Graphic Design Portfolio

there’s a solution to everything/almost

Dá Samba/

PORTFOLIO BY CLARA SILVA

Dá Samba /

THERE 'S A SOLUTION TO EVERYTHING

Listening to/

AH, SE EU VOU BY ROBERTA SÁ

TODO SANTO DIA ELA IA

ELA IA LÁ ME CHAMAR

PRA DANÇAR COCO

À BEIRADA DA SAIA

QUERENDO RODAR.

PELO JEITO DELA

PELO DENGO, PELA SIMPATIA

SE EU CAIO NA RODA

ESSA MOÇA PODE ME SEGURAR.

DEIXE DE IR PRO SAMBA

AÍ ELA VAI QUERER QUE EU

NÃO VÁ NA CIRANDA DE LIA

AÍ ELA VAI QUERER QUE

EU NÃO SAIA DE PERTO DELA

E EU OLHANDO PRA BEIRA

DA SAIA QUERENDO RODAR.

AH, SE EU VOU.

/5

Portfolio /

CLARA SILVA

DÁ SAMBA /

Literally dá samba means “this is going to become a samba.” It is

a Brazilian expression that says something has possibilities. The

expression came to me as I was trying to figure out what defines me as a

designer. I am always listening to music while working, mostly Brazilian

music. The rhythms and the energy of the songs are constantly inspiring

me. I would do research, find out what the project was about, and pick

songs that would go with the mood of the project to listen to while

working. I think that every project presents possibilities. All you have

to do is find the right components to work with. Every project has the

potential to become a great samba.

