An overview: How are they relevant to you?

SMARTPHONES, GAMES, SOCIAL NETWORKS

Introduction

Gramble

Gramble Foundationi-Gramble

GrambleChanging the way people connect and play SOCIAL GAMES (Anrdoid, iOS, Unity, Flash, HTML5)

Gramble Foundation

Playing for change

i-GrambleSocially integrated Remote/mobile gambling platform – play for real money prizes (B2B / B2C)

Gramble World:JET (Joining everyone together)

Our Partners:

Smartphones are a key marketing tool: The facts

Why are casinos and suppliers targeting social networks and platforms?

Apps, social networks and casino games: An introduction and analysis

What are social games and what are the platforms?

How can casino marketers take advantage of current trends?

Agenda

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What are social games and what are the platforms?1

What are social games?

A social game is a game designed to interact with other players on any level

If the user chooses to play a social game all alone, they’ll limit their own game experience.

What are the platforms?

Evolution

Revolution

Global Internet Device Sales

Smartphones and Tablets are becoming a much greater proportion of total device sales. Source: Business Insider, Gartner, Tech Crunch

Huge potential

419m phones sold in 2012 Q2

Apple & Samsung = 83% total smartphone sales

Smartphone penetration in France is at 38%

Source: Business Insider, Gartner, Tech Crunch, Think Insights, TNS Infratest

Estimated 665m tablets in use by 2016

Smartphones are a key marketing tool: The facts2

Want access to your current and future customers at any time?

Smartphones are always on, always with you

Smartphone penetration is

rising

Why are smartphones so important?

Source: Think Insights, TNS Infratest

don’t leave home without theirs

78%

38% 51%

=More potential customers!

Smartphones are a multi-activity portal

Source: Think Insights, TNS Infratest

only want deals relevant to them

Access a younger demographic: 18-24 year olds

Source: mBlox

spend 5-10 hours on their smartphone

spend 1-5 hours on their smartphone

10%

89%

would like brands to send them promotions on their smartphone

34%

40%

Source: Think Insights, TNS Infratest

Mobile ads make an impression

Source: Think Insights, TNS Infratest

Relevance

Mobile devices are becoming increasingly relevant to retailers to effectively communicate with customers, including casinos.

Games = largest form of entertainment (second only to browsing the internet)

Social networks are used by 80% of users

There is a clear synergy betweenSmartphones + Games + Social networks

Apps, social networks and casino games: An introduction and analysis3

What are the Stats for Apps?

Gartner projects 45.6bn Apps will be downloaded in 2012.

300bn App downloads per annum by 2016.

Source: Madvertise, VentureBeat

Top Grossing Apps & Games

Source: AppData, Kontagent

Significant number of

casino Apps in the Top

Grossing charts…

40% of respondents in the social games industry have already a SOCIAL CASINO GAME – FACT!

Of those who haven’t, 50% are considering launching

Source: Experian-Hitwise, AppData, Kontagent

EXCITING MARKET OPPORTUNITY

SOCIAL

MOBILE

CASINO

The casino suppliers

5.2m MAUs 1.5m DAUs

1.2m MAUs 0.3m DAUs

Source: AppData

The Casinos - Caeser’s

Harrah’s purchased Playtika last year for US $80m.

• Slotomania – “Cutting-edge video slots,

bringing Vegas to leading social networks”

• Farkle (dice game)Facebook

App StoreGoogle +

Yahoo Japan

Vkontackte.ruMail.ru

Why are casinos and suppliers targeting social networks and platforms?4

To access a significant and growing communication channel

The global social casino market is thought to have doubled in value since 2011 to $1.6bn.Forecasted growth to $2.4bn by 2015.

Source: VentureBeat

Since 2010 the number of social gamers playing social casino style games has doubled

Source: VentureBeat

Avg. revenue per user almost double for social-casino game players

$43 $78

Social games ARPU Social casino games ARPU

Source: VentureBeat

Source: Information Solutions Group

The above is a typical split for social casino players

Player demographics are the same as land based slots players Women over 43 years of age

Of top spenders 70% are female

Better connect with a targeted demographic

A standalone business model

In July 2012, IGT said that revenues increased 13% largely due to the growth of the company’s interactive unit.

This includes Double Down.

IGT’s first contribution to Double Down from its games library

No regulatory hurdles… yet!

Calls by some including William Hill (UK) to regulate social casual casino games to create “a level playing field”

It would be short sighted not to expect a degree of regulatory oversight at some point

The Question is when….?

Huge potential pool of players

Source: AppData, Annual reports of relevant companies

Social Remote

Facebook App* DAU(in millions)

MAU (in millions)

Remote Operator

Active Players

Zynga Slingo 3.3 38.4 William Hill 1.4

Texas Holdem Poker

6.7 36.4 Ladbrokes 0.95

Double Down Casino

1.5 5.3 PaddyPower 0.88

Slotomania 2.1 6.6 Victor Chandler 0.84

Bingo Blitz 0.67 2.2 Bet Fair 0.7

Best Casino 0.35 1.9 Bet 365 1.5

Total 14.62 89.9 Total 6.27

Clearly the huge numbers of players on social would be of great interest to gaming operators

How can casino marketers take advantage of current trends?5

If you want to…

Engage with your existing customers Acquire new customers for your casino Provide a better service with more

information Distribute appropriate offers direct to

customers who will respond positively Access a younger demographic Access a large untapped player base Increase your casino revenue

Creating a MOBILE specific marketing strategy

Creating specific MOBILE focused promotions

Integrating your ad campaigns with MOBILE

Building for MOBILE

Integrate your Casino with SOCIAL & MOBILE

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You should consider

But essentially you should embrace…

Smartphones + Games + Social Networks

Most respondents (survey by Kontagent) believe there is still room for new entrants

SUCCESS!

Links• http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/• http://www.appdata.com/apps/facebook• http://www.netmarketshare.com/• http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1• http://techcrunch.com/2012/08/14/gartner-global-mobile-sales-down-2-smartphones-surge-43-apple-stalls-as-fans-hold-out-for-new-

iphone/• http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2117915• http://techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/• http://www.appdata.com/devs/10-zynga• http://ebookbrowse.com/mblox-by-invitation-only-whitepaper-uk-pdf-d324077291• http://148apps.biz/app-store-metrics/?mpage=catcount• http://abclocal.go.com/kfsn/gallery?section=news/business&id=8666112&photo=4• http://www.redorbit.com/news/technology/1112692717/smartphone-app-downloads-double-gartner-report-091212/• http://www.abiresearch.com/press/android-overtakes-apple-with-44-worldwide-share-of• http://madvertise.com/wp-content/uploads/downloads/2012/06/madvertise-madreport-Q2-2012-English1.pdf• http://www.gamesindustry.biz/articles/2012-09-12-us-leads-world-in-rising-social-casino-gaming-boom?goback=

%2Egde_3295385_member_160730661%2Egde_3295385_member_162800972• http://www.infosolutionsgroup.com/pdfs/2011_Kabam_ISG_Social_Games_Research_Results.pdf• http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-socialcasinomarket.pdf• http://www.casinochoice.co.uk/2012/07/27/social-gaming-regulation-in-uk-%E2%80%9Codds-on%E2%80%9D-hill%E2%80%99s-chief-says/• http://www.socialgamesobserver.com/guest-post-social-casino-and-betting-games-14118

• Contact - INFO@GRAMBLE.COM