Graymedia presentation package 2013

PR, Communications,

Marketing

2013

Copyright © 2013 Graymedia. All rights reserved.

WHY GRAYMEDIA


WHY GRAYMEDIA

•  Graymedia delivers the kind of service that ensures every client feels valued.

•  We work very hard for our clients because we are proud of our reputation and ultimately we care.

•  We understand business, the importance of time, money and results and guarantee a highly professional and fully integrated service.

•  Graymedia is consistently at the forefront of new methods and is recognised as one of Brisbane's best agencies operating Australia wide and internationally.


OUR LEADERSHIP TEAM

Yasmine Gray – Company Director

Yasmine is highly respected in the field of public relations and marketing in Australia. A consummate professional she has over 29 years of communications and marketing experience having held key positions with News Limited both in Australia and overseas.

She has worked for Channel 9, Channel 10, several major radio stations, AAP and Fairfax before establishing Graymedia in QLD.

Yasmine oversees all accounts at Graymedia to ensure campaigns and marketing strategies are of the highest calibre. She is excellent at coordinating numerous client accounts and business opportunities in conjunction with the day to day operations at Graymedia.


Ross McNee– Senior Creative/Marketing Manager

Ross offers a wealth of experience with his 20 years in the world of visual communication, marketing and advertising industries.

Having completed advanced courses in graphic design, marketing and advertising, Ross has also been a creative director and managed creative studios for many national agencies, specialising in the financial, building, telecommunications, retail, pharmaceutical and corporate sectors.

Ross’ extensive knowledge of branding and brand strategy for blue chip companies such as Seiko, Samsung, Solahart, CSR and Boehringer Ingelheim, enables our clientele to leverage his diverse range of marketing experience.

His passion for creative excellence includes brand development, digital & web design, press advertising, print collateral, promotional concepts, packaging and loyalty marketing.

OUR LEADERSHIP TEAM

Kate Shuttleworth – PR & Marketing Consultant

Kate has many years experience in digital media and public relations, and has managed the PR accounts for businesses in the mining, telecommunications and not for profit sectors to name a few.

She is skilled in event management, from political press conferences to large community events, and is consistently successful in securing both keynote speakers and sponsorship.

Kate holds a Bachelor of Journalism majoring in Public Relations and Sports Management, and has an exceptional understanding of the sporting industry, having managed the business opportunities and media relations for a number of key identities such as Dave Taylor, Sam Thaiday and Alex Glenn. Kate oversees the junior members of the Graymedia team.


Suzanne Ross – Senior PR & Marketing Consultant

Suzanne is an experienced media and public relations professional, who holds a Bachelor of Journalism from the Queensland University of Technology.

As Graymedia's Senior Public Relations and Marketing Consultant, Suzanne manages a number of client accounts including Discount Drug Stores and Parmia Insurance whilst overseeing all other consultants' work at the firm.

Suzanne is particularly skilled in website development, media training, risk management and writing press releases and marketing copy. A dedicated, hard working professional, Suzanne achieves impressive results for her clients and strives to always exceed expectations.

PUBLIC RELATIONS


GETTING THE WORD OUT

•  Graymedia’s approach to public relations commands the very highest respect due to our unique approach and outstanding level of professionalism.

•  Our attention to detail, writing skills, ability to meet deadlines and deep understanding of the media is second to none.

•  Our individual attention to client media preparation, advice and training has set new industry standards.

•  All campaigns are conducted with a view to achieving consistent and realistic results.


DEVELOPING BUSINESS GROWTH

•  Graymedia understands that marketing and PR is an investment and that campaigns need to support specific business objectives and help drive results.

•  Graymedia works closely with clients to ensure a complete understanding of any company’s business goals, purpose, identity and language.

•  We are honest and realistic about expected outcomes and believe in working closely with clients as a team so together we can make a difference.


LATEST TECHNIQUES

•  We are not afraid of what’s new and always ensure we are at the forefront of new and emerging techniques.

•  Graymedia successfully guides clients through the ever-changing worlds of digital and social media, and more, and delivers consistently effective and positive results.

•  We are innovative but also understand the importance of protecting our clients’ brands through the use of new or challenging mediums.


PUTTING ON A SHOW

•  Sometimes words and pictures are not enough and engaging people in experiential activity is what is required to get a message across.

