Graphic Design_folio_Tommy Payne

8/8/2019 Graphic Design_folio_Tommy Payne

1/20

TOMMY PAYNE


2/20

C H A L L E N G E

Design a board game based

on a theme of your choice

S O L U T I O N

The concept for One Spoke Loose

arose from my love of bike riding

around North Fitzroy where I live.

During the game each player builds

their own bicycle from laser cut

bike parts.


3/20


4/20


5/20

C H A L L E N G E

Develop the brand identity and

design the packaging for three

related products to be sold in

design stores and museum shops

S O L U T I O N

The Sensory 1/5 Company is a

fictitious entity that produces

memory boosters through sight,

sound and smell. The design

references vintage medicine

packaging, sampling typography

from the 1940s and 50s. The

customer experiences a trip

down memory lane.


6/20


7/20

C H A L L E N G E

Design a look-book, swing tag,

press advertisement and point

of sale display for an existing

fashion brand

S O L U T I O N

The blossoms which areprevalent around Melbourne

during spring time were my

inspiration for this campaign.

Utilising soft tones and

overlaying multiple images

I attempted to capture the

essence of Spring.


8/20


9/20

KAREN WALKERwww.karenwalkereyewear.com

Spring Fever


10/20

C H A L L E N G E

Create a brand and design the

packaging for six baked goods to besold in a gourmet deli, cafe or bakery

S O L U T I O N

The word Maisonette refers to a

set of rooms and is diminutive of

maison, house. The box is designed

in such a way that each macaron is

protected from potential damage

during transport and requires no

glue for assembly.


11/20


12/20


13/20

S O L U T I O N

The Melbourne Arts Festival

represents an exchange of

artistic ideas between artists

and their audience. I chose to

capture this interchange by

designing a pattern created from

water. The water represents the

fluid nature of the arts as it can

exist in multiple states; solid,

liquid and gas.


14/20

C H A L L E N G E

Create a paper sampler to

showcase a new stock produced

by Spicers Paper.

S O L U T I O N

Paradox is a new stock from

Spicers Paper. The sampler

explores the conflicting nature

of applying ink to paper and

the interesting results of

this partnership. The design

incorporates abstract treatmentof imagery and highlights the

versatile nature of the product.


15/20

100gsm 110gsm 180gsm 220gsm 300gsm

RIDDLE

MYSTERY

ENIGMA

CONUNDRUM

ANOMALY

SHEETSIZES mm

320x

450

455x

360

650x

910

700x

1000

320x

450

PARAD X

REAMWRAPPED

BULKWRAPPED

* italicdimension indicatesusual grain direction

PARADOXIS ASMOOTHUNCOATED

PAPERWITH HIGHERINK

HOLD-OUTANDSUPERIORDOT

DEFINITION.T HISPRODUCESA

BRIGHTER, SHARPERPRINTING

RESULTTHANTR ADITIONAL

MACHINEFINISHEDOFFSETS.

THEDENSESURFACEOFSMOOTH

UNCOATED PAPERSCANREDUCE

INKABSORBENCY, MEANINGTHAT

THESOLVENTSANDBINDERSIN

THEINKMIGRATEMORESLOWLY

INTOTHEPAPERANDTHEDRYING

PROCESSISSLOWED.

APRINTINGGUIDEFORPARADOX

ISAVAILABLEONREQUEST.


16/20

C H A L L E N G E

Create the brand identity, stationeryand style guide for contemporary

art space Atelier Projects

S O L U T I O N

Atelier Projects is an avant-garde

enterprise whose identity had to

reflect a clean, unembellished

aesthetic. The layered elements

of the logo reflects the display of

art on the gallery walls over time.


17/20

A T E L I E R P R O J E C T S 08

MinimumSize

To protect the integrity of the design, the

mark may be reduced to no smaller thanthe

displayed size.

Clear Space Guidelines

The minimum clear space is represented as

the dimensional height of the letter X taken

from the widthof the rounded letter R.

No other designel ements are to enter this

clear space grid.

Min im u m logo s i ze & Clea r S pa c e

41.65 mm

41.65 mm

= height of the rounded letter R

A T E L I E R P R O J E C T S 10Photogr a phy

Photography

The Atelier Projects photographic style is

evolutionary. It directly correlates to the

type of artwork displayed inthe gallery

and any promotional materialshowing

photography is anextensionof the artworks

ondisplay. The gallery is only a vehiclefor

spreading the artists message.

The artworks vary from light installations,

sculpture, illustration, painting, print

making, electronic media, ceramics, and

photography; virtually anything that a single

artist or group show may present. The style

inwhich these artworks are captured should

be congruent withthe artists style.

Variations of tight close-ups and wide-

angled imagery may be used to highlight

certaintextures and features that signify the

wide array of contemporary art ondisplay.


18/20


19/20

C H A L L E N G E

Design the annual report for

contemporary art space Atelier

Projects and choose a theme to

communicate the brand identity.

S O L U T I O N

The annual report for Atelier Projects

communicates two points of perception.

The first from the individuals point of view

and the second from the outside world.

I created imagery by compressing hand

drawn type into spaces around a faceless

viewer in order to build upon the layered

nature of the brand identity.


20/20

Graphic Design_folio_Tommy Payne

Documents

Transcript of Graphic Design_folio_Tommy Payne