Results Driven: Gransier & Associates are specialists in the revitalization of hotel properties in the

European marketplace, serving both lenders and property investors.

We help optimize and secure maximum value for our clients' hotels that are currently in distress.

In cooperation with international and established Real Estate Valuators and Brokers we get involved in hotel operations, turn-around a hotels' bottom line by improving turnover and stream-lining operating cost.

As a consequence, property debt service will be sustained; the hotel is kept in shape, while property value is maximized.

What we do:

We conduct a thorough Operational Due Diligence Review of our client’s assets, from an operational perspective.

Our team will implement a strategy to increase our client’s hotels' property value.

We maximize our property investor's long-term gains, by simplifying property investor and hotel operator relations.

Based on our findings we can evaluate the current, as well as identify potential property value.

Operational Due Diligence Review: Complete review of hotel operations, checking operational capacity to meet the projected bottom line:

Ideal for getting an actual picture where the hotel stands from a lender -of, and/or property investor perspective.

Considering the reliability and integrity of service delivery versus the agreed product, and/or brand promise.

Assuring operator and/or brand contribution versus total turnover conversion.

Full check of the efficiency and operating cost of the organization.

Property review of maintenance and status of FFE/capital expenditure planning, as well as fire & safety and hygiene (incl. HCCP) compliance.

Turn Around Solution:

Objective: Improve Property EBITDA in order to sustain Financial Obligations, increase Equity Value for the purpose of Sale, from 24 Operating Months per a 5-year P&L Plan:

Preparation and implementation of a 5-year P&L Plan showing growth down to EBITDA per year, by maximizing Revenue and downsizing Overheads. Preparation and implementation of a unique Property Positioning, Marketing, Sales,

Revenue & Distribution Strategy, without the need for Branding -or Management Fees. Preparation of a Property Value Assessment, based on the current Property Value, and

potential Property Value following a Turn Around. Assignment of a reputable Property Broker to conduct a search for Property Sale, based on

the potential Property Value, per the Property Value Assessment.

Turn Around Actions: Preparation and implementation of an efficient Property Operating Costing Structure, with

an emphasis on restructuring Labour (incl. Unions´ Collective Agreement), voiding Property Agreement on Management and Branding fees, as well as optimizing Operating Cost, especially re Distribution Cost in Sales, Laundry, Repairs & Maintenance and Energy. Design and implementation of a new Property Customized Website and an on-line booking

tool with global Travel Trade and Internet connectivity. Implementation of Search Engine Optimization tools and Social Media Management tools. Implementation of on-line Corporate & Travel Trade booking tools, Mobile Telephone

booking tool, and a special RATE PROMO tool respecting on-line rate integrity. Implementation of products, services and sales tools for MICE and Local Corporate sales. Implementation of products, services and sales tools for Wholesale and Tour-Operator sales. Weekly on-line Revenue Management conference call. Monthly 1-day Revenue Management & P/L Review Meeting on property, to coach the

Property Management team in conversion of Sales Leads, Revenue & Distribution Management and Cost Management down to EBITDA. Monthly Reporting to the Owning Party on development of Key Performance Indicators,

including Assessment Consultation.