•  Graymedia develops everything from traditional press conferences to more extraordinary gala events.

•  Our expert attention to detail ensures all our events run smoothly and professionally.

•  Our creative teams can develop memorable experiences that will be guaranteed to get everyone talking.


COMMUNICATIONS


PROTECTING YOUR REPUTATION

•  Reputation is vital to any brand.

•  A crisis that has not been prepared for can lead to uncontrollable and damaging outcomes that can be extremely difficult to repair.

•  Graymedia has leading experts in communications risk management to help avoid such reputational damage.

•  Should a crisis arise then Graymedia is there to help steer any company through the issues and towards the very best possible results.


ENSURING POSITIVE OUTCOMES

•  Preparation is key and communicating well to key stakeholders can make or break any project.

•  Graymedia has the most thorough approach to stakeholder engagement, ensuring that every detail, no matter how small, has been considered and accounted for.

•  We are accurate, timely and considerate and ensure we protect our client’s interests at all times whilst gaining the respect and understanding of all parties involved.


STRENGTHENING YOUR BUSINESS

•  A business is only as strong as the people that work in it so it is vital that attention be paid to effective internal communications.

•  Graymedia is renowned for its strength in this field and helps companies identify key messages to ensure a team spirit is developed and that loyalty prevails.

•  Graymedia creates individual strategies for effective implementation of all internal communications.


QUALITY PRESENTATION

•  Presentation and accurate copywriting is key to the image and reputation of any business.

•  Annual reports, newsletters, company documents, website copy and all other written material speak volumes about your business.

•  Graymedia produces only the highest quality documents and copywriting with keen attention to accuracy, presentation and meeting required deadlines, helping to further promote the reputation of any brand.


MARKETING


STRATEGY AND DESIGN

•  Marketing strategy and design need to accurately reflect the needs and style of a company and help drive towards specific goals.

•  Graymedia prides itself on listening to its clients better than most so positive marketing directions are developed.

•  We are not afraid to offer ideas or propose new and well qualified alternative directions.

•  Our graphic design team oozes talent and our results speak for themselves.


LOOKING GOOD

•  Every brand needs an identity to ensure it holds a place in the world of business.

•  Graymedia specialises in branding and positioning, ensuring companies don’t get lost but are clearly identifiable in an increasingly crowded market place.

•  Good branding comes from truly understanding a client’s business and Graymedia ensures it conducts research above and beyond what is required to develop an image that will truly reflect a company’s purpose.


A DIGITAL APPROACH

•  Digital marketing is growing at a fantastic rate but Graymedia is always up with the pace.

•  Websites, online, mobile apps and new technology are our strength. We ensure all clients have nothing but the very best products in these fields.

•  Website, mobile and social media sites are tailor made to truly reflect a brand and function in productive and effective ways.

•  We think of the future and develop products that don’t become outdated in the blink of an eye.


SELLING YOUR BRAND

•  Advertising and promotion come in many forms but often there are no two ways about it and you have to push your brand into the market.

•  Graymedia provides its clients with a strong marketing advantage through its highly experienced team of designers and campaign managers that can develop anything from a complex TV commercial or billboard to more traditional print publication adverts or direct email campaign designs.


BOOSTING SALES

•  Graymedia has an excellent reputation in the field of point of sale and above and below the line promotional tools.

•  Our projects have received high industry acclaim and are tantamount to the strength our designers have in this field.

•  Our designs are well considered, innovative and above all they work.

•  Functionality is key with a result that can be measured and accounted for.


SPONSORSHIP

•  Sponsorship is becoming increasingly difficult to obtain and nothing less than a professional approach will get the attention of a possible investor.

•  Graymedia designs and produces sponsorship packages that will get anyone noticed in this crowded environment.

•  Our unique approach to sponsorship has been employed by a wide variety of companies and individuals, including major not for profit organisations and many leading athletes.


CONCLUSION

•  Graymedia is a complete service agency that prides itself on excellent service and results.

•  We guarantee you will not be disappointed by our team or the quality of our work.

•  We very much hope you will choose Graymedia to help you achieve your business, public relations, communications and marketing goals.

•  It would be our pleasure to work with you.


Graymedia presentation package 2013

Business

Transcript of Graymedia presentation package 2013