INTRODUCTION

Dá Samba /


the projects in this bookandthe pages where you can find them

/7

Portfolio /

CLARA SILVA

Table of Contents /

1. MULTIPLE ABSTRACTIONS

2. STRENGTH OF BEING

3. RESTART

4. DRUNKN’ BIRD

5. GET ON BOARD

6. OLIVIA IN ANATOMYLAND

7. NURTURE YOUR BRAIN

8. GREEN KIDS

9. BEAUTIFULLY SMART

10. CREATING A BETTER FUTURE

11. IDENTITY

8

38

64

76

88

110

122

134

146

160

190

Dá Samba /


a typeface with multiple personalitiesanda poet with an identity crisis

Project / TYPEFACE PROMOTION

Class /

TYPOGRAPHY 3

Term /

SPRING 2009

Instructor / ARIEL GREY

Typefaces /

PRIORI SANS / PRIORI SERIF

Specimens /

BOOK / POSTER / CD CASE

/9

Portfolio /

CLARA SILVA

1Listening To/

TANTO MAR BY CHICO BUARQUE

SEI QUE ESTÁ EM FESTA, PÁ

FICO CONTENTE

E ENQUANTO ESTOU AUSENTE

GUARDA UM CRAVO PARA MIM

EU QUERIA ESTAR NA FESTA, PÁ

COM A TUA GENTE

E COLHER PESSOALMENTE

UMA FLOR NO TEU JARDIM

SEI QUE HÁ LÉGUAS A NOS SEPARAR

TANTO MAR, TANTO MAR

SEI, TAMBÉM, QUE É PRECISO, PÁ

NAVEGAR, NAVEGAR

LÁ FAZ PRIMAVERA, PÁ

CÁ ESTOU DOENTE

MANDA URGENTEMENTE

ALGUM CHEIRINHO DE ALECRIM

FOI BONITA A FESTA, PÁ

FIQUEI CONTENTE

AINDA GUARDO RENITENTE

UM VELHO CRAVO PARA MIM

JÁ MURCHARAM TUA FESTA, PÁ

MAS CERTAMENTE

ESQUECERAM UMA SEMENTE

NALGUM CANTO DE JARDIM

SEI QUE HÁ LÉGUAS A NOS SEPARAR

TANTO MAR, TANTO MAR

SEI, TAMBÉM, QUANTO É PRECISO, PÁ

NAVEGAR, NAVEGAR

CANTA PRIMAVERA, PÁ

CÁ ESTOU CARENTE

MANDA NOVAMENTE

ALGUM CHEIRINHO DE ALECRIM

Dá Samba /


Portfolio /

CLARA SILVA /11Instructor /

ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /

MULTIPLE ABSTRACTIONS

OVERVIEW /

Multiple Abstractions is a campaign to promote the typeface Priori

released by Emigre. Priori is a typeface that has a serif and a sans

serif set and each set has an alternate version. The designer, Jonathan

Barnbrook, took inspiration from the type he would see on his

walks through London. This multitude of influences and versions

makes for a typeface with a multitude of personalities. That got me

thinking about our own personalities. Nobody is the same all the

time. Barnbrook believes in the power of design to change people’s

viewpoints. To present one of Barnbrook’s typefaces, this book had

to convey a message. My decision was to talk about this very common

human feeling of searching for who we are in the middle of the many

personalities we have in ourselves, and to do so through the poems

of Portuguese poet Fernando Pessoa. An eccentric character himself,

Pessoa wrote under a variety of names. They were not simply alter

egos, they were – their creator claimed – full-fledged individuals who

wrote things that he himself would never or could never write. Like

Pessoa, Priori is an ensemble of diverse personas. I felt there was a

deep connection with the poems and the typeface.

Project Title /

MULTIPLEABSTRACTIONS

1

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


/21

Portfolio /

CLARA SILVA

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


I’m sorry I don’t respondBut it isn’t, after all, my faultThat i don’t correspondTo the other you loved in me.

Each of us is many persons.To me I’m who I think I am. But others see me differentlyAnd are equally mistaken.

Don’t dream me into someone else But leave me alone, in peace! If I don’t want to find myself,

Should I want others to find me?

od

a

?

/27Instructor /

ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Portfolio /

CLARA SILVA

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 3

Project 1 /


Dá Samba /


women that are changing africa and a paper line as warm as the savanna

Project / PAPER LINE PROMOTION

Class /

TYPOGRAPHY 4

Term /

SPRING 2010

Instructor / ARIEL GREY

Typefaces /

MALAGA / EXPOS

Specimens /

BOOK / POSTER / SWATCH CARDS

/39

Portfolio /

CLARA SILVA

2Listening To /

ENSABOA BY CARTOLA

ENSABOA MULATA, ENSABOA

ENSABOA

TÔ ENSABOANDO


ENSABOA

TÔ ENSABOANDO

TÔ LAVANDO A MINHA ROUPA

LÁ EM CASA ESTÃO ME CHAMANDO

DONDON


ENSABOA

TÔ ENSABOANDO

OS F IO QUE É MEU, QUE É MEU

E QUE É DELA

REBENTA A GOELA DE TANTO CHORÁ

O RIO TÁ SECO, O SOL NÃO VEM NÃO

VORTEMOS PRA CASA

CHAMANDO DONDON

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

OVERVIEW /

Strength of Being is a project to promote the paper collection Savanna,

by Gmund. It consists of a book, swatch cards and a poster. The colors

and textures of the paper were inspired by the African savanna so

choosing Africa as a topic for the project was a clear choice. The

African continent has been struggling with poverty for many years.

The book addresses that issue with a positive note by showing women

who are working to change Africa. It focus on three women: Wangari

Maathai, Agnes Pareyio and Ngozi Okonjo-Iewala. The work each of

them do in Africa is different but ultimately it is about bringing more

assets to women. These three women are extremely proud of their

African heritage and believe that preserving their culture is essential

to developing the continent. The colors in the book are often found

in their clothing. The paintings come from tribal face paintings.

The message of the project is that empowering women is the key to

developing Africa and that the tools to develop the continent are in

their culture and in their capacity.

