Gras Savoye Signature Innovation and HR Survey Report December 2013

HR&Innovation Survey Final Report

December 2013

_HR: > Innovation

Business gurus talk about innovation

Think digital, act analog. Thinking digital means that companies should use all the digital tools at its disposal--computers, web sites, instruments, whatever--to create great products. But companies should act analog--that is, they must remember that the purpose of innovation is not cool products and cool technologies but happy people. Happy people is a decidedly analog goal. Guy Kawasaki

Innovation has nothing to do with how many R&D dollars you have. It's not even about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs

Business guru talk about innovation

Very often, innovative ideas are not received well by their own generation, and must wait for the next generation to be fully accepted. In fact, it may take years for society to accept an idea. The important message is to never stop dreaming and creating.

Richard Branson

Business guru talk about innovation

«HR & Innovation» Survey

HR & Innovation Survey

Conducted by Gras Savoye Signature Turkey in August

2013, the survey had the following purposes:

Understanding the innovation culture in companies and

analyzing how innovation reinforces corporate strategic

growth

Studying the role of HR departments in innovation

Studying which functions of HR are connected with

innovation

Participants’ Profile

Number of Employees in Turkey:

34% of the participants have between 251-500 employees. 28%

of the participants have over 500 employees.

Partnership:

57% of the participant companies are foreign companies, 32%

are locals and 11% are JVs.

Turnover:

27% 1 Billion TL and more

30% Between 500 Million TL – 1 Billion TL

43% Under 500 Million TL



N: 65

HR executives of Capital 500 companies.

48% between 36-42 years old, 70% older than 36. 81% women and 70%

work for 0-5 years in their current company.


N: 65

Results

Why Innovate?

As for the purpose of corporate innovation, companies state

financial returns and competitive advantage in the first place.

What are the factors that impact innovation in the companies? N: 65

The Innovation Concept

Innovation as a concept represents creating a difference

through the brand and obtaining competitive advantage.

What does the concept of innovation mean for your company? N: 65

What is the purpose of innovation projects?

Primary purpose of innovation projects is the Efficiency

What is primary purpose of starting an innovation project in your company? N: 65

67% of companies invested on a new

technology which supported innovation

or novelties during 2012.

N:57

Planned Approach to Innovation

67% of companies indicate that they accomplished an

innovation project in their industry in the last 3 years.

Has your company ever accomplished an innovation project in its industry?

N: 65

However, companies’ innovation approach is not planned or

show no sustainability.

Planned Unplanned

Does your company have a planned approach to innovation?

No idea

N: 65

Approach to Risk

Majority of the companies take well-calculated risks.

How do you define the risk approach of your company? N: 65

Open Mindedness

1/3 of the different ideas do NOT turn into actions.

In general, what is your company’s approach to different ideas? N: 65

Attitude towards Innovation

Our top management shows its support to innovation: 83%

Our employees can easily share their ideas with top management : 94%

Innovation is not understood only as new products or profit growth: 71%

We accept mistakes during an innovation process as a learning opportunity: 75%

Our employees accept innovative thinking as a way of behavior: 46%

Innovative approaches positively affect our employees’ performance: 89%

There is a positive attitude towards innovation.

Despite this positive attitude, only 52% of the companies have a

Proposal System which supports innovative ideas, whereas 48% of

them have not.

Total percentage of «I strongly agree» and «I agree» answers.

N: 65

Proposal Systems

Even though there are several proposals coming to the

proposal systems, few are materialized.

In companies which have a proposal system in place, the number of

proposals in 2012 is over 30.

Proposals Made Proposals Materialized

Between1-3 18,46%

Between 4-6 9,23%

Between7-12 4,62%

Between13-20 1,654%

Over 20+ 10,77%

Between -5 12,31%

Between 6-10 10,77%

Between 11-20 3,08%

Between 21-30 3,08%

Over 30+ 23,08%

N: 65

HR’s Innovation Involvement

In 65% of the participant companies, an

innovation project was done during the

course of last year.

N:57

What was the degree of involvement of HR to these innovation

projects?

