Graphic Design 3 TEGAN MOYSE

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    range of designed products - Backpacks

    Constructed from waterproofed double lined canvas stucture, with reinforced furnishsuede base and trim details. Deep side pockets. Interior includes a 17 inch laptop slipand content space, stud connected leather straps and detailing. This backpack comes inthree different exterior colours, each that come with a choice of two different interior

    patterns in a range of six colours.

    These bags were to have a street culture vibe, which a grunge like industrial feel toit, whilst still retaining the feel of a human touch. This is shown in the deliberatelymessy stitching, the raw edges on the leather straps, and the bronzed studs used for

    attaching the leather to the main structure.

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    Saitama No1

    Saitama No2

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    Sapporo No1

    Sapporo No2

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    Sendai No1

    Sendai No2

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    branded logo choice

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    style guide

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    stationery goods

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    poster closeup

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    invoice a4

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    packaging soloutions: Mail orders (top)

    Retail sales (bottom)

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    vndictive.com

    SAITAMA NO1

    backpacks for the wicked.

    its time to get even.

    Swingtag seperate pieces

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    SAITAMANO1

    backpacksforthewicked.

    itstimetogeteven.

    vndictiv

    e.co

    m

    swingtags assembled before attachment

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    visit

    www.vndictive.com

    to see complete website

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    marketing strategy - twitter

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    marketing strategy - facebook

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    marketing strategy - magazine advertising

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    vndictive.com

    wall mounted store display Front View (left) Side View (right)

    2.5m

    1.5 m

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    vndictive.com

    Woodtextureshelvesoating

    Galvanizedsteel frames

    steel mesh

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    VNDICTIVE time to get even

    VNDICTIVE is a new up and coming brand from Brisbane Queensland, that specialises in designing high quality backpacks

    created principally for the transport for 17 inch or larger laptops stylishly. It also has been designed to carry associatedgear; chargers, electronics, lightweight books, and bulky goods. VNDICTIVE offers a sleek solution to carrying around

    bulky laptops and the apparatus that goes with them - hard drives, cords, other technical accessories. It opens up a newpath and direction for backpacks and allows them to enter the fashion component scene, with the statement they make

    whilst still remaining a somewhat affordable price on a retail level. VNDICTIVE backpacks give a sense of luxury by usingrelatively unexpected materials in the construction of the backpack. VNDICTIVE bags are constructed from waterproofeddouble lined canvas structures, with reinforced furnish caramelized brown suede base and trim details. Deep side double

    stitched pockets are available on both sides of the bag. The interior includes a 17 inch laptop slip and content space for althe associated technical companions. The back panel contains quilted material to soften the impact and contact between

    the laptop, and surfaces the bag sits on. The arm straps used in VNDICTIVE bags are made of high quality light brownleather and have been purposely left without any trim stitching done. This is a design aesthetic that returns to the idea tha

    VNDICTIVE bags have a rough industrial touch. This carries through to how these straps are attached to the main body o

    the bag. Double bronze antiqued studs have been used on both the straps and the front detailing. The connections to thebase of the bag are steel buckles with three different point holes supplied so the user can change the length of the straps on

    the bag. The same steel buckles have been used on the front detailing of the bag. On the front of the bag, a magnetic lockclip has been used to close the bag. This allows the user to quickly close, and get into the bag without messing around with

    zips, closures or buckles. These bags currently come in three exterior colour varieties, with a choice of two interior patternsthat both come in a range of colours.

    VNDICTIVE aims to target a few different demographic groups of trendy scenes. The rst of which is both male and female

    genders between the age of twenty and thirty who are conscious of current trends within street culture to a certain degree

    The second group of people VNDICTIVE strives to aim at ideally are trend aware university students and those who workin the I.T. environment. Both of these markets have quite a large following, but still fall into a niche category as it is

    limited to just those who are aware of the brand and the identity it carries. These target markets would be interested inpurchasing VNDICTIVE bags, the main reason being that VNDICTIVE offers a level or rarity, and offer an exclusive feeling

    to those who purchase an item. This would also be then that these market demographics are aware of material usage, andidentify with the fact that VNDICTIVE uses unexpected and higher quality materials in their products. This will make the

    fact of ownership much more powerful.

