Graphical Presentation of Information IBM Mid-Peninsula PC Club Pat McMahon April 17, 2006

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Graphical Presentation of Information IBM Mid-Peninsula PC Club Pat McMahon April 17, 2006. References. The Guru - Edward Tufte (1983). The Visual Display of Quantitative Information . Cheshire: Graphics Press. (1990). Envisioning Information . Cheshire: Graphics Press. - PowerPoint PPT Presentation

Transcript of Graphical Presentation of Information IBM Mid-Peninsula PC Club Pat McMahon April 17, 2006

  • Graphical Presentation of Information

    IBM Mid-Peninsula PC Club

    Pat McMahonApril 17, 2006

  • ReferencesThe Guru - Edward Tufte(1983). The Visual Display of Quantitative Information. Cheshire: Graphics Press.(1990). Envisioning Information. Cheshire: Graphics Press.(1997). Visual Explanations: Images and Quantities, Evidence and Narrative. Cheshire: Graphics Press.

    Microsoft Corp. (1997). Excel97 Worksheet Function Reference. Redmond: Microsoft Press.

    Hawley, David and Raina (2004). Excel Hacks. Sebastopol: OReilly Media.

  • Tufte Basic PrinciplesResolutionPhotographic film can hold the most information per unit of areaVideo displays hold the leastPowerPoint slides can encourage PP Phluff (and so can video displays and web pages)Therefore, dont waste real estate on non-value-add contentLess inkUse gridlines, borders, boxes, etc. sparinglySmall replicatesFor dashboards, balanced scorecards, etc., strive for consistency of format from chart to chart

  • Other Charting PrinciplesBaldrigeLevel, Trend, Benchmark

    MiscellaneousNormalizingWhat if? chartsRandomizing data

  • The Power of Charts

    Chart2

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    Sheet1

    MonthStage 1Stage 2Stage 3

    Jan-98000

    1998199920002001 through Feb.Feb-98000

    Stage 1 Emergencies745546Mar-98000

    Stage 2 Emergencies543644Apr-98000

    Stage 3 Emergencies00134May-98000

    Jun-98000

    JanFebMarAprMayJunJulAugSepOctNovDecJul-98110

    1998 Stage 1000000123001Aug-98220

    1998 Stage 2000000121001Sep-98310

    1998 Stage 3000000000000Oct-98000

    1999 Stage 1000001111000Nov-98000

    1999 Stage 2000000001111Dec-98110

    1999 Stage 3000000000000Jan-99000

    2000 Stage 100001661270617Feb-99000

    2000 Stage 20000132830415Mar-99000

    2000 Stage 3000000000001Apr-99000

    2001 Stage 12323May-99000

    2001 Stage 22222Jun-99100

    2001 Stage 31816Jul-99100

    Aug-99100

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    Jan-00000

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    Jun-00630

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    Aug-001280

    Sep-00730

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    Dec-0017151

    Jan-01232218

    Feb-01232216

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  • Computer Industry Revenues(first try)

    Chart2

    6.6193090512-1.4150101187-5.60.55.96691502863.2312975215-2.77106764313.13129752150.5

    9.60527623123.6101359489-0.12167908949.50527623129.505276231211.38229217073.71013594899.50527623123.8101359489

    9.60527623123.6101359489-0.12167908949.50527623129.505276231211.38229217073.71013594899.50527623123.8101359489

    6.6193090512-1.4150101187-5.60.55.96691502863.2312975215-2.77106764313.13129752150.5

    6.6193090512-1.4150101187-5.60.55.96691502863.2312975215-2.77106764313.13129752150.5

    EDS + CGI + Accenture+ACS+CSC+Unisys,$57.0 B

    IBM Global Services,$34.8 B

    Dell Desktops, Peripherals, Workstations, and Portables, $25.3 B

    Sun Computer Systemsand Network Storage, $8.9 B

    Microsoft,$30.0 B

    HP Personal Systems & Imaging and Printing, $42.0 B

    IBM Personal Computers and Printing, $11.0 B

    IBM Enterprise Systems, $12.5 B

    Sheet1

    SunIBMHPDellMicrosoftEDS+IBM ESIBM GSIBM PC & P

    x originwidthy originheightxyxyxyxyxyxyxyxyxy

    Sun0.7002.9866.6192.9860.7006.6190.8000.500-2.471-2.771-1.115-1.41512.000-5.6004.4383.2310.8005.9674.3383.1310.8000.500

    IBM0.89.0050.59.0050.7009.6050.8009.505-2.4713.710-1.1153.61012.000-0.1224.43811.3820.8009.5054.3389.5050.8003.810

    HP-2.4716.481-2.7716.4813.6869.6059.8059.5054.0103.7103.9103.61017.478-0.12211.42911.3824.3389.5059.8059.5054.1103.810

    Dell-1.1155.025-1.4155.0253.6866.6199.8050.5004.010-2.7713.910-1.41517.478-5.60011.4293.2314.3385.9679.8053.1314.1100.500

    Microsoft125.478-5.65.4780.7006.6190.8000.500-2.471-2.771-1.115-1.41512.000-5.6004.4383.2310.8005.9674.3383.1310.8000.500

    EDS+4.4386.9913.2318.151

    IBM ES0.83.5385.9673.538

    IBM GS4.3385.4673.1316.374

    IBM PC & P0.83.3100.53.310

    Sun

    (FY Jul-Jun)Computer Systems & Network StorageOther (inc. Software)Enterprise ServicesTotal Revenue

    2Q022.1110.1490.8483.108

    3Q022.1570.1130.8383.108

    4Q022.3960.1100.9133.419

    1Q031.880

  • Computer Industry Revenues(final version)

  • Are Salaries Administered Equitably?123123123123.60.801.001.201.401.011.011.001.041.031.061.121.081.081.051.051.04Compa-Ratio ComparisonSalary Table 4562 People979 U.S. EmployeesSalary Table 1309 PeopleSalary Table 276 PeopleSalary Table 332 PeoplePerformance Rating Within Geographic RegionCompa-Ratio

  • Why is this Process Ineffective?

    Apr25_Application_Provider

    PARTNER TYPE: Application Provider

    SESSION DATE: Wednesday, April 25

    ATTENDEES:Marsha Cavanagh (leader)

    Howard Coye

    Greg Fearing

    Steve Grauberger

    Samarah Ignacio

    Jon Madsen

    Peter Marcotte

    Dave Vogelzang

    JoAnn Yates

    Pat McMahon (facilitator)

    Larry Rucks (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Communications

    2Processes & Programs

    3Technical

    4Sales Account Management

    5Planning

    6Business Models (Pricing & Funding)

    7Go to Market

    8Flexibility

    9Misc. Admin.

    10Management (Budget, People)

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    1494GDrive direct design-win revenue

    2494GDrive revenue through AP Partners

    3492HCreate programs (e.g., Medallion)

    496ECreate coverage models

    474GCoordinate big complex end user deals

    467DDevelop GTM initiatives

    4610CPeople performance management - team, individual

    456EConstruct funding model proposals (e.g. APDF)

    448FAdapt to change (ongoing)

    431AUpdate AP/SMI valve prop presentation

    433BEvangelize Sun technologies

    435FCompensation architecture

    426EEstablish and/or negotiate discount/pricing models

    416EConstruct AP contract elements (globalization)

    416EIntegrate Channel into sales coverage model

    402HFit Sun programs to AP business needs

    406EBattle with time zones for funding

    407DAssure Aps are in key corp events

    393BCreate technical solutions

    393BCreate business/technical coverage model

    395FPlanning

    3910CTrain staff

    381AUpdate mgmt on industry trends

    388FCoordinate resources

    374GLead selling teams

    375FManage YTD/QTD - Revenue/TI performance

    376EConstruct AP business models

    377DDirect execution of map co-selling programs

    358FPut out fires

    346EPrioritize AP Partners by market segment

    346EPassport

    332HImplement AP Sales programs

    321ADrive AP coverage points within other Sun orgs.

    324GCreate service quote

    327DConstruct process around co-selling models

    312HDevelop processes around initiatives

    302HDrive/leverage Channel for technical expertise

    292HDefine cross-LOB processes

    293BCreate white papers

    298FContinuously prioritize team effort

    284GTactical sales account management

    2810CCalculate & pay out of Sales Rep compensation

    262HArchitect AP Partner Portal

    269FCommunicate/report progress or issues

    254GSells DTS (Developer Tech Svcs)

    256EQualify AP Partners via application process

    259FAttend meeting (in person or on phone)

    241ADrive communication and awareness of business practices, processes, etc.

    244GManager P.O.'s

    239FAttend training

    224GManage loaners

    215FBudget management

    219FRead email

    208FProvide guidance to RD's

    191ACoordinate internal communications

    183BAcquire equipment

    189FAdminister internal systems

    89FTravel

    1Negotiate with internal groups for AP resources

    1Partner w/ internal Sun groups

    1Organize/incent working nicely among other orgs

    1Interface between Sales and SDC

    1Update SMI on ISV market place

    1Align AP stakeholders

    1Cross-coordination across LOBs and other organizations

    1Coordination point to key linkage for organization

    1Main interface to MDDR on AP issues

    1Create presentations

    2Project, management assessment

    2Develop internal processes/tools (i.e. SAR tool)

    3Create hardware config

    3Assemble/communicate technology trends

    3Create reference solutions

    4Manage ISU/SMI pipelines

    4Approve sales allowances

    4Negotiate splits

    4Sales Account Management for top Aps

    4Forecasts bookings

    4Produce reports on major ISU opportunities

    4Forecast revenue to management

    4Sales calls

    4Makes sales calls

    5Develop MRP plans

    5Allocate resources

    5Prepare budgets

    6Engage Channel for DW coverage

    6Route AP inquiries

    6Grovel for funding

    6Create/Align Apps Sales coverage models

    6Leverage affinity stream for influences fees to Aps?

