2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.com

The First MileA Launch Manual for Great Ideas

Scott AnthonyAUGUST 6, 2014

Sponsored by

2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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What makes a great innovation isnt the idea but what is done with the idea. Many great

-tion and risk.

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Customers lie. -

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Scott AnthonyManaging Partner, Innosight; Author,The First Mile: A Launch Manual forGetting Great Ideas into the Market

Angelia Herrin (Moderator)Editor for Research andSpecial Projects, HarvardBusiness Review

The First Mile

2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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The First Mile

You cant cash a spreadsheet.

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Be D.E.F.T.Document your plan.

homework and that you know what it is that you dont yet know.

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2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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The First Mile

Figure 1Pages from this business plan provide a snapshothighlighting key points.

Evaluate it exhaustively.

Focus on key unknowns.

Figure 2The First Mile Certainty table provides aquick way to assess how much you reallyknow about the viability of your idea.

2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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The First Mile

Test, learn, and adjust.

2. When Testing, Have H.O.P.E.

Hypothesis ObjectivesProjections

Execution

Figure 2This roadmap keeps you cognizant of risks as

2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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The First Mile

Focus resources on the opportunities with the most promise.

-ing ideas.Dont reward risk-taking results; reward the right process.

Build parallel disciplines.

2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org

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The First Mile

Scott AnthonyManaging Partner,Innosight

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-The First Mile:

A Launch Manual for Getting Great Ideasinto the Market

the eBook Building a Growth Factory and

HarvardBusiness Review The LittleBlack Book of Innovation

Harvard Business Review

SeeingWhats Next

The InnovatorsGuide to Growth The SilverLining

The Wall Street Journals -

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Angelia Herrin (Moderator)Editor for Research andSpecial Projects,

Harvard Business Review

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Harvard Business Review.

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Harvard BusinessReview

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