Grand Effie Judges · Grand Effie Judges Gareth Goodall Chief Strategy Officer Anomaly New York...

2014 EFFIE AWARDS | Awarding Ideas That Work82

Grand Effie Judges

Gareth GoodallChief Strategy OfficerAnomaly New York

Baba ShettyChief Strategy & Media OfficerDigitasLBi

Michael AllenCEO, Managing Partner180LA

Bonin BoughVP, Global Media & Consumer EngagementMondelez International

Melisa GoldieEVP, CCOCalvin Klein, Inc.

Lucas HerscoviciVP, Consumer Connections, USAnheuser-Busch InBev

Judy JohnCEO, CCOLeo Burnett Canada

Colin KinsellaCEOMindshare North America

83

NORTH AMERICAN EFFIES

FINAL ROUND JURY

Tim AllenSVP, Global Executive Creative DirectorR/GA

Kelly BabcockGroup Creative DirectorThe MARS Agency

Robin BardoliaChief Strategic OfficerJWT North America

Jonny BauerChief Strategy OfficerDroga5

Katie BisbeeCMODonorsChoose.org

Susan BishopSVP, Group Acct. DirectorCramer-Krasselt

Lincoln BjorkmanGlobal Creative ChiefWunderman

Alex BombeckChief Digital Officer, New YorkHavas Worldwide

Mariana BrashnarovaProgram DirectorEffie Bulgaria

Mark BreeneSVP, CMORemy Cointreau USA

Stephen BrownPresidentFuse

Denis BudniewskiEVP, Director of Acct. LeadershipCampbell Mithun

Courtney BuechertCEOEleven Inc.

Roger CampFounder, CCOCamp+King

Neal CampbellCMOCDW

Julie CaryEVP, CMOLa Quinta Inns & Suites

Jeff ChapmanSr. Director, Global Brand Comm.Energizer Personal Care

Pully ChauChairman, CEODraftfcb China

Brent ChoiChief Creative & Integration OfficerJWT Canada

BeeHong ChuaExecutive DirectorEffie APAC

Andres ClaudioPresidentEffie Puerto Rico

John ColasantiCEOSolve Branding LLC

Chris ColbornEVP, Global Chief Experience OfficerR/GA

Noel CottrellCCOFitzgerald+CO

Alex CraddockSVP, Head of North America Mktg.Visa Inc.

David CristVP, Mktg.3M

Dave DammanCCOCarmichael Lynch

Catherine DavisPresident, USVizeum

Tom DavisCMOForbes

Andrew DelbridgeChief Strategy & Engagement OfficerGrupo Gallegos

Eileen DiskinVP, Mktg. Comm.Comcast

Gill DuffPresident, CEOBBDO Atlanta

Gene DunkinCEOThompson Brands

Tim EllisEVP, CMOActivision

Ian ElmerSVPMillward Brown

Michael FanueleChief Strategy OfficerFallon

Marcus FischerPresident, Chief Strategy OfficerCarmichael Lynch

Andy FletcherCEOBailey Lauerman

John FraserPresidentThe Gate | New York

Kelly FredricksonSVP, Creative Resource DirectorBank of America

Jeff FreedmanCEOSmall Army

Christine FruechtePresident, CEOColle+McVoy

Jeffrey GabelCCOPartners + Napier

John GallegosPresident, CEOGrupo Gallegos

Jill GoldringGlobal Brand ManagerBloomberg Media

Jared GrantDirector, Integrated Creative StrategyGenius Steals

Adam GravesEVP, Client ServicesThreshold Interactive

Taylor GrayPresidentTaylor Gray Marketing Strategy

Chet GullandHead, Digital StrategyDroga 5

Camille HackneyEVP, Brand Partnerships & Commercial LicensingAtlantic Records

Dee HadleyCMOUNO Restaurant Holdings

Carolyn HadlockExecutive Creative DirectorYoung & Laramore

Stephen Hahn-GriffithsManaging Partner, Chief StrategistProtobrand

Wendy HarringtonEVP, Global Mktg. ServicesFranklin Templeton Investments

Jason HarrisPresident, CEOMekanism

Sheila HartnettCEO, North AmericaGeometry Global

Karl HeiselmanCEOWolff Olins

Robin HeiseyCCODraftfcb

Susan HickeySVP, Mktg. & Comm.Millward Brown

Stephanie HillManaging Director, StrategyInitiative

Matt HofherrPresident, Director of StrategyMUH-TAY-ZIK / HOF-FER

Sarah HofstetterCEO360i

Ellen Hyde PaceEVP, Global Client LeaderRed Fuse

Judges


Owen JiaPresidentEffie China

Eric JohnsonFounder, CEOIgnited

Greg JoumasSVP, Head of StrategyDigitaria

Brad KayPartner, PresidentSS+K

Sophie KellyCEOThe Barbarian Group

Jason KnightHead, Planning180LA

Luane KohnkeSVP, Managing DirectorR/GA

Jennifer LaytonRetail Comm. ManagerMINI USA

Victor LeeVP, Digital Mktg.Hasbro

Max LendermanPrincipalSchool

Jim LesserPresident, CEOBBDO San Francisco

Stacey LesserChief Strategic OfficerMerkley + Partners

James LouEVP, Chief Strategy Officer, Chicago & North AmericaHavas Worldwide

Elliot LumVP, Strategic Mktg.Columbia Records

Jonathan LumChief Strategy OfficerOlson

Dominic LyleDirector General, EACAEuro Effie

Sean LyonsGlobal Chief Digital OfficerHavas Worldwide

Tina ManikasGlobal Retail OfficerDraftfcb

Brett MarchandCEOCossette

Bryan MarvilleSVP, Head of StrategyJack Morton Worldwide

Tomm MillerVP, Mktg.Barneys New York

Peter MitchellPresidentSales Factory +Woodbine

Bob MolineauxPresidentVenables Bell & Partners

Nick MooreEVP, CCOWunderman New York

Darren MoranCCO, New York & North AmericaHavas Worldwide

Dan MouridianProduct Mktg. DirectorPointRoll

Chris MumfordEVP, Director of Acct. Mgmt.The Martin Agency

Brandon MurphyEVP, Chief Strategy Officer22squared

Steve MykolynChief Brand OfficerTAXI Canada

Stephanie NerlichPresident, CEOGrey Canada

Darryl NicholsonVP, North America Global Mktg. GroupJohnson & Johnson

Sasha NorkinVP, NOOK & Digital Mktg.Barnes & Noble

Janet NorthenPartner, Director of Agency Comm.McKinney

Jill NykoliationPresidentJuniper Park

Kristen O'HaraCMO, Global Media GroupTime Warner

Patrick O’HaraChief Strategy OfficerGyro New York

Mike ParkerGlobal Chief Digital OfficerMcCann Erickson

Scott PetingaWW Chairman, CEOAKQURACY

Ron RollestonEVP, Creative & Business DevelopmentElizabeth Arden

Zach RosenbergEVP, Chief Growth OfficerHorizon Media

Sasha SavicCEOMediaCom

Michael SchiferlEVPWeber Shandwick

Lisa ShalettHead, Brand Mktg. & Digital StrategyGoldman Sachs

David SimonCMOPointRoll

Shiv SinghHead, Global Brand & Mktg. TransformationVisa Inc.

