Great Design Tips for a Great First Impression

Content may be king, but how it is

presented can go a long way towards

building a successful online business. This means that you will have to pay special attention towards

generating excellent graphic design to create that great first impression.

Graphic design is really just how your website

presents what it does to the public. An eye-

catching design that promotes what you do

without going overboard can help with both

presentation and sales as well. However, it

must be noted that your graphic design should

compliment the excellent content that

you will need in order to run your business

successfully.

All too often, online business owners eschew content for creating

wonderful graphic design and pay the price. What follows is a few solid tips in finding the right graphic design to help create a great first impression

that lasts.

Complimentary Fonts and ColorsRemember that this is about your

business, so the color scheme and fonts should reflect your business

colors and logo. The fonts should be large enough to easily read and

clean, so there is no confusion. The colors need to reinforce your

business brand as well as evoke action.

Complimentary Fonts and ColorsFor example, we associate the color

green with “go” and the color red with “stop”. You can use these colors

and more to emphasize points and evoke actions. You should also choose colors for your logo and

business and use them prominently on your website.

Align Your ContentMost websites center the content on

the page while some shift it to the left side. It all depends on the type of

business that you are running and the style that you want to get across. However, your alignment needs to be consistent from page to page. Plus, it

should guide the eye of the reader naturally and be clean as well.

Use Open SpaceNot every part of your web page needs

to be crammed full of text, graphics, video or images. Having open space

provides breathing room and helps to emphasize the points that you are

trying to make.

VS

Correct Spelling and Grammar UsageThis is rather self-

explanatory. After all, if your website is full of spelling and grammar

mistakes, then few people are going to take you

seriously. This is especially true with “spell check” being easily available.

Remember that you only have one chance to make a first impression, so be sure that everything is

spelled correctly.

Show Contact InformationThis is one that gets minimized too much.

You need to adequately display your contact information, including standard

address, email, phone number if necessary and any blogs or social media sites that your business uses to conduct business. It is important to display your contact information prominently enough so it will be seen. Plus, it is standard to have this at the bottom of your home or

main menu at the very least.