Gp Ultraband En
Transcript of Gp Ultraband En
Introduction Presentation
Intelligent Media Caching
PeerApp Proprietary and Confidential
local PeerApp partner
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Company Background
Established in 2004 - focused on the growing demand for Internet Video and other forms online multimedia
Product Launch Spring 2006 - UltraBand™ P2P Caching with market presence in APAC, CALA, US, and EMEA
Only Patent received and pending for P2P content acceleration
Application Extension - HTTP Media Caching to support video streaming and downloads
Management Team – has extensive experience in Internet, storage, and networking solutions
US Boston HQ : R&D and support - Israel
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Why Media caching..
ISPs main challenges these days: Cost reduction on transit links Supplying the growing demand for media Fast and efficient content deliveryWhat do we offer: Generating more bandwidth to the subscribers
utilizing the existing transit link Can savesave 30% of the backhaul costs Superb QoEQoE while providing content 8-15 times
faster to subscribers Some applications are enabledenabled due to the content
acceleration
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Global Media Consumption P2P delivery of multi-media files (BitTorrent), real time streaming (mlb.com) and
the viewing video clips (YouTube) today consume 2/3 of broadband traffic.
Fast and efficient delivery of Internet video IS the killer application to drive subscriber growth and satisfaction
Total Consumer Bandwidth associated with media is expected to increase 15 fold from 2006 to 2012.
Rapid growth of media consumption results in higher bandwidth costs for ISPs without added revenues.
% Market Growth
2007 77.9%
2008 68.3%
2009 68.9%
2010 66.0%
2011 50.0%
2012 40.0%
PeerApp estimates based on multiple sources
Annual Consumer Media Consumption (Worldwide)
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
2006 2007 2008 2009 2010 2011 2012
Peta
Byte
s
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UltraBand
Bandwidth Control & Media Acceleration
HTTP Video P2P Peer VoIP Email, HTTP
HTTP Traffic
P2P Traffic
•Manages traffic and BW growth•Produces BW savings•Fastest downloads possible•Best Quality of Experience (QoE)•Satisfy user demand for media•Competitive advantage over other ISPs
Internet
SubscribersISP Access Network
ISP Core Network
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Impact of Intelligent Media Caching
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500
1000
1500
2000
2500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Mbps / Month
Months
Traffic without PeerApp
With PeerApp Solution
Transit Traffic Projections Showing the PeerApp Ltd. Advantage
Transit Bandwidth Saved
Satisfy this demand
Pay for this bandwidth
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UltraBand Media Acceleration
ISP
Internet
ISP
Peer: Video File Source 1GB Film
Download Time = 8+ Hrs
Download Time = 20 Min
PeerApp Enabled ISP
UltraBand
PeerApp UltraBand = 24x Improvement in Download Time = Customer Satisfaction
8 Gb/s 2Gb/s
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Traffic is redirected to cache based on Layer 4 or layer 7 inspection If the file exists in the cache, the file is delivered to subscriber transparently as if from
remote peer or server The session always originates from remote Internet user or server to ensure file is
available and provides content “freshness” Application logic and control is ALWAYS maintained
PeerApp Transparent Caching
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ISP subscribers request file
File transfer stopped but connection kept alive for transparency
File Served fromCache transparently
Internet
Ultr
aBan
d 50
00
ISPSubscriber
InternetUsers
XKeep-Alive
RedirectorInternet
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Bittorrent eDonkey Gnutella Ares FastTrack (Kazaa) Pando - Freeware for P2P file sharing. HTTP – Streaming Video (FLV), HTTP
downloads, SW updates
Protocols served by UltraBand
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DMCA Section 512b Compliance
DMCA Terms PeerAppUltraBand
The ISP is not the one who originally made the material available 100% Compliance
