Graphics DesignProcess and evaluation

Tuesday, 1 July 14

ENDER’S GAME BOOK COVER ANALYSIS

Tuesday, 1 July 14

VIDEO GAME COVER ANALYSIS

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVER

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVER

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVERTARGET AUDIENCE ANALYSIS

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVERTARGET AUDIENCE ANALYSIS

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVERTARGET AUDIENCE ANALYSIS

Tuesday, 1 July 14

LITTLE WHITE LIES MAGAZINE COVER COPY

Tuesday, 1 July 14

TOTAL FILM MAGAZINE EVALUATION

Tuesday, 1 July 14

TOTAL FILM MAGAZINE EVALUATION

Tuesday, 1 July 14

STICKER RESEARCH

Using stickers as one of our main marketing campaigns will be useful to get our game seen by not only our target audience but all members of the community who happen to come across it. It can be put anywhere so that it could be seen when people are getting on with their day and just traveling around town. They have a similar effect to posters except being smaller but this allows them to be placed in other areas where posters cannot be placed. They can be used to decorate personal equipment such as a laptop which will help advertisement when brought into public.

Tuesday, 1 July 14

WEB BANNER RESEARCH

Tuesday, 1 July 14

WEB BANNER RESEARCH

When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don’t have the time and resources to devote to “correctly executing” banner ad campaigns. What they need is a formula for designing banner ads that produce results.

Successful banner ads lie somewhere between direct marketing and traditional print work. "Good design and good marketing are totally different," said Kenneth Dotson, Vice President of Marketing with SportLine USA.

1. Use colour.2. Use animation that doesn't slow

downloading of the ad can attract attention.

3. Use keywords.4. Keep it simple.5. Keep it relevant.

Tuesday, 1 July 14

APP ICON RESEARCH

1. Using Contrasting Colours Looks Good

2. Make sure typography doesn’t look squashed

3. 3D Effects are visually striking

4. Make the genre of the game either well known or mysterious to the audience

5. Try not to waste space as it is limited

Tuesday, 1 July 14

APP ICON RESEARCH

Tuesday, 1 July 14

Tuesday, 1 July 14

APP ICON DESIGN PROCESSROUGH IDEAS

Tuesday, 1 July 14

APP ICON DESIGN PROCESS

LOGOTYPE CLARITYCLARITY

POLISH

CONSISTENCY

RATIONALE

CONSISTENCY

I think it’s quite clear what the game is about here. The setting is established straight away with the background and the title in a colour that doesn’t clash with what sits behind it. However, maybe it’s a little too insightful. Perhaps another idea that doesn’t giveaway so much of the game’s setting would be better?

For this design I have included the original background we designed and used in the game as a backdrop, it gives an idea of what gameplay is involved and also what sort of theme the game is. I have then placed the Ninja Rush logo in front, which is used in the games artwork.

It’s hard to fault anything in terms of polish. The title is placed perfectly in the center and is well aligned with the background. I can, however, notice that the main character is present within the background but is obscured by the titles. It’d be better to either take the character out of the icon entirely, or put him in a different spot, so he’s more visible.

This design is very consistent to the game as it uses the game’s exact setting. I think it’s good that none of the game’s enemies have been used in this icon as that would probably give away too much. Like I said in terms of clarity, maybe the use of the exact setting makes it somewhat a little too consistent.

FEEDBACK 1

Tuesday, 1 July 14

APP ICON DESIGN PROCESS

LOGOTYPE CLARITY

POLISH

CONSISTENCY

RATIONALE

I think the design obviously conveys a clear image of the main character and his choice of weapon. I also like the design, it’s a close yet effective perspective of the character and produces a cinematic and professional feel.

In this logo design I have included some themes of the game by including this particular artwork which involves the main character in the game, a pistol showing the themes of violence and giving any viewer of this application an idea of the game.

The character’s colour scheme and shading contrast only a little bit, but effectively none the less. Different background colours could be experimented with in order to create more of an effective contrast between the character’s colour and the background colour as at the moment they are pretty much the same colour.

The consistency is all pretty much there. You play as that guy, with that gun and the idea of ninjas being involved, although not conveyed at all in the design, is present within the title.

FEEDBACK 2

Tuesday, 1 July 14

APP ICON DESIGN PROCESS

Tuesday, 1 July 14

Here I have used a basic design to compare some very dominant colours such as Purple Iris, Maroon and Chilli Pepper Red. After experimenting with these colours I have noticed I should stick to a darker colour which would blend better with the image instead of using a bright eye catching colour.

I then discovered that a dark blue fitted well with the image, plus it is the main characters costume colour. These are the four steps of experimenting with different shades of blue and also including a shadow behind the image giving it some depth to the background. I found that a pattern in that background work better that just fading the colour as that had a clash with the shadows used in the image of the character.

APP ICON DESIGN PROCESS

Tuesday, 1 July 14

APP ICON DESIGN PROCESSFINAL FEEDBACK

Tuesday, 1 July 14

FINAL DESIGNAPP ICON DESIGN PROCESS

Tuesday, 1 July 14

WEB BANNERS DESIGN PROCESS

When beginning my design I went back to the layout and background used in the game for a basic design. I then incorporated the title text and character art from the game and began some drafts.

