Joy Kennedy

Graphic Design Portfolio

Artist Statement

When I am working on an art piece I feel like I am creating my universe. I infuse my creativity and keen sense of detail into the interworkings of my mind to create what I perceive. I aim to create wonderful pieces of artwork. I strive to convey a story through my art. I want to amaze people with my works of art, with hopes to inspire others.

Table of Contents

Client LogoType and PackagingFive Branding FormatsAsian Restaurant LogoDowntown Paint LogoGenerating IdeasBusiness Collegian Center Logo IdeaSummer Olympics Logo IdeaBusiness Logo DesignLogo and ApparelProject Creative Grid Poster Assignment

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Client Logo

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This design was created for a class competition for a screen printing company, named Novelty printing. I created two unique three demionsional shapes. The goal was to create a design that would stand out and engage the viewer. The flower-shaped design was created to provide the client with a different option.

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Type and Packaging

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When going to the grocery store, I’m always looking for that one package that appears to be more prominent than the rest. With a purpose of creating that eye-catching design, I selected Andy Warhol as my influential choice for this design. By using high saturated and various hues of colors on the mockups, I was able to create an image that was exciting. Therefore, persuading the viewer to buy this attractive, newly designed bag of potato chips.

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Five Branding Formats

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Asian Restaurant Logo Design

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This design concept was inspired by an Asian fusion restaurant that I enjoy dinning at; as well as my admiration of Japanese and Chinese culture. As a result of doing research of Asian culture and restaurant packaging design, I chose colors that made me think of food. I converged two Asian-esque symbols onto a simple shape creating the surrounding features of texture and the use of watermarks to capture the look and feel of a culturally authentic and traditional, but also modern and upscale packaging design.

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A concept for a paint company

Downtown Paints Logo

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Generating Ideas

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This logo was created for the Business Collegian Center competition.

Business Collegian Center Logo

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Summer Olympics Logo

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Watching the Olympics is one of my favortie summer activities. With a purpose of redesigning the London 2012 Summer Olympics logo, I chose to create a simple pictorial, yet creative logo. Sports has always been a by-product of our evolutionary path and dates back to the primitive age. As a result, the use of my pictorial symbol depicts the ancient games played during the prehistoric era.

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Business Logo Design

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This business logo was created in a marketing business class for the group that I was teamed with to develop a business concept. Our business idea was an online marketing service for performing arts companies. We planned to establish websites to produce the company’s identity and provide consulting services in helping the company to achieve entrepreneurial success.

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My logo on a t-shirt.

Logo and Apparel

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Project Creative Grid Poster Assignment

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