Andrew SirotnikChief Experience OfficerFluid

Rebecca SrogeGM, Mktg. Comm. & OperationsAbbVie

Cheryl Stallworth-HooperCEO, North AmericaFirefly Millward Brown

Sandy ThompsonGlobal Planning DirectorYoung & Rubicam

Adam TuckerPresident, New YorkOgilvy & Mather

Anita ValdesEVP, Managing PartnerMillward Brown

Michael VenturaFounder, CEOSub Rosa

Richard WardPresident, CEO22squared

Jason WhitingManaging Director, Client ServicesHUGE

Lewis WilliamsEVP, CCOBurrell Communications Group

Ben WinklerChief Digital OfficerOMD

Kathryn WinstanleyVP, Mktg.Freshpet

Bill YorioEVP, Managing DirectorDraftfcb Healthcare

Michael ZlatoperManaging DirectorMekanism

FINAL ROUND BRAND EXPERIENCE JURY

JURY CHAIR Geoff CottrillVP/GM, Brand & SegmentsConverse Inc.

Emily BainPartner, Strategic Planning DirectorJohn St.

Vida CorneliousCCOGlobalHue

Richard HartellPresident, Human ExperienceMediaVest

Judges

85

Camilo LacruzExecutive Director, Innovation & Experience DesignRAPP

Tricia NicholsGlobal Lead, Consumer Engagement, Media Innovation & PartnershipsGap Inc.

Marc WoollardDirector, Experience DesignVBP Orange

FINAL ROUND BRANDED UTILITY JURY

Catherine DavisPresident, USVizeum

Stephen Hahn-GriffithsManaging Partner, Chief StrategistProtobrand

Simon JeffersonManaging DirectorAKQA San Francisco

Jennifer MaerDesign DirectorIDEO

Michal PasternakChief Experience OfficerHUGE

Richard TingEVP, Global Executive Creative Director, Mobile & Social PlatformsR/GA

FINAL ROUND GOODWORKS JURY

Alison ArdenVP, PublisherAd Age

Heidi ArthurSVPAd Council

Katie BisbeeCMODonorsChoose.org

Pete FavatCCODeutsch LA

Kelly FredricksonSVP, Creative Resource DirectorBank of America

Max LendermanPrincipalSchool

David MaasGlobal Product & Mktg. DirectorFederal-Mogul Corporation

Steve Mykolyn Chief Brand OfficerTAXI Canada

Deidre ZacconeDirector, Mktg. Duane Reade

FINAL ROUND MULTICULTURAL JURY

Susan AkkadSVP, Local & Cultural PlatformsEstee Lauder Companies

Andres ClaudioPresidentEffie Puerto Rico

Alison DemosSr. Partner, Director of Ethnographic Rsch.Ogilvy & Mather

Mason FranklinManaging Partner, Integrated PlanningMEC Global

Robin HeiseyCCODraftfcb

Jason KnightHead, Planning180LA


Patrick O’HaraChief Strategy OfficerGyro New York

Eduardo PerezPresidentPM Publicidad

Marla SkikoEVP, Director of Digital InnovationStarcom MediaVest Group Multicultural

ROUND ONE JURY

Ahmet AbaciVP, Brand Mktg.Mizuno

Chris AdamsExecutive Creative DirectorSaatchi & Saatchi

Jeremy AdamsSr. Mktg. DirectorPom Wonderful

Ernesto AdduciVP, Acct. DirectorLapiz USA

Matt AlbertEVP, Group Acct. DirectorPublicis Seattle

Pam AlvordSVP, Director of Client ServicesOgilvy & Mather Atlanta

Keisha Andrews-RangelVP, Media StrategyLatinWorks

Michael AniballiVPTC Media

Ann AntoniniVP, Brand LeaderDoner Partners

Emma ArmstrongEVP, WW Sr. DirectorBBDO

Marie AudierDivisional VP, Mktg.Coach

Scott BakerManager, Mktg. Comm.Porsche Cars North America

Dennis BannonSr. Director, Advt.Conagra Foods, Inc.

Brett BarashPlanning DirectorVML

Janet Barker-EvansSVP, Group Creative DirectorRyan Partnership

Karen BarnabyVP, Acct. DirectorGrey Group

Kimberly BartkowskiVP, Group Creative DirectorPublicis Kaplan Thaler

Leonardo BasterraExecutive Director, Digital Mktg.Lopez Negrete Communications

Eric BaumgartnerChief Innovation OfficerVML

Lesley BedardVP, StrategyJuniper Park

Jeff BeringerEVP, Global Practice Leader, DigitalGolinHarris

David BerneSVP, Director of Strategic PlanningRPA

Susan BetteridgeGroup Creative Directormcgarrybowen

Peter BlackwellDirector, Mktg.Volkswagen Canada

Anna BleersSVP, Group Acct. DirectorEnergy BBDO

Joan BloomSVP, Mktg. & Product Mgmt.Fidelity Investments

Debra BlumanSVP, PlanningInitiative

Nick BlundenSVP, Director of Digital & Content StrategyThe Economist

Sarah BogaczykVP, Acct. DirectorLeo Burnett/Arc Worldwide

Margot BogueSVP, Co-Director of Brand PlanningCramer-Krasselt

Judges


Emily BondEVP, General ManagerNurun

Tony BonillaVP, Creative DirectorHY Connect Dana BonkowskiSVP, Media DirectorTapestry

Michael BoonePrincipalLaunch Agency

Kevin BotfeldSVP, Creative Director22squared

William BoucherSVP, Mktg.Key Bank

Doug BramesMktg. DirectorTyson

Kim BrinkVP, Brand Mktg.NASCAR

Josie BrownSr. Acct. DirectorOmelet LA

Kathryn BrownSVP, Sr. Acct. DirectorBBDO

Tracey BrownManaging DirectorRAPP Dallas

Duncan BrucePresident, CCOPublicis Canada

David BurdenSr. StrategistAllen & Gerritsen

Amanda ButtsVP, Creative DirectorLeo Burnett Worldwide

Denise ByrdGroup Creative DirectorUniWorld Group, Inc.