Project Title /

STRENGTH OF BEING

2

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


Portfolio /


ARIEL GREY

Class /

TYPOGRAPHY 4

Project 2 /

STRENGTH OF BEING

Dá Samba /


educating people about recyclingand a pinwheel of colorful chairs

Project / RECYCLING CENTER

Class /

PACKAGE DESIGN 3

Term /

SUMMER 2009

Instructor / THOMAS MCNULTY

Typefaces /

TRADE GOTHIC

Specimens /

RECYCLING CENTER MODEL

/65

Portfolio /

CLARA SILVA

3Listening To/

GATAS EXTRAORDINÁRIAS BY CÁSSIA ELLER

O AMOR ME PEGOU

E EU NÃO DESCANSO ENQUANTO NÃO PEGAR

AQUELA CRIATURA

SAIU NA NOITE À PROCURA

O BATIDÃO DO MEU CORAÇÃO NA PISTA ESCURA

SE PEGO, UI...

ME ENTREGO E FUI

SERÁ QUE ELA QUERERÁ

SERÁ QUE ELA QUER

SERÁ QUE MEU SONHO INFLUI

SERÁ QUE MEU PLANO É BOM

SERÁ QUE É NO TOM

SERÁ QUE ELE SE CONCLUI

E AS GATAS EXTRAORDINÁRIAS QUE

ANDAM NOS MEIOS ONDE ELA FLUI

SERÁ QUE ELA EVOLUI

SERÁ QUE ELA EVOLUI

E SE ELA EVOLUIR, SERÁ QUE ISSO ME INCLUI

TENHO QUE PEGAR, TENHO QUE PEGAR

TENHO QUE PEGAR AQUELA CRIATURA

TENHO QUE PEGAR, TENHO QUE PEGAR

TENHO QUE PEGAR

Dá Samba /


Portfolio /

CLARA SILVA /67Project 3 /

PREACHING SUSTAINABILITY

Class /

PACKAGING DESIGN 3

Instructor /

THOMAS MCNULTY

OVERVIEW /

Restart is a recycling center that would work in the urban

environment. The main goal of the recycling center is to improve

recycling and educate people about how to recycle. One of the

biggest problems with recycling in public spaces is that many people

don't know how to sort the trash and many people don't care to do

so. To bring attention to the recycling center, Restart is colorful and

has an interesting shape. It also has specific shapes for each hole.

It was observed in many studies that holes with different shapes on

recycling centers (like a round shape for cans and bottles, a sliver for

paper, etc) improves recycling. It makes people conscious of sorting

their trash as they approach the bin, and makes them more aware of

the need to recycle throughout their everyday life. Restart also color

coordinates the recycling categories with the colors of recycling bins

that already exist in some American cities.

Project Title /


3

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 3

Instructor /

THOMAS MCNULTY

Dá Samba /


CANS &BOTTLES

COMPOST

BATTERIES

DRY PAPER

TRASH

CANS &BOTTLES

COMPOST

BATTERIES

PAPER

TRASH

CANS & BOTTLES

COMPOST

BATTERIES PAPER

TRASH

CA

N

S & BO TTL ES

CO

MP

OS

T

BATTERIES

D

RY

PAPER

TR

ASH

CANS &BOTTLESplastic bottles, glass containers, aluminum cans, metals in general

plastic bottles, glass containers,aluminum cans, metals ingeneral, food, cups




COMPOST

BATTERIES

DRY PAPER

TRASH

C OMPO

ST

BO

T TLES & CAN

S PAPER

TR

ASH

BA

TTE

RIES

CANS AND BOTTLES

CO

MPO

ST

BATTERIES

PAPER

TRASH

CANS AND BOTTLES

CO

MPO

ST

BATTERIES

PAPER

TRASH

CANS AND BOTTLES

COM

POST

BATTERIES

PAPER

TRASH

CANS AND BOTTLES

COM

POST

BATTERIES

PAPER

TRASH

Portfolio /



Class /

PACKAGING DESIGN 3

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 3

Instructor /

THOMAS MCNULTY

CANS AND BOTTLES

CO

MPO

ST

BATTERIES PAPER

TRASH

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 3

Instructor /

THOMAS MCNULTY

Dá Samba /


a house forwino birdsand license plates

Project / BIRDHOUSE

Class /

PACKAGE DESIGN 2

Term /

FALL 2008


Typefaces /

Specimens /

BIRDHOUSE

/77

Portfolio /

CLARA SILVA

4Listening To /

VÁ MORAR COM O DIABO

BY RIACHÃO

AI, MEU DEUS!

