Granolite Vitrified Tiles Pvt. Ltd Project Report-prince Dudhatra

8/2/2019 Granolite Vitrified Tiles Pvt. Ltd Project Report-prince Dudhatra

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A

PROJECT REPORT

ON

INDUSTRIAL VISIT

UNDERGONE AT

-:Prepered BY:-

VID JA N ISHA PVID JA N ISHA P .

-:COLLEGE:-

GYANYAGNA COLLEGE

OF

SCIENCE & MGT.

RAJKOT.

AcademicYear :2006-07

Class : S.Y.B.B.A.

ROLL NO. SEAT NO.


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I, the undersigned VIDJA NISHA P. a student ofsecond Year B.B.A. ofGYANYAGNA COLLEGE, SaurashtraUniversity. Here by declare the project work presented inthis report is my own work and has been carried out underthe supervision and guidance of the professor andprincipal.

This project work is not previously submitted to anyother university for any other examination purpose. I havetried my level best to include all information in this report.

Place:-RAJKOT SIGNATURE

Date:- ( VIDJANISHA P.)


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I am student of S.Y.B.B.A. faculty of GYANYAGNACOLLEGE. I am indeed very thankful to all those who haveencouraged me to join the course of businessadministration.

In this course, we have special subject of practicaltraining introduced by Saurashtra University. The objectiveof practical training of S.Y.B.B.A. is to bring aware aboutthe industries environment and business practices.

The preparation of report depends on so many peopleeach stage of its advancement. It is difficult toacknowledge all those who are involved with all thedepartment of the industry.

I must however mention that all the managers of theindustry have enthusiastically supported the project workby making the data available and spending their precioustime to my study. Their co-operation is highly appreciable.


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It is my great pleasure to present this report beforeyou. I thank all who helped me to get the necessaryInformation to prepare this report.

First I am grateful to my parents who have taken allcare for my education. I would like to thank to our CollegePrincipal Mr. A.U.PATEL & Our Proffeser for their personalguidance, never ending encouragement and his willingnessto be of help whenever I needed. I appreciate co-operationof my classmates.

I am greatly thankful to all the executives and officersof GRANOLITE VITRIFIED TILES PVT. LTD. Who spared theirvaluable time for me.

I am glad to submit this report before you. I hope thatyou will acknowledge my report. With great pleasure I shalltake this opportunity to express my gratitude towardsmanagement body of this industry for providing me aprecious opportunity for taking management training. Ihave tried my level best to present the availableinformation in best possible manner.

Thanking you, SIGNATURE

PLACE: RAJKOT


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(VIDJA NISHA P.)


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1. GENERAL INFORMATION

2. PRODUCTION DEPARTMENT

3. PRESONNEL DEPARTMENT

4. FINANCE DEPARTMENT

5. MARKTING DEPARTMENT

6. SWOT ANALYSIS

7. FUTURE PLAN

8. CONCLUSION

9. BIBLOGRAPHY


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1. BIO DATA

2. HISTORY AND DEVELOPMENT OF THE

ORGANISTION

3. ORGANISATION STRUCTURE

4. THE TIME KEEPING SYSTEM


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GRANOLITE VITRIFIED TILES. is located OLD GHUNTU ROAD,

MORBI-363 642 IND.

01. Name :- DECOLIGHT

CERAMICS

PVT. LTD.

02. Regd. Office :- DECOLIGHT CERAMICS,

OLD GHUNTU ROAD,

MORBI-363 642 (GUJ.),

IND.

03. Phone No. :- +91-2822-241988

04. Fax No. :- +91-2822-241225

05. Web Site :- WWW.DECO

COVERING.COM

06. E-mail :- DECOLIGHT2004@

YAHOO.COM

07. Size of the Organization :- LARGE SCALE

08. Name of the Mg.Director :- GRISH BHAI

09. Name of the G.M. :- RAMESH BHAI

10. Year of Establishment :- 2004

11. Name of the Product :- VITRIFIED TILES


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12. Banker :- BANK OF INDIA

MORBI-363 642

13. Corporate office :- OLD GHUNTU ROAD,MORBI-363 642 (GUJ.),

14. marketing office :- Ahemedabad, Mumbai,

Delhi ,Hyderabad

15. Profit :- 10% from the product

:-16. Number of Employees

Executive/Officer :- 5 Persons

Assistant :- 20 Persons

Sub Staff :- 10 Persons

Workers :- 30 Persons

17. Exporting Countries :- Srilanka, china ,eatly,

South Africa, Dubai.