Alvaro CabreraExecutive Director, Creative StrategyOgilvy & Mather

Mark CanavanSVP, Group Creative DirectorMcCann Erickson

Rick CandelariaVP, Client Mgmt.Millward Brown

Suzanne CaninoDirector, Mktg.The Seattle Times

Sam CannonExecutive Creative DirectorRazorfish

Ricardo CardenasExecutive Creative DirectorLa Agencia de Orci

Jarek CarethersGroup Creative DirectorUniWorld Group, Inc.

Steffany CareyAssoc. Creative DirectorThreshold Interactive

Erin CastVP, Mktg.Softsheen Carson

Allison CennaStrategy DirectorDDB

Kim ChanceDirector, Media & Planning ServicesBromley

Michael ChapmanSVP, Group Planning DirectorThe Martin Agency

Dabo CheExecutive Creative DirectorSpike DDB

Joshua CherfoliManager, Mktg. Comm.Porsche, Bentley, Lamborghini Financial Services

Daniel CherryVP, Consumer Planning & Rsch.Diageo

Rich ClaussenEVP, Talent DevelopmentBailey Lauerman

Jeremy CoenSVPMillward Brown

Crystal CollierCEOTarp Worldwide

Phil CollyerSVP, Creative ServicesJack Morton Worldwide

John CoombeVP, Mktg.Liberty Mutual Insurance Group

Todd CopilevitzPartner, Digital StrategyJWT

Tara CosentinoSVP, Acct. DirectorGrey Group

David CrawfordSVP, Group Creative DirectorGSD&M

Simon CreetCCOThe Hive

David CristVP, Mktg.3M

Marisol CruzExecutive Director, Strategic Mktg.Lopez Negrete Communications

Jack DaleyVP, Consumer Mktg.Nickelodeon

Erica DavidPlanning Director180 LA

Joycelyn DavidNational Director, Product Mktg.Western Union

Ian DavidsonPlanning DirectorVML

Michael DavidsonSVP, Business Unit DirectorDDB Canada

Tim DaviesGroup Acct. DirectorBlitz Media

Robert DavisSVP, DigitalPJA Advertising + Marketing

Valerie DavisCEO, PrincipalEnviroMedia

Laura Davis-TaylorSVP, Managing DirectorBBDO ShopWork

Christopher DaySr. Director, Mktg., Canada & LATAMExpedia

Josh DeanVP, Brand Comm.Chobani

Denise DelahorneSVP, Strategist, US Business DevelopmentDDB

Dino DemopoulosVP, Strategy & InnovationDDB Canada

Majja DennisEVP, Mktg.Allen & Gerritsen

Elizabeth DeschenesSr. Product Manager, Global Exclusives, Star WarsHasbro, Inc.

Julio DesirVP, Creative DirectorThe Marketing Store

Arnie DigeorgeExectutive Creative DirectorR&R Partners

Aurelio DilucianoVPMillward Brown

Jean DonahueSVPGrey Group

Curt DotySVP, West Coast Digital & Creative ServicesWeber Shandwick

Dave DouglasExecutive Creative DirectorAnomaly

Carol DunneVP, Brand Mktg.La Quinta Inns & Suites

Megan DwyerSVP, Strategic Planning DirectorSaatchi & Saatchi

Judges

87

Regan EbertSVP, Mktg.Dr. Pepper Snapple Group

Kinney EdwardsExecutive Creative DirectorTribal Worldwide New York

Simon El-HageSVP, Director of Strategic PlanningCasanova

Peiti FangDirector, Brand Strategy + Mktg. CommunicationBoost Mobile

Brad FeinbergSr. Media ManagerMillerCoors

Chris FergusonExecutive Creative DirectorTribal Worldwide

Brittany FeroEVP, Head of StrategyPublicis Seattle

Jamie FerreiraSVP, CreativeDigitas Boston

E.G. FishburneMktg. Director, QuakerPepsiCo

Dan FisherSVP Creative DirectorLeo Burnett/Arc Worldwide

Tyson FlandreauExecutive Director, Acct. Mgmt.Creature

Richard FofanaVP, StrategyUniversal McCann Canada


Patrick FrendPresident, EastRazorfish

Trent FultonVP, Managing DirectorThe Hive

Meghan GamboaUS Mktg. DirectorHasbro, Inc.

