Great stick marketing example from Server Density
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Server Density’s “Stick Marketing” DougMcIsaac.com
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Transcript of Great stick marketing example from Server Density
![Page 1: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/1.jpg)
Server Density’s
“Stick Marketing”
DougMcIsaac.com
![Page 2: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/2.jpg)
![Page 3: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/3.jpg)
Why was this awesome marketing?
• VHS case made us go…
• ”VHS???”
• Or is it a game??
• Let’s open it….
![Page 4: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/4.jpg)
![Page 5: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/5.jpg)
Why was this awesome marketing?
• A handwritten note introducing us to
our rep…
• Made us ask…
”How much are we paying for this?”
![Page 6: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/6.jpg)
![Page 7: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/7.jpg)
![Page 8: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/8.jpg)
![Page 9: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/9.jpg)
What all was included?
• A cool case
• A handwritten note introducing us to our rep…
• A wax seal – very classy
• Some Earl Gray Tea
• A little notebook
• A sticker
• A Patch
Why was this awesome….
![Page 10: Great stick marketing example from Server Density](https://reader036.fdocuments.in/reader036/viewer/2022080907/55a905a91a28abeb4a8b4647/html5/thumbnails/10.jpg)
Why was this awesome?
• It was a total surprise – mailed from the
UK
• They know there target market
• Network guys who run servers
Awesome work Server Density!
www.DougMcIsaac.com