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There is good demand of VITRIFIED TILES since some year.

GRANOLITE decided to establish firm VITRIFIED TILES. At that time

they have vary large experience of this business because they have all

ready two firms of glaze tiles. Although they take this decision because

there was increase the production capacity, so they started to construct the

building of GRANOLITE in 2003. GRANOLITE started its productionin

2004.

They always concentrate on their quality only they have a quality

control manager who try to maintain the quality of them product and

because of this they were in INDIA as well as in international market also.

In GRANOLITE they make many different size and designs of

VITRIFIED TILES, which are not easily available in market, and

therefore they make them good will in the market.

The Directors of this company Girishbhai m.pethapara,

kantibhai m.pethapara & Jayantibhai m. pethapara all are believe in

COMING TOGETHER IS BEGINNING

KEEPING TOGETHER IS PROGRESS

WORKING TOGETHER IS SUCCESS.


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There are various forms of the organization the chart of various

form of business organization is shown as under.

Organization is the framework within which the responsibility of

management is discharged. Organization structure is very necessary to

define the other official relation between employee and employer helps in

accomplishing targets with their best efforts and co-operation, with

efficient organization structure, best use of available resources becomes

possible.

Thus, for controlling and co-ordination routine activities of the

organization, GRANOLITE follows the following organization structure.

FORM OF ORGANIZATION

SOLE

PROPRITO

R

PARTNERSHIP

FIRM

COMPANY CO-

OPERTIVE

PRIVATE

COMPANY

PUBLIC

COMPANY


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Time waits for on one Time cannot be wasted as once its lost itslast forever. Thus a firm should develop an effective time keeping system

maintenance of discipline in time keeping system. Helps the organization

to achieve various benefits. There are many factors, which affects the time

keeping system like production capacity, inventory conversion period, etc.

After a through study of all these factors the time schedules are adjusted as

under.

Time keeping also takes against violation. There are three shift are

exist for workers.

i. 8 A.M. to 4 P.M.

ii. 4 P.M. to 12 A.M.

iii. 12 A.M. to 8 P.M.

There are different workers in different shift and at 12 to 8 A.M.

sometimes when the demand is high, the workers are asked to work for

overtime and accordingly they are paid more.


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1. INTRODUCTION

2. PRODUCT

3. RAW MATERIAL

4. MANUFATURING PROCESS OF BODY

5. SORTING DEPARTMENT


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Production department is a place where some activities like

manufacturing, planning its control material handling and the workers do

store keeping etc. that is related to production process. In which place

where raw material is converted into semi finished goods and this goods

are convert into finished goods by the manpower and machine and where

this process are done this whole unit is called production department

utilizes the manpower and machines and makes the products. So we can

say this department is heart of whole Industry and profit of company of

industry is very much depend on this department so by using good qualityof machine raw material and good workers we can increases the

production.

But in same automatic production products are manufactured only

by machine less need of mans to operate these machines so by this we can

say that number of mans and machines depend on the nature of production

process.


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The production department is the main department of any company

because this department is produced finish goods. So this department also

called manufacturing department. In production department raw material

is converted into finish good or semi finished good, with help of man,

power, and machines.

The production department combines manpower and machines and

every unit are used man machines.

PRODUCT

VITRIFIED TILES is the main product of the GRANOLITE

VITRIFIED TILESPVT LTD., which is used in lobbies, restaurants,

driveways, pathways, hospitals and banks and even in exhibition hall.

The unit is having joint system of operation where man and

machine is utilized.


