PRESENTED BY: EASTERN HARLEY-DAVIDSON DEALERS ASSOCIATION

GRAND PRIZE DREAM TRIP!

BORN TO BE CHARITABLE

MAY 5 & MAY 6, 2012

FOR MORE INFORMATION, VISIT WWW.MDARIDEFORLIFE.ORG

Photo courtesy of ArtsQuest/Ryan Hulvat.

FUNDRAISING

$100-$149 1 Ride for Life Pin 1 Ride for Life T-Shirt

$150-$339 1 Ride for Life Pin 1 Ride for Life T-Shirt 1 Ride for Life Hat1 HD1 Custom Motorcycle Chance

$340-$679 1 Ride for Life Pin 1 Ride for Life T-Shirt 1 Ride for Life Hat 1 HD1 Custom Motorcycle Chance 1 FLD Switchback

Motorcycle Chance

$680-$1359 1 Ride for Life Pin 1 Ride for Life T-Shirt 1 Ride for Life Hat 1 HD1 Custom Motorcycle Chance 2 FLD Switchback

Motorcycle Chances1 Camper Artwork

$1360 and above 1 Ride for Life Pin 1 Ride for Life T-Shirt 1 Ride for Life Hat 1 HD1 Custom Motorcycle Chance 4 FLD Switchback

Motorcycle Chances1 Camper Artwork 1 Parade Flag 1 Hero ID

INCENTIVE LEVELSTHE MORE YOU RAISE THE MORE YOU WIN

YOUTH INCENTIVESAGES 15 AND UNDER

TOP FUNDRAISER$100 Visa Gift Card

2ND HIGHEST FUNDRAISER$50 Visa Gift Card

3RD HIGHEST FUNDRAISER$25 Visa Gift Card

PARTICIPANT INFORMATIONWHAT YOU NEED TO DO:

1. Register to participate with your local Eastern Harley-Davidson Dealers Association Dealer, HOG club or motorcycle club. ALL MOTORCYCLE BRANDS ARE WELCOME.

2. Start collecting donations from co-workers, business contacts, friends, family and neighbors. (If your place of employment has a matching gift program, ask to have the dollars that you raise matched to increase your overall donation.)

ADULT PARTICIPANTS • Collect a minimum of $75 for Saturday only participation • Collect a minimum of $30 for Sunday only participation • Or, to attend BOTH Saturday and Sunday, collect a minimum of $75

CHILDREN AGES 3-12 • Collect a minimum of $40 for Saturday only participation • Collect a minimum of $20 for Sunday only participation • Or, to attend BOTH Saturday and Sunday, collect a minimum of $40

(CHILDREN UP TO THE AGE OF 3 ARE FREE)

• Only cash or checks are accepted, no pledges are permitted. • The more you raise, the more incentives you receive. Note incentive

listing or visit us online at www.mdarideforlife.org.

3. By April 28, 2012, bring your packet including the completed envelope information and signed waiver, collection roster sheets and contributions to your EHDDA dealer or club coordinator.

• Place all donations in the participant envelope and make sure that all donations are converted to a check made payable to MDA.

• Pick up your official participant materials at the time of your packet turn-in. This will include a complete listing of event activities for May 5 and/or May 6, 2012, wristband for admission, food tickets, and incentive tickets for redemption at the event. Information about the Ride from your dealership to the event grounds will also be included.

• If you are not able to attend the event, return your completed packet to the EHDDA dealership or have a friend return your packet at the event to claim your incentives.

EASY ONLINE FUNDRAISING NOW AVAILABLE. Find out more at your preferred Harley-Davidson Dealership.

GRAND PRIZE FOR THE TOP FUNDRAISERPRICELESS ONCE IN A LIFETIME DREAM TRIPDream Trip including accommodations, meals, and airfare if applicable. Choose from MDA Telethon in Las Vegas or a “Milwaukee Experience.”