AI, MEU DEUS!

O QUE É QUE HÁ?

AI, MEU DEUS!

AI, MEU DEUS!

O QUE É QUE HÁ?

A NEGA LÁ EM CASA

NÃO QUER TRABALHAR

SE A PANELA TÁ SUJA

ELA NÃO QUER LAVAR

QUER COMER ENGORDURADO

NÃO QUER COZINHAR

SE A ROUPA TÁ LAVADA

NÃO QUER ENGOMAR

E SE O LIXO TÁ NO CANTO

NÃO QUER APANHAR

E PRÁ VARRER O BARRACÃO

EU TENHO QUE PAGAR

SE ELA DEITA DE UM LADO

NÃO QUER SE VIRAR

A ESTEIRA QUE ELA DORME

NÃO QUER ENROLAR

QUER AGORA UM CADILAC

PARA PASSEAR...

ELA QUER ME VER BEM MAL

VÁ MORAR COM O DIABO

QUE É IMORTAL

ELA QUER ME VER BEM MAL

VÁ MORAR COM O SETE PELE

QUE É IMORTAL...

Dá Samba /


Portfolio /


DRUNKN’ BIRD BIRDHOUSE

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

OVERVIEW /

The birdhouse is entirely made with found materials. I used wine

country in Northern California as a source of inspiration. The idea of

a drunk bird building its house amused me and inspired me to sketch

some very unusual shapes. The Napa Valley region is very sophisticated

but it retains a laid back and fun style, staying true to the west coast

spirit. That's how the license plates fit in, they make the birdhouse

extremely unusual but perfectly suited for the valley. Special thanks to

James Bosch for helping me to build this birdhouse.

Project Title /

DRUNKN' BIRD BIRDHOUSE

4

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /



Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


colorful patternsanda push to get the country on the right track

Project / SUSTAINABILTY CAMPAIGN

Class /

GRAPHIC DESIGN 2

Term /

SPRING 2008

Instructor / LAURA MILTON

Typefaces /

WHITNEY

Specimens /

BROCHURE / POSTERS / BUSINESS

CARD / METRO TICKET

/89

Portfolio /

CLARA SILVA

5Listening To /

A MENINA DANÇA BY MARISA MONTE

QUANDO EU CHEGUEI TUDO, TUDO

TUDO ESTAVA VIRADO

APENAS VIRO ME VIRO

MAS EU MESMA VIRO OS OLHINHOS

SÓ ENTRO NO JOGO PORQUE

ESTOU MESMO DEPOIS

DEPOIS DE ESGOTAR

O TEMPO REGULAMENTAR

DE UM LADO O OLHO DESAFORO

QUE DIZ O MEU NARIZ ARREBITADO

QUE NÃO LEVO PRA CASA

MAS SE VOCÊ VEM PERTO EU VOU LÁ

EU VOU LÁ

NO CANTO DO CISCO

NO CANTO DO OLHO

A MENINA DANÇA

E DENTRO DA MENINA

AINDA DANÇA

E SE VOCÊ FECHA O OLHO

A MENINA AINDA DANÇA

DENTRO DA MENINA

ATÉ O SOL RAIAR

ATÉ DENTRO DE VOCÊ NASCER

NASCER O QUE HÁ

Dá Samba /


MAY

1908

VALI

D T

HRO

UG

H

AD

ULT

MU

NI

BART

Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

OVERVIEW /

Get On Board is a fictional campaign organized by newtrains.org to

promote better public transportation in the United States through

railway service. Transportation is a big issue in the country. The

United States is considered a developing country when it comes to rail

transportation. The problems currently associated with rail service, such

as bad access to rail stations and constant delays, are true but mostly

because of bad planning. The goal of the campaign is to show that with

good planning of integrated rail systems connecting the city center

and suburbs to the train stations and high speed rails connecting the

entire country, trains are actually a good solution to the transportation

and environmental problems we face today. The campaign is directed

towards the general public as a way to encourage them to push the

government for better public transportation. It is also directed towards

politicians, law makers and companies interested in investing in

railway service. The visuals were inspired by subway maps and public

transportation tickets. The patterns are bold and very lively, bringing

out the dynamism of modern rail transportation.