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For manufacturing of products the raw material is the main need or

we can say the life bound of the manufacturing process.

They distribute their manufacturing process into one part.

1. Body process

1. Raw material for Body process: -

CLAY

i. Urcrain Clay : From Santalpur

ii. Bikaner Clay : From Bikaner, Rajsthan

iii. China Clay : From Kutch

POWDER

i. Potas feldspar

ii. Soda feldspar

iii. Quartz


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1. Boil Mill

GRANOLITE VITRIFIED TILES PVT LTD. has a boil mill

in this water and clay etc. is mixed prepared in form of salary.

Salary means a particular liquid. In this machine pebbles are put for

mixing the ingredients. Grinding is ready after 8 hours and salary is

made.

2. Pressing

In this step the salary is transfer into filter press by turbine, by

pressing salary is converted into biscuit form.

3. Dry

By this step the biscuits is dry into sunshine and emergency they

use creak dryer fro drying.

4. After firing the biscuits are bring to the shorting departmentby trolley. Here skilled worker does Shorting.

~ Side Creak

~ Bend

~ Hardness

~ Cutting Creak

~ Cutting Creak

~ Iron or Pebble etc.


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In this department the tiles are shorting as per already fixed grades

manually & filling the cartons and identity of the grade code No., Date &

Year & MRP are stumped by manually.

Cartons are shift at storage department for dispatch.

For Transporting,

~ Truck/Tempo/Tractors etc.

~ Containers for exporting.


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1. INTRODUCTION

2. ORGANISATION STRUCTURE

3. PROMOTION AND TRANSFER

4. WAGES AND SALARY

5. RECRUITMENT AND SELECTION

6. TRAINING

7. OTHER FACILITIES

8. PERSONAL RECORDS

9. INDUSTRIAL RELATIONSHIP


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Personnel department provides the Energy for the business

because material may be purchased at the most competitive rates.

Materials may be worked at their maximum speed but the output

willingly. If we go a step further and somehow motivate the workers, the

output can be raised higher with the same type of materials and machines.

Management means optimum utilization not only at the physical factors.

According riggers and masers good management means is getting

effective results with the people.

Subordinates, who generally used to work according to the policy,

which are filed by the head of the department or by the authority.

Personnel department takes work from the labor with applying right type

of behavior. Manage your man you can manage everything. This

department stimulates the personal to wards the achievement of

predetermine goal. Planning is in a paper but true implementation of

planning is doing by the personnel.

Partners have to recognize the future of staffing. It is necessary tomaintain workers within the organization formal and informal meeting can

maintain relation workers. Human being is very complex and it is very

difficult to convince goal. So more attentions are needed for development

to handle human resources. This department also looks after right of the

labor. This basic there of personnel department is to give importance of

active resources. If your organization goal is satisfied the workers goal are

satisfied automatically. You have to share your profits with your workers.

In short, stuffing means acquisition, development, utilization and

Maintenance of human resources, motivate person can lead to wards high

efficiency and profits.

Personal department provides the energy to the business. Material

may be purchase at the most competitive rates and machinery may be

worked at their maximum speed but out put can be maximum only when

workers are willing to work in all organization human resources is the


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main element. An organization is set up with view to achieve some

objective and the achievement of objectives is possible. When its human

factors are willing to work so knoontz said Management is an art of

getting thing done through other people. And personnel management is

method of development of employee generally personnel management isconcerned with employees management these personnel management is

concerned with employee both as individual and group.


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This principal concept of an organization is its human resources.

Thus managing them effectively and properly will result into high

productivity and profitability. Human resources are the valuable assets for

the company. It should be development and maintained for long run

interest of the organization chart for better management of personnel

department.

PERSONNEL DEPARTMENT

PERSONNEL MANAGER

ADMINISTRATIVE OFFICER

ASSISTANT

WORKERS


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A promotion is the process of ranking lower level employees tosome higher and butter position, which demands better salary, wages,

better work environment, challenging tasks, etc. In GRANOLITE

VITRFIED PVT LTD. clerk may be promoted to the post of assistant; a

sales assistant may be given the post of marketing manager. The

promotion is done on the bases seniority or merits according to the

suitability of job. Usually for workers, it is done considering their

efficiency & production ability. The promotion is under taken at the end of

every year.