FOR EVERY $340 YOU RAISE, you will receive one chance to win the FLD Switchback.

SCAN THIS CODE FOR MORE INFORMATION ABOUT RFL 25

PRESENTS RIDE FOR LIFE XXV BAND SHOWCASE. LIVE PERFORMANCES THROUGHOUT THE DAY BROUGHT TO YOU BY WZZO AND CLEAR CHANNEL.

SCHEDULE OF EVENTS

SATURDAY MAY 5, 2012STEELSTACKS • ARTSQUEST, BETHLEHEM, PA101 Founders Way Bethlehem, PA 18015

1:00PM Event Begins at the SteelStacks/ArtsQuest Campus• Food• Live Music – WZZO Band

Showcase• Street Performers• Vendors • Bike Show

• Silent Auction • Balloon Pop• Scenic Rides• Incentives• Dealer Registration • Beer available for purchase

7:00PM Ride for Life XXV Concert• Live musical guest performs at the SteelStacks• Exclusive to Ride for Life XXV participants only

SUNDAY MAY 6, 2012PENN STATE • LEHIGH VALLEY CAMPUS2809 Saucon Valley Road Center Valley, PA 18034-8447

8:00AM Parade Motorcycle Staging begins at Penn State Lehigh Valley Campus

10:00AM Parade Leaves Penn State Lehigh Valley Campus to go to SteelStacks/ArtsQuest Campus, Bethlehem, PA

STEELSTACKS • ARTSQUEST, BETHLEHEM, PA 101 Founders Way Bethlehem, PA 18015

10:00AM Event Begins at the SteelStacks/ArtsQuest Campus• MDA’s Got Talent! • Food• Street Performers• MDA Camper/HOG Chapter Activities• Live Music – Easton School of Rock• Bike Raffle Drawing• Closing Ceremony• Beer available for purchase

RFL & MDA TIMELINE

An MDA-funded research team identifies the gene for Duchenne and Becker muscular dystrophy.

For the last 24 years, both Ride for Life and the Muscular Dystrophy Association have dedicated themselves to conquering neuromuscular diseases. Here is a quick glimpse of some of their biggest milestones.

MDA’s first Ride for Life included high flying Malcom Forbes and his close friend Elizabeth Taylor.

MDA-supported researchers awarded the 1992 Nobel Prize in Medicine for their contributions to the discovery of a key regulatory process functioning of all cells.

Ride for Life 5 pushes the five-year total to over $1 million - $1,053,651!

EXCLUSIVE RIDE FOR LIFE CONCERTWITH A SPECIAL MUSICAL GUEST!

SATURDAY, MAY 5 AT THE BETHLEHEM STEELSTACKS

VISIT WWW.MDARIDEFORLIFE.ORG OR FIND US ON FACEBOOK OR TWITTER TO RECEIVE THE MOST UP TO DATE INFORMATION!

* For every $340 you raise, you will receive one chance to win this motorcycle.

2012 HARLEY-DAVIDSON® FLD SWITCHBACK

The value of the prize is taxable income to the prize winner, and the prize winner is responsible for any and all federal, state, and local taxes associated with the prize. The fair market value of the prize (less the cost of the raffle ticket) exceeds $5,000, therefore, the winner must pay federal income tax withholding equal to 25% of the fair market value of the prize (and, if required, state income tax withholding) before receiving the prize.

* Raise $150 or more and receive one chance to custom design a XL1200C.

2012 HD1 CUSTOM XL1200C

The value of the prize is taxable income to the prize winner, and the prize winner is responsible for any and all federal, state, and local taxes associated with the prize. The fair market value of the prize (less the cost of the raffle ticket) exceeds $5,000, therefore, the winner must pay federal income tax withholding equal to 25% of the fair market value of the prize (and, if required, state income tax withholding) before receiving the prize.

