Grand Opening of Bebe

Kelly Jandura

Columbia College Graduate

Objectives To create awareness for the Grand opening of Bebe

Build Awareness: Associates and guests need to be made aware of the new location and view all of Bebes new merchandise.

Instill Confidence: Get positive feedback and reviews

Motivate: Viewers need to like what they are seeing so they can spread word about the new Bebe location, purchase Bebe

merchandise and bring in new clientele.

Create an atmosphere that attractively showcases Bebes merchandise to the highest standards. Make the guests feel

important and intrigued.

Strategies Create an event that showcases the new Bebe store location, Bebe

Fashion, and Bebe advertisements.

Create news and interest surrounding the grand opening of Bebe and the ceremonial cutting before the first Bebe customers are allowed

to make their way into the new store.

Send out invitations to high end clientele and Bebe members via email.

Hand out coupons to the public creating an incentive to come to Babe's grand opening and receive a discount worth $20 off of your

purchase of $125 or more.

Have a DJ spinning songs inside the new Bebe location while the grand opening is going on to create a sleek and hip atmosphere.

Give away a free complimentary black studded clutch to every customer who purchases $100 worth of merchandise or more.

Tactics Pre Opening-

Invitations will be sent out electronically to high end clientele and Bebe members.

Tactics Pre Opening-

Coupons will be made and passed out to the public and in areas close to the new Bebe location. This will help draw

attention to the store, the grand opening, and Bebe merchandise.

Tactics Store Environment-

The new Bebe location will be sleek, sexy, and seductive which correlates with Bebe merchandise. The main colors displayed within the store will be

black and white with red accents.

The store will also hang multiple large Bebe print advertisements of models and celebrities in Bebe merchandise around the store and in the window

displays.

The location will have Bebe merchandise throughout the store and set up organized making it easier for customers to find their way around and seek

out what they are looking for faster and more efficiently.

Tactics Store Environment-

The new Bebe location will have a DJ playing music in the store to try and change the atmosphere and pump up the

customers. This will make the shopping experience more fun and unique for the customers.

Tactics Grand Opening-

Allow customers to make their way into the store, explore Babe's merchandise, and ask any questions or for assistance

while they are browsing the store.

Help any customers if they are in need of a certain size or for fashion advice from our trained sales stylists.

Tactics Post Opening-

As customers make their way to the cash register to check out they will be given a complimentary black studded clutch

worth $45 is they spend $100 or more.