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Wages are the basic incentive for workers. Wages should be paid

properly and regularly to avoid decrease in productivity & profitability. It

increases the morale of workers and efficiency to work wages is for

workers while salary are for clerical, managerial and supervisory stuff.

The wages of the labors depends upon the number of units produced by

them. Generally the wages ranges from Rs. 60 to 100. The minimum wage

paid to the workers is Rs. 40 workers working for some extra hours are

provided more wages depending on the units produced and hours of

working.

The salary is paid to engineer on the bases of his experience and thenumber of years he has been working in the unit. The salary range Rs. 100

to Rs. 200 per day.


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1. RECRUITMENT

GRANOLITE VITRIFIED TILES PVT LTD. follows the two

methods for recruitment of person.

A. Internal B. External

Internal sources means to promote person with in the organization.That is promotion of employees in the organization, employees

recommendation etc is the internal sources, and the external sources

means to get the person from out side of organization. That is profession

association, technical institution, giving advertisement etc. are external

source. GRANOLITE VITRIFIED TILES PVT LTD. recruits their

employees with both the types internal and external they recruit unskilled

worker and semiskilled worker from local area and some times by giving

promotion they recruit other higher post. For high skilled person some

times they used them personal relation because at higher post the higherresponsibility is occur and they believe that if known person is there then

more safety is there but in all case it is not possible therefore sometimes

they give the advertisement in newspaper.


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2. SELECTION

Selection is a process by which qualified and talented person is tobe choosing from the application. Who have a demand to the organization

for employees and selection is a process in the hand management to get

qualified and disqualified applicant by various methods. These methods

are as follows.

Initial screening

Interviews

A. Preliminary Selection

B. Final Selection

C. Placement


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Training is techniques by which a new employees is know his work

and management also gets information that this employees is right for the

job or not. GRANOLITE VITRIFIED TILES PVT. LTD. is also given

training to his new employee. In this firm new employees trained by old

employees or other skilled person. New workers are works under old

workers for three month. They give on the job training to the employee in

the most of the case.


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GRANOLITE VITRIFIED TILES PVT. LTD. provides welfare

facility to their employees or workers is a follows.

~ Medical charges

~ Provident fund

~ House lone

~ Scooter lone

~ Marriage loan

~ Festival gifts


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GRANOLITE VITRIFIED TILES PVT. LTD. is maintained many

register to maintain the personal records the following resisters are

maintain.

i. Daily present record

In this register present and absent of each employee

written.

ii. Salary and Wages register

In this register salary of each employees is written.

Any employees who get how mush salary at end the year is

written.

iii. Leave encasement record

Even on declared on public holiday worker perform his

work and not enjoy holiday is known as encased.

iv. Register of employee

Records also maintain for the personnel details of the

employees like his name, age, sex, address, etc. and also

present position of employees.


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The term industries relationship is used to refer to the

relation between parties concerned. There are two parties coming directly

connect with each other.

1. Worker

2. Management

The best relation between these two parties is key for the

progress of industries. In GRANOLITE Co-ordinal relation exist between

workers and management. All workers are in direct relation with partnersso the workers have no any dissatisfaction with the partners so them

industrial relation with the workers are very good and in management

there is family member so no any problem in the side of management.


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1. INTRODUCTION

2. ORGANIZATION STRUCETURE

3. FINANCIAL PLANNING

4. MANAGEMENT OF WORKING CAPITAL

5. OTHER FINANCIAL


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Financial management is that managerial activity which is

concerned, with the planning and controlling of the companys financial

resources. So finance is lifeblood for every organization without efficient

finance. Managements Company cannot service for long time.

Finance management also raises funds by borrowing form banks

financial institution and other resources. There exists and inseparable

relationship between the finance functions on the one hand and

production, marketing and other function on the other. Almost all kinds ofbusiness activities, directly or indirectly involve the acquisition and use of

money.