ABBEY UMALI MDA’S NATIONAL GOODWILL AMBASSADORAbbey has been MDA’s National Goodwill Ambassador since 2008. She is 13 years old and has a form of Charcot-Marie-Tooth disease (CMT) that causes lack of coordination and balance along with muscle weakness. Abbey walks with the help of leg braces. She and her family travel throughout the United States to spread the word about MDA and its mission to find treatments and cures for muscular dystrophy and related diseases. Abbey is extremely outgoing and active; she loves to sing, dance, swim, ride her bike and read. She is very excited to participate this year and can’t wait to see everyone again for the 25th Anniversary of Ride For Life!

TOP 2011 FUNDRAISERS

TOP 2011 YOUTH FUNDRAISERS

1ST PLACE • JOHN BEALE$33,561 Valley Forge Harley-Davidson

1ST PLACE • GABRIELLE TOBIAS$3,600 Schaeffer’s Harley-Davidson

2ND PLACE • ROBERT NOLL $24,544 White’s Harley-Davidson

2ND PLACE • ANTHONY GALLUCCI$3,408 Schaeffer’s Harley-Davidson

3RD PLACE • DENISE WELSH $23,273 Iron Valley Harley-Davidson

3RD PLACE • NICOLETTE HARRIS & BRANDON MUELLER $2,111 Schaeffer’s Harley-Davidson

Researchers report that prednisone is beneficial in muscular dystrophy.

Woodstock famed Richie Havens livened up the party as well as a nearly $100k jump in the event total!

MDA researchers begin the first gene therapy trial for a muscle disease, specifically focusing on limb-girdle muscular dystrophy.

Beloved Goodwill Ambassador Mattie Stepanek joined us for our first two-day event in York, PA!

MDA-funded groups discover that two types of proteins are both interfered with in cells affected by myotonic muscular dystrophy.

Maple Grove Raceway was one busy place with nearly 2,000 participants getting a “Brand New Girlfriend” with Steve Holy as one of our guest entertainers.

H-D1 Factory Customization. Straight from the Factory. Built just for you. Visit www.harley-davidson.com and click on H-D1 Customization to begin designing your winning dream bike today.

CHANCE TO WIN 2012 HARLEY-DAVIDSON® FLD SWITCHBACK signed by Willie G. Davidson

CHANCE TO WIN HD1 XL1200 CUSTOM DESIGNED BY YOU

LOCATIONS & LODGING

LODGING HOLIDAY INN EXPRESS & SUITES HOTEL2201 Cherry Lane • Bethlehem, PA 18015

To Book: Call 610.838.6110 or visit www.facebook.com/hiexpressbethlehemGroup Code: MDARates: 2 Queen Bed Room- $109/night, 2 Queen Bed Suite- $129/night

* Overnight Stay includes Free Parking & Hot Deluxe Breakfast Buffet

COMFORT SUITES BETHLEHEM120 West 3rd Street • Bethlehem, PA 18015

To Book: Call 610.882.9700Group Code: Ride for Life Rate: $99/night

* Overnight Stay includes Free Parking & Breakfast Buffet * All rooms include fold out couch that accommodates up to 2 people

SANDS CASINO RESORT BETHLEHEM77 Sands Boulevard • Bethlehem, PA 18015

To Book: Call 877.SANDS.77 or 877.726.3777Group Code: GMD0512Rate: $159/Friday & Sat night, $119/Sunday night

* Overnight Stay includes Free Parking & Deluxe Continental Breakfast

DYNASOFTAILULTRA SPORTSTER

CORPORATE SPONSORS

LOCATIONS

ARTSQUEST CENTER AT STEELSTACKS CAMPUS101 Founders Way Bethlehem, PA 18015 www.steelstackslive.org

PENN STATE • LEHIGH VALLEY CAMPUS2809 Saucon Valley Road Center Valley, PA 18034-8447 www.lv.psu.edu

ABOUT THE STEELSTACKSSteelStacks is an arts & cultural campus in Bethlehem, PA, located at the former site of the Bethlehem Steel plant.