Caching is automatic, intermediate and temporary storage of content in local servers 100% Compliance
ISP did not modify the content 100% Compliance
ISP complies with industry standards regarding the updating of the content 100% Compliance
ISP does not interfere with content’s access manners (such as passwords, etc.) 100% Compliance
Provider must remove infringing files upon gaining actual knowledge of infringement 100% Compliance
Caching P2P and HTTP-streaming content for the purpose of network efficiency and without modification is legal and protected by law
DMCA: Digital Millennium Copyright Act - USA
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Bandwidth GenerationPeak ~ 3.2Gbps to users
Cache Out 1.5 Gb
47% Byte Hit Ratio for traffic sent to PeerApp (1.5Gbps/ 3.2Gbps) All 1.5Gbps of Cache Out was addressed for Internet Transit
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Traffic Impact on Transit Circuits
1.75 Gbps of Transit actually delivers 3.2 Gbps of Traffic to end users All STM-16 (OC-48) Circuits can yield over 4 Gbps capacity (1.5 Gbps Cache Out)
Cache Out Above the Line
Incoming Traffic Below the Line
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STATISTICS AVERAGE MAX CURRENT Transit Speed – Incoming Traffic 91 kbps 112 kbps 110 kbps Cache Speed – Served Traffic 762 kbps 994 kbps 852 kbps Performance Increase Factor 8.4 X 8.9 X 7.8 X
Delivers media at speed of access network UB1000 eliminates delay and latency from transmissions
Enables previously unreliable classes of applications Promotes Top-Tier broadband packages
Cache Session Throughput
Transit Session Throughput
YouTube Playback Speed
Actual Customer Results - QoE
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The UltraBand Product Family
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Models UB200-SP UB5000-SP UB5000-10 UB5000-25 UB5000-50 UB5000-100
Systems Descriptions500 Mbps Standalone Caching System with
Internal Storage - Inline Solution
1.2 Gbps Standalone Caching System with
External Direct Attached Storage
2.5 Gbps Grid Caching System with iSCSI
Storage
5 Gbps Grid Caching System with iSCSI
storage
10 Gbps Grid Caching System with iSCSI
storage
20 Gbps Grid Caching System with iSCSI
storage
System Performance Capabilities Maximum Traffic
Forwarding Capacity 500 Mbps 1.2 Gbps 2.5 Gbps 5 Gbps 10 Gbps 20 GbpsMaximum Downstream Traffic into UltraBand 250 Mbps 800 Mbps 1.5 Gbps 3.0 Gbps 6 Gbps 12 Gbps
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PBR – Symmetric and asymmetric
The router sends the high Port traffic using PBR to the UB1000 The router continue to forward traffic In case of UB1000 failure, the PBR from the router is disabled.
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Internet
Distribution NW
PBR Dest networkSrc/Dest TCP Port >1024TCP = 80
PBR Src networkSrc/Dest TCP Port >1024TCP = 80
PBR Dest networkSrc/Dest TCP Port >1024TCP = 80
PBR Src networkSrc/Dest TCP Port >1024TCP = 80
UB1000TM
A BPrivate subnet Private subnetETH2 ETH3
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PBR to a UB1000 Grid ©
High ports and port 80 PBR
High ports and port 80 PBR
Internet
Cisco C3560
MD3000i SAN
Cisco C3560
76097609
Management Server
High ports and port 80 PBR
High ports and port 80 PBR
Management Switch
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Summary
Solution Benefits Opportunity to save over 30% of your International backhaul Bandwidths
charges Provides a capability to contain and manage the growth of P2P and
HTTP traffic volumes All-in-one - Supports both HTTP and P2P on a common platform Operates both independently or in-conjunction with Industry leading DPI
products Solution is fully transparent therefore supporting recent legislation and
cannot be targeted as a network security threat – (no IP address) GRID solution is fully scalable to support a successful growth of a
network Subscribers benefit from an accelerated content delivery
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Thank youSilviu Tudor
Project Manager
P : +4 021 5393585F : +4 021 5393586M: +4 075 8060900
E: [email protected]: www.europe5.com
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1st district Bucharest011635 - Romania