GRANOLITE have a very active and creative department, which

looks for finance managements of company. Finance department of

company is well arranged and equipped with all modern facility like on

live computer system, fax machine etc. most of works done by finance

department with the help of computers. Division of work play important

role in every organization for smooth working. Company divided itsfinancial department into various selections, so speedy workers becomes

possible.

For the smooth work, GRANOLITE have divided financial

departments into various selections, which is discuss as below.


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FINANCE DEPARTMENT

FINANCE MANAGER

CHIEF ACCOUNTANT

ADMINSTRATIVE OFFICER

CLERICAL


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It is must for every financial manager to review the financial

planning every week because some adjustments have to be made if the

external factor affects the plan. Marking adjustment cannot avoid the

affects that are to be caused by external factors but the organization would

have ability to face them. He has to evaluate the efficiency of financial

planning.

In GRANOLITE, a weekly financial planning to is under taken by

an active partner and the same is reviewed every month, so adjustment canbe made whenever needed. Here they have to plan that how much capital

should be borrowed, whether the profit should be ploughed back, how

much owned capital to be invested etc. Here the capital compromises of

partners funds, reserve and surplus, plugging buck of profit, and borrowed

capital in form off loans and deposits which consists of long term debt.


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Working capital managements is concerned with management of

the current assets. If firm does not invest sufficient amount in current

assets that is if it does not have adequate working capital then it many

become illiquid and as a result may not have ability to meet its current

obligations.

In GRANOLITE working capital is required to keep on the smooth

and continuous flow of production, raw material have to be purchased,

stock or work in progress and finished goods have to be maintained,

expenditure have to be incurred on labor, electricity, administrative matteretc. If this requirement it always keeps a cash of Rs. 50,000 at hand. If

also in cars Rs. 50,000 fixed lost and to variable cost varies accordingly.


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Investment 8,00,00,000

Turn Over 4,00,00,000

Here, we call conclude that the firm is in a position to meet its

current obligations easily since the current assets are more than current

liabilities but the liquid ratio is low which is not very satisfying. It should

improve its liquid position stock turnover ratio is low. This might be

because of delay in collection period thus credit sales policy should be

make stricter. So this will increase sales and also profit.


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1. INTRODUCTION

2. ORGANISATION CHART

3. PRODUCT PLANNING

4. MARKET SEGMENTATION

5. CHANNEL OF DISTRIBUTION

6. SALES PROMOTION

7. RESERCH AND DEVELOPMENT


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Marketing occupies can important position in the organization of

business unit and also defined as the process involving exchange and

distribution. It creates a bridge between manufacture and consumer and

this department also help to organization for good turn over.

In any organization -marketing department are very important

factors, which affects the process of exchanges between goods and

services. It involves a number of interrelated activity designs of

interrelated activity designs to plan, promote, distribute, and price. A

product of service in ordain to meet the wants and needs, of the parties in

exchange transaction, consumer and by producerser def. Kotlerdefine marketing as a needs and wants throughexchanges process.And ray Cray defined as marketing consistsof all activity by which a company adopts it self to its environment

creatively and profitability.


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MARKETING DEPARTMENT

MARKETING & SALES MANAGER

CHIEF MANAGER SALES MANAGER

SALES MANAGER SALES MANAGER

Generally, every organization markets its products but in case of

GRANOLITE its most important characteristic is that it does not market

its any of the product. They are the O.F.S. purchaser order are obtained

by marketing manager who then prepares the priority list of such purchase

order. Depending on these orders, he undergoes a planning process withrespect to the production lost, price fixation, packaging, dispatch of goods,

quantity to products to be produced, production expenditure, etc. He

arranges all the different activities of this department in sequence. He

forecast the demand for the product and looks after the development of

sales for these he develops an efficient pricing with the helps at to

management

In GRANOLITE there is a quality control officer whose task is to

maintain a uniform quality of all product continuously. He is concernedwith their characteristics that can be measured. So here quality control

officer makes the standard measurement and compares. It with actual

measurement to say that there is no difference in the quality. If both, the

standard and actual measurement comply then only the product is

forwarded for selling purpose. Otherwise it will be rejected and sent for

reprocessing.