Project Title /

GET ON BOARD

5

MAY

1908

VALI

D T

HRO

UG

H

AD

ULT

MU

NI

BART

Dá Samba /


NEWTRAINS.ORG

newtrains.org newtrains.org

NEWTRAINS.ORG newtrains.or g NEWTRAINS.ORG

Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

newtrains.org

NEWTRAINS.ORG

newtrains.orgNEWTRAINS.ORG

newtrains.org NEWTRAINS.ORG newtrains.org NEWTRAINS.ORG

newtrains.org

NEWTRAINS .ORG

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

Dá Samba /


TRAINS RUNNING AT SPEEDS OVER 200 MPH. 90% LESS CARBON EMISSIONS THAN AIRPLANES. FOR MORE INFO GO TO NEWTRAINS.ORG

GET ON THE RIGHT TRACK. TRAIN TRACKS.

Portfolio /


GET ON BOARD

Class /

GRAPHIC DESIGN 2

Instructor /

LAURA MILTON

TRAINS RUNNING AT SPEEDS OVER 200 MPH. 90% LESS CARBON EMISSIONS THAN AIRPLANES. FOR MORE INFO GO TO NEWTRAINS.ORG

SAY HELLO TO SPEED. HIGH SPEED.

Dá Samba /


a classic anatomy bookand coloring pencils

Project / HANDMADE BOOK

Class /

BOOK ARTS

Term /

FALL 2008

Instructor / JOHANNA ROGERS

Typefaces /

ADOBE GARAMOND

Specimens /

SINGLE PAGES COPTIC BOUND BOOK

/111

Portfolio /

CLARA SILVA

6Listening To /

FLAGRA BY RITA LEE

NO ESCURINHO DO CINEMA

CHUPANDO DROPS DE ANIS

LONGE DE QUALQUER PROBLEMA

PERTO DE UM FINAL FELIZ...

SE A DEBORAH KERR

QUE O GREGORY PECK

NÃO VOU BANCAR O SANTINHO

NÃO!

MINHA GAROTA É MAE WEST

EU SOU O SHEIK VALENTINO..

MAS DE REPENTE O F ILME PIFOU

E A TURMA TODA LOGO VAIOU

ACENDERAM AS LUZES

CRUZES!

QUE FLAGRA!

QUE FLAGRA!

QUE FLAGRA!

NO ESCURINHO DO CINEMA

CHUPANDO DROPS DE ANIS

LONGE DE QUALQUER PROBLEMA

PERTO DE UM FINAL FELIZ...

SE A DEBORAH KERR

QUE O GREGORY PECK

NÃO VOU BANCAR O SANTINHO

NÃO!

MINHA GAROTA É MAE WEST

EU SOU O SHEIK VALENTINO..

MAS DE REPENTE O F ILME PIFOU

E A TURMA TODA LOGO VAIOU

ACENDERAM AS LUZES

CRUZES!

QUE FLAGRA!

QUE FLAGRA!

QUE FLAGRA!

NO ESCURINHO DO CINEMA...

Dá Samba /


Portfolio /


OLIVIA IN ANATOMYLAND

Class /

BOOK ARTS

Instructor /

JOHANNA ROGERS

OVERVIEW /

Olivia in Anatomyland is a kids book done for my Book Arts class.

Anatomy illustrations always intrigued me because of their details and

because organs taken out of context look very interesting. I started

imagining what other things the body parts could be and tried to make

a little story out of it. The story of the book is typical of many children's

narratives. Olivia gets into a strange land by accident and goes through

some adventures trying to get out of there.