N: 57

HR is involved into an innovation process mostly when the

project is related to process development.

What was the main purpose of the innovation project you were involved? N: 57

HR’s Innovation Objective

Why does HR target innovation? >Efficiency, Engagement,

Performance

HR takes innovation into its agenda for many other factors, rather than solely

financial ones. N: 57

Innovation Culture and HR

To build an innovation culture:

Appreciate, Listen, Take Action and Create a Proposal System

What are the primary requirements for supporting an innovation culture in companies?

Developing an reward and recognition system 58% Listening to the ideas of employees and takin g actions 53%

Developing a proposal system 46%

Building a culture based on information sharing 37%

Giving responsibilities to employees beyond their own role 33%

Reinforcing collaboration between departments 30%

Providing personal development training programs 14%

Increasing internal communication 14%

Increasing rotation within the company 9%

Using different motivational methods 7%

N: 57

Hiring with increasing qualified work force in mind 65%

Adding innovation and creativeness dimensions to

performance system 58%

Building compensation and reward systems that will

reinforce innovation and creativeness 56%

Pioneering to create a working environment which

same values are shared. 54%

Ensuring that business and personal goals are aligned

47%

Practicing motivational methods to increase

performance 35%

Building effective career planning models

Creating a good job analysis methodology

21%

11%

In order to be successful in innovation, HR should be good at

hiring and creating an innovative work culture.

Only 25% of

participants

use innovation

as a parameter

in their current

performance

system.

42% of them

use it for only

certain groups

of employees.

33% of them

do not use at

all.

What should HR do in order to create a company succesful in innovation? N: 57

The Role of HR

HR professionals believe that they have

a strong say in the innovation decisions

in the company. 70%: Always or generally

N:57

Where does HR see itself in innovation?

We play an encouraging role in the organizational changes and

innovation in the company 100%

We encourage different ideas to develop the work of employees:

98%

We adapt easily to change and contribute to the change process

by creating new ideas: 97%

We are visionary and innovative as team: 84%

We provide training programs about innovation and creativity:

42%


How does HR see the innovation?

Innovation is a driving force to gain competitive advantage: 100%

HR is the leader in building an innovation culture in a company:

82%

We help employees understand their roles in innovation and

change processes: 74%


HR pioneers the usage of new technologies.

«As HR, we pioneer the usage of new technologies in the company.» N: 57

HR has an effective role in building the innovation

culture in the company

How effective is the role of HR in your company in adopting or keeping alive

an innovation culture? N: 57

Innovative Employees

Detection systems to identify innovative skills are

not often used by HR Departments.

Do you use any defined methodology in your recruitment process to detect

the candidates with strong innovative and creative skills?

N: 57

Innovation takes place as a success parameter or criteria in

performance systems, but only for a group of employees.

Does your performance system contain parameters or criteria that reinforce /

measure innovation and creativeness of your employees?

N: 57

Gras Savoye Signature - Consultants for the Research

Pınar Akkaya – Managing Consultant

Dilara Özgün – Senior Consultant

Burcu Bora – Consulting Services Manager

Sibel Çalışkan – Consulting Services Specialist

For more information

For more information about Gras Savoye Signature’s services, please contact:

Burcu BORA

Consulting Services Manager

Tel +90 212 329 29 47

E-mail: [email protected]

Pınar AKKAYA

Managing Consultant

Tel +90 212 329 29 31


Dilara ÖZGÜN

Senior Consultant

Tel +90 212 329 29 17


Gras Savoye Willis is the leading global risk

management and brokerage company, serving with 100 offices and 21.000 employees around the world.

Gras Savoye Signature is Gras Savoye ‘s brand

specialized in Human Resources and Management consulting services.

All rights reserved and belong to Gras Savoye Signature.

This report cannot be partially or fully printed, nor copied without the written permission of Gras Savoye Signature and its content cannot be used without referencing to Gras Savoye Signature.

December 2013

Gras Savoye Signature Innovation and HR Survey Report December 2013

Business

Transcript of Gras Savoye Signature Innovation and HR Survey Report December 2013