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After the product is being forwarded for selling purpose, the last

step is its dispatch, at the last stage, we have sales assistance is always

busy with preparing different documents for dispatch of goods. He has to

keep records regarding purchase order of different of goods. He has also

to see whether the dispatching task is carried on smoothly or not. In thisregard, he prepares different types of forms, which are as follow:-

1. DELIVERY CHANNEL

It is popularity known as 57f form. This form prepared by the

party who send raw material to the other party. It contains details about

quantity of raw material, lorry number, the names of two parties and all

other related information. This forms has to be sent back to the party with

in 16 days.

2. C-FORM

Whenever the goods are to be transported act of state, this form is

prepared. The main purpose of c-form is fro the payment of taxes. It

carries 4% central sales tax and 7% sales tax, which is to be paid on the

total amount of goods sold. This form also includes a margin of 20%

search charges on goods sold.

FORM 19

This form is prepared when the goods are to be transported within

the state only. As the goods are transported with in the state, the rate of

tax is nil. In other words, no tax is charged.

4. H-FORM

This form is prepared when the goods are to export. Generally it isprepared by purchase party and includes the amount of sales tax and

special tax.

5. G.P.1

G.P. is the gate pass prepared by the sellen for the removal of

accessible goods forms the warehouse or factory, on payment of duty,

GRANOLITE being as SSI unit it is exempted from excise duty till the


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dispatch of goods worth Rs. 30 lakhs. Thus, this form is generally

prepared when the excise on goods is not to be paid.

G.P.2

When the dispatch of goods worth more than 30 lakhs, gate pass 2

is prepaid. It is issued by the seller and sent to the other party. After the

payment of duty by the other party, one copy to this G.P.2 is sent against

the security of AR-3A form.

5. AR 3A form

It is with G.P.2 form, as it is a kind of two securities to the seller.

It provides security to the seller float the buyer he paid the fauves.

Thus, the sales assistant keeps himself busy in dispatching the

goods outside the firm and in calculating the total price, total taxes to be

paid, and total amount to be covered form the party concerned. He also

prepares the above-described forms according to the necessity of the firm.

The responsibility of the correspondence clerk is the maintenance of

the sales, purchase, and return register. He has to register any purchaseorder that is received, to write a ply letter to any inquiry received, to write

the letter of adjustment whenever there is delay in dispatch of goods for any

reason and he also writes cancellation letter when the order is to be

cancelled and the collection letter the outstanding payment.


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Product is anything that satisfies the wants or needs of an individual

production manager has to plan and produce the products according to the

requirements of purchasers. A purchaser sends a letter at inquiring with

designs and drawings attached to tit to GRANOLITE inquiring whether

the types of products needed by they are available of not. The drawings

sent are steadied thoroughly by an engineer and if he finds that the

products can be produced according to the drawing sent them he will

ashes the production manager to produce few sample of it.

If the buyer accepts qualities the product produced, then theproduction manager executes the order and the production process takes

place. Thus product planning is prepared according to the requirement of a

buyer.


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Market segmentation is the division of marketing according to the

consumer needs and wants so they can be served in better way. It is a

method for achieving maximum market response from limited marketing

resources.

In India we have many VITRIFIED TILES industries but

GRANOLITE made its own position in market by its good quality and

reasonable price they make also some different size of VITRIFIED TILES

which are not easily available in Indian market. They have many clients inforeign too. Therefore we conclude that GRANOLITE make its very good

position in Indian market as well as international market.


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GRANOLITE is the original equipment supplier thus its products

are not markets. It produces VITRIFIED TILES, which are used in the

construction market so they directly contact the retailers of locale builder

on big contractors so they can easily get require customer. Some times

because of relation ship they get more customers they have good relation

with some international distributor so they get some international

customers.

GRANOLITE distribution channel chart can be shown as under.