Project title /


6

Dá Samba /


Portfolio /



Class /

BOOK ARTS

Instructor /

JOHANNA ROGERS

Dá Samba /


Portfolio /



Class /

BOOK ARTS

Instructor /

JOHANNA ROGERS

Dá Samba /


Portfolio /

CLARA SILVA

Project 6 /


Class /

BOOK ARTS /119Instructor /

JOHANNA ROGERS

Dá Samba /


Portfolio /



Class /

BOOK ARTS

Instructor /

JOHANNA ROGERS

Dá Samba /


a fun way of getting smartandnutrition information

Project / TED CONFERENCE

Class /

PRINT 1

Term /

SPRING 2009

Instructor / MEGUMI KIYAMA

Typefaces /

META

Specimens /

BROCHURE / POSTERS

/123

Portfolio /

CLARA SILVA

7Listening To /

A MINHA MENINA BY OS MUTANTES

ELA É MINHA MENINA

E EU SOU O MENINO DELA

ELA É O MEU AMOR

E EU SOU O AMOR TODINHO DELA

A LUA PRATEADA SE ESCONDEU

E O SOL DOURADO APARECEU

AMANHECEU UM LINDO DIA

CHEIRANDO A ALEGRIA

POIS EU SONHEI

E ACORDEI PENSANDO NELA

POIS ELA É MINHA MENINA


ELA É O MEU AMOR


A ROSEIRA JÁ DEU ROSAS

E A ROSA QUE EU GANHEI FOI ELA

POR ELA EU PONHO O MEU CORAÇÃO

NA FRENTE DA RAZÃO

E VOU DIZER PRA TODO MUNDO

COMO GOSTO DELA

POIS ELA É MINHA MENINA


ELA É O MEU AMOR


Dá Samba /


Portfolio /


NURTURE YOUR BRAIN

Class /

PRINT 1

Instructor /

MEGUMI KIYAMA

OVERVIEW /

Nurture Your Brain is a fictional conference for TED. The act of playing

has been studied by scientists for years and remains a big scientific

mystery because they haven’t yet discovered how playing is useful,

but it is so prominent across nature that it should have some kind of

evolutionary value. New research is starting to prove that playing is

extremely important for the development of the brain throughout the

animal kingdom. The brochure plays with the idea of nutrition, with

play being like brain food and the information being presented like

the nutrition facts that come on the back of food packaging. There are

many photos of people and animals playing, but mostly of adults. It has

been discovered that playing not only helps develop the brain but it’s

important to keep it functioning, and adults are the audience for the

conference. The brochure and the posters encourage viewers to play

more often and to go to the conference.

