GPS Navigator Suhaila Rashed – H00224503 Hessa Abdulla – H00226549

Outline:

• Company• SWOT Analysis• Choosing a product or service or new product/service• Rationale for needing a Marketing Plan• Marketing Plan• Branding• Promotional strategies• Distribution strategy• Online Technologies

Tom-tom Company:

o Netherlands.

o Navigation solutions.

o Global leader in navigation and mapping products.

o GPS navigation software

SWOT AnalysisStrengths

Weaknesses

Latitude and Longitude

100%Atmospheric

weak signals

SWOT AnalysisOpportunities Threats

Facilitate traffic movement

Choosing a product or service or new product/service

• GPS Navigation Device

• A space-based satellite navigation

• Target Market

Rationale for needing a Marketing Plan

Marketing Plan

• Definition.- The part of the business plan outlining the marketing strategyfor a product or service.

• Why?- Help you reach your target audience.- Boost your customer base.- Helps you set clear, realistic andmeasurable objectives for your business.

Branding

• According to TomTom CEO Alexander Ribbink, the new TomTom logo reflects TomTom’s care for its customers, its hands-on mentality and its passion for the best, high-quality navigation products and services.

Promotional strategies

• Focus on delivering high quality technical resources and supportive training solutions.

Distribution strategy

• Easy for people who need a information about the ways and places.• Have a many updates for the device.• It’s useful for people who always use a navigation for trips on

smartphone and they prefer it to be in the car.

Online Technologies

Thank you