Luis GarridoVP, Director of Strategic PlanningMartin Williams

Scott GassertGeneral Manager, Media InterceptionDieste

Linda GatesVP, Creative & Brand Synergyjcpenney

Michelle GerstinVP, Strategy DirectorDDB

Jennifer GerwenVP, Acct. DirectorCavalry

Shari GlickmanSVP, Strategy & CreativeJack Morton Worldwide

Andrea GoldmanVP, Acct. DirectorDeutsch LA

Andy GoldsmithVP, Creative & Brand StrategyAmerican Cancer Society

Jason GoleSVP, Partner, Integrated InvestmentUniversal McCann

Luciana GomezChief Relationship OfficerDieste

Maria Gomez-SolerGlobal VP, Consumer InsightsNewell Rubbermaid

Esty GormanDirector, Strategyiris

Jennifer GoveVP, Group Acct. DirectorOlson

Deb GrantAssoc. Creative Director, Art DirectorArnold

Elena GrasmannSVP, Acct. DirectorGrey Group

Kimberly GreeniaDirector, Advt.The Home Depot

Robert GuaySVP, Managing DirectorDigitas Boston

Uwe GutschowHead, Digital & Social StrategyINNOCEAN USA

Gary HahnVP, Mktg.& MediaElvis Presley Enterprises

Jenny HallVP, Planning DirectorCavalry

Neale HallidayPartnerThe Red Room

Susan Hallock-SmithVP, Mktg. Comm.Capital Group

Emilie HamerSVP Planning DirectorTeam Detroit

Jason HarringtonSVP, Managing DirectorOptimedia Seattle

Brynn HarrisVP, Events, ExperientialAlcone Marketing

Jacqui HartnettPresidentStarmark

Federico Hauri BeltramoAssoc. Creative DirectorConill

Joie HealySr. Manager, Social Media Comm.Cisco

Rob HeckmanVP, MediaResource Interactive

Eldad HeilweilVP, Strategy DirectorMcCann New York

Kerry HendersonSVP, Group DirectorStarcom Worldwide

Anthony HenriquesEVP, CreativePARTNERS+simons

Bryan HerrmanSVP, Acct. Mgmt.Barkley

Jeff HoffmeisterVPMillward Brown

Gail HollanderEVP, WW Acct. DirectorPublicis Kaplan Thaler

Glenn HollisVP, Brand Mktg. & Advt.Tim Hortons

Carrie HoltkampCreative DirectorThe Food Group

Kate HoughtonVP, Acct. DirectorEnergy BBDO

Ron HueySVP, Executive Creative DirectorCSE

Todd HunterExecutive Creative DirectorCAA Marketing

Doreen IdaPresident, Confections & Snacks DivisionNestlé USA

Daniel InfantiSVP, Mktg. & Advt.CIT Group

Sassan JahanVP, Mktg.PepsiCo Beverages Canada

Dan JaphetPresidentStrategic Media Alignment

Jessica JoergAcct. DirectorProximity

Nicole KaplanSVP, Group DirectorMomentum Worldwide

Scott KarambisVP, PlanningSapient

Arnel KasmallySVP, Group Acct. DirectorGeometry Global

Judges


Erin KeeleyDirector, Brand Developmentmono

Niall KellyCreative DirectorTAXI Canada

Jason KissellVP, Advt. SalesBoston Globe Media

Anne-Marie KlineSVP, Managing Director of BrandLIVE, Social.ContentDigitas Boston

Ram KrishnamurthyGroup Director, Corporate Mktg. StrategyThe Coca-Cola Company

Margie KupferVP, Mktg.Lord and Taylor

Scott LaineExecutive Director, Digital Sales & Mktg.Bon Appetit

Tom LambChief Mktg. & Operations OfficerLaunchpad

James LanyonSVP, StrategySanders\Wingo

Mark LaskeVP, Client ServicesThe Marketing Arm

Pat LaughlinCreative DirectorLaughlin Constable

Sean LaughlinDirector, Mktg. StrategyHarley-Davidson Motor Company

John LazowskiSr. Director, Mktg. Insights & InnovationACH Food Companies

Ryan LeinDirector, Consumer InsightsHanesbrands

Pete LermaFounder, PrincipalRichards/Lerma

Evan LevySVP, Group Creative DirectorFitzgerald+CO

Francine LiSVP, Sr. DirectorBBDO

Neil LindsayVP, Mktg.Amazon.com

Alicia LisowskiManaging DirectorMediaCom Chicago

Don LongfellowSVP, Acct. PlanningINNOCEAN USA

Dana LoweSVP, Managing DirectorMillward Brown

Jen LuCreative MutantDroga5

Don LupoSVP, Director of Digital ProductionDailey Advertising

Judy MahtabanVP, Client & Mkt. DevelopmentMillward Brown

Seb MaitraEVP, Media Analytics & SearchHill Holliday

Greg ManagoSr. Producer, Managing Director, North AmericaMindshare Entertainment

Mike MargolinSVP, Director of Media StrategyRPA

Dina MarovichSVP, Media & Interactive Mktg.Paramount Pictures

Brad MartinSr. Director, InsightsQuaker

Dave MartinSVP, MediaIgnited

Lance MartinPartner, Executive Creative Director, UNION

Christian MathieuFounding Partner, StrategyOpen

Rebecca MatovicHead, Strategy & PlanningSS+K

Matt MayerSVP, Strategic Mktg.Ncompass International

Brian MaynardDirector, Mktg.Whirlpool Corporation

Sean McBrideGroup Creative DirectorArnold

Jennifer McclarranVP, Activation DirectorStarcom MediaVest Group

Paul McCleanGlobal Client DirectorMillward Brown

Darren McCollGlobal Chief Brand Strategy OfficerSapientNitro

Michelle McCuddenSr. Social Media StrategistHill Holliday

Rebecca McCuistonVP, Influencer Mktg.360i

Jenny McDowellVP, Group Acct. DirectorOlson

Holly McGavockDirector, PlanningWing

Val McKayVP, Integrated ProductionPeter Mayer

Malcolm McleanVP, StrategyGrey Canada

Kelly MegelSr. Manager, Mktg. Comm.Discover Financial Services

Scott MegginsonPresidentMillward Brown Canada

Kyle MengwasserHead, Mktg. Strategy, Family CareKimberly-Clark Corporation

Kristen MillerVP, Group Director, Experience Design LeadDigitas

Mark MillerVP, Media ServicesLove Advertising

William MoclairGroup Acct. DirectorThe Gate Worldwide

Amy MuntzEVP, StrategyAllen & Gerritsen

Brendan NashSVP, Creative DirectorLeo Burnett/Arc Worldwide

Graham NelsonSVPAMP Agency

Helen NevilleSVP, Mktg.Bartell Drugs

Subtej NijjarPresidentUNION

Kelly NorenMktg.DirectorSafe-Guard Products International

Erik NorinCreative DirectorWieden + Kennedy New York

Neil NowlinGeneral Manager, SouthwestWeber Shandwick

Brandy O'BriantManaging DirectorCopacino+Fujikado

Joanne O'BrienGroup Acct. DirectorSecret Weapon Marketing

Eric OkenVP, Creative DirectorHY Connect

Tami OlivaSVP, Group Acct. DirectorBBDO

Judges

89

Noelle O'MaraDirector, Kraft Macaroni & CheeseKraft Foods

Grant OwensVP, PlanningRazorfish

Theresa PalermoSr. Director, Global Mktg. & PRFossil

Alex PanousisPresidentStarcom Canada

Anna PapadopoulosVP, Integrated Media ServicesPrudential Financial

Lisa ParkSVP, Group Partner, StrategyJ3

George PastranaCMOACH Food Companies

Eric PeerlessSVPMillward Brown

Daniel PeirceAVP, Mktg.The TJX Companies, Inc.