    6Architect and deploy global contract architecture

    7Engage Aps in Sun Anchor events

    7Design demand creation programs (e.g. Medallion)

    7Assess AP needs

    7Research proposed initiatives

    7Engage Partners in co-selling/co-marketing initiatives

    7Architect G-T-M initiatives

    8Distinguish daily fires with/between certain orgs (who shall remain nameless)

    9Create/read monthly reports

    10Review/create SE job description

    10Rate employees

    10Manage GTM team

    10Fix Comp Issues

    10Hire employees

    10Coach managers

    10Develop people

    10Process goals sheets

    10Interview potential employees

    10Leader of SE/SR teams

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Identify account opportunities

    1-2Qualify lead/make sales call

    1-3Forecast opportunity

    1-4Research & architect solution

    1-5Craft proposal

    1-6Present proposed solution

    1-7Obtain acceptance

    1-8Obtain P.O.#

    1-9Book order

    1-10Ship order

    1-11Bill for order

    1-12Install equipment

    1-13Collect receivable

    1-14Manage customer satisfaction

    2-1Receive end user lead

    2-2Qualify lead

    2-3Forecast opportunities

    2-4Architect solution

    2-5Present solution to customer

    2-6Support Account Team as required

    2-7Receive credit for booked order

    3-1Identify problem

    3-2Solicit feedback & input

    3-3Identify objectives (e.g., demand creation, leads generated, attendees at seminars, timing)

    3-4Identify alternatives

    3-5Flesh out alternatives

    3-6Propose viable solution

    3-7Determine key constituents

    3-8Propose to constituents & ask for commitment

    3-9Form project teams

    3-10Develop project plans

    3-11Implement project

    3-12Secure deployment commitment ($) from field

    3-13Manage deployment

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-2Identifying opportunitiesMarket Development

    1-1-1Branding awareness & imagingCorporate Mkt

    1-3-1Forecasting toolI.T org

    1-4-4Benchmarks, Equipment accessGTO

    1-4-3Technical proficiency, state of art solutionExternal trading sources

    1-4-2Technical informationS.E. Organization

    1-4-1Product informationProduct groups

    1-5-6Loaner equipmentSun Camp

    1-5-5SAR "Discount" approvalAPPS

    1-5-4Completed services quoteE.S.

    1-5-3Completed consulting quoteSun PS

    1-5-2Completed hardware quoteeSun

    1-5-1Scope tool approval gets tool approvalE.S

    1-6-3Lease T's & C'sSun Lease

    1-6-2Margin analysis, approvalFinance

    1-6-1Value propositionProduct group

    1-7-1Influence, Exec VisibilityExecutive Offc

    1-9-1Booked order, contact mfg, credit approvalseSun

    1-10-1Shipped productOperations

    1-11-1InvoiceAccounts Receivable

    1-12-1Services installES/PS

    1-14-1LQI, CQI reportsCustomer Advocacy

    2-1-3Lead opportunitiesEnd user acct team

    2-1-2Lead opportunitiesS.I.

    2-1-1Lead opportunitiesAP

    2-2-1Application availabilityMkt Dev & AP

    2-4-4Application/Implementation expertiseS.I.'s

    2-4-3Application expertise & practices on SunAP

    2-4-2Deployment expertiseESPS

    2-4-1Sizing, technical experienceCompetency Center

    2-5-2Implementation expertiseProfessional Services

    2-5-1Application expertiseCompetency Center

    2-7-1Acknowledgment of Apps involvementEnd user team

    3-2-1Competitive dataMkt Development

    3-2-2Feedback, input, detail, suggestion, assessLOB Partner type

    3-2-3Feedback, input, details, suggestionCorp. Mkt

    3-5-1Bus. Model feedback, costs, timingMkt Development

    3-5-2Bus. Model feedback, costs, timingLOB Partner types

    3-5-3Bus. Model feedback, costs, timingCorp Mkt

    3-5-4Bus. Model feedback, costs, timingProgram specific group

    3-8-1Endorsement & commitment leverageExecutive sponsors

    3-8-2Committed dollars & resourcesStakeholders

    3-9-1Endorsement & commitment leverageExecutive sponsors

    3-9-2Committed dollars & resourcesStakeholders

    3-10-1Endorsement & commitment leverageExecutive sponsors

    3-10-2Committed dollars & resourcesStakeholders

    3-11-1Endorsement & commitment leverageExecutive sponsors

    3-11-2Committed dollars & resourcesStakeholders

    3-12-1Endorsement & commitment leverageExecutive sponsors

    3-12-2Call to action & commitment to implementSUMM (selling, unit, mkt, mer)

    3-13-1Endorsement & commitment leverageExecutive sponsors

    3-13-2Execute the eventSUMM

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-3M-1Forecasting salesSales RepSales mgmt

    1-9M-1Booking cycle timeeSun quote per 24 hrsSales mgmt

    1-14M-1Revenue goal $$FinanceeSun mgmt

    1-14M-2LQI/CQI MetricsCustomer AdvocacySales mgmt

    2-7M-1OBM pointsEnd user teamEveryone!!!

    3-13M-1Performance against objectivesImplement programEnd user team & apps

    3-13M-2Execution against project planProject MgrExecutive sponsor, stakeholders & apps

    Apr30_Solution_Integrators

    PARTNER TYPE: Solution Integrators

    SESSION DATE: Monday, April 30

    ATTENDEES:Darlene Yaplee (leader)

    Lisa Sieker

    Michael O'Brien

    Lynn O'Connor

    Elena Ponce (facilitator)

    Raj Rangaraj (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Competitive Match Up

    2Operations

    3Value proposition Cust/Partner

    4Incentives

    5Roles & Responsibilities

    6Solutions

    7Programs & Offers

    8Field Engagement

    9Technical Support & Coverage

    10Co-Sell

    11People Development

    12Co-Market

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    1287 & 14HDefine GTM strategy, deliver/execute/implement (including make practices sales ready)

    286HMake practices sales ready

    2288AGet field buy-in endorsement

    286HBuild solutions that represent iForce (as subset of make practices

    2712DFind funding & marketing offers for Sun's SIs

    274FAlign resources to partner ROI and potential ROI

    276HInitiate key solution offerings from SIs for Sun

    2710DDevelop accountable co-sell model

    275ETighten up executive sponsor role

    261FDefine total customer mgmt. And how Sun will address

    261FCreate a higher value proposition than IBMe

    265EDefine roles and responsibilities of people

    2614DLead top 7 system integrators for Sun - leverage service coverage

    264FCreate influence fee program

    261FImplement IBMGS competitive analysis

    2610DImport & export in/out of time zones

    2612DCreate programs to generate demand

    2611CRecruit & retain talented sales people + Biz Dev

    268AEducate field sales force on partner offers

    251FCreate chart of IBMGS vs Sun from customer's perspective

    251 & 14FCreate differentiated packaging for Sun's IBMGS offering

    259BTechnical support architecture for practices globally

    257HPartner profiles definition/architecture + tool

    245ECreate agenda to drive Sun execs. to influence partners

    247HCreate programatic coverage offers

    2412DInput for marketing strategy/programs to support SIs & their practices

    241FCreate analyst perception of Sun & Partners) IBMGS

    2414DPrioritize tier SIs and eIs

    248ATime Zone communications of offers & partners

    247HSI partner contract & guide

    237HLeverage baseline program offerings to SI partners created outside the group

    2314DSI research & recommendation for practices, profiles, and investments

    236 & 9HEvangelize Sun tech, products and preferred partners

    2214DSet global SI partner strategy by LOB and by acct.

    223DDevelop value propositions for partners and customers

    224FWatch compensation models for different employee roles

    225ETighten up PCAM/partner exec meeting follow-up vs goals

    215EDefine global coverage model

    216 & 7HDetermine qualifications for Sun initiated programs

    211FStay focused on SI competitive market for SI mindshare

    216HQualify initiatives and resource accordingly

    202FGlobal PR communication plan for SIs

    192FMeasure success

    192FManage budget

    187HBusiness plan architecture & tools

    188ACreate core pitches! -Global SI -By acct -By HQ function

    186HInter operate with other Sun biz units

    187HPartner Portal

    177HGlobal SDC offer

    1712DSpokesperson for PLOB on events, PR, initiatives, Strategy

    167HAdminister leasing program

    1611CCreate an environment to bring along talent

    145 & 10EIntegrate iPlanet, PS for GTM and acct mgmt

    7Create global contract

    7Define SI partner type across other PLOB's -> Distinguish!

    7Create incentives for partners and sales reps to participate in programs

    7Create a higher partner value prop.

    7SI program strategy, architecture& tools

    7Create offers that allow for localization

    8Build support programs for TIER II & III partners

    7SI offers/benefits and criteria

    6Create customer ready solutions

    6Create SI lead horz practices

    6Bring best of brand name integrators to Sun field

    6Identify opportunities to invest in partners

    6Identify markets that represent incremental opportunity

    6Define target areas based on research for SI/eI focus

    6Determine direction for "Best Bets" for practices

    6Integrate solution creation process with Sun groups

    6Work across our division bringing repeatable solutions

    6Team w/ other Sun Bus - iPlanet, Sun PS...

    5Develop key roles for covering system integ.

    8Lead group of partner reps who cover SI globally

    10Co-sell

    10Globalize co-sell and co-marketing

    12Co-market

    12Create demand for services capacity on Sun

    7Create channel & program criteria offering for SI's

    7Create leveraged support models for partners to decrease facetone required

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Obtain research needs

    1-2Validate, analyze synthesis

    1-3Make practice recommendation to SI partner group

    1-4Validate w/ partners SI & ISV

    1-5Obtain partner commitment

    1-6Seek SU endorsement & commitment

    1-7Build a solution

    1-8Deliver field sales readiness

    1-9Co-sell plan developed - target lists

    1-10Develop co-mktg plan

    1-11Execute

    1-12Reporting & tracking

    2-1ID need

    2-2Clarify validate localization reqmts

    2-3Provide global F.W.

    2-4Executive review & buy-off

    2-5Deliver program material/advise

    2-6Post implementation review (S)

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-1Field needs13 SU heads

    1-1-2Market & IndustriesM&I group

    1-1-3VOCM&I, 13 SUs (various & inconsistent), 3rd party

    1-1-4Feedback of partnerPartner HQ, PCAMs, 3rd party

    1-1-53rd partyIDC, Gartner

    1-2-1HQ/SU sponsorshipHQ, 13 SUs

    1-3-1Feedback/reality testingPCAMs, SUs

    1-4-1FeedbackISVs & SIs

    1-5-1Partner (SI) (AP) sponsorSIs & APs

    1-6-1Agreement & commitment13 SU

    1-7-1Validity of solutionField SE technologist

    1-7-2Proof of conceptiForce Ready Center, Cust. reference, SI Partner

    1-7-3iForce ready CenterAP

    1-7-4iForce Ready Center for proof of conceptSI

    1-7-5Value prop. development for PartnersPartner, SU Partner Rep, Global mktg

    1-7-6Cust. value prop from partnersPartners

    1-7-7AP components of the stackSI

    1-8-1Globalize introduction of solutionPCAMs, Global GTM SR

    1-9-1Target acct. namesSU Partner Rep, Partner

    1-9-2Common engagement frameworkPCAMs, SI

    1-9-3Common incentive planFin./Legal/Sales Global team mgmt.

