MIRA

M I R R A A

useumnformationecoveryssistance

Graphic

Tracey BellFall 2011AAD 584

Standards

2

Contents

Introduction.........................................................................................3

Logo.........................................................................................................4

Typography...........................................................................................5

Colors......................................................................................................6

Business Card.....................................................................................7

Letterhead.............................................................................................8

Envelope................................................................................................9

Shirt.......................................................................................................10

Samples...............................................................................................12

3

Museum Information Recovery Assistance (MIRA) is dedicated to preserving

archival information in post disaster situations. MIRA also offers disaster

preparedness workshops and archival registration consultations to museums

of all sizes.

These graphic standards are designed to be used in all professional

correspondence, to promote the MIRA brand. This includes letterhead,

business cards, envelopes, promotional material and any item created by

MIRA staff designed for public viewing.

Mission Statement:

Our mission is to offer administrative support to existing cultural institutions

in need that have been affected by natural disaster. We achieve this by

helping to rebuild and fortify the institutions’ archival recordkeeping for the

benefit of the global community.

Core Values:

To help museums, archives and cultural institutions affected by natural

disaster or a catastrophic event document and inventory collections.

Assist with the development and strengthening of sound registration

practices in affected cultural institutions.

Prevent the loss of important collection and accession information in

affected institutions.

Provide technical support with imaging, database management, and

registration needs.

Facilitate the connection of researchers to cultural institutions in need of

further assistance.

Our efforts will prepare cultural institutions for web digitization of

collections when appropriate.

Introduction

4

The primary MIRA logo is inspired by a compass rose,

and its badge like appearance has been designed to

be easily recognizable in highly disorganized disaster

situations. As MIRA’s business is archival organization,

symmetry in the logo and the red spot color are utilized to inspire confidence

and present a professional organized brand. The font must remain Bell MT

and the color must be C=15 M=100 Y=90 K=10. The MIRA logo should be

used on all external communication.

Logo

MIRA

M I R R A A

useumnformationecoveryssistance

The secondary MIRA logo is included in the

side rule on letterhead and business cards to

help clarify the meaning of the acronym. The

typeface used is Bell MT.

5

Typography

The two typefaces utilized in the MIRA graphic standards are Bell MT and

Euphemia. Bell MT is used in the logo, while Euphemia is used in various

stroke weights for supporting text.

EuphemiaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Euphemia bold (+ .25 stroke)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Bell MTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

6

Colors

Fire Engine Red

C: 15

M: 100

Y: 90

K: 10

Black

C: 0

M: 0

Y: 0

K: 100

White

C: 0

M: 0

Y: 0

K: 0

7

Business Card

2”

3.5”

The official MIRA business card is printed

vertically on a standard 3.5 x 2 inch

card. It includes the MIRA secondary

logo on the upper left, the logo at

1” tall. Information included on the

card: name, title, email address, phone

number, and website address.

A key feature of the MIRA brand is

the stack of info under the logo.

1/16” 1/2”

8 point font

8

Letterhead

MIRA

useumMIRA

nformationecoveryssistance

Museum Information Recovery Assistance

541.346.1574PO Box 23Chicago, IL 60629

www.mira.com

1/8” 5/8”

The MIRA letter head features the primary logo, red and black side rule, secondary

logo with 13 point font and a stack of contact info that includes the organization’s

name, phone, address, and website address. The stack of contact information is

bordered on the left by a 1 point line, tapered on both ends that is also colored with

fire engine red. The contact information is presented in Euphemia, 8 point font.

Logo is 79.5 points tall

1 11/16”

13 point font

3/16”

3 1/8”

1/4”8 point font

9

Envelope

MIRA

MIRA

Museum Information Recovery AssistancePO Box 23Chicago, IL 60629

1/16” 7/16”

The MIRA envelope is a standard #10 measuring 9.5” x 3.5” and features the black

and fire engine red side rule, the primary logo, the return address block rendered

in Euphemia 8 point and a 20% watermark version of the logo in the bottom right

corner.

1/8”

8 point font

1/16”

7 / 8 ” logo is 52 points

tall

1/8”

1 5/8” 116 point logo 20% opacity

10

Shirt

While in the field MIRA employees, interns and volunteers are

incouraged to wear identifying clothing such as our t-shirt to

help identify their role in disaster clean up. Our t-shirts feature

on the front a small version of our primary logo with the words

Museum Information Recovery Assistance in Euphemia under the

logo in two lines.

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The back side of the t-shirt has a large version of the primary

logo centered over the words Museum Information Recovery

Assistance printed in Euphemia font, in one line. This shirt can

be printed on white, grey, black or red.

12

Samples

The following pages include samples of advertisements, posters

(scaled down), and brochures that MIRA has used. They

incorporate the phrases, “Art has a story... don’t loose it.” as well

as, “Bad things happen to good museums. We can help.” These

are two phrases that are frequently used in MIRA promotions.