    As of currently, the prototype of this bag has had most of its structural work done by the creator itself, with the more difcult

    work outsourced to professionals of the area. The nishing trim that seals the inside of the bag within the exterior and

    interior portions, and the leather work was also taken to a professional since the creator had a lack of proper equipment to

    work on these parts. Therefore the adventure has been very expensive and not in anyway an affordable product that canbe on sold effectively. There is a way of solving this issue though, with taking the prototype to a pattern cutter, they wouldbe able to create a pattern and blue print that would then be a viable presentation to give to a manufacturer to be made at a

    much more cost effective and nished rate. The option of mass production is then also an answer to costly retail prices and

    should be able to reduce the retail price to at least $60 to $100 dollars a piece.

    The next steps needed to continue the development of VNDICTIVE mainly consists of creating a promotional strategy andrening the business plan. The promotional strategy will rely heavily on word of mouth of the trend setters who will have

    the opportunity to use these bags. In saying that, VNDICTIVE also will have a fairly strong online presence as well as beinginteractive with its loyal users in the social networking scene as this allows the company to advertise and promote to a

    potential audience of VNDICTIVE owners.

    venture summary

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    Media release

    BSA Get Vindictive for Brisbane Skaters

    VNDICTIVE bags and Brisbane Skateboarding Association team up for a weekend of open competitionslocal pros, live music and vndictive product giveaways coming to redcliffe skate park on the 21st and22nd of July 2013. The Snare! Festival aims to raise funds and awareness towards the upgrading andmaintaining a designated place for the skate community, at $90 for a day pass or $120 for a weekend

    pass.

    VNDICTIVE is an australian local brand that specialises in designing limited edition baggage with anindustrialised informal look. With a keen belief in keeping a sense of human touch to their designs,

    vndictive aims to become a force in the brisbane street culture scene.

    Brisbane was once a leader in skateboard facility development. However, over the past decade,despite the growing popularity of skateboarding, skate facilities have suffered from under investmentWithout a unied voice to express these concerns and lobby Brisbane City Council for improvementsBrisbane skateboard facilities will continue to suffer. The Brisbane Skateboard Association (formally theBrisbane Skate Cartel) has been established to advocate for the rights, needs and interests of Brisbane

    skateboarders, and raising awareness for the safety of those involved.

    Josh Parry, the CEO of BSA says that the opportunity given by brand names like VNDICTIVE give themthe chance not only to see some talented skaters, listen to great music by great local musicians but also

    help raise awareness of BSAs endeavor.

    Its a shame that not much has changed for the skate community for over a decade. For a place thatonce stood on the top internationally, to become a place forgotten - it really puts a burden on thosewho want to express their passion or profession in this eld. Snare! should be a massive success and

    will hopefully bring Brisbane Skateboarding back on the map.

    VNDICTIVE say they couldnt be happier to support such a group, and cannot wait to see this into thefuture.

    VNDICTIVE want to be part of the scene. We will support what is important. This is important and itstime to get even.

    Snare! Festival will continue over two days [21st and 22nd July 2013] and will see skate demonstrationssponsored by VNDICTIVE, competitions free to join for those who want to, and an all day musicprovided by local bands, Masketta Fall, Lets Not Pretend and Double Lined Minority. Snare! is a fully

    licensed 18+ event. Proof of identity is necessary. Tickets can be purchased via moshtix.

    FOR MORE INFORMATION PLEASE CONTACT:

    Brisbane Skateboarding Association: Josh Parry P: 3880 4475 E: [email protected]: Tegan Moyse P: 0448180001 E: [email protected]

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    Festival Logo

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    Event Team uniforms - easy to spot in crowd

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    website

    vndictive.com/event

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    Location setup pieces

    (top) fence barriers

    (bottom) Pop up gondala

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    (Top) Ticket for festival goers

    (bottom left) Event staff lanyard

    (Bottom Right) Festival Goers Wristband id has been checked

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    (Top left) Front of merch Shirt

    (Top right) Back of merch shirt

    (bottom) Give away stickers

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    Event Poster

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