    1-10-1Mktg. offerPartner Mktg.

    2-1-1InputSU heads

    2-1-2Input3 TZ's VPs

    2-1-3InputFin., Legal and Mktg.

    2-1-4InputTZ Technical

    2-1-5InputPartner

    2-1-6ID needPLOB

    2-2-1All stakeholdersSUs, TZ VPs, Bob M.

    2-2-2ProposalGlobal team - reps of 12 SUs

    2-3-1Global team proposal reviewGlobal team - reps of 12 SUs

    2-4-1Buy-off3 TZ VPs

    2-4-2Support staffTZ

    2-4-3Review buy-offPartners VP

    2-4-4Support of effort communicatedSU VPs to TZ VPs

    2-5-1Localize executeSUs

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-3M-1Closure on recommendationInternalAll stakeholders

    1-6M-1# of participating SUsInternalM&I, execs., Field, SI groups

    1-7M-1# of solutionsInternalPress, Ind. groups, Stakeholder

    1-7M-2Coverage of practice areas (preferred)InternalM&I, execs., Field, SI groups

    1-7M-3# of priority AP partners solution portfolioInternalInternal

    1-9M-1Plan developedInternalGroup & Partner

    1-9M-2Quality of customer opportunityInternalSI group

    1-12M-1Joint targeted accts. wonSU Partner Rep or Global GTM RepVested execs. at Sun

    1-12M-2iPlanet revenueManual availableiPlanet, PCAM, execs.

    1-12M-3eStrategy workshopManualPartner, SU

    1-12M-4Services capacityPCAM, GTM, SU & Partner, ManualAll stakeholders, execs.

    1-12M-5Revenue on Sun (aggregate only)ManualStakeholder

    1-12M-6Services revenue (aggregate only)ManualStakeholder

    1-12M-7PS revenue (aggregate only)ManualStakeholder

    1-12M-8Edu revenue (aggregate only)ManualStakeholder

    1-12M-9Future: market share

    1-12M-10Future: press

    2-3M-1Completed fw.- against goalPLOB - recordsSU's needs

    2-6M-1Local implementSU recordsPartner group needs

    2-6M-2Achievement vs prog. metsSU recordsPartner group

    May1_OEM

    PARTNER TYPE: OEM

    SESSION DATE: Tuesday, May 1

    ATTENDEES:Kris Snow (leader)

    Daniel Tom

    Jan Rath

    Bob Stephens

    Chris Naden

    John Martin

    Larry Rucks (facilitator)

    Pat McMahon (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Communications

    2OEM Portal

    3Policy Development

    4Program Development

    5Contracts

    6People Management

    7Executive Communication

    8PRM Data Collection and Analysis

    9Staff Commuication

    10Technical Support

    11OEM Council

    12Skill Development

    13Organizational Structure

    14Self-Fulfillment

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    1493DDrive OEM/iOEM Partner issues into concrete programs and solutions

    2443DDevelop cohesive sales strategy for worldwide partners, assuring consistency

    34411AManage OEM Council

    4445FDraft, negotiate, and sign contracts

    487ABuild Consensus between LOB,TZ's and OPS

    484Hdevelop Programs for Distributors

    4813EMerge Various GSO Organizations

    481ADeploy OEM Programs To Field and partners

    476CPeople manager

    4610BProvide Communication Infrastructure for the OEM, technical & acct manager

    467AOngoing Visibility meetings to Status

    454HDevelop Product change Notification

    443DParticipate on Global Warranty Council

    4310BProvide Direct engineering skill for the OEM to be successful

    4310BTrain the OEM technical sales support resources

    437AOEM Partners Briefing Present to OEM's at CBC briefings

    432GDevelop Manage/ post content for portal

    4310BLay out a plan of Attack for "solving OEM requirements

    429ACoordinate with peers in staff mtgs

    424HEnforce Presto, PLC OEM Requirements

    418GMeasure OEM Partner loyalty

    4114Cmaintain work/ life balance

    411Aresolve OEM issues that are unresolvable by field

    401Adevelop Maintain Content for OEM Advantage page

    4010BAssure Success of the OEM..from a technical perspective

    3912CTrain/Learn Product details sales OPS legal

    394HConsult Guide TZ actions i.e.terminations in U.S.

    3810BProvide "gate" for designation of Sun IP

    384HHelp develop/Iprove processes

    378GDetermine Measure OEM revenue By Accounts/SU

    361AOversee HQ Rel w/our Dist + MVAI Partners

    3610BProvide LAB environment for the OEM, partner and technical manager needs

    3510BWork with BU engineering Product Mkting and technical Mkting

    355FConsult w/ clients For Legal advice

    344HStrive to keep OEM channel pure

    3410BDevelop and send weekly OEM product Communications

    322GRepresent LOB in Future Communication Vehicle development

    325FDecide Legal/Biz Policies for group or Clients to follow

    3210BProvide Backline "skill" for the OEM technical Account manager

    3113EDevelop OEM vision Pitch

    3110BEstablish requirements and connect the support resources

    313DParticipate on PDO Council

    298GManage database of OEM Partners

    284HWrite/ Develop Criteria for MDF Program & oversee program

    277AParticipate in ongoing Informational; Interviews w/ employees outside of the organization

    268GDevelop OEM Competitive Matrix

    269ADevelop Monthly Reports

    244HDrive the process for the indirect authorization program

    211AMaintain Daily Contact w/ TZ Channel Managers

    208GOversee POS collection process

    8Develop & approve revenue strategies for ME partners

    4Identify potential programs for OEM partners

    9Attend Bi-weekly staff meetings

    3Participate in special projects

    3Contribute/ participate on Global Pricing team

    5Evaluate Risks of participation positions proposals in Contracts/deals

    1Resolve Tactical Sales /Infrastructure issues when they arise

    1Answer miscellaneous questions from field personnel

    12Attend Training classes

    12Learning process (sales,ops, Legal)

    7Roll-up issues to execs mgt re: ME partner sales

    7Evangelize OEM initiatives to other Sun Organizations

    7Develop Monthly Reports

    6Determine Compensation Structure

    6Develop Individuals for further Career advancement

    6Write Employee Evals/Review Promo templates

    6Manage a WW sales Team focused on ME Partners

    6Manage Employees/ reports

    1Communicate w/ internal OEM community

    1Communicate all news to OEM partners

    10Remove all technical obstacles for the OEM's success

    10Understand the OEM's technical requirements

    11Own responsibility for channel advisory council meetings

    12Legal training

    4Oversee the MDF Program process

    9Consult w/ Report for assistance on their tasks

    13Create new OEM organization

    3Set-up Global OEM pricing Model

    3Assemble virtual team to define & develop[ the indirect authorization PGM

    5Upgrade reference Guide

    5sign OEM Contracts/NDA's

    5Draft contracts

    4Identify areas of Improvement for Sun in the OEM space

    4Develop business offerings to address OEM business requirements

    4Determine needed mods to existing programs/business practices

    4Define Criteria for Distributors and MVAI's

    4Identify /Quantify OEM's Business requirements

    5Close Contracts to Drive revenue

    5Approve Contracts/ executive Summaries

    5Approve OEM Contracts

    5Approve VAI & OEM Applications for ME

    2Develop Content For Portal

    8Develop OEM Partner Loyalty Index

    2Participate in Partners to the WEB efforts

    1Present Portal strategy & vehicle to field

    1Manage Quarterly OEM-Product Development Summits

    1Represent LOB in Corp Direction of Portal

    1Talk to Customers about status, issues, questions

    1Present Advantage Program to Potential partners

    1Communications Programs (ME) to the field

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Identify need

    1-2Collect data to define need

    1-3Prioritize need

    1-4Assign to owner

    1-5Create action plan

    1-6Execution action plan

    1-7Measure against success criteria

    1-8Refine and maintain

    2-1Develop SMI OEM vision

    2-2Identify affected sales organizations

    2-3Identify OEM Sales resources (within Sun)

    2-4Identify core competencies and best practices (i.e., analyze wins)

    2-5Identify gap between vision and current practices

    2-6Develop action plan and coverage model

    2-7Obtain stakeholder buy-off

    3-1Select date

    3-2Select venue

    3-3Hand pick and invite members

    3-4Collect data from participants

    3-5Develop agenda

    3-6Recruit presenters

    3-7Manage event details (food, logistics, etc.)

    3-8Brief presenters

    3-9Finalize presentations

    3-10Conduct event

    3-11Debrief, evaluate event

    3-12Initiate follow-on activities

    4-1Receive OEM & Partner feedback

    4-2Evaluate The needs/requests

    4-3Buy-in from affected Sun groups

    4-4Revise template to address Partner Needs and Protect Sun interests

    4-5Revise with Partner for acceptance

    4-6Rollout to Time Zones

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-1OEM IssuesSales Account, management team

    1-1-2OEM IssuesPartner

    1-1-3OEM IssuesPartner Integrators

    1-1-4OEM IssuesSun business units

    1-2-1OEM IssuesSales Account, management team

    1-2-2OEM IssuesPartner

    1-2-3OEM IssuesPartner Integrators

    1-2-4OEM IssuesSun business units

    1-2-5Competitive DataMarket research organizations

    1-2-6Best PracticesOther Sun LOBs, and market research organizations

    1-3-1PrioritiesOEMs

    1-3-2Strategic alignment/directionSun senior executives

    1-5-1Information, approval, guidance, expertise, and resourcesCross-functional subject matter experts

    1-5-2Input ideas, validationOEM, other partner type

    1-6-1Information, approval, guidance, expertise, and resourcesCross-functional subject matter experts

    1-6-2Input ideas, validationOEM, other partner type

    1-6-3Execution of action itemsAffected organizations

    1-7-1Result against action planAction plan executors

    1-7-2End results, feedbackOEMs, other partner types, acct. team, Sun business units

    1-8-1Refining and maintainingSolution owner (if outside OEM Partner sales)

    2-1-1Executive buy off and supportEMG, OMG

    2-4-1Details of specific winsAccount teams, Field Sales Mgt.

    2-4-2Other OEM best practicesExternal Market Researcher(s)

    2-4-3Best PracticesOEMs & Partners

    2-6-1Action plan input, buy-in, resources, and informationAffected Sun organizations

    2-7-1Buy-offStakeholders

    3-1-1AvailabilitySun Execs

    3-1-2Other event conflictsMarketing calendar

    3-2-1Property avail.Meetings at Sun

    3-2-2BudgetFinance

    3-3-1List of suggested attendeesField Sales

    3-3-2Strategic relationshipExec. mgt.

