Graphic Arts

What’s it all about….

Graphic Arts Think about what is around

you… You are experiencing Graphic

Arts…

Magazines/ Newspapers… T-Shirts…. Billboards Packaging Television Websites Others….

Graphic Arts

Graphic Arts can be broken down into 4 key areas Design – Conceptualizing/ Creating Pre-Flight – Assembling/ Correcting/ Proofing files Press Operations – Running a printing Press Finishing – Post press, cutting assembling, special effects

Design Pre-Flight Press Finishing

Graphic Arts

The Computer has revolutionized the Industry

Prior to 1990, all done by hand

Macintosh, PageMaker and Laser Writer changed industry

Graphic Arts

With the Advent of the Computer/ Skills required have INCREASED

While job descriptions have DECREASED

Designers know have to take on a greater role, be able to do more Take a project through completion

Graphic Arts

Design & Pre-Flight

Graphic Artists must possess abilities to create and assemble digital files

Film Stripping (Obsolete)

+ =

Graphic Arts

Traditional Printed Bound Matter Magazines Books Flyers Posters Packages Newspapers Correspondence

New Media Dynamic Media

(electronic & broadcast) Website (easy to

navigate) IPODS (Hand Held

Devices) Flash Presentations Kiosks Delivery Devices not yet

available

The Changing Landscape

Graphic Arts

Fundamentals make you a good designers Hardware helps you create

Apply the fundamentals of good design Layout, color, type, image

Borrow from other media Think Dynamically! Explore, invent, Take Risks!

Graphic Design

What Employers Look For… Design Diversity Excellent Typography

Skills Well Organized Creative

Graphic Arts

Other Criteria Strong Portfolio Software Skills Personal Presentation “How well you fit in with

current employees” Differences if you come

from a 2 or 4 year school are small… 2= Hand on/ Faster 4= More concept

development

Graphic Arts Employment Outlook is good to excellent…

Web Houses Printers Ad Agencies In House Agencies

What kind of jobs can you get with a graphic design degree? Print design Web design Designer in an advertising agency In-house designer for a corporation Illustrator Book design Multimedia (movie titles, TV ads, etc.) Corporate Identity (logos, stationery, etc.)

Graphic Design

Secret to good design

“Everything is Designed Twice”

First – Generate the idea

Second – Production of the idea

Begin with the end in your mind! Where do you need to end up?

For More Information; www.gaerf.org

Communication & Design

Work based class Learn to use Computer Programs to “Create”

Printed Materials Illustrator (Drawing), PhotoShop (Images) & In-Design

(Page layout) Flyers, Posters, Shirts, etc.

Think of this class as a 50 Minute Business

Now Go ahead and Log-on

Open Illustrator CS4