Government of Alberta Information Management Conference 2013 IM and Social Media
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Transcript of Government of Alberta Information Management Conference 2013 IM and Social Media
#AIIM
The Global Community of Information Professionals
Information Managementand Social Media
Jesse Wilkins, CIP, CRMAIIM International
26 November , 2013
"Despite the euphoria of Internet enthusiasts and the hyped-up selling palaver of some web services providers, we remain uncertain as to the long-run substantive benefits the Internet will bring to businesses and to individual users.…until the webmeisters persuade us otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging artifacts that have served our corporate and personal purposes so cost-effectively in the past."
Social everywhere
1,330+ years worth of time spent every day on Facebook.
1.1B Facebook users. 50% log in on any day. 300M photos uploaded per day. And… Twitter and LinkedIn and Pinterest and
Google+ and Tumblr and Flickr and Instagram and Myspace(!) and Livejournal and Orkut and Yammer and blogs and millions of private social networks and
Agenda
Information governance and social media The social media governance framework Using social media safely and effectively
#AIIM
The Global Community of Information Professionals
Information governance and social media
Information governance defined
“…Specification of decision rights and an accountability framework to encourage desirable behavior in the valuation, creation, storage, use, archival and deletion of information.”
Source: Gartner
Information governance framework
Organizational structures Stewardship Policy Value creation Data risk management &
compliance Information security &
privacy
Data architecture Data quality
management Classification &
metadata Information lifecycle
management Audit information,
logging & reporting
Governance?
Governance!
New types of content
New devices
Image source: Ted Eytan, http://www.flickr.com/photos/taedc/8714927697/
Consumerization of IT
Third party content creation
Third party hosting
Professional vs. personal
Devices Accounts Services
#AIIM
The Global Community of Information Professionals
The social media governance framework
Prohibition is not realistic
“A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers.
We call this new kind of company the networked enterprise.”
Ensures that employees know what is expected of them
Provides guidelines for being more effective Reduces risk of someone posting
inappropriate content Addresses legal and operational concerns
Why a governance framework?
Management Strategic roles and responsibilities
Organization Groups and structures required to manage
information Policy and procedures
Processes and standards for managing information
The governance framework
Roles and responsibilities
IT Legal HR Communications RM Etc.
Check the service level agreements
Social content is just another form of content Policy should provide a framework applicable
to most or all social media tools – and to other content/communication-related technologies as well
DON’T write a Facebook policy, a Twitter policy, etc.
The social media policy
Identify security issues
Security Privacy and confidentiality Intellectual property Other sensitive topics or resources
What to keep?
Determine whether social media content needs to be kept: Is it legally required? Is it business-related? Does it add value? Is it unique?
How should it be kept?
In the native service Snapshots Archived periodically Archived/captured on the fly
In bulk By keyword/account
Captured prior to publication Review
Social media migration
Between services When a service shuts down
#AIIM
The Global Community of Information Professionals
Using Social Media Safely and Effectively
Figure out where you are
Develop a plan
Apply, extrapolate, create
Training, training, training
Implement enterprise versions
Implement a compliance solution
• And many others
Questions?
For more information
Jesse Wilkins, CIP, CRM, IGPDirector, Research and DevelopmentAIIM International +1 (720) 232-9638 direct
http://www.twitter.com/jessewilkins
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