    3-4-1Follow-up, relationship mgt.Field Sales

    3-4-2Provide dataCouncil members

    3-5-1Agenda suggestionsCouncil members

    3-5-2Content recommendationsProduct bus. units

    3-5-3RecommendationsExec mgt.

    3-6-1Schedule availabilityAdmin. Assistants

    3-6-2Qualification of requestsExec. Assistants

    3-8-1Guidance, roll definitionEvent facilitator

    3-9-1Staroffice presentationsExec. Admins, Admin. Assistants

    3-10-1Presentation deliveryPresenters

    3-10-2Active participationCouncil member

    3-10-3FlowFacilitator

    3-10-4LogisticsVarious contractors

    3-11-1FeedbackParticipants

    3-11-2Action items & feedbackExec. mgt.

    4-1-1Feedback IndicatorOEM partner & field Sales

    4-2-1InputField Sales

    4-3-1Buy-inFinance & Sales

    4-5-1ReviewPartners

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-8M-1Is Need Met?OEM Account Team, other partner typesTask owner (1-4), affected organizations

    1-8M-2Program roll-out cycle timeIssue ownerAction team, affected mgt. Team

    2-7M-1Revenue growthFinanceOEM Sales, Executive Mgt.

    2-7M-2CLICustomer AdvocacyCustomers, Exec. Mgt., Sales

    2-7M-3Resource allocation (headcount)Finance, Sales Opn'sSales Mgt., Exec. Mgt.

    3-4M-1Survey feedbackCouncil membersOEM Partner sales, affected execs.

    3-12M-1FeedbackParticipantsAffected Execs., OEM Partner Sales

    3-12M-1Spending vs. budgetFinanceOEM Partner Sales

    4-5M-1FeedbackOEM and other channel PartnerSales and OEM Partner Sales Legal

    May14_Partners_to_the_Web

    PARTNER TYPE: Partners to Web

    SESSION DATE: Monday, 14 May

    ATTENDEES:Genelle Trader (leader)

    Patty Long

    Zeynep Koch

    John Duckgeishel

    Harald Becker

    Marygay Grizwin

    Pat McMahon (facilitator)

    Larry Rucks (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Deployment

    2Business architecture

    3Business requirements

    4Partner/field engagement

    5Support/maintenance

    6PRM strategy and integration

    7People management/development

    8Business intelligence

    9I.T. Management

    10Executive management planning

    11Success measurements

    12Business alignment

    13Internal and external communication

    14Project planning process

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    1423EDefine, develop requirements for partner PTW including tools, content, GUI PTW, PRM

    2429BDrive & monitor I.T. scalability/performance

    34210EDrive/oversee strategies, implementation of partner revenue to web

    4398EDevelop ideas for future strategies for PTW solutions

    4210EDrive/oversee "e" processes in support of key PTW initiatives

    425BEnsure support plans in place

    4210EOversee mgmt of PTW team and all key PTW deliverables

    429BDrive/monitor IT mgmt on development/delivery of PTW deliverables/strategy

    4110EParticipate on GSO Executive Steering Committee

    419BAnalyze IT responses & architecture proposals

    401FRegister/administer partners to access P. Portal & PWD

    4013ADevelop communications to set internal expectations

    3811FStudy usability + track usage

    371FCheck inter-operability tools/applications

    3711FSurvey Partners focus group

    3614HProject manage Portals, eComm tools

    3612EResolve bus. & IT alignment issues

    3612EParticipate in project prioritization negotiations

    3611FDrive/oversee PTW measurement strategy monthly reporting

    362EDevelop & drive global communication processes

    368EStay on top of industry trends, competitive benchmarking (e.g., attend conf's, talk to analyst etc.)

    354GDevelop robust engagement programs

    3513ADevelop & communicate programs for external audience + messages + templates

    3511FMeet w/ Partners to gain Partner feedback (ongoing), capture email feedback

    344GDevelop engagement processes & team

    342ERe-architect business processes for Web-First Model

    3310EDevelop MRP and oversee/drive alignment of TZ/Corp MRP alignment in support of FY02 PTW goals/initiatives

    331FCheck the policies & legal readiness review

    332ELead definition of: Content Business Architecture

    337CManage/motivate/develop employee(s)

    336GDevelop PRM strategy & integration/plan implementation

    338EDevelop and provide ROI analysis

    334GCheck for inter-operability/visibility of eCommerce tool with Portal

    325BManage change management, posting content, changing views etc.

    328EProvide reporting to drive strategy - competition, qtrly briefing session etc.

    326GManage Global Program Office for profile tool

    325BProvide support for implementation & migration of content to new environment

    3113AEvangelize/support of PTW initiatives

    3111FManage/run quality assurance for P. Portal

    311FTest/evaluate the designed (alpha/beta) PTW

    3011FTrack engagement

    292ECoordinate the implementation of a global content management model partners

    291FEnsure training requirements for PTW are delivered/forum exists

    279BCheck inter-operability of eCommerce tools with other IT tools/processes

    273ECapture feedback from timezones on RFE's for PTW

    261FDevelop user documentation for PTW

    259BVerify PTW functional spec acceptability with time zones

    255BSupport MySun centers

    241FDevelop guidelines for use of Portal, tools, demo accounts

    245BDevelop value propositions & positioning strategy

    2114HEvangelize adoption of structured program mgmt practices & tools

    2110EDevelop proposals for alignment of roles/responsibilities

    2114HDevelop document management strategy (aka LiveLink)

    3Input to: look-n-feel & navigation standards

    3P. Interactions - integrate tools/services to partner portals

    13Meet with LOB mgmt to drive support/alignment

    10Plan & estimate resource requirements

    3P.I. - design/story board the requirements for the portals

    8Research new opportunities for content solutions

    13Communicate project status with time zones & LOB

    12Drive/monitor global rollout of key tools in support of PTW goals

    3Lead definition of: content publishing system requirements

    3Prioritize requirements for P. Portal

    11Work with IT to measure usage patterns of eCommerce tools

    3Gather partner sales requirements for content coll. (MySun Center)

    13P.I. - communicate changes, updates, developments in the PTW space

    3Develop BRD for eCommerce tools with time zones

    8Monitor collaboration trends (content, (-Commerce)

    8Monitor PRM market/trends/vendors

    8Create PRM ROI model & analysis

    8Evaluate content coll. Tools

    10Develop/submit MRP

    7Manage /develop team spirit & success

    7Manage/motivate/develop employees

    13Communicate project status on PRM & content coll. to key stakeholders

    3Consolidate timezone requirements for eCommerce tools

    13Present Sun PTW eBusiness strategy to partners/customers at CBC

    9Monitor eCommerce tool development with IT

    9Drive/monitor IT mgmt on development/delivery of eCommerce strategy/deliverables

    9Work with IT to ensure scalability of eCommerce tools

    8Conduct competitive research

    3Document content business systems requirements

    3Assess int. & ext. PRM business requirements

    13Evangelize PRM initiative within Sun

    9Work with IT to ensure performance of eCommerce tool

    11Monitor partner feedback of eCommerce tools

    13Meet with TZ mgmt to drive support/alignment

    10Re-align initiative deliverables with emerging corporate directions

    11Track usage

    8Provide PTW financial reporting

    10P.I. - define roles & responsibilities for Portal related processes

    8Conduct qrtly. strategy briefing sessions

    14Usage of structured program mgt processes

    10Prepare deliverables roadmaps

    10Direct/monitor TZ PMO deliverable

    3P. Interaction - develop BRD for Partner Portals

    6Assess Sun internal PRM bus. requirements across Tzs

    6Develop PRM implementation plan

    6Create PRM Integration strategy into Portal platform

    6Develop PRM Best Practices

    6Identify Partner Sales dependencies

    1Create user documentation for eCommerce tool

    6Plan FY02 PRM roll-out

    1P.I. - Develop user documentation for P. Portal

    6Analyze Partner Sales processes

    1Manage content-related program, schedule, roll-out

    2Lead definition of: content publishing processes

    1Develop test plans for eCommerce tools

    1P.I. - project manage the deployment of Partner Portals

    1Work with IT on eCommerce tool training materials for time zones

    1Pilot testing of eCommerce tool

    6Assess Partner requirements for PRM

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Market analysis

    1-2Need assessment

    1-3Prioritize needs

    1-4Develop BRD

    1-5Negotiate functionality needs w/ I.T.

    1-6Approve functional specs

    1-7Get funding approval

    1-8Assemble virtual team

    1-9Develop implementation plan

    2-1Define parameters

    2-2Define target performance & scalability measures

    2-3Review I.T. load/scalability plan

    2-4Negotiate business requirements vs I.T. deliverables

    2-5Monitor I.T. performance against plan

    2-6Analyze user experience feedback

    2-7Report performance to I.T.

    3-1Understand & contribute to corporate goals

    3-2Perform situation analysis

    3-3Identify goals

    3-4Develop strategy to meet goals

    3-5Develop implementation plan

    3-6Obtain agreement on the plans

    3-7Monitor & report on progress

    3-8Apply lessons learned

    4-1Develop Fiscal year plan

    4-2Perform situation analysis

    4-3Review feedback from Partners

    4-4Conduct brainstorming workshop

    4-5Prioritize the ideas

    4-6Validate scope with I.T.

    4-7Develop & publish high level roadmap

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-1Mkt research3rd Party market Research Organizations

    1-1-2Mkt analysisOther BU's & Time Zones

    1-1-3Industry intelligenceConferences, groups networking

    1-1-4Competitive benchmarksOther companies competitors and consultants

    1-1-5Strategic direction & limitationsInternet services organization, Sun I.T.

    1-1-6Goals, strategic mkt focusExecs

    1-2-1Partner & local requirementsTZ's

    1-2-2Global requirements by Partner typeLOB's

    1-2-3Partner feedbackPartners, internet services, research firms

    1-2-4Specific B.U. requirementsBU's (e.g., ME, E.S., C.S.)

    1-2-5Process integration requirementsSales operations

    1-2-6Inter-operability requirementsOther initiative drivers

    1-3-1TZ's local prioritiesTZ's

    1-3-2Executive prioritiesExecs

    1-3-3Partner prioritiesPartners, internet services, research firms

    1-3-4Spending guidelinesFinance

    1-3-5Global priorities by partner typeLOB's

    1-3-6Known critical issuesField, I.T., Partners & Acceptance testing

    1-4-1Fine tune & review & I.D. Risk & functionalitiesTZ's

    1-4-2BRD by Partner typeLOB's

    1-4-3AlignmentInternet services

    1-5-1I.T. engagementI.T.