Project Title /

NURTURE YOUR BRAIN

7

Dá Samba /


Portfolio /


NURTURE YOUR BRAIN

Class /

PRINT 1

Instructor /

MEGUMI KIYAMA

Dá Samba /


Portfolio /


NURTURE YOUR BRAIN

Class /

PRINT 1

Instructor /

MEGUMI KIYAMA

Dá Samba /


Portfolio /


NURTURE YOUR BRAIN

Class /

PRINT 1

Instructor /

MEGUMI KIYAMA

Dá Samba /


Portfolio /


NURTURE YOUR BRAIN

Class /

PRINT 1

Instructor /

MEGUMI KIYAMA

Dá Samba /


a line of household paint anda breath of fresh air

Project / PACKAGING FOR A LINE OF

HOUSEHOLD PAINT

Class /

PACKAGE DESIGN 2

Term /

FALL 2008


Typefaces /

TARZANA

Specimens /

GALLON CANS / QUART CANS / SPRAY

CANS / BRUSH

/135

Portfolio /

CLARA SILVA

8Listening To /

DESDE QUE O SAMBA É SAMBA BY CAETANO VELOSO

A TRISTEZA É SENHORA

DESDE QUE O SAMBA É SAMBA É ASSIM

A LÁGRIMA CLARA SOBRE A PELE ESCURA

A NOITE, A CHUVA QUE CAI LÁ FORA

SOLIDÃO APAVORA

TUDO DEMORANDO EM SER TÃO RUIM

MAS ALGUMA COISA ACONTECE

NO QUANDO AGORA EM MIM

CANTANDO EU MANDO A TRISTEZA EMBORA

A TRISTEZA É SENHORA

DESDE QUE O SAMBA É SAMBA É ASSIM

A LÁGRIMA CLARA SOBRE A PELE ESCURA

A NOITE E A CHUVA QUE CAI LÁ FORA

SOLIDÃO APAVORA

TUDO DEMORANDO EM SER TÃO RUIM

MAS ALGUMA COISA ACONTECE

NO QUANDO AGORA EM MIM

CANTANDO EU MANDO A TRISTEZA EMBORA

O SAMBA AINDA VAI NASCER

O SAMBA AINDA NÃO CHEGOU

O SAMBA NÃO VAI MORRER

VEJA O DIA AINDA NÃO RAIOU

O SAMBA É O PAI DO PRAZER

O SAMBA É O F ILHO DA DOR

O GRANDE PODER TRANSFORMADOR

Dá Samba /


Portfolio /


GREEN KIDS

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

OVERVIEW /

Tyke is a line of household paint for Benjamin Moore that has no

volatile organic compounds (VOCs), which are extremely bad for the

environment. The idea was to introduce an environmentally friendly

paint with a unique approach. Tyke is completely environmentally

friendly but instead of focusing on the "green" qualities of the paint,

the line is promoted as an option that is healthy and safe for kids.

This opens a niche market that has never been explored by big brand

names such as Benjamin Moore. The bright colors and fun patterns are

designed to catch the kid's attention. The idea is to make them excited

about being involved in the process of decorating their rooms. Yet the

design is sophisticated enough to engage the parents as well.

Project Title /

GREEN KIDS

8

Dá Samba /


Portfolio /


GREEN KIDS

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /


GREEN KIDS

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /


GREEN KIDS

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


Portfolio /


GREEN KIDS

Class /

PACKAGING DESIGN 2

Instructor /

THOMAS MCNULTY

Dá Samba /


smart clothingandurban sophistication

Project / IDENTITY SYSTEM FOR MANGO

CLOTHING STORE

Class /

IDENTITY DESIGN 2

Term /

FALL 2009

Instructor / TODD HEDGPETH

Typefaces /

FUTURA / BERTHOLD BODONI

Specimens /

LOGO / IDENTITY SYSTEM BOOK

/147

Portfolio /

CLARA SILVA

9Listening To /

CÉU DISTANTE BY BEBEL GILBERTO

CONTANDO ESTRÊLAS

DE UM CÉU DISTANTE

ME FAZ LEMBRAR O MEU LUGAR

MEU CORAÇÃO APERTA

SEM NEM ME AVISAR

VENDO UM BRILHO LÁ NO MEIO

QUE NÃO PODE MAIS EXISTIR

MEMORIZO NUM INSTANTE

O MEU PRÓPRIO CÉU

SÃO TANTOS CÉUS

TÃO DIFERENTES

QUE NUNCA SEI

O MEU LUGAR

ME ENCONTRO SEMPRE OLHANDO

PERDIDA NO AR

RELEMBRANDO MEUS MOMENTOS

QUE ME FAZEM SÓ CONTEMPLAR

NAQUELE TEMPO EU TINHA TEMPO

DE ME RECOSTAR

SOB O CÉU NO MEU CORAÇÃO

EU VOU CONTAR ATÉ TE ACHAR

POR UM INSTANTE EU SOUBE

QUAL É O SEU LUGAR

VENDO UM BRILHO LÁ NO MEIO

QUE NÃO PODE MAIS RESISTIR

MEMORIZO NUM INSTANTE

O MEU PRÓPRIO CÉU

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

OVERVIEW /

Mango is a clothing store from Barcelona. It is present in 91 countries

throughout the world and has a strong reputation in Europe and Asia.