HYATT PLACE BETHLEHEM45 West North Street • Bethlehem, PA 18018

To Book: Call 610.625.0500Event Name: Ride for LifeRate: $119/night

* Overnight Stay includes Free Parking & Breakfast Buffet

* All rooms include fold out couch that accommodates up to 2 people

HOLIDAY INN ALLENTOWN CENTER CITY904 West Hamilton Street • Allentown, PA 18101

To Book: Call 610.433.2221 or 1.800.HOLIDAYGroup Code: RFLRate: $99/night

COURTYARD ALLENTOWN BETHLEHEM/LEHIGH VALLEY AIRPORT2160 Motel Drive • Bethlehem, PA 18018

To Book: Call 1.800.321.2211Group Code: Ride for LifeRate: $129/night

*Overnight Stay includes Free Parking

Myozyme, a laboratory-engineered enzyme devel-oped by Genzyme with basic research funded by MDA, is approved for use in children and adults with acid maltase deficiency (Pompe’s disease).

Celebration of 20 years of Ride for Life and $1,028,980 raised! This is the first time Ride for Life participants and sponsors raised over $1 million in one year!

Two MDA-supported research teams discover the likely molecular cause of facioscapulohumeral muscular dystrophy.

Ride for Life 23 is a one day event in Reading PA and at the DEKA Battery Plant. Culminates with a Rider Appreciation Party at the Sovereign Center in Reading, PA and a performance by the Smokin’ Gunnz.

MDA-supported researchers at Wake Forest University begin a three-year preclinical study to test gene therapy for X-linked myotubular myopathy.

Ride for Life 24 brings total funds raised on behalf of families served by MDA to over $15 million and the planning begins for the 25th Anniversary of Harley Davidson’s highest netting event to benefit MDA.

PLACES OF INTEREST Sorrenti’s Cherry Valley Vineyards The Crayola Factory Sands Casino Resort Bethlehem National Canal Museum

ABOUT MDAThe Muscular Dystrophy Association is a voluntary national health agency. A dedicated partnership between scientists and concerned citizens aimed at conquering neuromuscular diseases through programs of worldwide research, comprehensive medical and community services, and far reaching professional and public health education.

• In our region, 8,000 clients receive services at the Alfred I. DuPont Hospital for Children, the Christiana Care Center/Wilmington Hospital, JFK, Children’s Hospital of Philadelphia, Hershey Medical Center, Geisinger Medical Center, Good Shepherd Rehabilitation Hospital, Children’s Hospital of Pittsburgh, the MDA/ALS Center at University Medical Center in Pittsburgh, Johns Hopkins University, University of Virginia, University of Maryland, Hospital of the University of Pennsylvania, and Hahnemann University Hospital (ALS clinic).

Since 1988 Ride For Life has raised nearly $16 million for MDA with over 50,000 participants. All money raised stays in the five state area to help local individuals and families living with one of the 43 neuromuscular diseases represented under the umbrella of muscular dystrophy.

For more information about Ride for Life or to contact an EHDDA dealer, please visit our website: www.mdarideforlife.org or call The Eastern Harley-Davidson Dealers Association Office (610) 451-5476.

Special thanks to Pearl Pressman Liberty Communications GroupDesign by 20nine.com

ABOUT EHDDAThe Eastern Harley-Davidson Dealers Association is comprised of 29 authorized dealerships located in New Jersey, Maryland, Delaware, Northern Virginia, Pennsylvania and southern New York. The members, many of whom are second and third generation owners, are dedicated to every aspect of professional service for their Harley-Davidson and Buell customers. They provide factory authorized training for their staff and technicians and, through their years of experience, are a valuable resource to answer your motorcycle questions. EHDDA members are some of the most charitable in the country raising well over $2,000,000 annually for a variety of community causes.

VISIT US ON FACEBOOKwww.facebook.com/MDARideForLife

FOLLOW US ON TWITTERwww.twitter.com/MDARide4Life