    1-5-2Alignment with other initiativesOther initiative owners

    1-6-1Feedback & approvalLOB's & TZ's

    1-7-1Non-budgeted funding approvalExecutive staff, finance

    1-7-2Incremental fundingLOB's

    1-7-3Funding alignmentI.T., TZ's & LOB's

    1-8-1Bodies & time commitmentsI.T., LOB's, BU's, TZ's, &Internet services

    1-9-1Schedule/process alignmentLOB's, TZ's, I.T. & BU's

    2-1-1Usage requirements (type of activity etc.)LOB's, TZ's

    2-1-2Usage tracking click streamI.T. services (Net Genesis)

    2-1-3# of actual registrationsTZ's

    2-2-1Industry performance standardsSETI (Sun Internal Org)

    2-3-1Load, scalability & testing plansI.T.

    2-4-1I.T. alignment with business requirementsI.T.

    2-5-1Participation in bi-weekly reviewsI.T.

    2-5-2Purchase needed tools/instruments & HWI.T.

    2-5-3People resourcesI.T.

    2-5-4Performance dataI.T.

    2-5-5Hosting environment aligned w/ business planI.T.

    3-1-1Communicate corporate goalsExecutives

    3-2-1Partner status infoTZ's, LOB's, selling units

    3-2-2Data extraction from Sun awareFinance/Corp goal reporting

    3-3-1Help identify the gapsTZ's, SU's

    3-4-1Strategic inputTZ's, SU's

    3-4-2Best practice benchmarking3rd Party Organizations

    3-4-3Direction, support & feedbackExecutive mgt

    3-5-1Input & buy-in & resources supportTZ's, SU's

    3-5-2EDI/EDE plansTransactions over Web (Jim Decker)

    3-5-3Input to implementation planSales order processing

    3-5-4Integrate Sun-RampSunSmart, Sun-Ramp

    3-6-1Agreement to follow plan processSales order processing, TZ's, SU's

    3-7-1Financial rev dataFinance/Corp goal reporting, SunSmart

    3-7-2Review revenue data - provide finance dataTZ's, Finance & SU's

    3-8-1Recommendations, resolutionsStakeholders

    3-8-2Enhancements & integrationService Providers (3rd Party)

    4-1-1Deliverables based on their capacityI.T.

    4-1-2Corporate goals & directionTop Executives

    4-1-3MRP alignment dataTZ's, LOB's

    4-2-1Validate situation dataTZ's, LOB's

    4-2-2Current I.T. status & planI.T.

    4-2-3Strategic direction information & standardsInternet services

    4-2-4Current needs/plansBU's

    4-3-1Usability, gaps & functionality, competitive & user needFocus grps, Partner competitive research grps

    4-4-1Preparation & active participationOther initiative owners, TZ's, BU's, I.T.

    4-5-1Review & approval of listTZ's, BU's, I.T., Initiative owners

    4-6-1Evaluation & feedbackI.T.

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-1M-1Best of Breed & competitive infoIndependent mkt researchPTW, Execs & stakeholders

    1-4M-1Sign-off BRDKey stakeholdersPTW

    1-6M-1Sign-offKey stakeholdersPTW, I.T.

    1-6M-2Bus Proc LifecyclePTWExecutive staff

    1-7M-1Sign-offKey stakeholderPTW

    2-1M-1Competitive performanceSiteSeerPTW

    2-5M-1Site see-er report3rd PartyPTW, key team, I.T., SETI

    2-5M-2Portal & PTW desk performancePTWExecutive staff

    2-5M-3Incident logsWWAS (Service desk)PTW

    2-7M-1Usage, performance & feedback summaryPTWStakeholders

    3-1M-1Audit reviewCorp goal auditorPTW

    3-4M-1Sign-offTZ's & stakeholdersPTW, Executives

    3-5M-1Sign-offTZ's & stakeholdersPTW, Executives

    3-7M-1Partners review over the WebPTWTZ's, Execs, SU mgrs

    3-8M-1Opportunity targets reportPTWTZ's

    4-4M-1Participation feedbackPTWParticipants

    4-7M-1Sign-offExecutive staffPTW

    May15_Service_Providers

    PARTNER TYPE: Service Provider

    SESSION DATE: Tuesday, 15 May

    ATTENDEES:Dan Miller (leader)

    Liz King

    Derrick Knight

    Philip Nenon

    Ivonne Valdes

    Pam Reyes

    Yvette Montiel

    Tracey Gleason

    Steve Grauberger

    Perry Chin

    Elena Ponce (facilitator)

    Larry Rucks (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Content creation

    2Field support

    3OPS/Financial Mgt

    4Strategic programs & initiatives

    5Internal communications & training

    6Manage SP portfolio

    7Compensation

    8Analyst PR

    9Contracts

    10Cross SMI

    11GTM Sales

    12GTM engagement

    13iForce leverage

    14Research & analysis

    15External communication

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    1563FDrive & track revenue enhancement & drive incremental Sun revenue + SP marketshare

    2562BAdvise/coach reps on developing strategies with SP Partners globally

    3564HDevelop lead exchange program for SP Partners

    564HDevelop new generation SP programs & engagement process & participation criteria

    556FDefine strategic SP directions (who, what)

    555ADrive Sun's SP value prop messaging into Sun Salesforce

    552BEducate & support field sales (GSO) on SP market and SP programs

    5512DDrive SP GTM strategy sessions/plans w/ specific SP differentiation

    546FManage SP "market map" (mkt segmentation & gap analysis)

    549FComplete & obtain TZ agreement for SP Global Agreement, incl. competency

    547FDevelop SP comp architecture

    5411DIdentify & work to resolve obstacles preventing successful sales teaming w/ key SP's -overall, -big deal

    5411DAccelerate adoption of GTM programs into top SP accounts

    5214DPerform/gather competitive analysis

    5211DComm. Sun's vision to SP at all levels

    514HDevelop strategy & drive SP Executive Advisory Council

    512BFacilitate SP sales team meeting and engaging w/ Sun sales org.

    5111DMonitor/drive status at SP's -SP contract, -Suntone certification, -CDP/ SR GTM Dashboard

    503FDrive/track SP goaling & re-goaling process

    5015ADevelop and articulate GTM messaging & strategy to press & analysts & partners

    508DEngage analyst support, influence for our effective positioning in the marketplace

    491HCreate SP content for presentations & messaging for internal/external comm.

    496FUnderstand and communicate the evolution of the SP business model back to mgmt

    4911DEvangelize/leverage Sun's offering to SP market

    494HDevelop scalable needs assessments for GTM readiness (for SP's & Sun Salesforce)

    484HMaintain intenal SP web-site (gso-sp.sfbay)

    4711DDrive GTM focus & partnering perspective into TZ SP account teams & SP exec levels

    475AAssist SP & acct team to develop effective sales tools to drive revenue

    474HDevelop SP distribution architecture

    479FCreate SP contract status reports (for web site)

    4712DProvide consultation to Sun Sales Reps on GTM plans & activities

    464HIdentify key/focus Service Providers

    469FNegotiate Service Provider agreements w/ SP

    466FEvaluate new market trends & how these effect our model

    463FTrack/report GSO SP budget/spend

    4512DDrive Sun's next generation SP value proposition messaging to SP Partners

    444HDevelop solution set deployment architecture & integrate into SP value prop

    4413DRepresent SP community at review cross-partner discussions & task forces., -comp, -coverage, -solution sets etc. (Int/Ext)

    4311DAttend weekly GTM plan sales call w/ SP and begin plan implementation/ identify resources/actions and due dates

    435ADevelop training (external, internal) processes for all team deliverables

    4213DDrive partnerships (SP, SI, CDP, VARs) & linkage to maximize leverage vs channel conflict

    425ADrive internal communication plan/events

    428DDrive SP value proposition messaging for press relations (press relations, articles)

    429FFacilitate SP contract (US only) mgmt flow App -> Contract

    4113DProvide support to other Partner LOBs (CDPs, AP, Channel, etc.) Sun Internal

    407FFacilitate TZ comp implementation

    394HCreate /maintain global SP resource listing

    3812DSupport customer visits @ CBC

    375ACoach and assist/train SMI organizations & field on GTM and their integration with our team to drive revenue and awareness

    356FRecourse & equity investment analysis

    344HProvide SP input to C.O.D. taskforce

    338DReview/police PR quotes & activities

    3215ADrive Sun's participation in ISPCon & other industry conference & all external events

    312BRespond to field requests to architectural changes/TZ implementation

    315ACoordinate team meetings & concalls

    2712DDrive SP Partner participation in Sun events & Sun sponsored industry events

    264HReview & provide input to SP application

    2611DPlan SP Partner participation in Sun events

    2510EProvide input to product BU's

    173FManage SPDF

    174HManage, coach and assist w/ teams' delivery of SP Partner Portal

    13Facilitate teamwork cross functionally

    13Matrix manage the different Sun offerings

    13Provide support to CDPs

    13Work on understanding the different Sun organizations and how I can utilize them

    5Understand and communicate our vision to our teammates

    6Offer input on strategic investments

    3Track business closed as a result of Viking event & other GSO-SP marketing activities

    12Evaluate strategic SP sales opportunities

    4Coach, manage delivery of GTM engagement processes

    4Develop SP customer specific lead generation

    4Define Service Provider specific sales programs

    3Define with team, team deliverable and hard measurements for success

    10Marketing liaison to other Bus w/ regards to SPs

    10Provide input to new offerings from IPE (i.e., FTR, SS)

    4Integrate solution sets into SP value proposition

    9Ensure SP contract compliance

    9Define value criteria for SPs

    9Continue to reinforce the fantasy that we will someday have a global contract

    9Referee or negotiate TZ implementations

    5Train SMI organizations on GTM strategy & programs

    12Participate in and drive Partner GTM engagement at exec level

    12Drive/assist SP to differentiate themselves from the pack

    12Provide support to SP reps & SP GTM mgrs

    12Meet w/ SP, drive joint GM plans with key SPs

    12Drive managed services at SP w/ target market identified

    4Develop process for new business engagement models

    5Coach, manage delivery of internal communications vehicles - web site, etc.

