Great Lakes Communications Survey
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Transcript of Great Lakes Communications Survey
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Great Lakes Communications Survey
Biodiversity ProjectSeptember 2010
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Biodiversity Project Mission and Goals of the Survey
Promote environmental communications
Continue Great Lakes communications
Our Assumption
Is the public as important?
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OverviewGrant for research
Spring 2010
Online SurveyObjectivesAudiencesMessagesMethods
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Survey ResultsSurvey respondents
Two main topics of focus
Top 6 Issues of 24 options
Breadth of scope
Audience
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Communication Objectives25% Behavior change
25% Mobilize activists
15% Build an informed constituency over time
15% Build concern
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Barriers and ChallengesEvaluation
Staff time
Budget
“There is often a fundamental disconnect between the communications work and the campaign goals because campaign planners do not usually approach their work with strategic communications in mind.”
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Solutions and RecommendationsRevisiting assumption
Reinvesting in capacity and skills building
What could this look like?
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Building Organizational CapacityCommunication audits and
assessments
Creating communications strategies
Workshops and training
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FeedbackDoes this sound like your organization?
Would these activities help you motivate your audiences?
Is there a desire to focus on improving yourcommunications?
Rebecca Dill, Biodiversity [email protected]