Zach PentelSVP, Director of Digital StrategyBBDO

Fabian PereiraVPJohnsonville Sausage

Luke PerkinsSVP, Creative DirectorArnold

Tom PettusVP, Creative DirectorINNOCEAN USA

Heidi PhilipSVP, Acct. Mgmt.Leo Burnett Worldwide

Carrie PhilpottSVP, Managing Director, AtlantaDigitasLBi

Pam PiligianSVP, Group Acct. DirectorFitzgerald+CO

Konstantin PopovicEVP, Brand Agency LeaderPublicis Kaplan Thaler

Ginger PorterManaging Director, Executive DirectorGolinHarris

Doug PritchardSr. Director, Mktg.Kraft Canada

Lisa PurpuraVP, Group Media DirectorCramer-Krasselt

Jackie PykeVP, Brand StrategyCapital One

Dario RacitiUS Director, Zero CodeOMD

Michael RadiganSVP, DigitalJavelin Marketing Group

Mike RaleighExecutive DirectorGeometry Global

Matt RebmannVPMillward Brown

Shelly RieraDirector, Consumer Advt.AT&T

Crystal RixSVP, Group Planning DirectorBBDO

Franke RodriguezPartner, PresidentAnomaly

Peter RodriguezDirector, Mktg.Smucker Foods of Canada Corp.

Stephanie RogersEVP, Media & TechnologyPARTNERS+simons

Brad RoseberryCCOPublicis Dallas

Kate RothenPartner, Director of Client ServicesSS+K

Monica RuffoCEOLowe Roche Advertising

Nydia SahagúnSr. Manager, Multicultural Brand Mktg.Target Corporation

Maria SainzVP, Knowledge & Insights, CCNA Knowledge & InsightThe Coca-Cola Company

Donna SankerVP, Mktg.BP

Shannon SaundersVP, Client Mgmt.Millward Brown

Kelly SchoeffelCo-Head, Strategy72andSuny

Greg SchwarzVP, Mktg.Dean Foods

Ted SchweitzerSVP, Mktg. & E-commerceLQ Management LLC

Morgan SeamarkEVP, Sr. DirectorBBDO

Mike SelmanGroup VP, StrategyRazorfish

Felipe SerranoDirector, Experiential Mktg.LatinSphere Advertising

Bree SheahanVP, Brand Strategy, Advt. & MediaAmeriprise Financial

Rob SheardBrand DirectorBreville USA

Justin ShearerDirector, Consumer InsightsActivision

William ShermanCreative DirectorAnthem Worldwide

Steve SilverstoneEVP, Mktg.Boston Pizza International

Scott SmallVP, Creative DriectorBlue Chip Marketing

Christine SmithVP, Acct. DirectorBBDO

Taylor SmithSr. Director, Xbox Global Mktg.Microsoft

Robert SpalloneVP, Strategies & ExperiencesConill

Matt SpectorBusiness Development DirectorCake

Jason SperlingExecutive Creative DirectorRPA

Joshua SteinCreative DirectorTribal Worldwide Toronto

Karen StevensonVP, Group Acct. DirectorInitiative

Kristian May StewartVP, Strategic Planning & Rsch.commonground

Frank StrieflerHead, PlanningZambezi

Andy StrotePrincipal, Director of Strategic ServicesContext Creative

Jay SuhrCCO, SVPT3

Jason SullivanEVP, Managing DirectorPublicis Seattle

Rita SweeneyAcct. DirectorThreshold Interactive

Haydn SweterlitschVP, Executive Creative DirectorHacker Group

Sean TaggartSVP, Mktg.FRHI Hotels & Resorts

Judges


Scott ThomasVP, Consumer Mktg.The Cartoon Network

Steve ThomasChief Strategy OfficerSouthwest Media Group

Monique ThreadgillPresidentMOSAK Advertising & Insights

Heide TierneyDirector, Consumer InsightsCrown Imports LLC

Yvonne TocquignyCEOToquigny

Nowell UphamEVP, Consumer EngagementThe Marketing Arm

Maria VallisSVP, Client ServicesMillward Brown

Christine VermesDirector, Brand Mktg.Intel Corporation

Emily ViolaHead, PlanningThe Bull-White House

Erin VitellaroManaging Director, Kimberly-ClarkMindshare Chicago

Lynn VitelloVP, Mktg.MaxPoint

Deborah von KutzlebenSVP, Group Acct. DirectorBBDO

Jeremy WacksmanVP, Mktg. & MobileZillow

Jenny WallVP, Mktg.Netflix

J. Carrie WalpoleDirector, Integrated Mktg., Time Inc. BrandedTime Inc.

Gary WatsonCCOCapital C

Peter WaxmanExecutive Director, Mktg.EOS Products

Jim WegerbauerChief Idea OfficerDieste

Angela WhitbySVP, Strategy DirectorLeo Burnett/Arc Worldwide

Barb WilliamsCreative DirectorRAPP Canada

Freya WilliamsSVP, Strategy DirectorPublicis Kaplan Thaler

Valerie WilliamsonDirector, Business Development Mktg.Focus Brands

W. Todd WillockLead Manager, Mktg. Comm.AT&T

Chris WilsonDirector, Acct. Mgmt.JWT

P. Ryan WilsonSVP, StrategyAllen & Gerritsen

Christine WiseDirector, Planning & Rsch.Wexley School for Girls

Soung WiserCreative DirectorThe General Design Co.

Martin WodarzExecutive Creative DirectorTRIS3CT

Oscar YuanVPMillward Brown Optimor

Sue ZoldakSVPAdfero Group

ROUND ONE MULTICULTURAL JURY

Ernesto AdduciVP, Acct. DirectorLapiz USA

Keisha Andrews-RangelVP, Media StrategyLatinWorks

Michael AniballiVPTC Media

Marie AudierDivisional VP, Mktg.Coach

Karen BarnabyVP, Acct. DirectorGrey Group

Leonardo BasterraExecutive Director, Digital Mktg.Lopez Negrete Communications

Tony BonillaVP, Creative DirectorHY Connect

Dana BonkowskiSVP, Media DirectorTapestry

Duncan BrucePresident, CCOPublicis Canada

Denise ByrdGroup Creative DirectorUniWorld Group, Inc.

Ricardo CardenasExecutive Creative DirectorLa Agencia de Orci

Jarek CarethersGroup Creative DirectorUniWorld Group, Inc.