Like other European brands such as Top Shop and H&M, Mango

brings high fashion to the general public with affordable prices. What

makes Mango different is that they target a slightly older audience.

The redesign of the logo is clean and modern. The same philosophy

is applied to the identity system. The diagonal lines and patterns

reinforce the strength of the modern woman, while the colors are

soft and sophisticated. The photography style is bold and strong. The

typography has a certain disregard for rules and the tall and curvaceous

shapes bring some sensuality to the message. The new look relates

to strong and powerful women of today without overlooking their

seductive and tender sides.

Project Title /

BEAUTIFULLY SMART

9

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

Dá Samba /


Portfolio /


BEAUTIFULLY SMART

Class /

IDENTITY DESIGN 2

Instructor /

TODD HEDGPETH

Dá Samba /


hope for a better future and belief in creativity as a tool to change the world

Project / CORPORATE SOCIAL

RESPONSIBILITY CAMPAIGN

Class /

PRINT 3

Term /

SPRING 2010

Instructor / KELLY CONLEY

Typefaces /

TARZANA

Specimens /

BROCHURE / POSTERS / LOGO

ENVIRONMENTAL ADS / WEBSITE

/161

Portfolio /

CLARA SILVA

Listening to /

CABIDE BY MART ’NÁLIA

SE EU F INGIR E SAIR

POR AÍ NA NOITADA

ME ACABANDO DE RIR

SE EU DISSER QUE NÃO LIGO

E NÃO DIGO E QUE F ICO

SÓ VOU APRONTAR...

É QUE EU SAMBO DIREITINHO

ASSIM BEM MIUDINHO

CÊ NÃO SABE ACOMPANHAR

VOU ARRANCAR SUA SAIA

E POR NO MEU CABIDE

SÓ PRÁ PENDURAR

QUERO VER

SE VOCÊ TEM ATITUDE

SE VAI ENCARAR...

SE EU SUMIR DOS LUGARES

DOS BARES, ESQUINAS

E NINGUÉM ME ENCONTRAR

E SE ME VIREM SAMBANDO

ATÉ DE MADRUGADA

E VOCÊ FOR ATÉ LÁ...

É QUE EU SAMBO DIREITINHO

ASSIM BEM MIUDINHO

CÊ NÃO SABE ACOMPANHAR

VOU ARRANCAR TUA BLUSA

E POR NO MEU CABIDE

SÓ PRÁ PENDURAR

QUERO VER


SE VAI ENCARAR...

CHEGA DE FAZER FUMAÇA

DE CONTAR VANTAGEM

QUERO VER CHEGAR JUNTO

PRÁ ME JUNTAR, EH!

ME FAZER SENTIR MAIS VIVA

ME APERTAR O CORPO E A ALMA

ME FAZENDO SUAR

QUERO BEIJOS SEM TRÉGUAS

QUERO SETE MI ’LÉGUAS

SEM DESCANSAR

QUERO VER


SE VAI ENCARAR...

10

Dá Samba /


Portfolio /


CREATING A BETTER FUTURE

Class /

PRINT 3

Instructor /

KELLY CONLEY

OVERVIEW /

Cirque du Soleil started with a few young street performers and grew

into a small multinational company. If their dream—built on boldness,

risk, and imagination—came true one day, it was partly because there

were older people who believed in them, irrespective of their youth,

image and status as street performers. That’s why the entire campaign

focuses on belief in creativity. Through creativity we can build a more

sustainable world, we can generate a better future, we can help youth

at risk to get on with their lives. Visually the project is very colorful and

dynamic. It draws inspiration from the language of the circus but in a

clean way so the message gets passed across. The campaign promotes

the idea that Cirque du Soleil uses its innovation and creativity to help

make the world a better place. Simple geometric shapes are used in a

creative way, showing that simple efforts can generate beautiful things

and promote transformation.

Project Title /


10

Dá Samba /
