The InternetComes of Age

A Close Look at Online User Behavior in Bangladesh

Muhammad NazimuddaulaCOO, G&R Ad Network

milon@gandr.com.bdwww.gandr.com.bd

What we’ll talk about today

• Growth of the Internet

• 5 Key Trends in Digital Bangladesh

• G&R’s role in the BD internet ecosystem

Growth of the Internet

Digital information in the world –videos, photos, music, texts, etc.

800 exabytes2010

Internet users worldwide

2010 1.9B

Mobile subscribers

2010 5B

Digital Technology is Changing the World

4

Digital information in the world –videos, photos, music, texts, etc.

800 exabytes2010

2020 53 zettabytes

Internet users worldwide

2010 1.9B

2020 5B

Mobile subscribers

2010 5B

2020 10B

5

Digital Technology is Changing the World

Digital: A Way of Life

6

Farmville30M people using it every day;

an est. 800K virtual tractors sold daily at $3.33 each

ebay Sold $6B via mobile in 2010

Amazon180 Kindle books sold for every

100 hardcovers

YouTube views Lady Gaga 1.5B video views

iPhone App store 5B apps downloaded

Red Cross 20% ($23M) of donations for Haiti in first week made via text message

Digital Revolution in Context

7

Information“Read”

Distribution & Commerce“Buy”

Communication“Talk”

1994 20101998 2000 2003 20061.9BUsers: 77M 400M 500M 1B

Everything is Becoming Connected

5 Key Trends in Digital Bangladesh

1. Internet Consumption is Accelerating

300% growth in internet users in

the last year

ACCESS + DEVICES

Chart: Bangladesh Internet Access

2. Those with Access are Browsing a lot

Local Web User Daily Usage

= 3 web sessions each day

= Visits 4 different websites

3. NRBs are the Highest Visitors of Local Sites

NRB’s visit 7 different sites a

day, 75% more than locals

Chart: Local:NRB Bangladeshi Web Users

4. Web Usage Varies Considerably by Day of Week

Chart: Bangladesh Local Internet Users by Day of Week

Considerably more

traffic from NRBs on

Fridays than locals

5. Content is King

• News dominates user interest among local sites

• Sports, blogs and tech sites follow

G&R’s role in the BD internet ecosystem

We Are Local

Who We Are

How it Works – Connecting Advertisers with Websites

Benefits:

Scale / Technology – Reporting – Efficiency – Specialisation

Our Network:

… over 120 sites

What the Campaigns Look Like

Our Clients

Reach Your Audience as They Browse the Web

The G&R Ad Network can serve up to 4,500,000 ad

impressions each day – reaching 90% of

Bangladeshis online

Thank You, Q?feel free to ask

Muhammad NazimuddaulaCOO, G&R Ad Network

+8801811409682milon@gandr.com.bd