Erin CastVP, Mktg.Softsheen Carson

Kim ChanceDirector, Media & Planning ServicesBromley

Dabo CheExecutive Creative DirectorSpike DDB

Marisol CruzExecutive Director, Strategic Mktg.Lopez Negrete Communications

Joycelyn DavidNational Director, Product Mktg.Western Union

Simon El-HageSVP, Director of Strategic PlanningCasanova

Peiti FangDirector, Brand Strategy + Mktg. CommunicationBoost Mobile

Luis GarridoVP, Director of Strategic PlanningMartin Williams

Shari GlickmanSVP, Strategy & CreativeJack Morton Worldwide

Luciana GomezChief Relationship OfficerDieste

Maria Gomez-SolerGlobal VP, Consumer InsightsNewell Rubbermaid

Elena GrasmannSVP, Acct. DirectorGrey Group

Kimberly GreeniaDirector, Advt.The Home Depot

Federico Hauri BeltramoAssoc. Creative DirectorConill

Anthony HenriquesEVP, CreativePARTNERS+simons

Ram KrishnamurthyGroup Director, Corporate Mktg. StrategyThe Coca-Cola Company

Sean LaughlinDirector, Mktg. StrategyHarley-Davidson Motor Company

Pete LermaFounder, PrincipalRichards/Lerma

Matt MayerSVP, Strategic Mktg.Ncompass International

Holly McGavockDirector, PlanningWing

Mark MillerVP, Media ServicesLove Advertising

Judges

91

Alex PanousisPresidentStarcom Canada

Shelly RieraDirector, Consumer Advt.AT&T

Nydia SahagúnSr. Manager, Multicultural Brand Mktg.Target Corporation

Felipe SerranoDirector, Experiential Mktg.LatinSphere Advertising

Robert SpalloneVP, Strategies & ExperiencesConill

Kristian May StewartVP, Strategic Planning & Rsch.commonground

Scott ThomasVP, Consumer Mktg.The Cartoon Network

Heide TierneyDirector, Consumer InsightsCrown Imports LLC

Jim WegerbauerChief Idea OfficerDieste

Barb WilliamsCreative DirectorRAPP Canada

Chris WilsonDirector, Acct. Mgmt.JWT

HEALTH EFFIES

FINAL ROUND JURY

Kathy DelaneyGlobal CCOSaatchi & Saatchi Wellness

Helene EllisonChair, Global Healthcare PracticeBurson-Marstellar

Jason HermanDirector, Integrated Mktg. Comm. & InnovationNovartis Consumer Health

Martin KovachGlobal Creative DirectorMerck

Larry MickelbergChief Digital Officer, PartnerHavas Health

Kristin MillerSr. Director, Cardiovascular Brand HeadSanofi

Mindy PriceHead, PlanningOgilvy CommonHealth New York

ROUND ONE JURY

Victor CamozziSVP, Group Creative DirectorGSD&M

David CherryChief Digital OfficerSudler & Hennessy

Christy DesantisSr. Mktg. Manager, Health & Wellness Mktg.Unilever

Marian DezelanCMONorth Shore-LIJ Health System

Carolyn GarganoVP, Assoc. Creative Director, ArtSaatchi & Saatchi Wellness

Lisa GarronePartnerDePirro/Garrone

Stu KleinHealthcare Practice LeadInterpublic

Jeffrey LawrenceSVPSudler & Hennessy

Patrick O’GradySVP, Creative ServicesFeinstein Kean Healthcare

Michael ParisiManaging PartnerOgilvy Commonhealth Worldwide

Deborah PawlikGlobal Group Acct. DirectorRed Fuse

Lisa ReidGlobal Group Acct. DirectorRed Fuse

Nick RhodinVP, Strategic Planning DirectorArea 23

Anna RossVP, Global Group Acct. DirectorRed Fuse

Cynthia RothbardSVP, Creative DirectorDraftfcb Healthcare

MEDIA EFFIES

FINAL ROUND JURY

Alan CohenCo-FounderGiant Spoon

Scott DonatonGlobal Chief Content OfficerUniversal McCann

Michael EpsteinChief Strategy OfficerCarat

Daryl LeeGlobal CEOUniversal McCann

Anthony ReevesCCOMoxie

Vikki SchwartzmanSVP, Media InvestmentsL’Oreal USA

Cary TildsChief Innovation OfficerGroupM

Susan Venen-BockManager, US Media & Global Agency Mgmt.Ford Motor Company

ROUND ONE JURY

Angie AhnSVP, Group Partner, StrategyUniversal McCann

Amy BartleDirector, Media & Digital Mktg.La Quina Inns & Suites

Christine DiLandroHead, Media & Integrated Mktg.Citi

Scott DalyEVP, Media Director360i

David ErvinDirector, Mktg.Hillshire Brands

Karie FordVP, Media ServicesSubway Franchisee Advertising Fund

Keith FaustPartnerMaxus

John FredetteManager, Branded Entertainment & Broadcast MediaIBM

Warren GriffithsEVP, Global Digital DirectorStarcom MediaVest Group

Carrie KerpenCEOLikeable Media

Eileen KiernanCMOUniversal McCann

Chang KimExecutive Mktg. DirectorNeo@Ogilvy

Jason LimManaging PartnerMediaCom

Mary PocsikExecutive Director, MediaGeometry Global

Donna RaidtVP, Acct. DirectorID Media

Scott SchwartzSr. Partner, Integrated PlanningMEC Global

Scott SuttonSr. Manager, Mktg. SolutionsMars Petcare

Heather TaylorVP, Head of Content & StrategySocial@Ogilvy

Jan WeinsteinEVP, Managing DirectorCarat

Judges


SHOPPER MARKETING EFFIES

FINAL ROUND JURY

JURY CHAIRAndy MurraySVP, CreativeWalmart

Spencer BlakerGlobal Director, Retail Mktg.Burt’s Bees

Peter BreenManaging Director, ContentPath to Purchase Institute

Tammy BrumfieldVP, Shopper Mktg.ConAgra Foods

Rachel ChambersDirector, Shopper Mktg. & Shopper InsightsStarbucks Coffee Company

