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GrabOn - Always on the Go!!!
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Transcript of GrabOn - Always on the Go!!!
Marketing Plan On
Garima Sharma
BIT Mesra
GrabOn Always On the Go!!!
Confused of where to find
relevant document of your higher
study project?
Where to apply for internship?
Having issues related to
internship offers? GrabOn Always On the
Go!!!
Just go through
GrabOn app once and you will
love it for sure… GrabOn Always On the
Go!!!
GrabOn
1.Executive Summary
2.Situation Analysis
3.Goal
4.Strategy
5.Tactics
6.Implementation
Outline:
GrabOn Always On the
Go!!!
EXECUTIVE
SUMMARY
1
Objective of the Company
GrabOn Always On the
Go!!!
• To provide the opportunities to the
technical graduates for pursuing any
project / internship going for higher education globally.
• To assist & help them with proper guidance
regarding their career.
• To provide the project related thesis to the
researchers engaged in teaching or any type of research works. GrabOn
Always On the
Go!!!
GrabOn is an android app that serves as a important
platform for all the technical graduates and researchers to
obtain the various research information going around the world.
It gives them opportunity to work on those project with the help
of previous thesis that can be purchased on this app easily.
It also provides information about different internships offer
globally, thus we can say that everything one shall require
and need to know to pursue higher studies in the technical field
is available here.
What is GrabOn??
GrabOn Always On the
Go!!!
Course of Action
GrabOn Always On the
Go!!!
• Organise a platform to provide the users
with information/opportunities they shall
find crucial during their higher studies.
• Amalgamate with various marketing
channels associated with technical
college and researchers.
• Justifiably position the company in the
target market.
• Cautiously modify the company’s offerings
for it’s customers and collaborators.
GrabOn Always On the
Go!!!
SITUATION
ANALYSIS
2
Company Overview CORE COMPETENCIES
• Proper management of resources and environment.
• Collaboration and Teamwork.
• Unlimited access to library of digital papers and thesis for a flat fee.
• Internship info across the world.
GrabOn Always On
the Go!!!
Competitors
There are no identical substitutes for the
brand in the target market.
Potential competitors
Market Overview
GrabOn Always On the
Go!!!
Consumer Segment:
1. Demographic: • Age 21+( Technical Graduates and Researchers)
• Gender Male and Female
2. Geographic: • Cities Metro Cities
• Countries Initially Asian and American countries
3. Psychographic: • Lifestyle Educational and Research Scholars
Business Market Segment:
1. Demographic: • Organizations Technical Colleges around the globe (after
achievement of certain target)
Target Consumers
GOAL
3
• App Development
• App Launch in the market
Within 1 month
• 5000+ downloads
• Expanding the topics of research
After few months of launch • 40% increase
in revenue
• 20% increase in consumer
Before the end of First fiscal
year
• 1 million+ both free and premium users
• Additional features to be added
First fiscal year
Goal Setting
Thus its main goal is to reach the graduates and
researchers who are working on a project or wants
to pursue one…
STRATEGY
4
TARGET MARKETS
GrabOn Always On the
Go!!!
Technical
Graduates
and
Researchers
GrabOn Always On the
Go!!!
This segment is:
Measurable: Size, purchasing power and characteristics can be measured
Substantial: Large and profitable enough to serve
Accessible: Can be effectively reached and served
Differentiable: Responds differently to different marketing mix elements
Actionable: Effective programs can be formulated to attract it and serve it
GrabOn Always On the
Go!!!
Consumer Needs • Educational needs
• Career Development
• Gaining confidence in their field
of development
• Self Esteem and Self Satisfaction
needs
• Building a high profile
• Relevant materials all at one
place
GrabOn Always On the
Go!!!
Competitors
• Scribd.
• Engineering
Projects Idea
List
GrabOn Always On the
Go!!!
Points of Parity
• Provides final year engineering
student to help and search
engineering projects idea and list.
• Efficient, simple and easy to use.
