Gray + green_+_white
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Emotion and Immersive Media Matthew Lok DE0983
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Transcript of Gray + green_+_white
Emotion and Immersive MediaMatthew Lok
DE0983
Chosen CampaignOccupy Newcastle or The Cyrenians
Did you know?
Street homelessness increased from 2010-2011 Latest Government statistics
show there is a:
23% rise in rough sleeping from 2010 to 2011.
What is homelessness?
o Homelessness is the most extreme form of housing needs.
o You can be classed as homeless if you areo Sleeping on a friend’s sofao Staying in a hostelo Suffering from overcrowding or other bad
conditions
You don’t have to be on the street to be homeless
Did you know? In 2009/10, more than 62,000 households were found to be homeless by local authorities.
The Problem
o Not having a decent home affects all areas of your life such as:o Healtho Achievement in schoolo Ability to get work
Why homelessness is not just a housing problem
Did you know? More than two million people find their rent or mortgage a constant struggle or are falling behind with payments
Every homeless person’s situation is unique and complex.
What causes homelessness?
o Left home aged 16o Lived in hostels or the
streeto Didn’t go to school to
achieve her GCSE’s
Homelessness is still viewed by many as a result of personal failings
Did you know? 1.6 million children in Britain live in housing that is overcrowded, temporary, or run-down.
The Cyrenians
3 processes in which they help1. Emergency Intervention2. Stabilisation3. Progression
Changing Lives, Building Futures
Did you know? The Cyrenians supports over 1200 people on a daily basis.
Research
o Negative view of homeless people
o Other important issues
o Unaware of the scale of homelessness.
What I have found out.
Did you know? Newcastle is in the top 10% of Rates of possession claims, October 2010–September 2011
The Plan…
o Raise awarenesso Change peoples viewo Target a young adult audience
What I aim to achieve
Did you know? I am almost finished
The Idea
Postero A supplement to
the AR campaign
Online Offline
A window into a world that was previously unseen
Augmented Realityo Creative way
to raise awareness
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