Tuesday, 1 July 14

WEB BANNERS DESIGN PROCESSINITIAL IDEAS

Tuesday, 1 July 14

The colours work well together and do not over complicate the banners. In the rectangular web banner the text seems to fill up most of the space allowing for allot of information to be included, but it also looks very clustered.

The background is very effective being from the original game but when used with other images it gets slightly to compact and does not leave space for much text. The background is very effective being from the original game but when used with other

images it gets slightly to compact and does not leave space for much text.

WEB BANNERS DESIGN PROCESSFEEDBACK

Tuesday, 1 July 14

WEB BANNERS DESIGN PROCESSFINAL DESIGNS

Tuesday, 1 July 14

STICKERS DESIGN PROCESS

I designed stickers involving the main character ‘Agent Slick’, The title of the game and various assets.

I have made various designs for the character, some with more detail and others brighter and eye catching. I have based all colours used on the ones used in the game, making sure that they relate.

DESIGN DRAFTS AND IDEAS

Tuesday, 1 July 14

STICKERS DESIGN PROCESSINITIAL FEEDBACK

You have many different styles, however they do appear to follow a theme. This will make them more identifiable with your brand. This is good for creating a solid marketing campaign. The designs themselves are very good, have a glossy professional look to them. All in all a good set of stickers.

From the feedback I received I narrowed down to three main sticker designs which the clients preferred and reworked them and also incorporating one with another.

Tuesday, 1 July 14

STICKERS DESIGN PROCESSFINAL DESIGNS

Tuesday, 1 July 14

DAYS MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

WEEK 1

Plan the schedule and base it on three main

marketing ideas include direct, indirect and

promotion.

Create a Twitter and Facebook page (direct marketing) where we

will post various information on game

details.

Create a main web/blog site that will be linked to

the Twitter/ Facebook page.

Research various Indie game sites where the game may advertise.

Create a blog site made for indirect advertising on the

game ‘Ninja Rush’.

WEEK 2

Twitter and Facebook page now public ready for direct marketing to

begin.

Game details such as release date now

viewable on Indie games sites and blogs (indirect

advertising)

Planning for promotional products begins.

(STICKERS/ WEB BANNERS & events)

New game artwork released on social

network sites.

WEEK 3Release games

character information and game synopsis

Character profiles released on social

network sites and blogs.

Promotional stickers, web banners and posters designed.

WEEK 4More artwork released

on Twitter, Facebook and blog sites.

Stickers printed and released +

Web banners ads released.

Create more awareness by posting on social

network sites and create work of mouth on

various blogs.

NINJA RUSH IS RELEASED

WEEK 5

First 15 people who download the game

receive prises such as t-shirts, poster and stickers. Plus web banners released.

Reviews on the game posted on blog sites plus fans post high scores on Twitter and screenshots

on Facebook.

Social networks updated with a first look on the

game.

All promotional Products for Ninja Rush are

available to buy online including stickers, posters

and t-shirts.

PRODUCTION SCHEDULE FOR MARKETING ASSETS

Tuesday, 1 July 14

GRAPHICS DESIGN EVALUATION

Tuesday, 1 July 14

GRAPHICS DESIGN EVALUATION

Tuesday, 1 July 14

GRAPHICS DESIGN EVALUATION

Tuesday, 1 July 14

GRAPHICS DESIGN EVALUATION

Tuesday, 1 July 14

GRAPHICS DESIGN EVALUATION

Tuesday, 1 July 14

FREELANCE RATES

After research I have discovered that freelance rates are approximately £20 an hour in this particular sector. However, as noted by Patricia Van Den Akker, it is an extremely competitive area to work in and that frequently the rate is decided by the employer, and that also this depends on several different aspects including (via TheDesignTrust):

• what experience you need for the job and how unique your skill set is

• where the work is e.g. London pays higher hourly rates

• how long the work is for : if the work is for a longer period then often the daily rate goes down

• when the work is: for night or weekend work you get obviously paid more, or if there is an emergency or a speed job to be done

• the market rate

• your ability to negotiate Therefore, taking into count that i am just starting in this industry, and that i have some but not extensive experience in this particular area, i would be expecting a lower rate of pay of around 10 pound per hour, also taking into count the amount of hours i have put into the work:- 3 hours into extensive app research & target audience research, including creating a schedule and other planning activities.- 4 hours overall into web banners research and production, merchandise drafts and designs, and several other graphic design activities. - Overall i would ultimately expect to be paid around £70 for this work.

Tuesday, 1 July 14

FIT FOR PURPOSE

Each design is very visual and all relate completely to the video game in the sense of using similar colours, fonts, characters and background designs. For both the App icon and web banners I have used the correct sizing when creating my final designs, which makes them acceptable for use. The way in which my graphics design assets fit the target audience is firstly that the stickers were designed to attract the younger range of our audience in the sense that the designs are exiting to look at and collect, therefore creating a fan base/ audience and further spreading the word about the game. Whereas compared to the younger audience, the older demographic for for the game or the assets with be interested in the quirky style and design.

Tuesday, 1 July 14