• Unlimited access to project papers
after subscription. (Scribd)
GrabOn Always On the
Go!!!
GrabOn Always On the
Go!!!
Points of Difference • Provides engineering student and
graduates as well as researchers or
teachers to help and search
engineering projects idea and their
related thesis.
• Cashless Payment option and also an
option for hard copy delivery.
• Internship information and their
related links to apply.
• Provides mock test on paid basis for
certain internships.
Collaborators
• Mutually benefitting association
with start-ups.
• App Developers
• Suppliers
• Advertising Partners
• Communication Channels or Partners
GrabOn Always On the
Go!!!
Social media sites like
Facebook,
Twitter, Instagram,
LinkedIn,
Whatsapp via which the
content of
the app will be consumed.
Brands or companies who’ll
sponsor the
app or advertise their
products or services
through display ads,
sponsored posts and
advertorials on the app
Communication Partners
GrabOn Always On the
Go!!!
Context
Technological- Best use of technology for career development.
Economic- Downloading and accessing of papers becomes less costlier and easier.
Socio-Cultural- Targeting the most valued portion of population.
GrabOn Always On the
Go!!!
VALUE PROPOSITION
• Customer Value
• Collaborator Value
• Company Value
GrabOn Always On the
Go!!!
Customer value proposition
• Focused mainly on the Graduates and Research Scholars, therefore covering a large segment of market.
• Can explore different areas of interest free of cost.
• With a premium app, you can download a number of documents at reasonable price and access your documents from anywhere using your login id and password from our website
Collaborator value proposition
• A well-managed, rapidly growing app with new downloads everyday
• Successfully competing with other major players in the industry
• A large and diverse user-base
Company value proposition
• To employees:-Positive work environment, good pay, growth potential, opportunity to pursue interests, job security
• To investors:- Regular filing of returns, future growth potential, financial stability, clean image, profitable and loyal user-base, high ROI
GrabOn
TACTICS
4
Product
GrabOn
GrabOn Always On the
Go!!!
Free Features
GrabOn
1)People can search for
document, papers,
research going on using
mobile’s app.
2)People can join
different forums for any
queries
3)People can search for
internship offers and
their detailed
information at one place
only.
4)People can contact
different professionals
who are working on
related research or had
an experience in that
field earlier.
GrabOn Always On the
Go!!!
Premium Features
GrabOn
1)People can download
document, papers,
research going on using
mobile’s app.
2)Prices can vary
according to the content
of the paper.
3)People can appear for
the mock test of certain
internship offers at a
defined price.
4)People can contact the
company for uploading
their document on the
app and earn profits at
a suitable rate.
GrabOn Always On the
Go!!!
Collaborators Price Offerings
5% per order placed
to the channel member
via the app.
GrabOn Always On the
Go!!!
• For Consumers: Recommend 10 friends
to install the app via the link
provided & get credits.
• For Employees: Extracurricular
activities into the workplace to
break up the monotony.
GrabOn Always On the
Go!!!
GrabOn Always On the
Go!!!
Pricing
Starting Price:$8.99 This price is less than the amount
spent by targeted segment fetching
the concerned documents.
We are providing a lot more
additional useful features and it
will be affordable by targeted
segment.
• Company Website
• Blogs
• Building Social Community on
Facebook , Twitter etc.
• Quora
• Featuring E-Mails
Communication
GrabOn Always On the
Go!!!
Distribution
Website
GrabOn Always On the
Go!!!
IMPLEMENTATION
6
Business Process and
Implementation Scheduling
GrabOn Always On the
Go!!!
App Testing &
Official Launch
Customer Feedbacks & App Updates
Pitching to the clients, building networks, contracting and payment collection.
Maintain financial levels of performance and records.
Develop strategies to enter new cities & Strategic Management
GrabOn Always On the
Go!!!
Created by Garima Sharma, BIT Mesra during a marketing internship,
by Prof. Sameer Mathur, IIM Lucknow.
GrabOn Always On the
Go!!!