MANUFACTUREING OF GOODS

DISTRIBUTER

RETAILER OF CUSTOMER


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Since GRANOLITE produces original equipment therefore its

product is not marketed. It produces VITRIFIED TILES, which means it

is a industrial product means it is a product of constructing industry.

Because of this much reason they dont advertise them product but they

used them relation for sales promotion. But it always maintains it quality

of products, which servers as sales promotion of the unit for maintaining

the quality their general practice is to manufacturing same samples

whenever any news designs are available.


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GRANOLITE being a large-scale unit does not have a specialseparate research and development. But it dose carry on, marketing

research & development programs. This process is shown as follows.

RESEARCH & DEVELOPMENT

ENGINEER

SALES DEVELOPMENT OFFICER

PRODUCT DESIGNER

SUBORDINATES

Introduction of a new product with good quality and many

advantages can attract the buyer to purchase the product for introducing

the new product or for improving the features of an existing product, an

engineer has to undergo for intensive study of new drawings. He attempts

to obtain every drawing that is possible. After obtaining new drawing, he

studies them thoroughly with respect to the size of the raw material,chemical composition etc. If the results are not satisfactory then he can

changes the drawings and accordingly he ask the production manager to

product few samples of it.

For the development of sales, price is the major factor in their

buying decision. Demand for VITRIFIED TILES is derived demand. And

since GRANOLITE is the industrial manufacturer of those goods, the

demand for its goods is comparatively more. Thus for further promotion

of sales, the sales department officer adopts a cold call technique. Anynew product that is introduced in the market brought by him and he

together with an engineer undertakes the product study plan. If they are

successful and if the demand is then they execute the order for the

production of the new product.

As described above, the task of an engineer is to search for new

drawings. Whole the talk of a product designs, that may have a greater


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degree of adoption ability and also that will incur no less or reasonable

cost of production.

This unit is a progressive one and the staff is working with

responsibilities, so that the firm can achieve the ultimate goals.

As this is partnership form, it is owned and managed by the

efficient persons. There is a good co-operation among the employees and

management & thus they dont face any strike problem. All workers are

satisfied with the management and the rewards they got GRANOLITE

have 45 employees in the unit so it provides employment to skilled,semiskilled & unskilled workers & helps then to earn according to their

ability. Their firm believes top and bottom level management. The

industrial relations in this company are very good. There is golden scope

of opportunities for this company.


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1) Marketing Management

~ By Phlip Kotler

2) Personnel Management

~ By C.V. Memoria

3) www.vermoragratio.com


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Strength

1. Advanced Technology used for production.

There is fully automated facility and the latest superior

technology imported from Italy.

2. Good Marketing Team

The company is having very good marketing team all over theIndia and we can say that it is its biggest strength.

3. Product of best quality

Maximizing quality control and innovation in design are on

going processes at Varmora Granito.

Weakness

More Price.

One point we can say the due the best quality the price of the

products is somewhat high so sometimes it creates problems.

Less awareness in Consumers.

As the company is situated near Morbi so first impression

is that it may be a local company from that we can say that thereis very less awareness in consumers.


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Oppertunities

Export Market.

Presently best opportunity is to enter the export market and

which the company has already started.

Threat

To sustain in competitive market.

Presently the competition is very high and so the company needsconstant strong marketing efforts for sustain in the market.

To Hold and increase the market share.

To hold and increase your market share is the biggest threat for

any company.

Export Market.

Presently best opportunity is to enter the export market and

which the company has already started.


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The consumer demand of ceramic industry has been growing

constituently more then 25% annually for the last decade. The governmentof India is also promoting and encouraging housing activities in the

country. The Fiscal measures of the government of India will boast the

demand of the housing in the Country. Due to above reasons, the industry

is expected to grow with the same growth rate. Accordingly, the company

has framed its plants.

Granolite Vitrified Tiles Pvt. Ltd Project Report-prince Dudhatra

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Transcript of Granolite Vitrified Tiles Pvt. Ltd Project Report-prince Dudhatra