Dirk De VosSVP, Commercial Mktg.Heineken USA

Peter HoytExecutive Director, CEOPath to Purchase Institute

Paul KramerCEOCatapult Marketing

Joe RadabaughDivision VP, Category & Shopper ExcellenceNestlé USA

Karuna RawalEVP, Business DirectorLeo Burnett/Arc Worldwide

Stephanie RobertsonAssoc. Director Procter & Gamble

ROUND ONE JURY

Diana ArenaDirector, Customer Mktg.L'Oreal Paris

Colleen BarkleySVP, Creative DirectorRyan Partnership

Roger BerduscoPresident, COOTriad Retail Media

Felipe BragaGlobal Shopper Mktg. ManagerGlaxoSmithKline

Peter BreenManaging Director, ContentPath to Purchase Institute

Heather CampainDirector, Shopper Mktg. & Category InsightsJohnson & Johnson

April CarlisleSVP, Shopper Mktg.Arc Worldwide

Rebecca CarlsSr. Shopper Mktg. ManagerPepsiCo

Tyler ChapmanVP, Mktg.Frito-Lay North America

Leslie CliffordExecutive Director, Strategic PlanningGeometry Global

Laura Davis-TaylorSVP, Managing DirectorBBDO ShopWork

Alejandra DendaShopper Mktg. DirectorPinnacle Foods

Chris EmerySVP, Acct. DirectorArc Worldwide

Ken FeatherstonEVP, PlanningGeometry Global

Robert FountainDirector, Commercial Planning, Shopper Mktg.Diageo

Katie GeratyVP, Insight & StrategyThe Integer Group

Kelly GloorAcct. DirectorThe Marketing Arm

Peter HoytExecutive Director, CEOPath to Purchase Institute

Lisa HurstSVP, Acct. Mgmt.Upshot

John KasinskasAssoc. Director, Shopper & Customer Mktg.Beiersdorf

Ted KeiferCreative DirectorHunter Straker/Shopper Solutions

John KingSr. Director, US Shopper & Category Mgmt.Johnson & Johnson Sales & Logistics Company

Howard KleinSVP, Group Mgmt. DirectorDraftfcb

Joe LampertiusCEO, Global Shopper Mktg.Grey Group

Michael LawSr. Director, Customer Strategy & PlanningEnergizer Personal Care

Michael LewisDirector, Shopper & Channel InsightsPepsiCo

Theresa LyonsSVP, Retail ConsultancyMARS Advertising

Patrycja MalinowskaManaging Editor, ContentPath to Purchase Institute

Jennifer MarchantVP, Customer Mktg.Time, Inc

Susan O'LearyVP, Acct. DirectorThe Marketing Arm

Christy O'PellaSr. Managing Director, Client Service & DevelopmentTPN

Deb PiaseczynskiVP, Shopper Mktg.TPN

Susan PittnerAssoc. Director, Shopper Mktg.Mondelez International

Jenni PustingerHSY Shopper Mktg. Sr. Director, Wal-Mart & Sam's ClubThe Hershey Company

Julie QuickVP, Shopper Mktg.Shoptology

Michele RoneySVP, Retail Shopper Mktg.Neptune Retail (Division of MARS Adv)

Janet RoseSVP, Director of Retail Strategic PlanningDraftfcb

Bryant RossSVPCatapult Marketing

Shelly SawyerChannel DirectorGrey Group

Leslee UrhahnVP, Mgmt. DirectorDraftfcb

Renae ValdesPortfolio Shopper Mktg. ManagerDiageo

Daniel WarhaftigCustomer Mktg. ManagerMillerCoors

Royce WillisDirector, Consumer Mktg.MillerCoors

Seth YasskyManager, Shopper Mktg.E. & J. Gallo Winery

GLOBAL EFFIES

FINAL ROUND JURY

Greg AndersenManaging DirectorRAPP Los Angeles

Pele Cortizo-BurgessGlobal Director, Integrated Planning President, Content DevelopmentMEC

Hannah DiddamsGlobal Head, Data Science & Rsch.Bloomberg Media

Carla HendraGlobal ChairmanOgilvyRED

Judges

93

Ilonka LavisGlobal Digital Mktg. Director, Global eBusinessProcter & Gamble Co.

Quinn O’BrienVP, Brand Comm. & StrategyLenovo

Jean-Marie PrenaudEVP, International President, Global ClientsTBWA\Worldwide

Clayton F. Ruebensaal IIIVP, Global Mktg.The Ritz-Carlton Hotel Company

Harjot SinghEVP, Global Strategy DirectorMcCann Worldgroup

Rebecca StambanisGlobal Group, Strategy Director, NikeWieden+Kennedy

Pete SteinGlobal CEORazorfish

Lisa WeinsteinPresident, Global Digital, Data & AnalyticsStarcom MediaVest Group

Shari WeisenbergMktg. Brand StrategistMicrosoft Corporation

ROUND ONE JURY LONDON

Guy AbrahamsGlobal Strategic Planning DirectorZenithOptimedia

Ian ArmstrongGlobal Mktg. Comm. DirectorJaguar

Jonathan BottomleyHead, StrategyBBH

Daryl FieldingDirector, Brand Mktg. & Comm.Vodafone

Erwin FloresChief Strategy OfficerLola Madrid (Lowe & Partners s.r.)

David HackworthyChief Strategy OfficerFallon London

Florian HallerCEOServiceplan Group

Jens JermiinGroup VP, Digital, Media & Content ProductionCarlsberg Group

Johan JervoeGlobal Group CMOUBS

Simon LawChief Strategy OfficerFabric Worldwide

Brian McCarterHead, Planning, Europe & MENAOgilvy

Adam StaglianoChief International Strategy OfficerTBWA\WorldwideChief Strategy Officer TBWA\London

Mihir WartyManaging PartnerLowe Counsel

Craig WelchHead, EMEA Mktg.Bloomberg

John WoodwardGlobal Planning Director Publicis Worldwide

ROUND ONE JURY MEXICO CITY

Sergio De AndaVP, Mktg.Visa, Inc.

