Graduate presentation - how to get a job in digital
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Transcript of Graduate presentation - how to get a job in digital
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CraftedPRESENTATION
GETTING A JOB IN DIGITAL
What digital agencies really look for in graduates
Ian Miller (Search Director)Follow @millerian & @craftedmedia
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CraftedPRESENTATION
verb [ with obj ]
exercise skill in making (something):
he crafted the chair lovingly | (as adj.
crafted) :
a beautifully crafted object.
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Who are Crafted?
� Dedicated teams across design, development and search marketing
� Head office based in Ipswich
� Delivering successful campaigns and award winning work since 2005
� Close ties to the local community, charity and education
� An expanding team of 39 digital experts…
… and that’s just a few things!
HOW WE DELIVER ON OUR PROMISES
A full service digital agency that still values relationships and integrity more than contracts
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Design Build Promote
Websites Websites Search Marketing
Apps Apps PR
Software Software Social Media
Brands eCommerce Content marketing
What we do
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Brochure and microsites mCommerce User activity analysis
Content Management Systems Solution and system development Site architecture
Mobile sites and responsive design Branding Usability and site performance
Blog design & development Online positioning Media relationsWireframing and user journey mapping Events and training Crisis management
Online adverts Strategy and planning Event management
Community portals Print design Speaker opportunitiesProject management and production Exhibition stands Product launches
Accessibility SEO audits Internal communications
Payment gateway Analytics analysis Awards
mCommerce eCommerce SEO Social media managementOrder fulfillment and stock management
Pay per Click (PPC) management Social media workshops
Product management Link building Social advertisingOnline store management functionality Online PR and outreach Copywriting and content
productionCourier integration Paid search audits Video production
iPhone Display campaigns Blog management
iPad Conversion rate optimisation
Android Call tracking
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It’s not magic
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Comes down to numbers
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Digital isn’t an option anymore
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But it isn’t easy either
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Which way do I go?
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What are you looking for?
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How does that match up to me?
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Deliver value
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1 - Versatility
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2 – Be unique
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3 – Be more than book smart
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4 – Have a digital footprint
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The internet never forgets
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5 – Control your own learning
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6 – Show communication skills
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7 – Clear direction
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8 – Embrace responsibility
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9 – It isn’t
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10 – First impressions count
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11 – Do research
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1. Show versatility
2. Don’t be a machine
3. Be more than book smart
4. Have a digital footprint
5. Control your own learning
6. Communication skills
7. Clear direction
8. Be trusted
9. It’s not about you
10. First impressions count
11. Google me. And you.
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CraftedPRESENTATION
Thank youAny questions?