    5Develop GTM sales tools for the field to drive revenue

    9Develop SP competency framework

    9Keep Sun out of anti-trust violations (and Dan specifically)

    6Evaluate market trends & new opps for Sun & SP Partners

    2Escalate issues negatively effecting our ability to partner w/ SPs, including reporting problems

    3Track end user payout

    8Participate in analyst/PR communication

    4Develop/create new SP strategies

    1Provide content/messaging for presentations to & about SPs

    1Prepare presentations

    1Develop SP specific value proposition

    2Support TZ SP field teams

    2Participate on weekly GSO-SP concalls

    4Define program participation criteria

    3Drive revenue

    1Create SP presentations & collateral for field (sales tools & internal training)

    2Police Service Provider sales activities

    4Develop GTM engagement guide for SP Partners

    4Drive GTM planning methodology

    4Develop new SP strategies

    5Provide inputs on content for internal & external communications and other deliverables (contract, GTM programs, training)

    2Assist team w/ activities involving SP HQ teams & SP Partners events

    2Field responses on various SP issues

    2Answer questions from field

    2Provide GTM sales guidance to other accounts which are not assigned

    1Review content for collateral - to include SP value prop

    4Develop GTM programs for SP Partners

    7Develop Sun comp for SP salesforce

    6Equity investment analysis

    13Assist in minimizing channel conflict

    11Plan & implement Sun/SP cross training and sales engagement

    11Ensure SPs have assigned resources for Sun

    11Understand and communicate our vision to the SP maintain executive

    12Target specific solutions for end users

    11Develop and maintain executive relations at the customer

    11Work on leveraging programs into assigned accounts

    12Visit SP on a regular basis

    12Dev customer specific strategies GTM sales initiatives

    12Deploy GTM sales plan by SP

    12Drive strategic GTM planning sessions

    13iForce (SP, ISV & SI) linkage

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Identify opportunities

    1-2Qualify opportunities

    1-3Architect the solution

    1-4Plan the GTM

    1-5Develop the GTM plan

    1-6Obtain commitment of GTM plan

    1-7Execute the GTM Plan

    1-8Assess result & revenue recognition

    1-9Adjust the GTM plan

    2-1Engage Field Sales org

    2-2Educate & train Field Sales on SP value prop

    2-3Concall to assess field needs w/ SP's

    2-4Pre-qualify

    2-5Direct to or engage with experts to address needs

    2-6Make recommendations or give options

    2-7Support the fields' communication to SP's

    2-8Execute or re-assess

    2-9Determine if approp. to make a program for other SP's

    2-10Communicate or integrate into next gen.

    3-1Receive Biz Dev Plan or Joint Mkt Agreement

    3-2Risk/reward assessment

    3-3Understand SP value prop

    3-4ID lead sources

    3-5ID how to generate leads

    3-6Develop plan for lead capture

    3-7Document for joint agreement

    3-8Obtain agreement

    3-9Execute the plan

    3-10Measure results

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-1Profile the opportunityField Sales

    1-1-2Possible lead endorsementField Sales, mgt, partner types, market dev, SI, AP's & Sun execs

    1-2-1Buy-inLegal, Finance, Field area controller

    1-2-2Information exchangeField Sales org

    1-3-1Managing the customer relationshipField Sales

    1-3-2ResourcesService Provider

    1-3-3ResourcesField Sales

    1-3-4Technical expertise & resourcesProduct BU's, E.S. & NSP MTI, MDDR

    1-3-5InvestmentCorporate investments

    1-3-6Augment Sun/SPs core competencyiForce Partners

    1-4-1Managing the cust relationshipField Sales

    1-4-2ResourcesService Provider

    1-4-3ResourcesField Sales

    1-4-4Resources & inputPartner mkt

    1-4-5Planning process & assistanceOutside contractors

    1-5-1Managing the customer relationshipField Sales

    1-5-2ResourcesService Provider

    1-5-3ResourcesField Sales

    1-5-4ResourcesPartner mkt

    1-5-5Planning process & assistanceOutside contractors

    1-5-6Expertise & solution setsES, PS, Technical Advisors, SunEd, BUs

    1-5-7Endorsement investmentField Finance Corp investment

    1-6-1Managing the customer relationshipField Sales

    1-6-2ResourcesService Provider

    1-6-3ResourcesField Sales

    1-6-4People & funding resourcesPartner mkt

    1-7-1Managing the customer relationshipField Sales

    1-7-2Resources, funding & sales force acceptanceService Provider

    1-7-3People & financial resourcesend user sales teams, BUs

    1-7-4Signed contractSPs

    1-7-5Resources people & fundingPartner mkt

    1-7-6Events leverage & visibilityCorp Mktg

    1-7-7GTM alignmentLOBs

    1-7-8SP SunTone certificationSunTone program office

    1-8-1Managing the customer relationshipField Sales

    1-8-2Data, revenue/Java PSRService Provider

    1-8-3Data for SPsField Sales Finance

    1-9-1Managing the customer relationshipField Sales

    1-9-2ResourcesService Provider

    1-9-3Resources to manage the planPartner mkt

    2-1-1Field engagementGlobal Field Sales & mgmt

    2-1-2Coordination & leverageField Mktg

    2-2-1Coordination & leverageField Mktg

    2-2-2Co-funding resourcesField Sales

    2-2-3ContentOther SMI groups

    2-5-1ExpertiseExperts w/in Sun bus., functions, GSO grps

    2-6-1ApprovalLegal, Finance

    2-6-2ExpertiseExperts w/in Sun

    2-6-3EndorsementTZs

    2-7-1DeliveryCorp accts

    2-7-2DeliveryPartner mktg

    2-8-1Execute with the SPField Sales

    2-8-2DeliveryPartner mktg

    2-8-3DirectionCorp Execs

    2-9-1ExpertisePartner mktg

    2-10-1Distribute comm.M&I

    3-1-1Provide the docFormer NSP's, Field Sales, CAMs, MDDR's, or SP's

    3-1-2Verbal plan commitmentSun Execs

    3-1-3Verbal commitmentCorp strategic investments

    3-2-1DirectionSun Execs, Finance, BU, Legal

    3-2-2InputField Sales

    3-3-1SP dataField Sales

    3-3-2ValidationPartner Mktg, NSP's, MDDR, BU's

    3-4-1Potential lead sourcesMDDR, Corp Mktg, Partner Mktg, M&I

    3-4-2Potential lead sourcesEnd user Field Sales

    3-5-1Potential lead sourcesMDDR, Corp Mktg, Partner Mktg

    3-5-2Potential lead sourcesEnd user Field Sales & SP's

    3-6-1Provide input for GTM planPartner mktg

    3-7-1Input into planPartner mktg

    3-7-2JMA, or Business Dev PlanField Sales

    3-8-1TZ & Partner agreementsField & SP Sales

    3-9-1Execute the planField Sales, Partner Mktg, SP

    3-10-1DataField, Partner Mktg, SP

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-3M-1% of solution is Sun contentGTM planField, stakeholders

    1-5M-1Dashboard % of top 20SPsGSO, SPs

    1-5M-2How much SPDF accrued & f/c to be usedGSO FinanceGSO SPs, acct teams, Partner Mktg

    1-7M-1# of SunTone certificationsGSO SP +SPField, GSO SP, SP

    1-8M-1$ in Sun Sales revenueSales FinanceGSO SP, GSO Partner Finance

    1-8M-2How much SPDF accrued & usedGSO FinanceAcct Teams, GSO SPs, Partner Mktg

    May16_Partner_Development_Office

    PARTNER TYPE: Partner Development Office

    SESSION DATE: Wednesday, 16 May

    ATTENDEES:Cheryl Kelly (leader)

    Gary Fluitt

    Steve Stewart

    Lourdes Hui

    John Driver

    Jennifer Smart

    Larry Rucks (facilitator)

    Pat McMahon (facilitator)

    TASK GROUPS (purple post-its)

    Group NumberGroup Description

    1Field communications

    2Project management

    3Web-base communication

    4Channel strategy

    5Global consistency

    6Optimization of Partner value proposition

    7Internal Channel evangelism

    8Internal P.R. and education

    9Training and competency

    10Program development

    11Program manage by influence

    12Partner communication

    TASKS (large yellow post-its)

    Analyzed Task NumberTask PriorityGroup NumberMacro-Group NumberTask Description

    13012GPackage and communicate iForce Partner program* to field & partners *(value prop)

    2306DDevelop the iForce value proposition

    322HDefine tasks & schedule, execute

    3210HPrograms -SW -Storage -SunFund -Equipment -Sales incentives

    304DBuild one SW Partner program for Sun

    2912GListen to Partner, translate input from from Partners to programs

    298AExplain PDO/iForce

    299CRollout WW Sun competency program

    281ABridge from BU to: TZ, AND HQ Channel strategy & tactical implementation

    286DMaximize Partner self-sufficiency/ & therefore revenue (ease of doing business) Automation

    286DInsure new Sun products & programs enhance and not erode the Channel business partner proposition (Channel Readiness)

    269CPlan for Volume Channel training/certif.

    255EEnsure common nomenclature (e.g. partner definitions) & agreement on common nomenclature

    258ACommunicate LOB plans/obj. & Field plans/obj. toward implementation

    254DTie BU/product grp objectives to reality

    259CEvaluate solutions-based Sun competency program

    258ADevelop Channels education content for BUs

    254DResearch Channel strategies

    257AConsult as Channels SME on multiple cross SMI Councils

    245EEvaluate SunFund implementation around world - look for discrepancies, also for equipment programs

    2410HCreate global policy/architecture in localizable format (i.e. Field ready) (e.g. SunFund competency policy/partner guide policies)

    249CUpdate WW certif/competency tests

    235EDefine Partner types

    238AExplain Sun's Channel model to acquisition targets

    238AMatch making -hook up LOB/TZ reps with acquisition company reps

    228ANegotiate disconnects between LOB plans/obj. & Field plan/obj.

    225EEvaluate Partner structure for selected acquired companies - make field recommendations on Partner & Partner program integration

    215EEvaluate consistency of program implementation between geo/tz

    217AEvangelize to Corporate Mktg the ROI of Volume Channels for Sun

    207AHost GSO Channel Council -f-cast cross BU issues

    206DEncourage/increase utilization of SunFund on global basis

    202HDefine tasks, solicit action from TZs

    203ACreate/provide web-based Partner recruitment & classification tool e.g. eSelect

    204DDevelop plan to analyze Channel survey

    191ACollect from TZs Channel impact of COD

    199CManage competency vendors

    178AAssist BUs w/ content messaging for Partner Summits -(breakouts)

    167AParticipate in WWPM Council

    169CEvaluate Linux competency program for Sun Partners

    153ACreate communication vehicles, e.g. web updates

    1511HDrive ES to develop products & programs for Volume Channels

    158AAdvise business units on contract structure (from a non legal perspective) (e.g. OEM SW contract disc.)

