Gphobia.com

Presentation by Relio Quick

The TASK for Agency...

Drive traffics to www.gphobia.com

Target Group

Epicures

Definition-A person with refined taste.

• These people are particular about their choice of the car.

• They need certain amount of comfort when it comes to choosing the cars.

• Typically CEOs, CFOs come under this category, High salaried one.

• They need their car to be well maintained.

• Generally their drivers get the maintainence done

Functionalists

Definition- A person who wants best value for every buck spend on their car.

• They are value seekers

• They maintain their car regularly

• They spend less money on their car

• They generally are not updated about current trends for cars.

Target Group

Consumer Insight

Consumer Insight

Hence, unexpected Bills! Unprecedented problems and unprofessional ways of professionals driving many men phobic about visiting a

car garage !

Idea!

Diagnose Gphobia, Measure the intensity and find ways to Prevent it!

Big idea!

You are not the only one...there are more infact many people who suffer from Gphobia ! So create a social

movement to prevent Gphobia!

Hence...

Gphobia.com, a website issued in PUBLIC Interest!

Creative

Logo Unit

Logo Usage Extension

Brand Colour Palette

Application of Colour Palette

Website Template

Campaign Strategy

Optimum use of Web, Social and Mobile media to drive traffic on www.gphobia.com

Top Ten Actions!

1) Google Hangout

2) YouTube Channel

3) Twitter Trend

4) Pay Per Click : Men Website

5) Email Marketing

6) Mobile Marketing

7) Quizzes

8) Info Graphics

9) Video Contest

10) Badges / Buttons/ Wallpapers

Hangout with other people suffering same degree of Gphobia !

http://www.youtube.com/watch?v=Y12DAZL7cyY

1.

2.

Youtube Channel where men talk about their horrific story about being

gphobic!

3.

Create Twitter Trends : Revolution against gphobia!

WEB BANNNERS ON FOLLOWING WEBSITES TO CREATE BUZZ ABOUT OCP

– Sports websites like espn, cricinfo, cricbuzz• Because all men love cricket !

– E-commerce sites like jabong, flipkart• Bacause all men love gadgets and related accessories !

– Car websites like autocarindia, team-bhp, carwale• Because me like to keep themselves updated about cars !

– Men Fitness sites like menfitnessmagazine• Because fitness is something every men is conscious about today !

– Other websites like moneycontrol, TOI, ET, bookmyshow, yahoo, NDTV

4.

5.

Emailers to create awareness about gphobia and measure the intensity

6.

Mobile Marketing Ads to Smartphone user in association with MOGAE

who has database of Airtel subscriber and ask them to check if they are suffering from Gphobia

Rapid fire questions on FB page to find out level of gphobia and freebies based on Q&A !

7.

8.

Info graphics related to car mechanics which can become viral

9.

Video / Photography Contest on FB to person suffering from gphobia.com

10.

Downloadable Badges / Buttons/ Wallpapers related to gphobia and its symptoms

Link the launch with Experiential activity and Radio

Radio Show which creates awareness amongst people about Gphobia and there is a character who is running lose and spreading this disease...

Especially found in parking space and Traffic lights!

Character with Tool Box who goes out and like a mechanic and try to fix car which is perfectly fine! And handover ghobia tattoos, car stickers and

leaflets

To find out more about us give any one of us a call or drop us an email.

Even better come and see us!

D-185 B & C ,OKHLA Industrial Area, Phase-I (Main Road),New Delhi-110020

Tel: +91 11 46646526

URL: www.relioquick.com