GREAT IDEA TO VIABLE BUSINESS

Thinking retail food sales are the best for your product? Find out if this plan is the best for you and what

it takes to be successful.

Who Would Benefit

This training is specifically designed for Nova Scotia agriculture producers and agri-food processors who are passionate about a product but to date have no consistent production or sales history. In other words, they are doing direct selling and want to expand distribution and get a product to the shelf. There would be category exclusivity in these sessions to ensure that participants are not in competition with each other during their learning. Each business will receive specific training for their product with less than 10 seats.

By the end of the training, participants will have:

• an enticing Unique Selling Proposition for the product• defined the target market and the value of each product• understanding of the components of a successful product• improved knowledge of the grocery store, the product

category, what their customer is trying to accomplish and where they can play a role in making the customer more successful

• understanding of the capabilities of a successful food business

• a 12 month sales and promotion plan• a thorough understanding of how to develop a strong

long-term relationship with retail customers• know how to get the product listed at a retailer• new confidence that will be evident when meeting with

category managers

Course Outline and Session Dates

Module 1: Concept to Great Idea • Full day/in person* October 15

Module 2: Great Idea to Viable Product • 2 hour webinar** October 25

Module 3: Profitable Store Visits • Full day/in person November 5

Module 4: A Food Industry Business Model • 2 hour webinar November 15

Module 5: Developing a Sales and Profit Plan • 2 hour webinar November 22

Module 6: Getting it Listed • Full day/in person November 29

* full days are 9 AM to 4 PM and will be held at the Bedford Superstore Community Room,1650 Bedford Hwy, Bedford, NS to facilitate in-store learning sessions

** webinar requirements are a computer with internet access, and a webcam/microphone

Trainers are Peter Chapman and Gary Morton from SKU Foods www.skufood.com

Requirements and Eligibility

• Basic Microsoft Excel/Word/Power Point skills• Nova Scotia-based agricultural producers and food and

beverage processors• There must be some Nova Scotia agricultural product in your

product

Price:

$949 + HST per participant for all six modules ($3,000 value)

To Register

http://www.perennia.ca/acceleratorprogram/or call (902) 678-7722 and ask for Dianne.

Deadline to register is October 8th. Payment must be received by start of the first module.