    137AHost GPS workshops

    138ACreate presentations

    1111HResearch data tools available for warranty/entitlements

    118AConduct iForce PDO TZ concalls/1:1's

    114DResearch the competition

    10Architect a means for global partners to effectively consolidate all & use all SunFund to drive global initiatives

    5Evaluate diverse global equipment programs, look for opportunities/feasibility to combine/simplify/increase consistently

    8Explain iForce

    8Communicate, clarify confusion

    8Meeting w/ colleagues

    8Communicating w/ Line-of-Businesses

    1Relay corporate initiatives, decisions, news to field

    3Maintain Partner sales internal web site

    1Set-up meetings, get TZs to participate

    10Global SunFund

    10Global equipment

    10Explore cross BU sales incentives for Channels

    2Create Dashboards & maintain schedule

    10Storage program

    7Advise business units/product groups on Channel strategy issues (e.g. educational objective)

    12Explain iForce

    TASK STEPS (blue post-its)

    Step NumberStep Description

    1-1Receive corporate iForce definition

    1-2Define iForce for Partners

    1-3Define programs

    1-4Build programs

    1-5Launch programs

    1-6Measure results

    1-7Modify programs

    2-1Review & analyzed Sun SMI vision & strategy

    2-2Review existing Partner specific value proposition

    2-3Establish Partner goals

    2-4Map existing Partner specific programs to Partner goals

    2-5Identify general Partner programs

    2-6Document value proposition architecture

    2-7Communicate to stakeholders & Partners

    STEP DEPENDENCIES (yellow post-its)

    Dependency NumberDependency DescriptionDependency Provider

    1-1-1Competitive research3rd Party research agency

    1-1-2Sun's iForce definition and messagingCorporate Marketing

    1-2-1What iForce means to specific Partner typesField Sales (Partner LOBs)

    1-2-2Approval and participationMarket Development

    1-3-1Evaluation of ideasPartners, TZ's

    1-3-2Reaction to ideas; competitive program info.Industry analysts

    1-4-1Approval and investmentTZ Sales Exec's

    1-4-2Resource and equipmentSelling units

    1-4-3Funding and/or equipmentBU's

    1-4-4Subject matter expertiseS.E.'s, TZ's, BU's, Product Sales

    1-4-5Approval of branding, logo, etc.Trademark & legal

    1-4-6Business practices approval, risk mgmtLegal

    1-4-7Marcom services3rd Party vendors

    1-4-8Financial analystsFinance

    1-4-9Evaluation of ideasPartners

    1-5-1Commitment, resources, localizationTZ's (Channel Sales and Marketing)

    1-5-2Early adopter success storiesKey Partners

    1-5-3P.R., media coverageCorporate Marketing

    1-5-4Training contentGSO Training

    1-6-1ROI data (wins)Partners

    1-6-2Participation dataTZ's

    1-6-3Print media column inches, etc.Corporate P.R.

    1-6-4FeedbackTZ's

    1-7-1FeedbackPartners

    1-7-2Resource & equipment feedbackSelling units

    1-7-3Approval and investment on feedbackTZ's Sales Execs

    1-7-4Subject matter expertiseS.E.'s, TZ's, BU's, Product Sales

    1-7-5Strategic supportSun Exec's

    2-1-1Vision pitchCorp Mktg

    2-2-1Current value propositionPartner LOB's

    2-2-2Competition value propositionPublicly available info sources

    2-3-1Goal alignmentPartner Sales Exec

    2-4-1Program detailsPartner Mkt

    2-5-1Program detailsPartner Mkt

    2-6-1Partner feedbackPartner LOB's

    2-6-2Marcom deliverablesPartner Mktg contractor

    2-6-3Final buy-inPartner Sales Execs, TZ's

    2-7-1Distribution to PartnersChannel Mkt in Selling units

    STEP MEASURES (green post-its)

    Measure NumberMeasure DescriptionMeasure ProviderMeasure Receiver/User

    1-3M-1Field "pings"TZ'sProgram owner

    1-6M-1Competency reportChannel MgtSelling units

    1-6M-2Training metricsGSO TrainingGSO Training

    1-6M-3Revenue from Ready centersPartnersOpn's Mgt group ("OMG") (Zander staff)

    1-6M-4Field "pings"TZ'sProgram owner

    1-6M-5Partner revenuePartnersPartner Marketing

    1-6M-6Partner quotesPartnersPartner Marketing

    2-7M-1Channel survey dataProduct MktPartner Sale Prod Mkt

    Task_Analysis_Graphics

    Application Providers:

    Loaner equipment

    Sun Camp

    SAR "Discount" approval

    APPS

    Benchmarks, Equipment accessCompleted services quote

    GTOE.S.

    Technical proficiency, state of art solutionCompleted consulting quoteLease T's & C's

    External trading sourcesSun PSSun Lease

    Identifying opportunitiesTechnical informationCompleted hardware quoteMargin analysis, approval

    Market DevelopmentBeSunFinance

    Branding awareness & imagingForecasting toolProduct informationScope tool approval gets tool approvalValue propositionInfluence, Exec VisibilityBooked order, contact mfg, credit approvalsShipped productInvoiceServices installLQI, CQI reports

    Drive direct design-win revenueCorporate MktI.T orgProduct groupsE.SProduct groupExecutive OffceSunOperationsAccounts ReceivableES/PSCustomer Advocacy

    Identify account opportunitiesQualify lead/make sales callForecast opportunityResearch & architect solutionCraft proposalPresent proposed solutionObtain acceptanceObtain P.O.#Book orderShip orderBill for orderInstall equipmentCollect receivableManage customer satisfaction

    Forecasting salesBooking cycle timeRevenue goal $$

    Sales RepeSun quote per 24 hrsFinance

    Sales mgmtSales mgmteSun mgmt

    LQI/CQI Metrics

    Customer Advocacy

    Sales mgmt

    Application/Implementation expertise

    S.I.'s

    Lead opportunitiesApplication expertise & practices on Sun

    End user acct teamAP

    Lead opportunitiesDeployment expertiseImplementation expertise

    S.I.Produce reports on major ISU opportunitiesProfessional Services

    Lead opportunitiesApplication availabilitySizing, technical experienceApplication expertiseAcknowledgment of Apps involvement

    Drive revenue through AP PartnersAPMkt Dev & APCompetency CenterCompetency CenterEnd user team

    Receive end user leadQualify leadForecast opportunitiesArchitect solutionPresent solution to customerSupport Account Team as requiredReceive credit for booked order

    OBM points

    End user team

    Everyone!!!

    Bus. Model feedback, costs, timing

    Mkt Development

    Competitive dataBus. Model feedback, costs, timing

    Mkt DevelopmentLOB Partner types

    Feedback, input, detail, suggestion, assessBus. Model feedback, costs, timingEndorsement & commitment leverageEndorsement & commitment leverageEndorsement & commitment leverageEndorsement & commitment leverageEndorsement & commitment leverageEndorsement & commitment leverage

    LOB Partner typeCorp MktExecutive sponsorsExecutive sponsorsExecutive sponsorsExecutive sponsorsExecutive sponsorsExecutive sponsors

    Feedback, input, details, suggestionBus. Model feedback, costs, timingCommitted dollars & resourcesCommitted dollars & resourcesCommitted dollars & resourcesCommitted dollars & resourcesCall to action & commitment to implementExecute the event

    Create Marketing ProgramsCorp. MktProgram specific groupStakeholdersStakeholdersStakeholdersStakeholdersSUMM (selling, unit, mkt, mer)SUMM

    Identify problemSolicit feedback & inputIdentify objectives (e.g., demand creation, leads generated, attendees at seminars, timing)Identify alternativesFlesh out alternativesPropose viable solutionDetermine key constituentsPropose to constituents & ask for commitmentForm project teamsDevelop project plansImplement projectSecure deployment commitment ($) from fieldManage deployment

    Performance against objectives

    Implement program

    Performance against objectives

    Implement program

    End user team & apps

    Execution against project plan

    Project Mgr

    Executive sponsor, stakeholders & apps

    Solution Integrators

    Validity of solution

    Field SE technologist

    Proof of concept

    iForce Ready Center, Cust. reference, SI Partner

    VOCiForce ready Center

    M&I, 13 SUs (various & inconsistent), 3rd partyAP

    Feedback of partneriForce Ready Center for proof of concept

    Partner HQ, PCAMs, 3rd partySI

    3rd partyValue prop. development for PartnersCommon incentive plan

    IDC, GartnerPartner, SU Partner Rep, Global mktgFin./Legal/Sales Global team mgmt.

    HQ/SU sponsorshipCust. value prop from partnersMktg. offer

    HQ, 13 SUsPartnersPartner Mktg.

    Feedback/reality testingFeedbackPartner (SI) (AP) sponsorAgreement & commitmentValidity of solutionProof of conceptAP components of the stackCommon engagement frameworkInputInput

    Define GTM strategy, deliver/execute/implement (including make practices sales ready)PCAMs, SUsISVs & SIsSIs & APs13 SUField SE technologistiForce Ready Center, Cust. reference, SI PartnerSIPCAMs, SISU heads3 TZ's VPs

    Obtain research needsValidate, analyze synthesisMake practice recommendation to SI partner groupValidate w/ partners SI & ISVObtain partner commitmentSeek SU endorsement & commitmentBuild a solutionDeliver field sales readinessCo-sell plan developed - target listsDevelop co-mktg planExecuteReporting & tracking

    Closure on recommendation# of participating SUs# of solutionsPlan developedJoint targeted accts. won

    InternalInternalInternalInternalSU Partner Rep or Global GTM Rep

    All stakeholdersM&I, execs., Field, SI groupsPress, Ind. groups, StakeholderGroup & PartnerVested execs. at Sun

    Coverage of practice areas (preferred)Quality of customer opportunityiPlanet revenue

    InternalInternalManual available

    M&I, execs., Field, SI groupsSI groupiPlanet, PCAM, execs.

    # of priority AP partners solution portfolioeStrategy workshop

    InternalManual

    InternalPartner, SU

    Services capacity

    PCAM, GTM, SU & Partner, Manual

    All stakeholders, execs.

