GRAPHIC DESIGN THAT WORKS!

Practical Principles for Learning & Communication

Meg Fairchild, TorranceLearningB105, Learning DevCamp 2015

USE VISUAL COMMUNICATION FOR MEANING

Visuals carry a heavy load when learning… especially when learning in a second language.

Visuals provide extra context and immersive engagement.

Learning = making mental connections

GESTALT Five rules to think about when designing your elearning

GESTALT VISUAL PROCESSING PRINCIPLES

Law of Proximity: Put things that go together…together.

Law of Common Fate: Things that move together in the same direction are part of the same group.

Law of Similarity: We group things with common properties.

Law of Continuity: We continue a pattern beyond its ending.

Law of Closure: We will fill in the gaps to complete a shape.

GESTALT PRINCIPLES AT WORK

Law of Proximity: Put things that go together…together.

(And keep things that don’t go together…separate.)

GESTALT PRINCIPLES AT WORK

Law of Common Fate: Things that move together in the same direction are part of the same group.

GESTALT PRINCIPLES AT WORK

Law of Similarity: We group things with common properties.

GESTALT PRINCIPLES AT WORK

Law of Continuity: We continue a pattern beyond its ending.

From: http://digital-photography-school.com/using-tight-framing-to-create-a-sense-of-infinity

GESTALT PRINCIPLES AT WORK

Law of Closure: We will fill in the gaps to complete a shape.

CRAP Four principles to help remember how to NOT make crappy designs

CONTRAST

CONTRAST

CONTRAST

CONTRAST

CONTRAST

CONTRAST

REPETITION

Size, Shape, Color Family

Shape, Color

Color

REPETITION

ALIGNMENT

ALIGNMENT

PROXIMITY

PROXIMITY

ELEARNING DESIGN

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

PRINCIPLES FOR USING VISUALS IN ELEARNING

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

MULTIMEDIA PRINCIPLE We learn better from words and pictures than from words alone.

Hot Extrusion Process for CerealHere’s how hot cereal extrusion works. Ingredients such as soy, rice, wheat, and other grains, are fed into the live bin. This extruder has a preconditioner, which is a mixer which mixes or preconditions the flour or blend with steam, water and or malt. The preconditioner speeds up the cooking process by partially cooking the product before it hits the extruder barrel. This can increase throughputs, and can give the product different attributes in texture and appearance. The material is then passed to the Extruder barrel. Here it is forced through long screws that raise the temperature and pressure on the material to cook it and eventually give it its “puff” when it emerges.It’s forced through a die at the end of the Extruder barrel, giving the product its shape. After this, it’s cut into pieces.The product is then dried and packaged. At the end of the line, you can see finished, “wet” product coming off the conveyor.

Live Bin

Preconditioner

Extruder BarrelCutter

Conveyor to Dryer

PRINCIPLES FOR USING VISUALS IN ELEARNING

MULTIMEDIA PRINCIPLE

COHERENCE PRINCIPLE

We learn better when extraneous material is excluded rather than included.

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

PRINCIPLES FOR USING VISUALS IN ELEARNING

MULTIMEDIA PRINCIPLE

COHERENCE PRINCIPLE

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

MODALITY PRINCIPLE

We learn better from animation and narration than from animation and on-screen text.

PRINCIPLES FOR USING VISUALS IN ELEARNING

MULTIMEDIA PRINCIPLE

COHERENCE PRINCIPLE

MODALITY PRINCIPLE

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

SPATIAL CONTIGUITY PRINCIPLE

We learn better when corresponding words and pictures are presented near to each other rather than far from each on the page and screen.

PRINCIPLES FOR USING VISUALS IN ELEARNING

PRINCIPLES FOR USING VISUALS IN ELEARNING

MULTIMEDIA PRINCIPLE

COHERENCE PRINCIPLE

MODALITY PRINCIPLE

SPATIAL CONTIGUITY PRINCIPLE

TEMPORAL CONTIGUITY PRINCIPLE

We learn better when corresponding words and pictures are presented simultaneously rather than successively.

These principles are from e-Learning and the Science of Instruction by Ruth Colvin Clark & Richard E. Mayer, 2008

EVERYTHING MATTERS

Everything conveys meaning. Everything matters. If there’s no graphic to support it, don’t use one.

Use text instead. Or nothing.

This graphic adds no meaning to the slide!