Greater Baltimore Postal Customer Council · 4/10/2015 · Thank you to the hard working and...
Transcript of Greater Baltimore Postal Customer Council · 4/10/2015 · Thank you to the hard working and...
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Ronald A. Stroman Deputy Postmaster General
April 10, 2015
The information contain in this presentation is as of April 10, 2015
Greater Baltimore
Postal Customer Council
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Postal Customer Councils
§ Thank you for your business
§ And thank you for participating in the PCC § Value to the PCC membership
§ Great efforts to make the PCC successful
§ Our products, our experts, the Postal Service, is here to break down barriers and help you meet your business goals.
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History of Postal Customer Councils
Stronger Together
Thank you to the hard working and dedicated Postal Service employees in this area. § People, passion, and perseverance
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Moving in the Right Direction
Financially, we have kept the ship afloat,
we are now moving in the right direction,
digging out of the hole,
and even picking up a little steam.
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Strategic Approach
§ Efficiency
§ Revenue
§ Legislative
§ Growth
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Growing Consumer
Expecta4ons
Consumers’ busy lifestyles demand more delivery convenience
New businesses take no4ce of these demands and offer more expedient deliveries
Exis4ng players improve their offerings to meet
demand
These changes set new consumer expecta4ons
Innova4ng to adapt to a Changing Environment
Responding to changing demographics
Millennials (ages 16-34 )are:
§ Commands $1.3 trillion or 21% in consumer spending
§ Demands convenience and immediacy
§ Consumes information in digital and physical forms
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§ My USPS.com gives the consumer more control over packages
§ 170,000 customers registered and authenticated with no advertising
§ Target: 5,000,000 users § Coming Summer 2015
§ Featured in summer advertising campaign
§ Redirect and delivery windows will make it easier to plan
§ Package Intercept to make it easier for customers to react
My USPS Meeting Changing Consumer Expectations
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§ Mobile Application § Enable ecommerce on USPS mobile app § Bring all My USPS.com features to mobile
§ Building future apps to improve consumer experience § Ability to buy stamps § Create and print shipping labels
My USPS Mobile
Providing Added Convenience
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My USPS Wearables
Convenience at a glance … 11
Direct Mail and Omni-Channel
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DIGITAL
Direct Mail is a critical component of omni-channel marketing.
Outreach to small business
§ Every Door Direct Mail § Mapping tool to select a target area § Use route demographic data (e.g. household income) § Choose mailing drop off date § Pay postage online
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Urban Mailbox Operational Test
Objective § Leverage existing equipment § Incorporate features based on
research § Parcel lockers for each
building § Larger, locking mail
compartments § Notifications for package and/
or mail delivery
Test Locations § Washington, DC — 3 Customers § Brooklyn, NY — 63 Customers § S. Boston, MA — 63 Customers
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Objective § Test larger curbside mailboxes to
accommodate packages § Assess operational gains and
customer satisfaction § Identify customer preferences and
feedback for features for future mailbox tests
Test Locations 435 sign-ups and 305 customers served to date
§ Newhall, CA — 68 customers § Williston, ND — 97 customers § Broomfield, CO — 140 Customers
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Suburban Mailbox Operational Test
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New Vehicles
Reach Sprinter
Promaster Transit
Growing Your Business
§ Adapt to the changing marketplace § Support small business § Enhance value of the mail § Prepare infrastructure for the future § Customer service focus
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