte Biz reaches the right audience at the right time.

SMALL, MIDDLE & LARGE EMPLOYERS

5–9 Employees 18%10–14 8%15–19 14%20–49 24%50–99 14%100–249 13%250–up 9%

AGE

Under 25 6%25–34 15%35–44 23%45–54 34%55–64 17%65 plus 5%

EDUCATION

High School 13%College 57%Post-Graduate 30%

RESIDENCE

Own 95% Rent/Lease 5%

HOUSEHOLD NET WORTH

$250,000 plus 47%$500,000 plus 18%$1,000,000 plus 16%

YEARS IN BUSINESS

Less than 3 7%3-10 Years 15%10 + Years 78%

INCOME

$30,000–$50,000 8%$50,000–$100,000 35%$100,000–$150,000 33%$150,000–$500,000 24%

GROSS REVENUE

Under $500,000 18%$500,000–$2.5 million 29%$2.6 million–$25 million 26%$25.1 million–$100 million 18%$100 million plus 9%

DECISION-MAKERS

At Nearly Every Business Location With More Than 7 Employees In 16 Counties, Including Doctors & Dentists, Accountants & Lawyers,Architects & Engineers

DEMOGRAPHICS

Magazine Ads Are Less Interruptive

Reading Magazines

Accessing the Internet

Listening to Radio

Watching Cable TV

Watching Network TV

Magazines

Radio TV Web Source: Dynamic Logic AdReaction 4, May 2005

For which of the following would you say advertising gets in the way of your enjoying?

62%

55%

51%

49%

28%

Source: Roper Public Affairs, 2005

Very/somewhat negative attitude toward advertising:

30%

19%

18%

8%

Magazine Ads Are More Engaging

Source: Roper ASW, 2003

How acceptable do you find each of the following advertising methods?

Magazines

Radio

Broadcast TV

Cable TV

Other

Advertising adds to the enjoyment of the following:

Very/somewhat positive attitude toward advertising:

49%

44%

11%

Reading Magazines

Listening to Radio

Watching Cable TV

Watching Network TV

Using the Internet

71%

36%

37%

32%

Source: Roper Public Affairs, 2005

Magazines

TV

Radio

Web Source: Dynamic Logic, AdReaction 4, May 2005

61%

52%

46%

30%

71%

32%

21%

building [brand-awareness]

Build your brand with a vehicle that people trust and that delivers long-term results.In an age of interruption, magazines like Greater Charlotte Biz engage...

1 2

More than one third of Americans would support eliminating advertising from network television, cable TV and Web sites. Nearly one in four would eliminate advertising from radio.

In addition, as a medium that o�ers consumers control over their advertising consumption— magazines have a low advertising rejection level.

In Support of EliminatingMarketing & Advertising

Source: Yankelovich Omniplus, February 2004

Magazines

Radio

Network TV

Web Sites

Cable TV

62%

66%

77%

84%

43% Magazines

32% Network TV

15%Cable TV

10%Internet

Source: Media Choices 2000, Adults 18+

More Receptive to Advertising

16%

60%

23%

34%

38%

40%

Magazine advertising has been and continues to be the advertising medium

that adults and teens trust.

Consumers usually trust and believe advertising in:

Consumers Are More Receptive to Magazine Advertising

Consumers Trust Magazine Advertising the Most

engaging [readers]

Magazine advertising is better received and the most trusted!Targeted magazine advertising is still the best way to build your brand...

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…brands that spent a higher percentage of their marketing budgets on advertising received a higher return on their overall marketing investment.

…behind trade promotion, magazine advertising was more effective than any other element in the marketing mix. Among media, magazines were 40% more effective than TV, and 60% more effective than radio.

…upon exposure, the immediacy of the incremental sales effects of magazine and TV advertising were similar.

…brands with a higher percent of magazines in the media mix experienced a substantially higher return on their overall investment.

Source: Magazine Publishers of America

www.greatercharlottebiz.com

Galles Communications Group, Inc.5601 77 Center Drive, Suite 250Charlotte, NC 28217-0736phone: 704.676.5850 fax: 704.676.5853e-mail: info@greatercharlottebiz.com

“If you have a product or service for Charlotte, you need to be in Greater Charlotte Biz!”

Marty Conte – Diamond Springs

“We made up for the cost of a year’s worth of advertising in the first month of our advertising campaign with Greater Charlotte Biz. I would recommend it to anyone!”

Daryl Larner – Larner’s Office Furniture Outlet

“I want you to know just how pleased we have been with the results of advertising in your magazine. We hit a home run with Greater Charlotte Biz.”

Bob Henricks – Henricks Corporate Training and Development, Inc.

“After advertising for two years in this magazine, I have had the pleasure of seeing and hearing its impact from our insureds, prospects and friends…this advertising is priceless in establishing our image and our message in the Charlotte region.”

Skip Knauff – Knauff Insurance, Inc.