(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

MOBILEYOUTHAROUNDTHEWORLD10KEYSTATISTICSFOR2011

www.MobileYouthAroundTheWorld.com


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#1GLOBALGROWTHThereare1.8billionmobileowningyouth

intheworld.

Asastandalonecountrythey’dbethebiggestintheworld.


SOURCEMOBILEYOUTH2011

#2INDIA

By2012,oneinfiveofthe

world’smobileowningyouthwillbelivingin

India



#3SPENDINGYouthspend$350billionannuallyonmobileservices–oroneintendollarsoftheirdisposable

income



#4ATTACHMENT60%ofyouthsleepwiththeirmobilephones



#5SOCIALSURVIVALGiventhechoicebetweenspendingtheirlast$10on

toppingupthephoneoronfood,80%ofyouthwouldchoose

thephone



#6MOBILEINTERNETMobileinternetisnowthede‐factoaccesspointforyouthin

mostcountriesSOURCEMOBILEYOUTH2011

#7NEXTGENMESSENGERYouthSMSusewillfall20%inthenext5yearsasaresultof

Next‐GeneraaonMessengerservices(BBM,Weibo,Whatsup,QQetc)



#8SOCIALINNOVATIONThemobileindustryhasmade$1trillionfromSMSoverthelastdecade.YouthdiscoveredSMS.Whatwill

theydiscovernext?



#9RECOMMENDATION

Youthwillbuymoresmartphonesin

2011asaresultofword‐of‐mouththanadverasing



#10LIKEDVSLOVEDTheHandsetbrands

youth“liked”madeup20%ofindustry

profitsand65%of

marketshare.Thebrandsyouth

“loved”madeup80%profits,35%market

share




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(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

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