    Revenue on Sun (aggregate only)

    Manual

    Stakeholder

    Services revenue (aggregate only)

    Manual

    Stakeholder

    PS revenue (aggregate only)

    Manual

    Stakeholder

    Edu revenue (aggregate only)

    0

    Future: market share

    Future: press

    0

    Input

    SU heads

    Input

    3 TZ's VPs

    InputReview buy-off

    Fin., Legal and Mktg.Partners VP

    InputSupport of effort communicated

    TZ TechnicalSU VPs to TZ VPs

    InputAll stakeholdersLocalize execute

    PartnerSUs, TZ VPs, Bob M.SUs

    ID needProposalGlobal team proposal reviewSupport of effort communicatedLocalize execute

    Get field buy-in endorsementPLOBGlobal team - reps of 12 SUsGlobal team - reps of 12 SUsSU VPs to TZ VPsSUs

    ID needClarify validate localization reqmtsProvide global F.W.Executive review & buy-offDeliver program material/advisePost implementation review (S)

    Completed fw.- against goalLocal implement

    PLOB - recordsSU records

    SU's needsPartner group needs

    Achievement vs prog. mets

    SU records

    Partner group

    OEMs

    OEM Issues

    Sales Account, management team

    OEM Issues

    Partner

    OEM IssuesOEM Issues

    Sales Account, management teamPartner Integrators

    OEM IssuesOEM IssuesSAR "Discount" approval

    PartnerSun business unitsNegotiate with internal groups for AP resources

    OEM IssuesCompetitive DataPrioritiesInformation, approval, guidance, expertise, and resourcesInput ideas, validationResult against action plan

    Partner IntegratorsMarket research organizationsOEMsCross-functional subject matter expertsOEM, other partner typeAction plan executors

    OEM IssuesBest PracticesStrategic alignment/directionInput ideas, validationExecution of action itemsEnd results, feedbackSolution owner (if outside OEM Partner sales)

    Drive OEM/iOEM Partner issues into concrete programs and solutionsSun business unitsOther Sun LOBs, and market research organizationsSun senior executivesOEM, other partner typeAffected organizationsOEMs, other partner types, acct. team, Sun business unitsSolution owner (if outside OEM Partner sales)

    Identify needCollect data to define needPrioritize needAssign to ownerCreate action planExecution action planMeasure against success criteriaRefine and maintain

    Is Need Met?

    OEM Account Team, other partner types

    Task owner (1-4), affected organizations

    Program roll-out cycle time

    Issue owner

    Action team, affected mgt. Team

    Details of specific wins

    Account teams, Field Sales Mgt.

    Other OEM best practices

    External Market Researcher(s)

    Executive buy off and supportBest PracticesAction plan input, buy-in, resources, and informationBuy-off

    Develop cohesive sales strategy for worldwide partners, assuring consistencyEMG, OMGOEMs & PartnersAffected Sun organizationsStakeholders

    Develop SMI OEM visionIdentify affected sales organizationsIdentify OEM Sales resources (within Sun)Identify core competencies and best practices (i.e., analyze wins)Identify gap between vision and current practicesDevelop action plan and coverage modelObtain stakeholder buy-off

    Revenue growth

    Finance

    OEM Sales, Executive Mgt.

    CLI

    Customer Advocacy

    Customers, Exec. Mgt., Sales

    Resource allocation (headcount)

    Finance, Sales Opn's

    Sales Mgt., Exec. Mgt.

    Presentation delivery

    Presenters

    Agenda suggestionsActive participation

    Council membersCouncil member

    AvailabilityProperty avail.List of suggested attendeesFollow-up, relationship mgt.Content recommendationsSchedule availabilityFlowFeedback

    Sun ExecsMeetings at SunField SalesField SalesProduct bus. unitsAdmin. AssistantsFacilitatorParticipants

    Other event conflictsBudgetStrategic relationshipProvide dataRecommendationsQualification of requestsGuidance, roll definitionPRM Data Collection and AnalysisLogisticsAction items & feedback

    Manage OEM CouncilMarketing calendarFinanceExec. mgt.Council membersExec mgt.Exec. AssistantsEvent facilitatorExec. Admins, Admin. AssistantsVarious contractorsExec. mgt.

    Select dateSelect venueHand pick and invite membersCollect data from participantsDevelop agendaRecruit presentersManage event details (food, logistics, etc.)Brief presentersFinalize presentationsConduct eventDebrief, evaluate eventInitiate follow-on activities

    Survey feedbackFeedback

    Council membersParticipants

    OEM Partner sales, affected execs.Affected Execs., OEM Partner Sales

    Spending vs. budget

    Finance

    OEM Partner Sales

    Feedback IndicatorInputBuy-inReview

    Draft, negotiate, and sign contractsOEM partner & field SalesField SalesFinance & SalesPartners

    Receive OEM & Partner feedbackEvaluate The needs/requestsEnd results, feedbackRevise template to address Partner Needs and Protect Sun interestsRevise with Partner for acceptanceRollout to Time Zones

    Feedback

    OEM and other channel Partner

    Sales and OEM Partner Sales Legal

    Partners to the Web

    Mkt researchPartner & local requirementsTZ's local priorities

    3rd Party market Research OrganizationsTZ'sTZ's

    Mkt analysisGlobal requirements by Partner typeExecutive priorities

    Other BU's & Time ZonesLOB'sExecs

    Industry intelligencePartner feedbackPartner priorities

    Conferences, groups networkingPartners, internet services, research firmsPartners, internet services, research firms

    Competitive benchmarksSpecific B.U. requirementsSpending guidelinesFine tune & review & I.D. Risk & functionalitiesNon-budgeted funding approval

    Other companies competitors and consultantsBU's (e.g., ME, E.S., C.S.)FinanceTZ'sExecutive staff, finance

    Strategic direction & limitationsProcess integration requirementsGlobal priorities by partner typeBRD by Partner typeI.T. engagementIncremental funding

    Internet services organization, Sun I.T.Sales operationsLOB'sLOB'sI.T.LOB's

    Goals, strategic mkt focusInter-operability requirementsKnown critical issuesAlignmentAlignment with other initiativesFeedback & approvalFunding alignmentBodies & time commitmentsSchedule/process alignment

    Define, develop requirements for partner PTW including tools, content, GUI PTW, PRMExecsOther initiative driversField, I.T., Partners & Acceptance testingInternet servicesOther initiative ownersLOB's & TZ'sI.T., TZ's & LOB'sI.T., LOB's, BU's, TZ's, &Internet servicesLOB's, TZ's, I.T. & BU's

    Market analysisNeed assessmentPrioritize needsDevelop BRDNegotiate functionality needs w/ I.T.Approve functional specsGet funding approvalAssemble virtual teamDevelop implementation plan

    Best of Breed & competitive infoSign-off BRDSign-offSign-off

    Independent mkt researchKey stakeholdersKey stakeholdersKey stakeholder

    PTW, Execs & stakeholdersPTWPTW, I.T.PTW

    Bus Proc Lifecycle

    PTW

    Executive staff

    Participation in bi-weekly reviews

    I.T.

    Purchase needed tools/instruments & HW

    I.T.

    Usage requirements (type of activity etc.)People resources

    LOB's, TZ'sI.T.

    Usage tracking click streamPerformance data

    I.T. services (Net Genesis)I.T.

    # of actual registrationsIndustry performance standardsLoad, scalability & testing plansI.T. alignment with business requirementsHosting environment aligned w/ business plan

    Drive & monitor I.T. scalability/performanceTZ'sSETI (Sun Internal Org)I.T.I.T.I.T.

    Define parametersDefine target performance & scalability measuresReview I.T. load/scalability planNegotiate business requirements vs I.T. deliverablesMonitor I.T. performance against planAnalyze user experience feedbackReport performance to I.T.

    Competitive performanceSite see-er reportUsage, performance & feedback summary

    SiteSeer3rd PartyPTW

    PTWPTW, key team, I.T., SETIStakeholders

    Portal & PTW desk performance

    PTW

    Executive staff

    Incident logs

    WWAS (Service desk)

    PTW

    Input & buy-in & resources support

    TZ's, SU's

    Strategic inputEDI/EDE plans

    TZ's, SU'sTransactions over Web (Jim Decker)

    Partner status infoBest practice benchmarkingInput to implementation planFinancial rev dataRecommendations, resolutions

    TZ's, LOB's, selling units3rd Party OrganizationsSales order processingFinance/Corp goal reporting, SunSmartStakeholders

    Communicate corporate goalsData extraction from Sun awareHelp identify the gapsDirection, support & feedbackIntegrate Sun-RampAgreement to follow plan processReview revenue data - provide finance dataEnhancements & integration

    Drive/oversee strategies, implementation of partner revenue to webExecutivesFinance/Corp goal reportingTZ's, SU'sExecutive mgtSunSmart, Sun-RampSales order processing, TZ's, SU'sTZ's, Finance & SU'sService Providers (3rd Party)

    Understand & contribute to corporate goalsPerform situation analysisIdentify goalsDevelop strategy to meet goalsDevelop implementation planObtain agreement on the plansMonitor & report on progressApply lessons learned

    Audit reviewSign-offSign-offPartners review over the WebOpportunity targets report

    Corp goal auditorTZ's & stakeholdersTZ's & stakeholdersPTWPTW

    PTWPTW, ExecutivesPTW, ExecutivesTZ's, Execs, SU mgrsTZ's

    Validate situation data

    TZ's, LOB's

    Deliverables based on their capacityCurrent I.T. status & plan

    I.T.I.T.

    Corporate goals & directionStrategic direction information & standards

    Top ExecutivesInternet services

    MRP alignment dataCurrent needs/plansUsability, gaps & functionality, competitive & user needPreparation & active participationReview & approval of listEvaluation & feedback

    Develop ideas for future strategies for PTW solutionsTZ's, LOB'sBU'sFocus grps, Partner competitive research grpsOther initiative owners, TZ's, BU's, I.T.TZ's, BU's, I.T., Initiative ownersI.T.

    Feedback & approvalNon-budgeted funding approvalReview feedback from PartnersConduct brainstorming workshopPrioritize the ideasValidate scope with I.T.Develop & publish high level roadmap

    Participation feedbackSign-off

    PTWExecutive staff

    ParticipantsPTW

    Service Providers

    Managing the customer relationship

    Field Sales

    Managing the customer relationshipResources, funding & sales force acceptance

    Field SalesService Provider

    Managing the customer relationshipResourcesPeople & financial resources

    Field SalesService Providerend user sales teams, BUs

    ResourcesManaging the cust relationshipResourcesSigned contract

    Service ProviderField SalesField SalesSPs

    ResourcesResourcesResourcesManaging the customer relationshipResources people & funding

    Field SalesService ProviderPartner mktField SalesPartner mkt

    Technical expertise & resourcesResourcesPlanning process & assistanceResourcesEvents leverage & visibilityManaging the customer relationshipManaging the customer relationship

    Product BU's, E.S. & NSP MTI, MDDRField SalesOutside contractorsService ProviderCorp MktgField SalesField Sales

    Profile the opportunityBuy-inInvestmentResources & inputExpertise & solution setsResourcesGTM alignmentData, revenue/Java PSRResources

    Field SalesLegal, Finance, Field area controllerCorporate inve