André Román Delgado MorenoCEOGrupo Cinco Comunicacion

Nicolás GuzmánCEOMcCann Mexico City

Sergio A. López ZepedaExecutive ChairmanAMAP & Effie Mexico

Rafael Pérez ToribioGeneral ManagerDraftfcb

Laura TapiaMktg. DirectorProcter & Gamble México

Juan Carlos TapiaCEOPublicis

Hugo Trejo RiveraCars Group Brand ManagerFord

Carlos VacaCEOBBDO México

ROUND ONE JURY NEW YORK

Lou AversanoCFOOgilvy & Mather

Paul BascobertPresident Bloomberg BusinessweekHead, Business Operations Bloomberg Media

Joe BelliottiDirector, Global Entertainment Mktg.Coca-Cola

Erin CliftVP, Global Mktg. & PartnershipsSpotify

Walt ConnellyGlobal Creative DirectorTBWA\Chiat\Day

Gustavo de MelloSVP, Global Strategy DirectorDDB Chicago

Izzy DeBellisCo-CCOKbs+

Peter HorstSVP, Brand Mktg.Capital One

Bob KipleChevrolet Global Advt. & Brand StrategistChevrolet

Mick McCabe Chief Strategy OfficerLeo Burnett USA

Darren McCollGlobal Chief Brand Strategy OfficerSapientNitro

Brian OwensVP, Global Head of Brand StrategyEbay

Michael PetersEVP, Global Director of Corporate StrategyLeo Burnett Worldwide

Ben RichardsWW Head, Integrated StrategyOgilvy & Mather Worldwide

Kate SirkinEVP, Global Rsch.SMG

Michael WoodEVP, WW Acct. DirectorPublicis Worldwide

ROUND ONE JURY SINGAPORE

SK BiswasChief Strategy Officer, APACHavas Media Group

Valerie ChengCCOJWT Singapore

Bruno Fiorentini Jr.General Manager, Advt. & Online, APAC & IndiaMicrosoft Operations Pte Ltd

Kentaro KimuraCo-CEO, Executive Creative Director, Acct. PlannerHakuhodo Kettle, Japan

Cornelia KunzeVice Chairman, APAC & MENAEdelman Asia Pacific

Ben LightfootCEOMcCann Worldgroup, Singapore

KF Lee ChairwomanDentsu Aegis Network China

Sandipan RoyRegional Strategy Director, APACIsobar

Sailesh WadhwaHead, Strategic Planning ServicesLowe+Partners, Malaysia

Judges


COLLEGIATE EFFIES

MINI USA BRAND CHALLENGE

Eric BaumgartnerCCOWunderman

Alex BrandsAcct. PlannerMcKinney

Joshua CrostAcct. ExecutiveLeo Burnett Worldwide

Michelle DalzonSr. Brand Mktg. Coord.Jack Morton Worldwide

Lisa HermanAcct. DirectorPeter Mayer

Julian HollingsheadVP, Strategy & Client ServicesAyzenberg

Tom LambChief Mktg. & Operations OfficerLaunchpad

Daniel LammonStrategistPublicis Kaplan Thaler

Howard LennGroup Creative DirectorJWT

Michelle LeoStrategic Planning DirectorGrey Group

David MaasGlobal Mktg. & Product DirectorFederal-Mogul Corporation

Julie MaciverPlanning DirectorTBWA\Chiat\Day

Brian MaynardHead, Mktg., Jenn-Air Business UnitWhirlpool Corporation

Greg NeedhamGroup Creative DirectorMOSAK Advertising & Insights

Jess NeillSr. StrategistSS+K

Derek PetersonAcct. SupervisorBailey Lauerman

Stephanie SumnerVP, Director of Business DevelopmentMcKinney

Derek Van HorneCreative Director, DesignerBailey Lauerman

Tyler Witkin Director, Strategic PlanningCavalry

U BY KOTEX BRAND CHALLENGE

Erin BishopAcct. SupervisorFitzgerald+CO

Ashley ConnorsSr. Brand PlannerTAXI NY

Carol DunneVP, Brand Mktg. La Quinta Inns & Suites

Robyn FukumotoOutreach Comm. SpecialistUC Berkeley

Jami GravesSr. Acct. PlannerThe Integer Group

Melanie GundersonAcct. SupervisorMcKinney

Jeff HoffmeisterVPMillward Brown

Natalie KimAssoc. Director, StrategyFirstborn

Stu KleinHealthcare Practice LeadInterpublic

Alliah AgostiniBrand ManagerEOS Products

David MaasGlobal Mktg. & Product DirectorFederal-Mogul Corporation

Adrienne MartinAssoc. Planning DirectorYoung & Rubicam

Marine PajotBrand StrategistTBWA\Worldwide

Carolyn ParodiGroup Acct. DirectorOMD

Jill PoolDirector, Creative ResourcesINNOCEAN USA

Thom PulliamIndependent Strategist

Amanda RuzinVP, Director of Experience DesignDigitasLBi

Stephanie SumnerVP, Director of Business DevelopmentMcKinney

Janice Tennant Director, Integrated Mktg. Planning - EnterpriseKimberly-Clark Corporation

Irina Tone Sr. Global StrategistTBWA\Chiat\Day

Judges

95

NORTH AMERICA

JUDGING CHAIRS

Ellen Hyde PaceEVP & Global Client LeaderRed Fuse Gary SteeleManaging DirectorPublicis Kaplan Thaler

FINAL ROUND

Pat AdamsManaging DirectorSecret Weapon Marketing

Susan BishopSVP, Group Acct. DirectorCramer-Krasselt

Jeff ChapmanSr. Director, Global Brand Comm.Energizer Personal Care

Gill DuffPresident, CEOBBDO Atlanta

Kendra Hatcher KingGroup Director, Acct. PlanningRazorfish


Greg JoumasSVP & Head of StrategyDigitaria

Jim LesserChairmanBBDO San Francisco

Janet NorthenPartner, Director of Agency CommunicationsMcKinney

Josh RogersCreative DirectorFreelance

Michael SchiferlEVP Weber Shandwick

BRAND EXPERIENCE

Carl JohnsonCo-FounderAnomaly

BRANDED UTILITY

Stephen Hahn-GriffithsManaging Partner, Chief Strategist Protobrand

ENGAGED COMMUNITY

Taylor GrayPresident Taylor Gray Marketing Strategy

GOODWORKS

David MaasGlobal Product & Mktg. DirectorFederal-Mogul Corporation

MEDIA

Daryl LeeGlobal CEOUniversal McCann

MULTICULTURAL


GLOBAL

FINAL ROUND

Greg AndersenManaging DirectorRAPP Los Angeles

ROUND ONE

LONDONSimon LawChief Strategy OfficerFabric Worldwide

MEXICO CITYSergio A. López ZepedaPresidente EjecutivoAMAP

NEW YORKBen RichardsWW Head, Integrated StrategyOgilvy & Mather Worldwide

SINGAPOREBen LightfootCEOMcCann Worldgroup Singapore

Moderators

Grand Effie Judges · Grand Effie Judges Gareth Goodall Chief Strategy Officer Anomaly New York...

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