Gratia Investor Deck
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Transcript of Gratia Investor Deck
Gratia
An innovative service to reward customers and keep them loyal in the
long run
Investor Pitch
Emre Babur – [email protected]
The Problem
Merchants need loyalty/rewards programs to enlarge their base of loyal customers by generating customers and transforming them into loyal ones
Customers seek convenience to enroll and to follow a merchant’s loyalty/rewards program.
Carrying cards around Losing cards Filling forms etc. to enroll No tracking of customer
progress Not visible to potential
customers No tracking of customer
statistics No communication with and
no feedback from customers
The Pain
The Market
100,000Restaurants
Cafes Bakeries
Hairdressers
Massage Salons
Personal Care Stores
Coffee Shops
Gym
• Smartphone and internet usage rates are rapidly increasing. Everyone loves to be smart and connected.
• Being mobile in every field is becoming a workplace standard.
Emre BabürBusiness Model DevelopmentFundraisingFinanceMarketingSales
The Team
Eralp BayraktarTech LeadProject ManagementProduct DevelopmentR&D
Alican GökselProduct DevelopmentR&D
Boğaziçi University
The Team
Sentio Sports
iskolig.com
Microsoft Seattle SDE Internship
Baylor University
Start-up Experience
Top-notch Education
Social & Techie
Boğaziçi UniversityNetwork of Int. Students
Boğaziçi UniversityEngineering Society
Computer Engineering
3 Y
ears
Entrepreneurial
DedicatedInternational
Provide merchants with a Platform as a
Service(PaaS) where they can create a loyalty/rewards program, communicate with customers, and gather statistics and feedback from them
Customers are connectedto the platform via Gratia Mobileon their smart phones
The Solution: GRATIA
How Does It Work?
An iPad, Gratia Kiosk, is set up on top of the cashier
Customers download Gratia Mobile app
How Does It Work?
Check-in
Redeem
People can also discover merchants on the
map, view their loyalty cards and review personal information.
Gratia Mobile
Merchant Panel
Fully integrated to merchants’ POS system and Gratia Kiosk talks to the POS system through its API
Transactions are displayed on the POS screen and could be administered by the cashier if needed
Point redemptions by customers are added to the cash flow statement automatically as free giveaways
Online control panel to manage the whole system from one place
Optional standalone control panel on Gratia Kiosk
Feedback Panel
A section of the merchant control panel Messages sent by customers through Gratia Mobile
are displayed Messages appear under anonymous names Messages are handled as in a support ticket
system so merchants can reply to customers and easily trace an issue
Merchant Panel(opt. standalone)
Cards are in the app Cannot get lost Just check-in to enroll Tracking of points and progress Visibility on map to everyone Detailed customer statistics Easily communicate with
customersand get feedback from them
The Pain: Resolved!
Transactions are now tagged
with customer identity Merchants now know TO WHOM
they sell on top of WHAT, HOW MUCH and WHEN they sell and that is powerful!
Customers now have a hotline to merchants forDIRECT COMMUNICATION
The Pain: Resolved!
Monthly service fee regarding the subscriber’s
plan SMS/Email/Push Notification campaigns
conducted by merchants are charged separately and not included in the service fee
Detailed analytics reports at extra charge
Revenue Model
Corporate chains:
“door-to-door” sales by the management team Rest of the market:
Internet ads and Gratia Salesmanship
Going to Market
An affiliate marketing program Salesmen enroll through our website and
complete an online training course The salesman is our sales&support pioneer on
the field The salesman gets paid for each sale he
makes and the number of clients he maintains as a Gratia representative
Gratia Salesmanship
Every new merchant receives a GratiaBox
when they buy our service Setup is accompanied by the support team
over the phone or a Gratia Salesman in place if needed
GratiaBox iPad + Gratia Kiosk + Instructions Plug-n-play, takes 5 minutes to deploy Sent by mail
Distribution
No major player in the current market Cardgusto is an active competitor We provide real time statistics SMS/Email/Push Notification campaigns and
real time feedback We are better at analytics We give iPad vs. ASUS Tablet
Competition
Break even in 11 months $150.000 required to break even
Financials
Fully functional prototype $10K of our own money We currently have 3 paying customers Need $150K more to establish an office and to
pay the salaries of employees while strengthening the team for the next 2 years
Milestones
The best loyalty/rewards program service for
the market 5% increase in customer retention boosts
profits by 75% to 95% - Harvard Business School
The right team; Education, Experience and Motivation… All in one!
Summary
Thank You!